PURPOSIVE COMMUNICATION CHAPTER 6: COMMUNICATION FOR VARIOUS PURPOSES

Summary

This video covers Chapter 6 on communication, focusing on the purposes and types of speeches, as well as effective public speaking techniques. The presenters, Fedise, Lisa, Gerald, and Eliza, discuss key concepts such as informative, persuasive, and entertaining speeches, and explain different methods of speech delivery including reading, memorizing, impromptu, and extemporaneous styles. The video also explores the role of communication in conveying messages and achieving understanding among individuals, with an emphasis on creating clear, persuasive, and audience-oriented presentations in both local and global contexts.

Takeaways

• 😀 Communication is a process of meaningful interaction between human beings to convey and understand information.
• 📢 Communication can be verbal or non-verbal, and can occur in various forms such as interpersonal, interdepartmental, and inter-organizational.
• 💡 The purpose of communication is to ensure that the message is clearly understood by the receiver, otherwise it fails its objective.
• 📚 Informative communication provides factual knowledge without the intention of persuasion, while persuasive communication aims to influence the audience's thoughts or actions.
• 👥 Argumentative communication involves exchanging claims and supporting reasons to persuade an audience to agree with a position.
• 🎤 There are four primary types of speeches: informative, demonstrative, persuasive, and entertaining. Each has a distinct purpose, though some overlap in practice.
• 🗣️ Informative speeches aim to educate an audience about a particular subject, while persuasive speeches work to convince people to adopt a specific viewpoint.
• ✋ The method of speech delivery can vary: it can be read, memorized, impromptu (unprepared), or extemporaneous (prepared but delivered with notes).
• 📝 Extemporaneous speeches are well-prepared but flexible, allowing the speaker to adapt their words to the situation while maintaining an organized structure.
• 👀 Effective communication requires adapting language, tone, and gestures to suit the audience and context, helping to engage and persuade listeners.

Q & A

What is the primary topic of the video?

The video discusses Chapter 6, focusing on communication for various purposes, including how to effectively convey ideas, create communication materials, and present them to different audiences.

What are the expected outcomes by the end of the video?

The expected outcomes include conveying ads through presentations for different audiences, creating clear communication materials, and presenting ideas persuasively using appropriate language, tone, and gestures while considering the audience and context.

How does the video define communication according to Mathur Lan?

According to Mathur Lan, communication is a process of meaningful interaction among human beings, where meanings are perceived, and understandings are reached.

What is the definition of communication according to Newman and Summer?

Newman and Summer define communication as the exchange of facts, ideas, opinions, or emotions between two or more persons.

What are the basic types of speech according to purpose?

The four basic types of speech according to purpose are to inform, instruct, entertain, and persuade.

How is informative communication described?

Informative communication is centered around providing useful and interesting information without being explicitly persuasive, although it may lead to self-persuasion by the audience.

What is persuasive communication?

Persuasive communication aims to shape, reinforce, or change the responses of others by appealing to their reason and emotions. Its goal is to convince the audience to take action or adopt a specific viewpoint.

What is argumentative communication?

Argumentative communication is a social process where individuals respond to each other's claims and provide support for those claims. It aims to gain adherence from an audience and is often used in debates, court hearings, and argumentative speeches.

What are the different styles of delivering a speech?

The different styles of delivering a speech include reading a speech verbatim, memorizing the speech, impromptu speaking, and extemporaneous delivery where keynotes are used for reference.

What is the difference between an informative speech and a demonstrative speech?

While both informative and demonstrative speeches aim to teach something, a demonstrative speech includes a demonstration of how to do the things being taught, such as showing how to perform a task step by step.