What’s The BEST Time to Post on LinkedIn? S3 E8:

Summary

In this episode of the Social Selling Podcast, the speaker addresses the common question of the best time to post on LinkedIn. While there were specific best times in the past, LinkedIn's usage has evolved, and there is no one-size-fits-all answer. The key focus should be on posting high-quality content, as it performs well regardless of the time. The speaker emphasizes the importance of sharing content when inspired and motivated, rather than worrying about timing. By staying engaged and sharing valuable content consistently, users can boost their engagement on LinkedIn.

Takeaways

• 😀 LinkedIn usage has evolved from a strictly office-based platform to one that is active 24/7, with users engaging at various times throughout the day and week.
• 😀 There was a time when specific days and times (e.g., Tuesday mornings, 3-4 PM) were considered the best for posting on LinkedIn, but this is no longer the case.
• 😀 The focus should not be on the 'when' but on the 'what'—good content will perform well regardless of the time it is posted.
• 😀 Posting at any time, whether it’s a weekday or weekend, will attract engagement as long as the content is of high quality.
• 😀 Posting forced content because you believe it's the right time may lead to less engaging posts, as it lacks authenticity and inspiration.
• 😀 Content created when you are inspired, whether it's early morning or late evening, tends to be more passionate and better received by your audience.
• 😀 It’s important to be open to posting whenever you feel inspired, even if that means posting outside traditional business hours.
• 😀 Small spikes in engagement may occur at specific times (e.g., 8-9 AM, lunchtime, and late afternoon) but the overall engagement will still be spread across the day.
• 😀 Don't stress about creating content to match a specific time slot—focus on creating valuable, meaningful content that resonates with your audience.
• 😀 Scheduling posts can help maintain a consistent flow of content, allowing you to post inspired content at the right moment even if it’s not immediately convenient.

Q & A

What is the most common question about posting on LinkedIn?

The most common question is about the best time to post on LinkedIn to get the most engagement.

Why was there a specific best time to post on LinkedIn in the past?

In the past, LinkedIn was primarily used during working hours, Monday to Friday, between 9 AM and 5 PM, which created specific times when people were most active, like 8:30 AM or 3 to 4 PM.

Has the best time to post on LinkedIn changed over the years?

Yes, the best time has evolved as LinkedIn grew. People now use it 24/7 across multiple devices, and engagement is no longer restricted to just work hours or weekdays.

What is more important than the timing of your post on LinkedIn?

The content of your post is more important than the timing. Good content posted at any time can perform well if it's valuable and engaging.

How does the size and scope of your network affect engagement on LinkedIn?

A larger, more engaged network will help your content reach more people and perform better, regardless of when you post.

Are there any subtle better times to post if you're targeting a local audience?

Yes, for a local audience, better times could be during the working week, specifically between 8:00 to 9:00 AM, 11:30 AM to 1:30 PM, and 4:00 to 6:00 PM. These times capture work-related activities like getting to work, lunch breaks, and the end of the day.

What happens if you post bad content at the best time?

Even if you post at a supposedly 'best' time, bad content will still perform poorly. It's the quality of the content that matters most.

What should you do if you're unsure about what to post?

Instead of stressing over the best time to post, focus on creating great content. Post when you feel inspired, and your content will naturally resonate with your audience.

When is the best time to post content on LinkedIn?

The best time to post is when you're most inspired and passionate about the content. Posting when the idea is fresh and you are motivated will result in better engagement.

How can you ensure you don’t miss good content ideas for LinkedIn posts?

Keep your eyes open for moments of inspiration throughout your day. You can jot down ideas immediately on your phone or schedule them for later, ensuring you don’t miss any valuable content opportunities.