How to Build an Ecommerce Business in 2024 [FROM $0-$1M]

Summary

本视频脚本讲述了如何建立一个高价值的电子商务品牌。主讲人分享了通过Drop Shipping模式，销售高价值商品（超过1000美元）的策略。他强调了利用AI和科技的进步，让消费者在购买前能够体验产品的重要性，并预测未来3到5年内，高价值直接面向消费者的电子商务品牌将会激增。主讲人还详细介绍了五个步骤：选择产品、寻找供应商、建立网站、运行广告和扩大规模，以实现电子商务品牌的增长和最终退出，获取改变人生的收益。

Takeaways

• 😀 电子商务和Drop Shipping可以帮助人们建立价值数百万美元的品牌，并有可能通过出售品牌来获得巨额收益。
• 💡 建立一个价值数百万美元的电子商务品牌并不像你想象的那么复杂，可能只需要一个成功的产品。
• 🔍 利用AI和科技的进步，高价值商品的在线销售是一个巨大的机会，因为消费者现在可以在线体验产品。
• 📈 在未来3到5年内，预计会看到越来越多的高价值直接面向消费者的电子商务品牌兴起，这些品牌主要销售超过1000美元的商品。
• 🏆 演讲者个人在不到两年的时间内，建立了一个销售额超过600万美元的高价值Drop Shipping商店。
• 🛠️ 选择产品是建立商店的第一步，可以通过使用工具如chbt或在日常生活中留意高价值商品来获取产品灵感。
• 🔑 通过Google购物和工具如shop hunter或koala inspector来研究市场需求和成功商店的销售情况。
• 📊 使用Google Trends来检查产品的整体趋势，选择需求增长或稳定的市场。
• 🛒 找到供应商并建立网站，可以使用Shopify模板或工具如repo来快速创建网站。
• 🔍 利用工具如shop scraper快速复制供应商的产品列表，并使用chat gbt来避免抄袭问题。
• 🚀 利用付费广告和有针对性的营销策略来销售高价值商品，专注于目标客户的需求。
• 📈 通过增加广告支出或扩大产品选择来扩大业务规模，同时持续优化和改进。
• 💰 如果目标是出售商店，需要达到一定的利润水平，例如每年25万美元的利润，以便商店可以以100万美元的价格出售。
• 👍 对于那些愿意采取行动的人，演讲者和他的团队已经帮助150多人在线赚取了他们的第一笔1000美元。

Q & A

什么是电子商务和Drop Shipping？

电子商务指的是通过互联网进行的买卖商品或服务的商业活动。Drop Shipping是一种零售模式，零售商不需提前购买或存储商品，而是在顾客下单后直接由供应商发货给顾客。

为什么建立一个价值数百万美元的电子商务品牌并不像人们想象的那么复杂？

根据视频脚本，建立一个价值数百万美元的电子商务品牌之所以不复杂，是因为你只需要找到一个成功的产品，就可以建立一个能够替代甚至增加你的9到5收入的商店，并且通过出售品牌彻底改变你的财务未来。

为什么销售高价商品的电子商务代表了一个不可思议的机会？

随着技术，特别是AI的发展，现在可以让消费者在购买决策之前通过扫描QR码等方式体验产品，这使得在线销售数千美元的高价商品变得更加可行和吸引人。

视频中提到了哪些成功的电子商务品牌？

视频提到了Kill Crew with Colt and Marco，以及Represent CL with George Hearn，这些品牌通常销售价格低于几百美元的低价商品。

如何寻找高价值的Drop Shipping产品？

可以通过使用工具如chbt来获取产品想法，或者在日常生活中留意周围价值数千美元的物品，如健身器材或游乐设施，然后将这些想法放入Google购物进行搜索。

如何判断一个产品是否适合Drop Shipping？

需要检查产品的整体趋势，可以使用Google Trends来查看产品关键词的搜索趋势，选择那些需求增长趋势明显且市场正在扩大的产品。

如何找到供应商？

通过Google购物搜索特定产品，找到销售该产品的商店，然后在商店网站上查找品牌部分，将这些品牌记录在Google电子表格中，以建立完整的供应商列表。

如何快速建立一个专业的网站？

可以使用Shopify等工具，利用现成的网站模板快速建立网站，或者使用Repo等工具复制成功的Shopify品牌的网站设计。

如何优化网站以提高用户体验？

可以使用工具如Lucky Orange来观察用户如何与网站互动，根据用户行为进行优化，比如改善产品图片的查看体验。

如何有效地为高价值商品做广告？

针对高价值商品，重要的是要针对购买意向高的潜在客户进行广告定位，使用Google和Bing等搜索引擎针对特定搜索词进行广告，或者在Facebook和Tik Tok等平台上针对特定受众群体。

如何通过电子邮件营销来销售产品？

可以通过Apollo等工具找到目标行业的决策者邮箱，然后向他们发送提供增加会员价格或提供额外服务的提案，随着时间的推移建立案例研究以增强说服力。

如何扩大业务规模？

可以通过增加广告支出来垂直扩展，即在相同产品上投入更多资金，或者水平扩展，即增加产品种类。此外，还可以通过增加外联活动的数量来扩大业务规模。

如何计算电子商务商店的出售价值？

大多数电子商务商店以年利润的4倍出售，因此如果想要以100万美元的价格出售商店，需要实现每年25万美元的净利润，即每月大约2.5万美元。

为什么很多人可能不会根据视频建议采取行动？

视频提到，许多人可能只是观看视频然后转到下一个视频，而不会真正采取行动，可能是因为缺乏动力、恐惧失败或其他个人原因。

如何与视频创作者及其团队合作建立电子商务商店？

视频创作者提供了一个链接，感兴趣的人可以通过该链接预约与他们团队的通话，以直接合作建立电子商务商店。

Outlines

00:00

😀 构建高价值电商品牌

本段介绍了电商和Drop Shipping的概念，并强调了建立一个价值数百万美元的电商品牌并不像想象中那么复杂。视频中提到，只需一个成功的产品，就可以建立一个能够替代或甚至超过日常收入的商店，并有可能通过出售品牌彻底改变你的财务未来。提到了近年来一些成功的品牌，如Kill Crew、Represent CL等，它们通常销售价格不到几百美元的低价位产品。然而，随着AI技术的发展，销售数千美元的高价位产品现在是一个巨大的机会。视频中还分享了个人如何在短时间内建立一个销售额超过600万美元的高价位Drop Shipping商店，并提出了构建这样一个商店的步骤。

05:01

😉 选择产品和寻找供应商

这一段详细讲述了如何挑选产品和寻找供应商。首先，提出了使用ChaseTheBucks（CTB）来获取高价位Drop Shipping产品的想法，或者在日常生活中留意可能的产品。然后，建议使用Google购物来搜索产品，并使用Shop Hunter或Koala Inspector等工具来评估潜在商店的销售情况。接下来，强调了检查市场趋势的重要性，并建议使用Google Trends来确定市场的增长、稳定或下降趋势。最后，介绍了如何找到供应商，包括使用Google购物找到品牌，并在Google电子表格中列出所有品牌，然后联系这些品牌以建立合作关系。

10:01

😎 建立网站和优化广告策略

本段讨论了如何建立网站以及如何运行广告来销售高价位商品。提到了使用Shopify等工具来快速建立网站，并介绍了如何使用Repo等工具来模仿成功的品牌网站。强调了在网站发布时追求速度而非完美，并建议使用Shopify Scraper等工具快速复制产品列表。此外，还提到了使用Lucky Orange等工具来观察用户如何与网站互动，并根据这些数据进行优化。在广告策略方面，强调了针对高价位商品销售时，目标定位的重要性，建议从搜索意图高的用户开始，逐步向上游拓展。还介绍了如何通过电子邮件营销和电话销售来增加销售，以及如何通过提供结果而非单纯的产品来吸引客户。最后，讨论了如何通过增加广告支出或扩大产品选择来扩大业务规模。

🚀 采取行动并实现目标

最后一段鼓励观众采取行动，并提供了与演讲者及其团队合作的链接，以便直接建立自己的电商商店。演讲者提到，他们已经帮助超过150人在线赚取了第一笔1000美元。此外，还鼓励观众点赞、订阅，并期待在下一个视频中再次见面。

Keywords

💡电子商务

电子商务指的是通过互联网进行的商品或服务的买卖活动。在视频中，电子商务是构建价值数百万美元品牌的关键途径，涉及在线销售产品并建立能够替代或增加日常工作收入的商店。例如，视频中提到了通过电子商务建立的知名品牌，如Kill Crew和Represent。

💡Drop Shipping

Drop Shipping是一种零售模式，商家在没有库存的情况下销售产品，当客户下单时，商家直接从供应商那里购买产品并将其发送给客户。视频中强调了Drop Shipping作为构建电子商务品牌的一种方式，可以通过销售高价值产品来实现高收入。

💡高价值产品

高价值产品指的是价格昂贵的商品，通常售价在数千美元以上。视频中提到，随着技术的进步，尤其是AI技术，销售高价值产品，如电动壁炉或按摩椅，成为了一个巨大的商机。

💡技术与AI

技术与AI指的是人工智能和相关技术的进步，这些技术可以增强在线购物体验，例如通过QR码扫描来预览产品在实际空间中的样式。视频中提到，随着技术的发展，消费者能够在购买决策前更直观地体验产品。

💡市场趋势

市场趋势指的是市场对某一产品或服务需求的变化方向。视频中强调了通过Google Trends分析产品关键词的搜索趋势，以判断市场是增长、稳定还是下降，这对于选择有增长潜力的产品至关重要。

💡供应商

供应商是提供商品或服务的公司或个人。在视频中，找到合适的供应商是构建高价值Drop Shipping商店的关键步骤之一。例如，通过Google购物搜索和品牌列表，可以找到并联系潜在的供应商。

💡Shopify

Shopify是一个电子商务平台，提供在线商店构建和管理服务。视频中提到使用Shopify来快速建立网站，并通过其模板和工具，如Shopify Themes和Repo，来模仿成功的品牌网站。

💡广告

广告是促销产品或服务的任何形式的公开通知或宣传。视频中讨论了通过付费广告来吸引潜在客户，特别是针对高价值产品，通过精准定位搜索关键词和目标人群来提高销售效率。

💡销售漏斗

销售漏斗是一个模型，用来描述潜在客户从意识到购买的整个过程。视频中提到了销售漏斗的概念，强调了针对漏斗底部的潜在客户进行广告投放，因为这些人更接近购买决策。

💡扩展

扩展指的是增加业务规模或范围的过程。视频中讨论了两种扩展方式：垂直扩展，即增加广告支出以销售更多相同产品；水平扩展，即增加产品种类或品牌。扩展的目的是增加销售和利润。

💡退出

退出通常指的是出售业务或退出投资以获取利润。视频中提到了构建电子商务品牌并最终退出，以改变财务未来的概念。例如，如果目标是以100万美元的价格出售商店，就需要实现每年约25万美元的净利润。

Highlights

构建一个价值数百万美元的电子商务品牌并不像你想象的那么复杂。

一个成功的产品可以建立一个商店，其收入可以替代甚至数倍于你的日常工作。

近年来，许多电子商务品牌通过销售低价位产品迅速崛起。

随着AI技术的发展，高价位电子商务和在线销售数千美元的商品代表着一个巨大的机会。

未来3到5年，我们将看到越来越多的高价位直接面向消费者的电子商务品牌爆发。

个人在不到2年的时间内建立了自己的高价位Drop Shipping商店，销售额超过600万美元。

视频将逐步解释如何建立一个高价位的Drop Shipping商店，并可能以改变生活的金额退出。

选择产品是第一步，可以使用chbt获取产品创意列表。

在日常生活中保持观察，可以发现许多高价位的产品。

使用Google购物和工具如shop hunter或koala inspector来评估潜在商店的月销售额。

通过Google Trends检查产品的整体趋势，寻找增长中的市场。

找到供应商非常简单，通过Google购物搜索并找到带有品牌名称的商店。

使用Shopify等工具可以快速建立一个外观不错的网站。

使用工具如shop I scraper快速复制供应商的产品列表到你的商店。

使用工具如lucky orange观察人们如何与你的网页互动，并进行优化。

运行广告时，针对漏斗底部的人，他们是准备购买的人。

除了付费广告，还可以通过电子邮件营销和电话销售来销售产品。

通过Facebook群组和其他社交媒体平台接触潜在客户。

人们购买的是结果，而不是产品本身。明确你能为你的理想客户带来什么结果。

扩展业务就是做更多已经有效的事情，无论是增加广告支出还是扩大产品选择。

如果你的目标是出售你的商店并获得一百万美元，你需要每年有250,000美元的纯利润。

如果你每笔销售的利润是1000美元，你只需要每三天卖出两个产品。

对于那些愿意采取行动的人来说，我和我的团队已经帮助超过150人在网上赚取了他们的第一个1000美元。

Transcripts

I'm sure all of you have heard about

e-commerce and Drop Shipping before and

I'm sure you all see these people

building million-dollar Brands and

exiting and selling their brands for

millions of dollars and the truth is

building a multi-million dollar

e-commerce brand is not as complicated

as you might think and really you are

only one winning product away to

building a store to the point where it

can replace or even double or triple

your 9 to-5 income and you are

definitely only one exit from completely

changing your financial future forever

and over the last few years there's been

a whole bunch of e-commerce Brands blw

up you have kill crew with colti and

Marco you have represent CL with George

Heaton and the one thing that's in

common with all these Brands is they

usually sell low ticket products which

are under a couple hundred and in my

opinion with the advancement of

technology in AI High ticket e-commerce

and selling items for thousands of

dollars online represents an absolutely

incredible opportunity and the reason

for that is in the past when you're

selling things online it's usually just

like impulse purchases but now with

technology let's say if I'm buying a

fireplace there's Ops where I can scan a

QR code and I can see what the fireplace

will literally look like in my living

room as technology and AI advances

you'll be able to actually experience

the product for yourself before actually

making the buying decision in the next 3

to 5 years we're going to see more and

more High ticket direct to Consumer

e-commerce Brands explode that are

selling items primarily over $1,000 I've

personally built my own high ticket Drop

Shipping Store to over $6 million in

sales in under 2 years and in this video

I'm going to explain to you step by

literal step how you can build a

multi-million dollar High to A Drop

Shipping Store that you could eventually

exit for a lifechanging amount of money

step number one is picking a product so

there's all sorts of things you can do

to get product ideas number one is you

can use chbt you could just type in for

example tell me a list of high ticket

Drop Shipping products that cost over

$5,000 that's kind of the cheat code way

to do it what I would recommend is just

when you're around living your

day-to-day life keep your eyes open like

whether you're at the gym you could see

treadmills workout equipment if you're

at the park you could see benches

playground equipment there's all sorts

of these items that cost thousands and

thousands of dollars all around you so

then once you get some ideas what you

want to do is you want want to put them

in Google shopping so you would want to

type for example buy electric guitar

online and then what you want to do is

when you scroll down to the bottom left

you'll see a section that says Sellers

and you want to find a store that has a

product type in the name so if I was

selling guitars I would want to find a

store that had guitar in the name and

then you want to take that store's URL

and you want to plug it into a tool like

shop hunter or like koala inspector

they'll give you a rough idea of how

many sales that store is doing per month

so once we found some successful stores

the next thing we want to do before we

move on to step two is we want to just

check the overall Trend so if you go to

Google Trends and you type in something

like electric guitar or electric

fireplace you can see the overall trend

over time so if you look on a 5year time

span in the market you're selling in you

would be able to see over time is this a

growing Market is this a stable Market

or is this a declining market so

obviously we want to find markets with

an increasing demand Trend over time

which means the market is growing so we

will be able to play as we start our

store a bigger presence in this growing

market and if we have these two things

number one a product that we can sell

for over a $ few th000 number two has

lots of demand and ideally is even been

increasing over time that is going to be

an excellent product idea and once we

have that we're ready to move on to step

two which is finding suppliers and

finding suppliers is very very simple if

we're doing electric fireplaces we would

go to Google shopping and we would type

in buy electric fireplace online and

then what you want to do is you want to

go to the same stores you found before

so any store that has electric

fireplaces in the store name and then on

their website you want to find a section

that says Brands you want to make a

Google spreadsheet and you want to put

all these Brands inside the spreadsheet

and you want to do this for all the

electric fireplace stores you can find

so you have a complete full list of all

the electric firl suppliers so then once

we've picked a winning product once we

have winning suppliers step number three

is building our website and guys there's

tools now like with Shopify they have

fill-in-the blank website templates that

you can literally build a respectable

nice looking website within a couple of

hours and if you want to do it even

faster there's tools like repo they have

a collection of all the best Shopify

brands on their website and they will

allow you to mirror multi-million dollar

brands in seconds another thing you can

do is when you have this list of

suppliers from step 2 when you reach out

and start closing them so let's say I

closed modern Flames they've agreed to

work with me they're going to let me

sell their stuff stuff on my website

then what I could do is I could go to a

existing website like electric

fireplaces Depot that currently has

modern flames on their store and what I

can do is I can just put electric

fireplace Depot so I can copy and paste

that URL and I can put it into the tool

like shop I scraper and it will allow me

to export their whole product list onto

my store pictures descriptions

everything will be literally copied to

my store in the snap of the fingers all

you have to do is you still have to go

to chat gbt and change the words around

so you're not going to get caught

plagiarizing and get your site taken

down and the biggest thing when you're

launching your store is you want to go

for Speed over per action so you could

hypothetically spend months and months

making the perfect website but there's

going to be nobody going to it because

you haven't moved on to the next step

which is ADS so I recommend when you're

launching just focus on speed so once

you actually start closing suppliers it

shouldn't take you much more than a week

Max to actually go live with your store

once you have visitors going on your

site you use tools like lucky orange or

you can actually see how people are

interacting with your website and you

can make optimizations and changes that

take into account how they're acting so

for example if you see someone clicking

trying to view product images but the

image won't blow up so they can scroll

then you would want to make that future

available on your store there's all

sorts of insight you can gain just by

watching how people interact number four

now we want to start to run ads so when

we're selling High ticket items that

cost thousands and thousands of dollars

it's very important that we target

bottle of funnel people when you're

swing something online you can imagine

everybody in a funnel let's say if

you're sell grills someone at the top of

the funnel would be searching for the

term Grill they don't know what brand

they want they don't know exactly what

Grill they want they just know they want

a grill someone here would be searching

for an Alfresco Grill Alfresco is a

specific brand of Grill so the person

not only knows they want a grill they

know they want an Alfresco Grill and

then at the very bottom of the funnel

you would have people searching for

Alfresco 32-in Grill in Black so not

only do they know they want a grill they

know they want an Alfresco Grill they

know they want a 32in Alfresco Grill

that's black so the person at the bottom

of the funnel is most ready to buy

compared to everybody else they've

already largely made up their mind for

exactly what they want so if we had

partnered with al fresco to sell their

grills we would want to Target this

person at the bottom of the funnel

because they're most ready to buy and

that's going to be our most profitable

type of customer now it's not always

going to be branded Search terms for

example if someone someone was searching

a term like high-end 32in Grill in black

for sale that is still a very high

buying intent term that we would want to

Target at the bottom and when you're

advertising on platforms like Facebook

and Tik Tok you're targeting audiences

so you're saying like I want to Target

18 to 50 year olds who live in this

place who have this interest now the

advantage of Google and Bing is their

search engines so we can actually Target

people searching for specific Search

terms and that is a huge Advantage when

we're selling these products that cost

thousands and thousands of dollars now

paid ads is not the only way that you

can sell products let's say if I'm

selling mage chairs what I would

probably do I would go on Apollo and I

would find all the gyms in the US and I

would download all the decision makers

emails from people who work at those

gyms like CEOs Founders marketing

directors then what I would do is I

would send them offers hey want to boost

your monthly membership price by 25%

consider outing massage shairs to your

gym and then ideally over time you build

case studies so you can send these

offers on email you can also call them

so like let's say if you're targeting

gyms in Chicago and you find a gym that

does have massage chairs what you can do

is you can figure out how much that gym

who has massage shairs charges per month

so let's say they charge $59 per month

for their gym what you would want to do

is you would want to find another gym in

Chicago who doesn't have massage shares

and they're probably going to charge

less so let's say if they're charging

$29 per month you could then call them

and say hey your competitor over here is

charging $59 per month because they have

these other services for their customers

I'll make you a one-time offer that we

will come set up a massage chair in your

gym and if you don't see an increase in

memberships or you're not able to

increase your membership price at a

stable membership growth rate you can

return the chair and we'll refund you in

full and most likely when gyms can start

offering different services to their

customers then more people are going to

want to go there cuz they'll have more

stuff they can use in their marketing

materials or lastly you can find

Facebook groups so you could go on a gym

owner's Facebook group and then you

could say Has anyone used like massage

chairs to increase their membership

price or any other complimentary

services that you guys have used to

boost your membership rate or boost how

much you can charge and then they might

say something like massage shares to you

but they might say something else like

oh yeah we added this red light therapy

or we added a sauna or any other ideas

that these other gym owners have used to

increase what they can charge per month

and then you can then offer those

products to them people don't buy

products they buy results so if if a gym

owner is buying a massage chair they're

not buying a massage chair they're

buying the ability to increase their

membership price so you have to ask what

result can I deliver my dream customer

and then you have to solve that result

for them with your product and with your

offer so instead of just saying hey do

you want a massage chair it's like hey

do you want to increase your membership

rate by $20 per month by using this

massage chair then once you have that

it's very easy to find your target

customer and make them a good offer

because you're very very clear about

exactly who they are and what they need

and step number five is scaling all you

need to do to scale is do more of what's

already working so if you're running

paid ads you can scale two ways

vertically which is essentially means

scaling your ad spend spending more

money on the same products so you can

make more sales of the same products

that are already working or you can

scale horizontally which means

broadening your product selection it

could be bringing on new massage chair

brands it could be bringing on new

products instead of just massage chairs

maybe you start selling massage beds so

in both situations your advertising

spend is going up in one situation

you're spending more on the same

products in the other situation you're

spending more across numerous products

on the scaling side of things on hold

Outreach you just have to do more of

what's working so let's say for every

2,000 emails you send you get two people

to buy your massage chair so all you

have to do to scale 10x is send 20,000

emails and there's a book called

predictable Revenue that's literally

about this that often times the only

thing to scaling is doing more of what's

already working obviously your business

is going to get more complex because

maybe you're going to have to have more

people to make the calls you're going to

have more people to manage but

ultimately if you know for certain that

every thousand emails you send or every

thousand phone calls you make you're

going to make two sales if you keep

everything the same and the quality of

the customer you're reaching out to is

the same and there's thousands of gyms

in the US then logically speaking the

result should be 10x if you simply do 10

times more of what already got you there

let's say your goal is to exit and sell

your store for a million most e-commerce

stores sell at a 4X multiple per year so

that means if you wanted to sell your

store for a million you would have to be

doing 250,000 take-home profit per year

$250,000 profit per year is about

$25,000 profit per month so guys if

you're selling products where you can

make a $1,000 profit per sale you only

need to sell two products every 3 days

if you can sell two products every 3

days for $1,000 profit that means out of

the 20 out of the 30 days in a month

you're selling one for $1,000 profit

that ends up being $20,000 per month if

you're doing 20,000 per month you're

doing 240,000 per year and you can sell

that store for roughly a million dollar

but we all know the truth most people

watching this video are probably just

going to watch this flick to the next

video and never actually take action on

this but for those of you who are

listening who are the action takers for

those of you who do want to make a

change me and my team have helped over

$150 people make their first ,000 online

so if you're interested in working

directly with me and my team on building

your first ever ecommer store I'll put

the link below in this video that you

can book a call to speak directly with

us thank you for watching this video if

you took any value from it would greatly

appreciate if you could like it and

subscribe and I'll see you guys on the

next one

cheers