World History Week 11 IdeasWork Ad Campaign Assignment

Summary

In this project, students are tasked with creating a history-based advertising campaign for a fictitious marketing company, Ideas Work. The campaign focuses on promoting historical innovations, with an emphasis on how these inventions could be marketed in the modern era. Students must identify at least three significant historical innovations, explain what they suggest about Ideas Work’s service, and create online ad concepts to sell these ideas. The final presentation should include PowerPoint slides with compelling ad ideas, descriptions, and visuals that highlight the creativity and utility of these innovations.

Takeaways

• 😀 The project involves creating a history-based advertising campaign for a fictitious company named Ideas Work.
• 😀 Ideas Work is a marketing company that will use historical innovations to create online ad campaigns.
• 😀 You need to identify three to four historical innovations that could represent the service offered by Ideas Work.
• 😀 The advertising campaign should include descriptions of the innovations, their impact, and how they can be marketed today.
• 😀 For each innovation, explain how Ideas Work can help harness the technology to benefit consumers.
• 😀 The campaign should include ad ideas with corresponding text and images to tell the story of each innovation.
• 😀 Historical innovations should be used creatively to showcase the potential modern applications of these inventions.
• 😀 The campaign should focus on how each innovation stands out and how it can be marketed effectively.
• 😀 At least three ad ideas should be developed, each with clear text and visual elements to convey the message.
• 😀 A PowerPoint presentation is recommended for showcasing the campaign, including descriptions and visual ad concepts.
• 😀 The project encourages thinking about how past innovations can be marketed in the modern era, combining history with creativity.

Q & A

What is the name of the fictitious marketing company in this project?

The fictitious marketing company is named 'Ideas Work'.

What is the main objective of the assignment outlined in the script?

The main objective is to create a history-based advertising campaign for the fake marketing company, Ideas Work. This involves selecting historical innovations and designing ads that market these innovations in a modern context.

What is the suggested format for presenting the campaign ideas?

The suggested format for presenting the campaign ideas is through a PowerPoint presentation, though it can also be done as a document or slideshow.

How many historical innovations should be chosen for the campaign?

At least three historical innovations should be chosen, though four is preferred.

What is the first step in creating the ad campaign for Ideas Work?

The first step is to identify historical innovations that could represent the service offered by Ideas Work.

How should each historical innovation be described in the campaign?

Each historical innovation should be described by explaining what it is, its origin, and what it suggests about creativity and follow-through. This should then be connected to how Ideas Work can market this innovation in a way that helps consumers.

What type of visuals should be included in the campaign?

The campaign should include images or diagrams that help tell the story of the innovation and illustrate how it can be marketed to modern consumers.

What kind of text should be written for each ad in the campaign?

For each ad, text should be written that explains the historical innovation, how it was originally used, and how it could be marketed today. This includes detailing the value and appeal of the innovation to modern consumers.

Can you provide an example of a historical innovation for the ad campaign?

An example provided in the script is 'gunpowder weapons' from the Song Dynasty. The ad would showcase how these weapons, originally created using sulfur, charcoal, and potassium nitrate, could be marketed today as powerful, versatile tools for defense and warfare.

How should the ads reflect the historical innovation in a modern context?

The ads should reflect the historical innovation by imagining how it would be used or sold today, focusing on its potential benefits in the modern world. They should show the innovation in action and highlight its versatility or creativity.