Kevin Freidberg - Need a Website? Start with Email

Summary

In the podcast 'Ditching Hourly', host Jonathan Stark discusses the challenges freelancers and consultants face in creating an effective online presence, particularly with their websites. He is joined by Kevin Friedberg, who shares his innovative approach to solving this problem. Instead of focusing on building a website first, Friedberg suggests starting with email marketing to generate one-on-one conversations. He explains how to leverage email to create a 'Content Solar System' and build a subscriber base without the overwhelming task of writing for a website. The conversation also covers how to use LinkedIn strategically to grow one's email list and the importance of starting small and scaling up. Friedberg's company, 7sec websites, reflects his philosophy of simplicity and direct communication in business.

Takeaways

• 😀 Kevin Friedberg, from 7sec websites, emphasizes the importance of starting with one-on-one conversations rather than building a website first.
• 🔄 Kevin noticed a shift in his business when he realized that websites were not generating leads, prompting a focus on email conversations.
• 📬 The approach taken by Kevin is to initially skip the website creation and start building relationships through daily or weekly emails.
• 🤔 For clients struggling to update their website, Kevin suggests asking problem-based questions to help generate content for emails.
• 💡 Kevin captures clients' insights during conversations to create a series of emails that can serve as a 'Content solar system'.
• 🚀 The process involves setting up an email service provider like ConvertKit and creating a simple landing page to start collecting subscribers.
• 📝 Kevin recommends using a formulaic approach to define the client's value proposition: 'I help these people do this thing to achieve this outcome'.
• 🔄 He suggests using LinkedIn Direct Messages to ask for feedback and permission to sign people up for emails, which is a non-intrusive way to grow the email list.
• 📈 Kevin has found that using LinkedIn for this purpose can result in gaining around 50 subscribers in a month.
• 💌 The script used for LinkedIn outreach is kept simple and open-ended, often ending with a question to prompt a response.
• 🌐 For those without a website, Kevin recommends leveraging existing networks or communities to ask for support and subscribers.

Q & A

What is the main issue discussed in the podcast 'Ditching Hourly' with Jonathan Stark and Kevin Friedberg?

The main issue discussed is the challenge freelancers and consultants face when it comes to creating or updating their websites. Many lack a website or struggle with what content to put on it.

What is the unique approach that Kevin Friedberg suggests to address the website creation problem?

Kevin Friedberg suggests starting with email conversations instead of creating a website. He recommends focusing on one-on-one interactions and using email to productize services and packages.

What is the name of Kevin Friedberg's company and what is ironic about it?

Kevin's company is called '7sec websites'. The irony is that he has been obsessed with websites for a long time, but later realized that no one is contacting businesses through their websites.

How does Kevin Friedberg handle clients who are resistant to creating a website or writing content?

Kevin suggests skipping the website creation entirely and starting with email. He finds that clients are relieved by this approach, as it avoids the daunting task of writing extensive content for a website.

What is the first step in Kevin Friedberg's process when working with a client to update their website?

The first step is to start with emails. Kevin asks problem-based questions to understand the client's business and the problems they solve for their customers.

How does Kevin Friedberg use the information gathered from a client's initial conversation?

Kevin uses the information from the initial conversation to create a series of emails. These emails are based on the problems the client solves and can serve as a starting point for the client's content strategy.

What tools does Kevin Friedberg recommend for setting up email marketing?

Kevin recommends using ConvertKit as the email service provider, due to his familiarity with the platform and personal connections within the company.

What does Kevin Friedberg suggest for clients who don't have a website yet?

For clients without a website, Kevin suggests setting up a landing page hosted by the email service provider, such as ConvertKit, to start collecting email subscribers.

What is the approach Kevin Friedberg uses to grow his email list on LinkedIn?

Kevin uses direct messaging on LinkedIn to ask for feedback and permission to sign people up for his email list. He uses a simple script that ends with a clear question, making it easy for recipients to respond.

How does Kevin Friedberg handle the concern of potential email subscribers about spam?

Kevin addresses the spam concern by making it clear in his message that recipients can unsubscribe at any time, thus reducing resistance and making the sign-up process low-pressure.

What is the long-term goal for clients who go through Kevin Friedberg's email-based approach?

The long-term goal is to eventually turn the series of emails into a website. The content from the emails forms a 'Content solar system' that can be organized into different sections of the website.

What is the name of the program Kevin Friedberg is launching in early August, and what is the website for it?

The program is called 'Market Yourself First', and interested individuals can find more information at marketyourselffirst.com.

Outlines

00:00

🤝 Introduction and Addressing the Website Dilemma

In this introductory segment, Jonathan Stark welcomes Kevin Friedberg back to the 'Ditching Hourly' podcast. They discuss the common issue faced by freelancers and consultants who lack a professional website or struggle with creating one. Kevin introduces his company, 7sec websites, and shares his unique approach to solving the 'cold start' problem of website creation. Instead of focusing on building a website, Kevin suggests starting with email conversations to generate leads and productize services. Jonathan and Kevin's discussion sets the stage for exploring alternative methods to establish an online presence.

05:01

📬 Email as a Starting Point for Business Engagement

Kevin shares his process of engaging with clients who need to update their online presence. He emphasizes the importance of problem-based questions to understand the client's needs and immediately uses their answers to craft emails. These emails become the foundation for a 'Content solar system', which later can be translated into website content. Kevin explains that this approach not only eases the burden of creating a website from scratch but also helps in building a relationship with potential clients through valuable, targeted communication.

10:01

📝 Setting Up the Email System and Crafting the Initial Message

The conversation shifts to the practical steps of setting up an email system using ConvertKit, an email service provider. Kevin explains the process of creating a simple landing page to gather email subscribers, even without an existing website. He discusses the importance of crafting a compelling message that encourages potential subscribers to sign up for the email list, using a formulaic approach that highlights helping a specific group of people achieve a particular outcome.

15:01

🔍 LinkedIn Outreach for Email List Growth

Kevin details his strategy for growing an email list through LinkedIn direct messages. He crafts a simple yet effective script that asks for feedback and ends with a clear question, making it easy for recipients to respond. This approach is designed to start one-on-one conversations, which Kevin believes are more effective than waiting for website visits or contact form submissions. The method is personalized, non-salesy, and seeks permission, which Kevin emphasizes as a crucial aspect of his strategy.

20:04

👥 Leverage Networks for Initial Subscriber Boost

In this paragraph, Kevin discusses leveraging personal and professional networks to gain initial subscribers. He recounts a successful experience with the Story Brand community, where he was able to quickly grow his email list by being transparent about his needs and asking for support. This approach relies on the goodwill and interest of the community, and it shows vulnerability and authenticity, which can be compelling to potential subscribers.

25:06

🌐 Transitioning Email Content into a Website

The final paragraph addresses the transition from email content to a full-fledged website. Kevin explains that after a period of consistent email engagement, the content can be organized into a website, making the process less daunting. He mentions his 16-week intensive program, 'Market Yourself First', which helps in transforming the email content into a coherent website structure. The approach ensures that the website is not only easy to create but also reader-friendly, as it is based on the problems and solutions that the target audience is interested in.

📚 Conclusion and Resource Sharing

In the concluding segment, Jonathan thanks Kevin for sharing his insights and invites him to provide information on where listeners can learn more about his work. Kevin mentions his upcoming program, 'Market Yourself First', and provides the website for interested individuals to find out more. The episode wraps up with Jonathan's sign-off, summarizing the value of the discussion and highlighting the practical steps shared by Kevin for building an online presence through email engagement.

Keywords

💡Freelancer

A freelancer is an individual who is self-employed and is not committed to a particular company or job for a long period. In the context of the video, freelancers are part of the target audience who may be struggling with creating an effective online presence, particularly a website, to showcase their services and attract clients.

💡Consultant

A consultant is a professional who provides expert advice in a particular area. Similar to freelancers, consultants might be looking for ways to improve their online presence. The video discusses how they can overcome the challenges of creating a website or knowing what to put on it.

💡Website

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name and published on at least one web server. The video discusses the common issue faced by many freelancers and consultants who either do not have a website or are not satisfied with their existing one.

💡Domain Name

A domain name is a human-readable form of an IP address, which identifies a particular website on the Internet. The script mentions that some individuals have a domain name but have not developed a website for it, indicating a missed opportunity to establish an online presence.

💡Email Marketing

Email marketing involves sending messages to a group of people using email. The video suggests using email as an alternative to a website for initiating one-on-one conversations and building relationships with potential clients, which can lead to sales.

💡Content Solar System

The term 'Content Solar System' is used metaphorically in the video to describe a strategy where a series of emails form a central part of a content strategy, with each email addressing different aspects of a client's problems and solutions, much like planets orbit a sun.

💡ConvertKit

ConvertKit is an email service provider that helps manage email marketing campaigns. In the script, it is recommended as a tool for setting up email marketing, indicating its utility for those looking to start with email communication instead of building a website.

💡Landing Page

A landing page is a single web page that appears in response to clicking on a link in an email, social media, or search engine result. The video suggests using a landing page as an initial point of contact for potential subscribers, even before having a full website.

💡LinkedIn

LinkedIn is a professional networking platform. The video discusses strategies for using LinkedIn to grow an email list, such as direct messaging potential subscribers and asking for their permission to sign them up for email updates.

💡Network

A network, in this context, refers to a group or community of individuals with shared interests or goals. The script mentions leveraging existing networks, like professional groups or associations, to gather initial subscribers for an email list.

💡Email Automation

Email automation is the process of sending out emails automatically based on certain triggers or schedules. The video mentions automating the process of reaching out to potential subscribers on LinkedIn, which can save time and increase efficiency.

💡Market Yourself First

This is a program mentioned in the video that is designed to help individuals market their services more effectively. The name suggests a focus on self-promotion and personal branding as a first step in business development.

Highlights

The podcast discusses the common issue freelancers and consultants face with creating or updating their websites.

Kevin Friedberg introduces his company, 7sec websites, focusing on creating one-on-one conversations rather than traditional websites.

The realization that websites are not the primary source of leads, prompting a shift in business approach.

The proposal to skip website creation and start with email to generate leads and sales.

The relief clients feel when presented with an alternative to creating a website.

The process of starting with emails to build a content solar system based on problem-solution dynamics.

Using ConvertKit as the email service provider for setting up and managing email lists.

Creating a simple landing page hosted by the email service provider to collect email addresses.

The strategy for writing effective landing page copy using the 'I help these people do this thing to achieve this outcome' formula.

Growing an email list through direct messages on LinkedIn, asking for feedback and permission to sign up.

The importance of ending messages with a clear question to prompt a response.

The effectiveness of a simple script for reaching out on LinkedIn to grow an email list.

The strategy of leveraging existing networks to boost initial email list subscribers.

The transition from an email series to creating a website, using the content solar system as a guide.

The benefits of starting with email for website creation, making it easier for the reader.

Details about Kevin's upcoming program 'Market Yourself First' and how to find more information.

Transcripts

hello and welcome to ditching hourly I'm

Jonathan Stark today I am rejoined by

friend of the podcast Kevin Friedberg

Kevin welcome back thanks for having me

Jonathan so today we've talked about

many things we've talked on this show on

doing daily your fellow daily emailer uh

probably other places too that I can't

even remember but today our specific

entry point is going to address a pain

that I I see from a lot of people on my

list a lot of people in my audience

where let's say someone's freelancer or

consultant and they email me they're on

my list but they're sending from a Gmail

address they don't have a website they

don't have a domain name and they're

even ones that have a domain name but

when you go to it there's no website

there and they they just haven't gotten

around to it they don't know what to

write it seems like a huge job uh or

they maybe they do have a website but

they hate it their own website they they

just made some stuff up they just talked

about themselves they just don't know

what to they just don't know how to do

it and and and Kevin here has a very

very novel approach to it that is what

we're going to talk about today so how

to get around that cold start problem

where you either don't have a website or

you don't know what you just don't know

what to put on it cool before we get

there can you do a quick intro in case

people are meeting you for the first

time yeah uh so and thanks for that

lovely intro Jonathan um so um I have a

company ironically called 7sec websites

um where the ironic part um is for for

such a long time you know I've been

really obsessed with websites then at

some point maybe maybe a couple years

ago there was this big sea change where

I think we all sort of realized like no

one is contacting us off our website I

almost feel like I in hindsight like I

did like a a two-year study where I just

um anyone that would DM me on LinkedIn

uh or I would just straight up DM them

if they if I love their website and I go

hey that's a great website um are you

getting a lot of um leads from it almost

as if to say like hey I could really use

some help you know um you know give me

some pointers because your your site

looks great and invariably 100% of them

would say haven't gotten a a no one sold

out the contact page in a year wow yeah

um so that just really started a P with

with my business of just um starting

with because the websites it's not a

one-on-one conversation uh an email is

um and that's what you and I have worked

on together a lot and so that's really

what I'm more focused on now is is

creating these one-on-one conversations

to sell you know productize Services um

you know packages that kind of thing but

but doing it uh starting with the

conversation rather than a website it's

kind of backwards but yeah I like it

though what does this look like so if

someone comes to you a client comes to

you and is like in that situation where

they know they need to update their

website and they just don't know what to

write like how do you handle that

situation with this kind of an approach

I love those that this happens a lot um

where either they'll they'll start with

quite a bit of resistance like like

basically like please don't make me

write a website uh please don't make me

launch one create one or they'll come

and say you know we I really need a

website and either way my answerers

almost always like what if you just

didn't do that uh what if we just

skipped that entirely and started with

email which you can kind of get going in

like a week right um and just the relief

on their faces is

palpable knowing they don't have to sort

of create

this big boulder of the thing where it's

like here's my full business um uh so

yeah that that it's really nice for me

honestly uh just

because I'm a writer that's you know

what part of what I do and I just know

that's a heavy lift is every business

owner is kind of saying oh I guess I got

to write my great American novel yeah

and it's like who could do that that's

really tough especially on your own and

yeah it's saying well let's put that

aside and start with what's actually G

to make you some money okay good point

okay what's the first step so let's say

I'm one of your clients and I'm

convinced I'm relieved like that sounds

amazing but what's the

process so I start I want to start them

off uh with emails just because um I

know that they can promote that and they

can get like individ ual signing up for

that who are then in their Niche their

specialty um and really the minute this

is another like very gratifying thing

honestly is um even if it's just a

random sales call I will start asking

questions and they're really the same

questions that I ask in any kind of

Engagement and they're all basically

problem-based

questions um and I don't mind asking

them again if if they become clients but

even if not I don't I don't care I just

love doing it um the minute they answer

any kind of you know you know what's the

problem your prospect is coming to you

to solve that kind of a question yeah um

the answer is an

email literally within the first five

minutes of a of a call they'll say well

you know we solved this problem but I'll

tell you something interesting and they

kind of go and they go and they go and

I'm just typing furiously and I'm like

okay that's four emails right there so

let me let me just spell that out in

case the listener is not following

because so you'll be you'll have this

conversation with someone and they go

off they they like brain dump about the

problems that they solve for their

clients is that right yeah and you're

capturing you're like oh this is gold

this is great there's like excitement

you can feel the energy from from them

getting excited about what they do for

their clients and boom it's like perhaps

several emails or a series of emails

that kind of could I would imagine could

be a starting point for like their

content solar system like oh you touched

on these four key areas or something

like that is it am I putting words in

your mouth or is that no that's the

entire thing and that is what I am

working toward is it at about week four

is sort of kind of a reveal um is like

guess what you know you you've created a

Content solar system uh based on you

know problem

solution uh what's getting in the way of

them solving that problem and it's

basically all the things that um they

would need if they did did want to write

a website it it's written for them but

through sequential emails I mean maybe

your first 20 emails um they don't sound

like a website obviously they just sound

like a conversation like hey I'm GNA

offer you this you know wisdom or

Insight in into your business for free

um but then uh there each one is

stemming from their their website which

is I think a homepage should should be

uh a Content solar system I I think you

could launch all kinds of emails from a

homepage if it's based on uh yeah the

content solar system cool so what does

your client need to set up to get

started writing like they they're not

sending from their Gmail account I'm

sure so like what are they what do you

have to have them set up so that they

can get started writing and sending

these emails and uh well let's start

start there like do you have particular

tools that you like to use what's that

look like yeah I usually I like to set

them up with convert kit just because I

know that that's my platform my email

service provider but I mean that you can

choose anyone you want you know the

cheaper the better plus I I've been

using kber kit so long I know certain

people that work there so cool it's like

if I really have an issue with them I

can I can email michaelc convertkit dcom

uh oh he's on blast he'll go yeah yeah

he's so good but but that's it doesn't

really matter I mean I don't get too

into the technical sign of it but but

but that it's an easy one um and then I

um I do throw up a a landing page with

them uh even if they have a convertkit

landing page not their website yeah

exactly it's just you know a homepage

that it looks the homepage but all it is

is just basically hey sign up for my

email um just to kind of get something

going where right it's like something

that someone could click on you know

yeah for the dear listener that it's

just a page hosted by convertkit so if

you're listening and you don't even have

a website set up yet you don't need one

right away to get started with this you

can just create a convert kit or drip or

any of them uh account and they'll have

I think all of them have hosted versions

of opt-in pages or subscription Pages

whatever you want to call it

that you could then use that URL and

send it to people to get them to

subscribe to the list yeah so what about

on that landing page when they first

start they first set up let's say it's

convert kit what do they write on it how

do you figure out what to write on that

page oh yeah yeah I I really like the

very much the formulaic um I think I got

this from you like I help these people

do this thing to achieve this outcome um

and it's actually a literal question I

use but it's actually like the six or

seventh question just I like people to

get warmed up and really get into this

like what do I do how do I help people

um I like to just have them like vomit

as much stuff just just to so it feels

really natural and then yeah probably

around question six or seven I'm like

hey why don't you fill in these blanks

uh you know I help these people do this

thing to achieve this out come um I mean

you could write endless emails just from

that line so I really like that a lot

and it really just yeah gets people to

start thinking um yeah there could be

some valuable stuff in this person's um

newsletter I'll I'll give it a go killer

so the big question I get you mentioned

email 365 already at the end of that

everybody wants to know how do they get

their first

subscribers and there's there lots of

probably fairly well-known tips and

tricks you know get your mom to sign up

and you know all these things but you

have an approach on LinkedIn that I

absolutely love maybe you could go into

that a little bit so there's two

approaches and I so go into the LinkedIn

approach first it's not the approach I

it took me a year to find the the one

I'm about to tell you um but um yeah so

the the LinkedIn approach in the

interest of time is great I just love it

because like it really say is like um

it's almost like taking like everyone

says no one fills out this contact form

you're kind of going one by one to

people and asking them to fill out the

contact form you know it's just like

you're not just waiting around and maybe

you'll be on page one or Google someday

um so I do I DM I'm I'm obsessed with

the very idea of a one-on-one

conversation I just don't understand how

else it works best for me I think most

people just that's what you want so I

DM uh and you can automate this too with

a very simple script and I just I have

tinkered and tinkered and tinkered but

in the end the less I pain the better

and it's always something like hey first

name totally okay to say no but I'm

starting a daily maybe it's a weekly

email and would love any feedback you

might have also totally okay to

unsubscribe and then I do a space and

then that I end on a question can I sign

you up I don't put my name I don't say

thanks I'm really also a fan of like

ending on a question because it's I

think you've said this to me a lot think

I I ramble clearly not exactly new and U

and you're like all right so what's the

question

um so I just like people will respond to

that like can I sign you up they'll go

no or yeah absolutely and Linkedin being

LinkedIn they recognize when you end on

a question because they will even put

buttons below for them without you doing

anything it says either

absolutely um not right now or no banks

or something I think it's sure

absolutely and no thank you I think

those are the buttons that they just

populate and so people can just go

absolutely

and then um you can go into their

contact form you now have permission and

sign them up to convert kid or wherever

you whatever you use or and then I do

like to Circle back and say um hey I

signed up blank blank.com is that your

best email and then they can go um no

actually but even if they never get back

to you they did give you permission

which is like the number one rule um I

don't like any kind of spam and but yeah

that's that's the gist that's amazing

and it's and I'm glad you ended on the

spam thing you're not just you're

getting permission you're asking people

to sign up and and and it's wild that

that's all you say because they are what

how do they make the decision do you how

would you guess that they make the

decision to say yes or no do you think

they go to your profile or because

they're brand new contacts right they're

or or you just they're totally cold

they're 100 I automate so some people

just randomly like I know them but even

the ones that I know like I there was

one guy I went to grade school with in D

in Dallas and I was like oh my God

picked up this guy David um and I was

I'm always like oh no I wonder but she

acted as if we were all nothing had

changed in however many years we talked

because it does have that like hey

friend I just want some feedback and

it's it's a little flattering um and I'm

always welcome to feedback back yeah um

and it doesn't say anything about what

it's about I mean that that's the

tinkering right because I can imagine

getting one of these in it having this

even one sentence of like it's for

people like you who have problems like

these and I'm just like it just feels

like an ad or something you know I could

I I love the less is more approach I

don't understand why it works on me but

it there's just something a little bit

more personal about it even though it's

like so but what what did they see so in

that scenario they're going to see your

the little LinkedIn picture of your face

and it's going to say your tagline

underneath it do you know what your

tagline is off the top of your head it's

changed but lately it's um I help you um

uh turn you into your most important

client interesting okay so that's okay

so they're getting a little bit of a

signal there and but essentially there's

anybody that says yes essentially

doesn't know what's they don't know what

to expect they're just like I'm just

going to get an email from Kev and I'll

find out then and the the crazy thing

too is what I think I've learned over

the past say probably been three years

since I've really just been super into

this stuff is people only see what is

about six inches from their face um they

don't go to your website they don't go

to your LinkedIn profile maybe they'll

read a the first eight words of that

profile but they're so immediate and so

time starved they really are just taking

this at face value um but just I've just

learned like as these people slowly

become clients it's just obvious they've

just never seen any they don't know any

other world except whatever happened

between us and this DM on link LinkedIn

yeah it's like even if you're automating

these things it's such a person not

personalized but it just feels like it's

from a human and it's this kind of like

there's something you know it's it's

leading with value in a sense it's not

it's so strange like as soon as I saw

that I was like oh that would totally

work on me I don't know why I cannot

articulate why that would work on me I'm

trying to but I can just feel that it

would work on me because it is a little

flattering it puts me on a pedestal a

little bit it it it puts because you're

looking for you want help you're asking

for help and I like helping people so it

doesn't I think if it was more salesy

immediate turnoff it was any longer

immediate turnoff if it didn't have a

clear question at the end a yes or no

question at the end turnoff you asked

for the no that's a that's great not

asking for the no would turn me off

because then it puts pressure on me like

oh now I got to say no and I'm going to

feel bad but if you they REM you've

removed the pressure with that message

by asking for the no it's like perfect

I'm curious what's your how many of

these should I send in a day and how

many should I expect to get a yes back

like just ballp Parky it's it's really

like gratifying it's just one of the

more you can do a lot with LinkedIn and

Automation and I have done a lot of

different stuff um I have kind of

another winning script I used for a

while but it it was too time uh

consuming um this one is there's months

I I'll I'll get 50

subscribers um in a month um it and it

also just I've even gotten people who

just signed up um for a paid service

they'll ignore the message altoe like

the can I sign you up though you know

can I get some feedback and just go hey

we need a website and I'm like oh okay

that's not anywhere I can see in that

little script there but okay cool um

yeah but I just that's a that's how

gratifying this stuff is but yeah most

people it's just so they not they first

of all they know they can unsubscribe um

they that's so easy now I think Gmail

even has like the unsubscribe thing at

the very top and yeah so it's very low

you know resistance um but yeah there's

months easily 50 emails in a month um

the close second I've heard about is

like Facebook ads uh is those are really

expensive but this is that's but you I

only get 50 see if I automate I do if I

did it manually first of I think I'd get

really

bored um I've used it a lot with just

people I to kind of know um then I'll

kind of throw another hey it's the same

script I don't change a word um but if I

really did it manually I just know my

brain I would lose interest it would be

more like eating some broccoli

yeah cool well I think you mentioned um

there two did you say there were two

ways that you've grown your

list yeah the the other big one is just

I love if you're in any kind of network

like for you

dille um for a few for a couple years I

was a story brand person um if you're in

any kind of that you know there's those

big um I used to be a member of

something called

v50 it was like a just a networking

thing with like a thousand people uh

there's a ton of those just throwing

that out there like hey everyone hey

dillians um I'm starting a daily email

uh I just need I will kind of get

personal I just need some warm bodies

out there I just want to know I'm not

like whistling through the graveyard I I

just want something um and absolutely

have to stay on for like three or four

days if you can and then yeah just hop

off but I just need a little boost I'm

starting from nothing I'm just super

honest and uh um story brand it was like

60 people in two days um and most of

those people are still on there check

that out but that's a if you have a

little Network thing like any kind of

deal um people and you just put it out

there you just kind of show your your

underbelly go yep look I'm I I'm nervous

I I you and I both have a friend um

using dille Nate and he he's starting a

a daily and it's it is good so there's

some vulnerable stuff there and it's

nice to just go level with people and go

look I just need a solid here yeah

that's great all right so let's bring it

back full circle as we wrap up so so

once you've got someone they've written

a bunch of emails they they've got a

bunch of subscribers through this

landing page that's maybe hosted with

the email

provider what happens do like do they

ever loop back and turn that into a

website do they even care or

uh and if they do how does it help them

with what they write for their say their

homepage um a lot I'd say half the

people turn it into a website everyone

seems to keep that landing page that

email like just knowing they're getting

responses getting the signups is so fun

I mean that's just LinkedIn has a little

futility feel to it or it can yeah it

can you just put all this or any social

in general um

and um but yeah I my thing is pretty

intense um it's 16 weeks and it's so

logical where the Google Doc I send out

the agenda becomes a website in and of

itself with this content solar system

and you can really start to see the

logic of like oh that email is the

second paragraph of the about section um

like it's very a the B um

and it all just makes a lot of it makes

sense at least you don't feel like

you're just like I don't know what to

say I do this thing um but you also get

to ease into it um and just write

something and I I thing I think you know

this you 25 minutes that's all you get

I'm sorry but you ain't got more time

any more time than that so I just get

once people get into the groove right

about um I'd say week seven of just

writing for 25 minutes from start my big

thing no perfectionism no

planning um no procrastinating just

publishing um and that's what the timer

kind of solves is just like look do the

best you know everyone knows you're just

doing the very best you can but over

time all those little Fields start to

get populated is that oh yeah I I love

the idea of giving people a way to take

small small steps to sort of you know

eat the elephant one bite at a time yeah

because that's the hardest part is like

I building a website my favorite is

Squarespace I'm obsessed with their

marketing p is fantastic anytime you can

get Martin scorey and a Super Bowl spot

to do your your ad I'm like you're

you're amazing um plus who doesn't love

Martin SC but their whole thing is like

it's so easy to to make a a website with

Squarespace and it is except um it's

very easy for the Creator um to to make

the website and you can kind of throw

some stuff off what's really hard is for

the reader to read that website um and

that's what gets everybody kind of

bunched up and I that's my answer to

that is if you start with emails that

website is going to sort of write itself

and it's going to be a lot easier for

your prospect to read it but that might

be another another story for another

John well this has been this has been

awesome so thanks so much for joining oh

thanks Jonathan I really appreciate you

having me anytime so where could people

go to find out more about you and what

you're doing so this latest thing it

starts in early August it's called

markety yourself first and you can go to

markety yourself first.com

excellent look forward to that I'm sure

it's going to be great thanks so much

Jonathan all right folks that's it for

this week I'm Jonathan Stark and this

has been ditching hourly bye yeah