an Aboriginal Culinary Journey™ | Meet the innovative team behind the collection | Breville AU

Summary

The video highlights the journey of collaborating with Aboriginal artists to create a unique range of Breville appliances adorned with Indigenous artwork. Initially pitched 16 years ago, the idea was revived and evolved through extensive teamwork and innovative design processes, including 3D scanning of original artworks. The project emphasizes cultural storytelling and community engagement, showcasing the rich heritage of Aboriginal culture while ensuring that the final products withstand the rigors of everyday use. Artists and designers express pride in bringing this meaningful project to life, blending traditional narratives with contemporary design.

Takeaways

• 🎉 The idea for the appliance range featuring Aboriginal art was proposed 16 years ago but took 14 years to come to fruition.
• 🌏 The project aims to share Aboriginal stories with the world through contemporary Australian design.
• 🖌️ Engaging with actual Aboriginal artists was essential to ensure authenticity in the artwork used on the products.
• 🎨 Lucy Simpson, an Aboriginal artist, played a crucial role in the artistic process, transitioning from canvases to product design.
• 🔍 A complex 3D scanning process was developed to reproduce the artwork faithfully on appliances.
• 🤲 The decals used for the products are multi-layered and applied by hand, adding uniqueness to each item.
• 🔥 The artwork had to endure harsh conditions like boiling water and heat from appliances without degrading.
• 🌟 The collaboration involved a diverse team effort, highlighting the passion and energy invested in the project.
• 💖 The project reflects a deep appreciation for Aboriginal culture, presenting it in a modern context.
• 🌈 The initiative emphasizes the importance of cultural engagement and community involvement in product development.

Q & A

What was the initial idea pitched by the narrator to the head designer of Breville?

The narrator pitched the idea of creating a range of appliances adorned with Aboriginal art to share Aboriginal stories with the world.

How long after the initial pitch did the head designer reach out to the narrator?

Fourteen years later, the head designer contacted the narrator to explore the idea further.

What prompted the decision to incorporate Aboriginal culture into the product designs?

The team believed that Aboriginal culture represents something uniquely Australian and that it would be an effective way to connect ancient storytelling with contemporary design.

What challenges did the team face when reproducing Aboriginal artwork onto the appliances?

The team struggled with transferring artwork from canvas to appliance surfaces without losing detail or quality, which initially led to the idea of painting on canvas instead.

Who is Bibi Baba, and what role did she play in the project?

Bibi Baba is an artist who was engaged by the team to help determine how to best apply Aboriginal art to the appliances.

What innovative technique was ultimately used to reproduce the artwork?

The team decided on a process involving 3D scanning to create a virtual representation of the artwork, which was then meticulously applied to the products.

What features make the decals used in the product range special?

The decals are multi-layered, featuring different colored layers and a depth layer that captures the brush strokes and translucency of the paint.

What was the team's approach to ensuring the durability of the artwork on the appliances?

The team tested the artwork to ensure it could withstand conditions such as boiling water and high temperatures without degrading or peeling.

How did the team feel about representing Aboriginal stories through their products?

The team expressed a sense of responsibility and pride in doing justice to Aboriginal stories and was excited to share the result with the world.

What personal insights did Lucy Simpson, one of the artists, gain from this project?

Lucy Simpson felt privileged to present her culture in a modern context, recognizing the richness and depth of Aboriginal culture through the design process.