The 1 Person Business Model - 9 Pillars to Make Your First Million

Gusten Sun
30 Jul 202416:20

Summary

TLDR本文是关于如何建立个人品牌并通过单一个人业务模式实现盈利的指南。Gusen分享了他的经验,包括如何通过九大支柱构建个人品牌、如何利用信息产品和销售漏斗来实现时间的杠杆作用,以及如何通过市场调研、构建电子邮件列表和创建销售活动来持续吸引客户。他强调了个人品牌的重要性,并提供了如何通过自由职业者、代理商或合作伙伴的方式为客户提供价值的见解。

Takeaways

  • 😀 构建个人品牌至关重要,它可以帮助你在任何销售领域中脱颖而出。
  • 🔑 成为某一领域的专家,通过你的激情、信念和专业知识建立个人品牌。
  • 📈 通过创建自己的方法、系统和框架来实现结果,这是个人品牌的基础。
  • 🎥 利用短内容引导到长内容,创建有价值的免费内容来吸引观众。
  • 📧 建立邮件列表,通过社交媒体平台吸引流量,并通过邮件营销来长期经营业务。
  • 📊 进行市场调研,了解客户的需求并将这些需求转化为你的使命。
  • 🚀 利用信息产品来实现时间的杠杆作用,而不是金钱,创建可以持续带来收益的产品。
  • 🛒 设计销售漏斗,将网站转化为自动销售机器,实现24/7的销售。
  • 💰 通过现金注入活动和永续性现金流活动,实现业务的可持续性增长。
  • 🛍️ 将客户转化为狂热的粉丝和推广者,通过收集推荐、案例研究和用户评价来增强品牌影响力。
  • 🔄 通过建立飞轮效应,实现业务的自我增长,提高产品和服务的质量,以吸引更多的推荐和客户。

Q & A

  • 什么是一人企业模式?

    -一人企业模式是指一个人独立运营的业务模式,通常涉及多个收入来源,并且具有较高的自由度,没有电话销售或提案的压力,可以自由选择合作伙伴。

  • Gusen是谁,他是如何构建自己的一人企业模式的?

    -Gusen是一位拥有代理公司和软件教育公司的企业家,也是品牌大使和联盟营销者。他通过构建个人品牌和一人企业模式,实现了无需团队即可运营的业务,并拥有多个收入来源。

  • Gusen的YouTube频道有多少订阅者,他是如何通过这个平台实现收入的?

    -Gusen的YouTube频道有27,000名订阅者,但他在只有10,000名订阅者时就已经能够赚取第一笔100K,实现了7位数的业务收入。

  • 什么是九大支柱清单,它如何帮助构建个人品牌?

    -九大支柱清单是一种系统化的框架,包含九个关键要素,用于帮助个人建立个人品牌并实现品牌变现。它涵盖了从市场研究到销售渠道等各个方面。

  • 如何通过个人品牌建立市场研究?

    -通过向受众发送调查问卷了解他们的问题,并提供免费礼物作为回报。然后整理他们想要帮助的事项列表,这有助于收集数据,为内容创作、电子邮件和促销文案提供信息。

  • 什么是信息产品,它在一人企业模式中扮演什么角色?

    -信息产品是一种知识或技能的集合,可以是电子书、视频课程等形式。在一人企业模式中,信息产品可以作为杠杆,不需要持续投入时间即可带来持续的收入。

  • 销售漏斗是什么,它如何帮助一人企业模式实现自动化销售?

    -销售漏斗是一种营销策略,通过一系列步骤引导潜在客户完成购买过程。在一人企业模式中,自动化的销售漏斗可以24/7不间断地运作,无需人工干预即可实现销售。

  • 如何通过市场研究创建信息产品?

    -通过市场研究收集的数据,可以了解受众的需求和愿意支付的价格。然后根据这些信息设计信息产品的内容、名称和交付方式。

  • 如何将客户转化为推广者?

    -通过收集客户的推荐、评价和案例研究,让结果为你的产品说话。提供佣金激励,让客户成为你的联盟伙伴和品牌大使,促进长期增长。

  • Gusen提到的“飞轮”是什么,它如何帮助业务增长?

    -“飞轮”是一种业务增长模型,通过不断优化产品和服务,提高客户满意度,从而吸引更多的推荐和新客户,形成自我增强的循环,推动业务持续增长。

  • Gusen如何帮助客户或合作伙伴构建他们的业务?

    -Gusen通过提供市场研究、信息产品创建、销售漏斗设计等服务,帮助客户或合作伙伴构建他们的业务,并提供持续的收入流和自动化的营销活动。

  • 如何联系Gusen以获取帮助或合作?

    -可以通过Instagram上的用户名@gusten联系Gusen,以探讨合作或获取帮助。

Outlines

00:00

😀 个人品牌与单兵业务模式

本段介绍了Gusen的个人品牌和单兵业务模式,他通过一个包含九个支柱的清单来帮助人们建立个人品牌并实现观众变现。Gusen分享了自己的经历,包括如何从一个YouTube频道的订阅者数量达到10K时赚取第一笔100K,以及他如何通过个人品牌和多个收入流实现自由。他还强调了个人品牌的重要性,包括成为自己领域的专家、展示自己的热情和信念,并通过教育和内容创作建立自己的方法和框架。

05:02

📈 市场研究与信息产品开发

第二段讲述了如何通过市场研究了解客户需求,并将这些需求转化为个人使命。Gusen提到了使用调查问卷来收集数据,并利用这些数据来创建信息产品。他还强调了信息产品的重要性,即通过时间的杠杆作用而不是金钱来实现收益的增长。此外,Gusen分享了如何为信息产品命名、规划交付内容以及创建基础设施,包括软件、电子邮件和自动化流程。

10:05

🛒 销售漏斗与持续收益

第三段着重介绍了销售漏斗的设计和自动化,以及如何将其转化为持续的收益流。Gusen分享了他如何通过销售漏斗每天获取潜在客户,并且如何通过自动化流程实现24/7的销售。他还提到了如何创建现金注入活动,通过特殊优惠或折扣来吸引客户,并将其转化为长期收益。此外,Gusen还讨论了如何通过外包和合作伙伴关系来实现业务的扩展,同时保持自由和灵活性。

15:06

🚀 飞轮效应与业务扩展

最后一段讨论了如何通过飞轮效应来扩展业务。Gusen解释了如何将客户转化为狂热的粉丝和推广者,通过收集推荐、评论和案例研究来展示产品的效果。他还强调了提供激励措施来促进推广,并培养社区以支持业务的增长。Gusen分享了他如何通过合作伙伴关系而不是单纯的客户关系来增加业务价值,并提供了他的联系方式以便有兴趣的人可以与他合作。

Mindmap

Keywords

💡个人品牌

个人品牌指的是个人在公众中建立的独特形象和声誉。在视频中,个人品牌是构建个人业务模式的核心,它通过专业知识、热情和信念来区分个人,并吸引观众。例如,Gusen通过分享自己的经验和教训,建立了自己的个人品牌,并以此作为与他人合作和业务扩展的基础。

💡自由职业者

自由职业者是指那些不隶属于任何组织,独立提供专业服务的个人。视频中提到,自由职业者可以利用个人品牌来吸引客户,并通过创建信息产品和销售渠道来实现收入的多元化和自由化。

💡信息产品

信息产品是指以数字或印刷形式提供的知识或信息集合,通常用于教育或培训目的。在视频中,Gusen强调了创建信息产品的重要性,这些产品可以是电子书、课程或软件,它们可以帮助个人或企业实现收入的被动化和规模化。

💡销售渠道

销售渠道是指产品或服务从生产者到消费者手中的流通路径。视频中提到,通过设计自动化的销售渠道,可以实现24/7的不间断销售,这对于构建一个人的业务模式至关重要。

💡电子邮件列表

电子邮件列表是营销中用来与潜在或现有客户进行沟通的工具。在视频中,Gusen提到通过提供免费资源来建立电子邮件列表,这是构建长期业务和资产的关键步骤。

💡市场调研

市场调研是收集和分析潜在客户的需求、偏好和问题的过程。视频中提到,通过发送调查问卷给观众并提供免费礼物作为回报,可以收集有关他们需求的宝贵数据,这对于产品开发和营销策略至关重要。

💡推广

推广是指通过各种手段提高产品或服务知名度的过程。在视频中,Gusen讨论了如何通过收集推荐、评论和案例研究来推广个人品牌和信息产品,以及如何通过提供佣金激励来吸引合作伙伴和品牌大使。

💡飞轮效应

飞轮效应是指通过一系列相互促进的因素来实现业务增长的概念。在视频中,Gusen解释了如何通过提供优质产品、营销内容和客户推荐来创建一个自我增强的业务增长循环。

💡合作伙伴

合作伙伴是指与个人或企业建立合作关系的另一方。视频中,Gusen提到他更倾向于与客户建立合作伙伴关系,而不是单纯的服务交易,这可以通过提供持续的价值和收入分成来实现。

💡客户见证

客户见证是指现有客户对产品或服务的评价和推荐。在视频中,Gusen强调了收集客户见证的重要性,这些见证可以作为社会证明,增强潜在客户对个人品牌和信息产品的信任。

💡内容主题

内容主题是指在特定时间内集中推广的一组相关内容。视频中提到,通过创建内容主题,可以增加观众的参与度,并为销售活动和产品推广提供一致的信息和焦点。

Highlights

介绍一人商业模式,无需剪辑编辑,只需交易即可构建个人品牌并实现盈利。

提供九大支柱的清单,帮助建立个人品牌,并通过做自己喜欢的事情来吸引观众。

即使只有一人团队,也可以通过多种收入来源和自由度实现成功。

分享如何构建个人品牌和一人商业模式,实现高收入。

YouTube频道在1万订阅者时已实现首10万美元收入,展示了一人商业模式的潜力。

经历团队扩张和缩减后,认识到自动化和个人品牌的重要性。

强调个人品牌建设的重要性,成为领域专家,通过专业知识、热情和信念吸引观众。

创建个人品牌时,要关注使命和旅程,而不仅仅是作为专家告诉别人该怎么做。

通过创建自己的方法、系统和框架,为个人品牌打下基础。

强调内容分发的重要性,如短视频引导到长视频,创建有价值的免费内容。

构建邮件列表,通过社交媒体平台吸引长期业务和资产。

进行市场研究,了解客户问题,并将这些问题转化为使命。

利用市场研究收集的数据来指导内容创作、电子邮件和促销文案。

创建信息产品,利用杠杆原理,确保投入的时间能够产生复利效应。

设计销售漏斗,将网站转化为自动化销售机器,实现24/7销售。

创建现金注入活动,通过特殊优惠或折扣创造紧迫感和稀缺性。

将一次性现金注入转化为永久性现金流活动,建立自动化的盈利生态系统。

通过收集推荐、评论和案例研究,将客户转化为推广者。

利用飞轮效应,通过产品和服务质量以及营销内容推动业务自我增长。

提供个人品牌和信息产品建设的全面服务,包括市场研究、产品创建和销售漏斗设计。

强调合作伙伴关系而非客户关系,通过提供价值来分享业务成果。

Transcripts

play00:00

welcome to the onep person business

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model no cuts no edits just trade to

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this checklist which is nine pillars is

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going to help you build a person brand

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and monetize an audience doing something

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you actually love so there's nine

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pillars and then I'm giving you the

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entire system how to do it here as well

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and even better if you're a funnel

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biller freelancer agency owner growth

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partner growth operator whatever it is

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you can take this and work with creators

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and personal Brands as well because

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that's what I've done so if you're new

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to the channel if you don't know who I

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am my name is gusen I own a agency I own

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a software education company I'm brand

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ambassador affiliate marketing a lot of

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revenue streams but I have a oneperson

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business model I have one person on my

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team a VA but other than that it's just

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me and I love this business model

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because it allows me to have multiple

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streams of income and a lot of freedom

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no calls no sales calls no proposals

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it's just whoever I feel like it's a

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good fit there's Synergy and energy

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alignment I can pick and choose who I

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want to work with and I don't say that

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to be cocky I'm fortunate to be in that

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position but that's what I want to share

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with you how did I build a personal

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brand and a one person business model

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that allows me to make pretty good money

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so just to give you context uh my

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Channel right now on YouTube is 27,000

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subscribers but at 10,000 subscribers

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already I was able to make my first 100K

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so 7 figure business at at 10K

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subscribers right and I've since then

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obviously if you've seen some of the

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videos I've been through a burnout after

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having almost 20 people on my team so

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I've seen the ups and downs the Solo

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freelancer versus the agency I was able

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to automate the agency and still burn

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out through some other lessons and you

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don't want to hear that whole story now

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but I tell you this to say like this is

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the best business to create Freedom by

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Design to actually have a business that

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you enjoy so with that let's dive in

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here's a checklist if you follow this

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checklist you don't need anything else

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to build a 7ig personal brand yourself

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or for other people so if you want to

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partner with them and be their Goto

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expert to implement this for them that

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works really well as well but use this

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as a checklist okay a road map so here's

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what you need number one is a personal

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brand and if you're building a um an

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agency freelancing business or an info

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product business a personal brand this

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information is going to help you stand

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out no matter what you're selling so I

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want you to become the niche don't pick

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one meaning don't just go into a niche

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and say this is what we do cuz nobody

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cares about what you do the features

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they care about the benefits and the

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outcome and the rest is just tools right

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so they care about working with great

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people so become the niche through your

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expertise your passion your conviction

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is bigger than your authority of like

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working with and I've worked with big

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clients like Tony Robbins Dean gracii

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Russell Brunson but people who genuinely

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become community members and sort of

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family online family are people who

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resonate with me as a person right so

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your biggest passion experiences lessons

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maybe mistakes you've done and your

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epiphanies from those mistakes is what's

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going to be your foundation for your

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personal brand your mission what your

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discovering on the journey is what

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you're going to talk about so it's not

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always about I am this expert and I'm

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telling you what to do it's also hey

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I've learned these things and I'm on

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this mission to discover how to build

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this or do this and I'm just sharing and

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building in public I'm just telling you

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what I'm learning as I'm doing this

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right so if you then take that and then

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create your your own right so your

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curator your curate information then

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create your own methods your systems

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your Frameworks your process around

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getting a result and that's what's going

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to be the foundation for your personal

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Brand add to that distribution like

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short form content leading into to long

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form and creating a show creating more

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valuable free stuff than other people's

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PID stuff like I have a 10hour free

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course there we go 150,000 views super

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valuable right so it's a it's a cash

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flow asset set having distribution in a

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personal brand um you can create a show

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it's like weekly episodes whether that's

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ENT entertaining or educational content

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you can structure in a way where it's

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like it builds on top of your stuff now

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you get binge wordy content number three

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list building so you take something like

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your YouTube X Twitter Instagram

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Facebook so I have for example my uh

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Facebook profile right I have links here

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where people can go and buy stuff or

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download stuff and I make posts about

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stuff that I'm doing but that helps fuel

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the long-term business and the assets

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and the email and it's both fueling the

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main Channel which is YouTube right cuz

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YouTube Works 24/7 it keep 24/7 it keeps

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growing and other social media platforms

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don't do that so I take that and then I

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give out free stuff like this so this

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was one when AI became a thing I

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launched like an ebook but I've Ed

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freebies as well that I give out and

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that allows me to build a list and now

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can own the traffic I I can reach those

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people through emails and SMS or

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Whatsapp or however you want to do it

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and you can do this for clients as well

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right you can set up the freebie the the

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Automation and all that which is why

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this so powerful you can do this for

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yourself you can do for other people and

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um I'm able to uh write an email click

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Send and it reaches thousands of people

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within seconds which is super powerful

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now number four market research know

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your customer then make them your

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mission so send out a survey to your

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audience about their problems right give

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them a free gift for filling it out and

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then compile a list of things they

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mentioned they want help with so I've

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done this for myself uh when I launched

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my first info product I've done this for

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clients one of my clients had thousands

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thousands of responses where we were

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able to see what they're struggling with

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what they want help with how much they

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want to pay for it and uh we sent out a

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survey we said if you fill this out

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you're going to get this thing and early

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bird access and early bird pricing as a

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thank you right and we gathered so much

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data that we could then uh use for

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content for emails for launch

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promotional a copy and all of that and

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that all came through market research

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you don't have a personal brand and an

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audience and by the way this works if

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you have couple hundred followers as

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well but if you work with a client and

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you partner with them then use this to

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create the info product with them it's a

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killer way to uh gather the right

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information before you launch something

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to make sure that it's actually uh

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selling actually it's me to number five

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info product trade time for leverage not

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money so every hour that you put in make

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sure that it's leverage and it's

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compounding into something else so

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YouTube email list uh product Community

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nurture uh brand ambassadors Affiliates

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systems that then grow without your time

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so if you're doing freelance work make

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sure you partner with clients to have

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recurring Revenue coming in you can do

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upfront ongoing or percentage of sales

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right instead of just oh this my hourly

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rate so get clear on what info product

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and offer is going to be then name your

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info product and plan the deliverables

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what's going to be included and then

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create the initial infrastructure of the

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info product so the software you're

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going to use to host your info product

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the email to send out the info product

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to give them access the automations all

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of that either do it for yourself or if

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you don't have an info product do it for

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a Creator or person brand who has one or

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wants to launch one number six sales

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funnels so I have one for my software

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it's a sales funnel that gets leads

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every day um fun University might look

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different when you're watching this

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video but this has been uh working well

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the funnels that I use are automated so

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we don't do sales calls it just sells

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24/7 and that's why it's scalable as a

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onep person business so design the fun

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Graphics um first of all turn your

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website into automated Sales Machine

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right not just leads and calls actually

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sell stuff for yourself or for clients

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and then design the funnel graphics and

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write the sales copy build out the

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funnel in the software and automate the

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delivery test the funnel so everything's

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working correctly before you launch

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because what we're going to do and even

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if you have an offer you can do this you

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can create what I call a cash campaign

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so cash injection is where you create a

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campaign a launch sequence of a special

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offer or special discount because of a

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reason like the holidays coming up or

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this or that and it's um a reason for

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them to act now instead of someday in

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the future so what you're going to do is

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you're going to create a launch campaign

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create excitement and create urgency

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around the launch then you map out the

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launch date and a deadline for early

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bird pricing right a launch campaign

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sequence for content and emails on

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social media Instagram stories a YouTube

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video that mentions it uh Link in

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description to a funnel emails go out

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the whole n90 yard you can do this for

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yourself you can do this for clients

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then offer a beta version at a

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discounted price for those first s days

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I've even done it it where it's been

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like 5 days and every day it goes up a

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little bit for 5 days so it creates that

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urgency and scarcity don't fake it

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actually have um legit urgency then turn

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that launch which is a one-time cash

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injection into an evergreen campaign so

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now you have Evergreen cash flow uh

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where you build out ecosystems for

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automated

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monetization I've done this through

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freebies with an email sequence free

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community with upsells or courses that

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offer one1 so every every step this is

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called like funnel linking or chaining

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together funnels where they go from free

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low ticket to backend higher ticket so

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you map your entire offer letter front

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end to back end you consistently improve

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products and customer experience because

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yes I know a lot of us are marketers

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we're in the marketing space but we're

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in the service space in the impact space

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and we have to focus on product

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development and actually carrying more

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than selling and then sales are going to

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come as a um as a result and then create

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cash flow campaigns for consistent um

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cash flow and revenue uh where you

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automate and schedule plan out your

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emails going out content videos all that

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one thing that I do have even though

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they're not fulltime in-house is I hire

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people to edit videos that are more

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advanced because I can go on a trip for

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example and have a team edit the videos

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I know exactly how much the video are

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going to cost and then I get them back

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and upload them without having to do

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anything of the work so you can still

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Outsource to Freedom you know to have

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that time yourself but you don't take

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any risk because you don't have them on

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like a 10K per month 5K per month 15K

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per month content theme on your uh on

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your expenses and operations and this by

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the way imagine the difference between

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someone who's like a full-blown ads

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agency growth partner versus someone

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who's building out the info products and

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funnels like the the cash campaigns if

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you do campaigns you can do the launch

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then take a week off and the clients are

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still going to love you you can schedule

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a few emails they're still going to love

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you versus if you run all their ads you

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got to be in there all day every day

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tweaking and optimizing and you can do

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that if you hire people an Outsource I'm

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not saying it's like impossible I found

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that I love freedom more than just more

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money so I'm happy with like 50,000 a

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month and not having any stress versus

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100K per month and then having like all

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these things and deadlines and stress

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and I pick Partners not clients if that

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makes sense flywheels uh turn your

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customers into raving fans and promoters

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so if you're personal brand you have

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your own info products collect

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testimonials reviews case studies let

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the results speak louder than your

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promotion offer incentives to promote

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your offers for commission so make uh

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Affiliates brand ambassadors for

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long-term growth and nurture the

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community to fuel Ascension and that is

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how you can scale with flywheels because

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then if you have good products people

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get results have a good price you have

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marketing and content that fuels the

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whole thing you can create a flywheel of

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the more people that come in the better

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results they get the more

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recommendations you get um and the thing

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starts to fly by itself right that's how

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Amazon grew the Amazon flywheel so step

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one personal brand Market uh brand

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identity which is more about you than

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the visuals the big idea so every

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business has a big idea right so uh my

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big big idea is you can become a a

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partner with clients rather than selling

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services and you can charge up front you

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can charge a percentage you can char

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charge monthly fees I've had clients

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where I get paid 10,000 a month to just

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help with their info products and

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funnels because we create campaigns

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right instead of just selling a logo

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design or website offers what are you

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selling sales message visual branding

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Authority presence and audience so

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presence is like your social media

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audience is your audience size how do

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you grow all of that uh if you're just a

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beginner you can have authority by

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association associating yourself to the

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right people platforms communities data

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statistics talking about those instead

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of your results which you don't have yet

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and if you're building your portfolio

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you can create concept funnels and con

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uh concept copy and concept projects to

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Showcase what you can do for clients and

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in the beginning you can say you don't

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have to pay me anything up front because

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I'm just getting started and I want to

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earn

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my uh my place in the marketplace um

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distribution short form lead to long

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form written I'll create more videos

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around this but just so you can see how

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it works um freeb to build the list you

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can do this for clients as well imagine

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if you take everything off their plate

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and you say I can do this for you

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because we have a system now it's nine

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pillars and you probably have some of

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them I'll do the rest I'll create the

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market research survey right I'll help

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you create the info product I'll help

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you create the sales funnels in fact I

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me gust and I have the templates for you

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and you can customize those for your

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clients because it's not just about the

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funnel and the landing page right it's a

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tool to do what to build a business that

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your clients love where they can scale

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info products instead of having to trade

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their time for money so you're the

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partner that that allows them to do that

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right launch campaigns social media

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posts that then lead to emails going out

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and then Revenue coming in when you do

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what's called the open cart when do you

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open it so people can buy it Evergreen

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cash flow you can help them optimize

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their social media you can help them um

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optimize their emails send out weekly

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emails uh like an email newsletter and

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you you can optimize their funnels and

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that helps them increase their Evergreen

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cash flow now you can probably see how

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valuable you are to a client if you do

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this or if you have your own info

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product business or personal brand and

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want to launch one or or scale one

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create all of this do the launch do the

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Evergreen cash flow if you need my help

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to do it send me a message on Instagram

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I'll try to see them there's a lot of

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people spamming their appointment

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setting service to me right now but you

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can uh reach me on Instagram at gusten

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it's just @ gusten and you can reach me

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there to to see if if you want to

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partner with me and have me do all of

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this for you cuz this is my offer right

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now it's no longer just building a

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funnel or sales page redesign it's like

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building info product businesses

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partnering with clients and then taking

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a piece of it um because of the value

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that I add to the business right I've

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done this hundreds of times and so with

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that you see a lot of things what's

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working and if you're a freelancer

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agency owner funnel Builder you want to

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consider doing this for your clients as

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well so I'm even updating everything in

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funnel University to reflect this this

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Sol ways to create multiple streams of

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income and um to create recurrent

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Revenue as a funnel Builder inside of

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funnel University but I'm adding my info

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product um partner program to it so

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people can see like okay this is

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actually how to scale a business where

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you have Partners not just clients

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flywheels the Affiliates Community

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testimonies how you gather all of that

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but that's the overview so hopefully

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that's been helpful for you to see oh

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okay there's there's something else here

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that isn't just selling services it's

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actually building out personal Brands

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and it's building out info products it's

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building out cash flow generating

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campaigns and this in my opinion is the

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best business to start hopefully this

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was valuable see you in the next one

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subscribe

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