Utiliser la Visite virtuelle pour booster votre chiffre d'affaire ou créer 1 activité complémentaire

Summary

In this video, Yannick, an expert in virtual tours for real estate professionals, explains how virtual tours can boost your business. He highlights the difference between 360-degree photos and immersive virtual tours, stressing the importance of tools like Matterport for creating high-quality experiences. Virtual tours are beneficial across several sectors, including real estate, hospitality, and insurance. Yannick walks through the necessary equipment, pricing plans, and the simple process of creating a virtual tour. Whether you're starting a new business or adding this service to an existing one, now is the perfect time to invest in virtual tours as demand continues to grow.

Takeaways

• 😀 Virtual tours can help increase your revenue and develop an additional business, especially for those in career transition.
• 😀 The demand for virtual tours has accelerated in France, especially after the lockdown, making it a great time to enter the market.
• 😀 Virtual tours offer a better user experience than simple 360-degree photos, providing a more natural and seamless viewing experience.
• 😀 You can create high-quality HD photos and 2D plans, and offer 3D views or special files for architects and decorators.
• 😀 Real estate agents can enhance their services with virtual tours, making it easier to gain exclusive property mandates and more clients.
• 😀 Virtual tours are applicable to a wide range of industries, including real estate, hospitality, seasonal rentals, insurance, and even automotive or aviation.
• 😀 The technology behind virtual tours, like Matterport, is relatively simple to use, even for non-professionals, with minimal photography skills needed.
• 😀 To start offering virtual tours, you'll need a 360-degree camera, a tripod, a tablet, and a Matterport subscription to process and host the tours.
• 😀 The basic subscription for Matterport is affordable, starting at €8.99/month for 5 tours, and can scale up as your business grows.
• 😀 Virtual tour scanning is straightforward, requiring you to follow certain procedures. You can edit the tours afterward, including adding points of interest, and it’s not complicated once you’re trained.

Q & A

What is virtual tour technology and how can it help in business?

Virtual tour technology allows businesses to showcase properties, products, or services in a more interactive and engaging way. It helps increase revenue by offering an innovative service that appeals to clients, such as real estate agents using it to offer virtual viewings, thus attracting more exclusive listings.

How has the demand for virtual tours in France changed in recent years?

The demand for virtual tours in France has increased significantly, especially after the COVID-19 lockdown. The market is now ready, and many professionals in fields like real estate and other industries are looking to incorporate virtual tours into their services.

What is the difference between 360-degree photos and a virtual tour?

360-degree photos are static images that can be navigated by clicking on them, but they can be clunky and less immersive. Virtual tours, on the other hand, offer a smoother, more interactive experience where users can easily navigate through spaces, providing a more natural and engaging experience.

Which virtual tour technologies are recommended for professionals?

The speaker recommends using Matterport technology for virtual tours. It provides a high-quality, immersive experience. Professionals can use either the Matterport camera or a Ricoh Theta Z1 360-degree camera, depending on their budget and the level of quality required.

What sectors can benefit from virtual tours besides real estate?

Besides real estate, sectors such as hospitality (hotels, campsites), seasonal rentals (Airbnb), industries (showrooms, manufacturing), insurance (damage assessments), automotive, aviation, and even boating can benefit from virtual tours to enhance customer engagement.

What equipment is needed to get started with creating virtual tours?

To start creating virtual tours, you need a 360-degree camera (such as the Ricoh Theta Z1 or Matterport camera), a tripod or monopod, and a tablet (preferably an iPad, although an Android version is in development). You’ll also need the Matterport Capture app, which is free to use.

How much does it cost to get started with virtual tours?

Initial costs can range from around 400 euros for a basic 360-degree camera to about 950 euros for a higher-quality Ricoh Theta Z1. A Matterport camera can cost about 2800 euros. Additionally, there are subscription fees for Matterport’s service, starting at 8.99 euros per month for 5 tours, with more advanced plans offering more tours and storage.

How do you create a virtual tour once you have the necessary equipment?

Once you have the necessary equipment, you simply follow the scanning procedure with the Matterport Capture app. After scanning the space, you upload the files, and Matterport constructs the virtual tour for you. You can then make adjustments, like editing the tour, extracting photos, or adding information points.

Is it necessary to be an expert photographer or videographer to create virtual tours?

No, it is not necessary to be an expert photographer or videographer. Creating virtual tours is more about following specific scanning procedures, which can be learned through training. The technology is user-friendly, and Matterport does most of the work once the scanning is completed.

What are the potential returns on investment for professionals offering virtual tours?

The return on investment for offering virtual tours can be substantial, especially for real estate agents. By providing an innovative and high-quality service, professionals can attract more exclusive listings and clients, leading to higher business volume and increased revenue.