5 MIND BLOWING Logo Design Tips ✍

Summary

In this video, Wall Person shares five powerful logo design tips for beginners and experienced designers alike. He emphasizes the importance of flipping and reflecting logos to test their shapes, exaggerating negative space to ensure readability, using geometric shapes for cleaner designs, sketching 50 rough concepts to boost creativity, and changing environments to spark fresh ideas. With these tips, designers can improve their logo creations, enhance their design processes, and avoid common mistakes that hinder their work. Wall Person also provides insights from his personal design experience to inspire viewers.

Takeaways

• 😀 Always flip and reflect your logo design to test its shape and legibility from different perspectives.
• 😀 Exaggerate negative space in your logo designs to ensure readability, especially at smaller sizes like app icons.
• 😀 Use geometric shapes for creating clean, precise, and geometrically sound logos.
• 😀 Set a timer and challenge yourself to draw 50 logo ideas in one hour to foster creativity and avoid perfectionism.
• 😀 Changing your location can boost creativity by breaking through mental blocks and inspiring fresh ideas.
• 😀 Flip hand-lettered logos to assess their shape, flow, and kerning from a new perspective, just like using a mirror.
• 😀 Always test your logo design concepts by flipping them to see how they hold up when viewed in reverse.
• 😀 Exaggerating negative space within the logo helps balance the positive space, making the design clearer and more striking.
• 😀 Use the shape-building tool in design software (like Illustrator) to create logos from basic geometric shapes for precision.
• 😀 By creating a large number of rough sketches quickly, you can discard what doesn’t work and focus on refining the best ideas.

Q & A

Why is it important to flip and reflect your logo design during the process?

Flipping and reflecting your logo helps you see the design from a new perspective. This allows you to focus on the overall shape and balance rather than getting caught up in the details like individual letters. This method can help identify issues with kerning, flow, and symmetry that might be overlooked in the regular view.

What role does negative space play in logo design?

Negative space is crucial for making logos readable, especially at smaller sizes. Exaggerating negative space helps ensure that logos remain clear when scaled down, like for app icons or favicons. It allows for a better balance between positive and negative elements, ensuring that the design maintains its integrity across different sizes and mediums.

How does exaggerating negative space affect the overall design?

Exaggerating negative space can make the design more balanced and legible. When there’s more negative space, the positive elements of the logo have room to breathe, which is especially important for smaller formats. It also helps create visual interest and can enhance the perception of the logo's clarity.

What are geometric shapes, and why are they important in logo design?

Geometric shapes are basic, mathematically perfect shapes like circles, squares, and triangles. They are important in logo design because they provide a clean, precise structure that helps maintain balance and symmetry. Using these shapes ensures that the logo is visually sound and easier to reproduce in various sizes and applications.

Why should you avoid using the pen tool for logos and instead use geometric shapes?

Geometric shapes are more accurate than freehand drawing with the pen tool. By using geometric shapes, designers can create logos that are perfectly symmetrical and proportionate, reducing the likelihood of errors. This approach is particularly useful when applying design principles like the golden ratio or Fibonacci sequence for balanced proportions.

What is the significance of drawing 50 logo ideas within an hour?

Drawing 50 logo ideas in an hour helps overcome creative blocks and prevents overthinking. The quick pace forces you to focus on generating as many ideas as possible, which can uncover unexpected solutions. This exercise encourages exploration and eliminates the temptation to be overly protective of early ideas, narrowing down the best possibilities more efficiently.

How does time pressure enhance the creativity of a logo designer?

Time pressure encourages quick thinking and reduces the tendency to overanalyze each idea. By forcing yourself to produce many designs in a short period, you open up the possibility of creative accidents or unexpected concepts that you might not have considered under normal circumstances.

Why is it beneficial to change your work environment while designing a logo?

Changing your work environment can refresh your mind and provide new perspectives. A new setting can help you break free from tunnel vision and inspire fresh ideas. This technique works by resetting your mental state, making it easier to think creatively and come up with innovative solutions.

What types of environments are ideal for boosting creativity when designing logos?

Environments that are different from your usual workspace—such as a coffee shop, park, or even a different room—can help stimulate creativity. The change in surroundings allows you to disconnect from any stagnation you might feel, leading to new ideas and insights. The key is to avoid working in a place that feels stale or monotonous.

How does using a sketchbook or journal benefit the logo design process?

Using a sketchbook or journal helps in quickly capturing ideas without worrying about perfection. It allows designers to explore abstract concepts freely and experiment with different designs. This method is especially helpful for sketching out initial thoughts or rough drafts, which can later be refined into more polished concepts.