How I grow 5x on LinkedIn in 3 months?

Summary

In this podcast episode, host Bakhtiyar is joined by Path Verma, a content creator on LinkedIn and YouTube, who specializes in financial and equity research content. They discuss the journey of content creation, the importance of consistency, and how to grow a personal brand effectively on platforms like LinkedIn. Path shares tips on optimizing LinkedIn profiles, understanding audience preferences, and generating value-driven content. The conversation emphasizes avoiding shortcuts, focusing on long-term credibility, and the significance of practical, engaging content that resonates with a target audience.

Takeaways

• 🎙️ The podcast host introduces Bakhtiyar and guest Path Verma, a valuation expert and content creator on YouTube and LinkedIn.
• 📺 Path Verma runs a YouTube channel related to valuation schools and finance, and creates LinkedIn content aimed at finance professionals and students.
• 💡 Key advice for content creators: consistency is crucial for success, and understanding the audience's needs is essential.
• 📊 Path shares insights on LinkedIn strategies, emphasizing that optimization of profiles (photo, banner, content) is often overlooked by beginners.
• 💼 Many students approach LinkedIn like social media (e.g., Instagram or Facebook), but it's important to be direct and strategic when networking.
• 🚀 Creating content based on what is trending or copying others may offer short-term gains, but long-term credibility requires originality and passion.
• 📆 Optimal posting times on LinkedIn are critical for visibility; for Path, posting at specific times like 9:30 AM works best to reach the right audience.
• 🧑‍💻 Path advises against posting random or irrelevant content and focuses on building a personal brand with valuable contributions that align with one's principles.
• 🔑 For aspiring creators, Path stresses the importance of understanding your niche, offering value, and staying committed to long-term growth rather than seeking temporary shortcuts.
• 📈 Success stories: Path mentions students who have grown their LinkedIn following significantly by applying consistent strategies and providing value to their audience.

Q & A

Who is the guest on the podcast and what is his area of expertise?

The guest on the podcast is Path Verma, who specializes in valuation, runs a YouTube channel called 'Valuation School,' and is a content creator on LinkedIn.

What platform does Path Verma primarily use for his content creation, and what kind of content does he focus on?

Path Verma primarily uses LinkedIn for content creation, focusing on finance-related topics like equity research, personal branding, and educational content for students.

What advice does Path Verma give about optimizing one's LinkedIn profile?

Path advises that many users don't optimize their LinkedIn profiles, lacking key elements like a profile picture and banner. He emphasizes the importance of having a complete and professional-looking profile.

What key tip does Path Verma share about content consistency on LinkedIn?

Path Verma stresses the importance of consistency in content creation, stating that creators must post regularly to build an audience and credibility. He mentions that consistency is essential for long-term success.

What mistake do new content creators often make, according to Path Verma?

New content creators often try to copy others' content without understanding their own niche or audience. Path explains that this approach usually leads to short-term gains without long-term success.

What kind of audience does Path Verma suggest creators should focus on building?

Path suggests that content creators should focus on building an audience interested in technical analysis and other niche content related to finance and personal development.

How does Path Verma recommend content creators analyze their audience?

He recommends analyzing the audience based on engagement patterns, such as when and how they interact with posts. This helps creators understand what type of content resonates with their followers.

What is Path Verma's stance on using automated tools for LinkedIn growth?

Path Verma advises against using automated tools for growing LinkedIn followers, advocating instead for organic growth through consistent posting and engaging with the audience.

What time does Path Verma suggest is best for posting on LinkedIn?

Path suggests posting on LinkedIn around 9:30 AM, 12:30 PM, or during early morning or late-night hours when more people are browsing the platform.

What does Path Verma believe is essential for long-term success as a content creator?

Path believes that passion, credibility, and providing value to the audience are essential for long-term success. He emphasizes the need for authentic, valuable content that resonates with the audience.