Play 2: How to Set Up Custom Facebook Columns
Summary
TLDRThis guide walks you through customizing Facebook Ads Manager columns to track key metrics for campaign performance analysis. It begins by deselecting all existing columns, then carefully choosing metrics like budget, results, cost per result, and purchases. Additional columns like reach, impressions, and link clicks are also highlighted. The video explains how to save these selections as a custom column preset for future use, ensuring a streamlined and personalized analysis process. By following these steps, users can efficiently monitor the metrics that matter most to their ad campaigns.
Takeaways
- 😀 Coach has successfully made it to this point in setting up Facebook metrics.
- 🔧 Navigate to the columns section, select the dropdown, and click on customize columns.
- ❌ Deselect all existing columns to start from scratch.
- ✅ Campaign column should already be selected.
- 💸 Select important columns such as budget, results, amount spent, cost per result, purchases, and purchase conversion value.
- 🔄 Deselect other irrelevant columns to refine the metrics list.
- 📊 Include key metrics like reach, impressions, link clicks, cost per click, follows, post saves, and post shares.
- 🔢 Ensure you have 15 columns selected in the correct order.
- 💾 Save the column preset under a specific name, such as 'SMCA analysis'.
- 💡 When analyzing ads later, the saved preset should appear under recently used.
Q & A
What is the first step in setting up the Facebook column to analyze metrics?
-The first step is to go to 'Columns', select the dropdown, scroll down, and click 'Customize Columns'.
Why should you deselect everything in the columns before starting?
-Deselecting everything allows you to start from scratch and customize the columns with only the metrics that matter.
Which column should already be selected by default when customizing the columns?
-The 'Campaign' column should already be selected by default.
What is the first metric that should be selected when setting up columns based on the PDF version of the book?
-The first metric to select is 'Budget'.
Which important metrics should be selected for campaign analysis?
-Important metrics include 'Budget', 'Results', 'Amount Spent', 'Cost per Result', 'Purchases', 'Purchase Conversion Value', and 'Purchase Return on Ad Spend'.
What should be deselected from the right-hand side during this process?
-You should deselect other boxes such as 'Reach', 'Impressions', 'Link Clicks', 'Cost per Click', 'Follows', 'Post Saves', and 'Post Shares'.
How many columns should be selected in total after customization?
-There should be 15 columns selected in total.
What can you do if you have a custom preference for column arrangement?
-You can rearrange the columns to match your preferred order for analyzing metrics.
How do you save the column setup for future use?
-You can save the column setup by selecting 'Save as Column Preset', naming it, and clicking 'Apply'.
Where can you find the saved column preset for future analysis?
-The saved column preset can be found under 'Recently Used' in your Ads Manager.
Outlines
🚀 Setting Up Facebook Columns for Analysis
This paragraph guides the user through setting up their Facebook Ad Manager columns for analyzing key metrics. It begins by prompting the user to navigate to the columns section, select the dropdown menu, and choose 'Customize Columns'. The user is instructed to deselect all existing columns to start from scratch. The key metrics to add include: **Budget, Results, Amount Spent, Cost per Result, Purchases, Purchase Conversion Value, and Purchase Return on Ad Spend**. Additionally, it covers metrics like **Reach, Impressions, Link Clicks, Cost per Click, Follows, Post Saves, and Post Shares**. The goal is to ensure that the user has exactly 15 columns selected.
⚙️ Reordering Columns for Better Analysis
The paragraph emphasizes the importance of organizing columns in a specific order to facilitate analysis. Users can refer to the order listed in the book's PDF version for guidance. If needed, they can rearrange the columns according to personal preferences. Once the columns are in the desired order, users should save the layout as a preset for future use. The suggested name for this preset is 'smca analysis', but it can be customized based on the user's preferences.
✅ Applying and Utilizing the Custom Column Preset
This paragraph instructs the user to apply the newly saved column preset to the Ads Manager. When analyzing future ads, the preset should appear under 'Recently Used'. This allows for quick and easy access to the preferred setup, ensuring consistency in metric tracking and simplifying the evaluation of campaign performance.
Mindmap
Keywords
💡Facebook column
💡Customize columns
💡Campaign
💡Budget
💡Results
💡Amount spent
💡Cost per result
💡Purchase conversion value
💡Reach
💡Impressions
Highlights
Coach is guided through the process of setting up a Facebook column for analyzing important metrics.
Step 1: Navigate to 'Columns', select the dropdown menu, scroll down, and click 'Customize Columns'.
Recommendation: Deselect all pre-selected columns to start from scratch for a custom analysis setup.
The first metric to include: 'Budget' should be selected to monitor the spending for each campaign.
Include important metrics: 'Results', 'Amount Spent', and 'Cost Per Result' to measure campaign effectiveness.
Next, select 'Purchases' and 'Purchase Conversion Value' for tracking e-commerce performance.
Key metric: 'Purchase Return on Ad Spend' (ROAS) should be included to assess ad profitability.
Unnecessary columns are deselected: 'Reach', 'Impressions', 'Link Clicks', and 'Cost Per Click' are removed to focus on essential data.
Social metrics such as 'Follows', 'Post Saves', and 'Post Shares' are also deselected unless needed for analysis.
The target number of columns selected is 15 to ensure a concise and relevant data set.
Columns are arranged according to a specific order, which matches the PDF version of the guidebook.
Users are encouraged to rearrange columns to suit their personal analysis preferences.
Once the desired columns are selected and arranged, the user should save the configuration as a column preset.
Coach mentions saving the preset under the name 'SMCA Analysis', which is his preferred setup.
Upon returning to Ads Manager, the saved column setup should appear under 'Recently Used' for easy access.
Transcripts
all right coach you made it this far and
I knew you could do it let's set up your
Facebook column so that you can analyze
the metrics that matter head up to
columns select the dropdown scroll down
and click customize columns now there
already should be some columns selected
but let's deselect everything so we can
start from
scratch boom now on the right hand side
campaign should already be selected but
we could go in the same exact order that
is listed in the pdf version of the book
so let's start with
budget select
budget
results amount
spent cost per result
purchases purchase conversion
[Music]
value purchase return on ad Spin and
we're going to
deselect the other boxes on the right
hand
side we're going to go reach
Impressions link
clicks cost per click
[Music]
follows post saves and post shares on
the right hand side we see we should see
the number 15 15 column selected if this
is correct and it's all in order which
it should already be in
order we should be good to go now if you
have a custom preference you can
rearrange
your columns to match the way that you
like them to be set up to analyze the
metrics that
matter select save as column
preset for me it's always smca
analysis and since you're running my
place it might be the same for you
click
apply boom when you come back to your
ads manager and it's time to select the
how you want to analyze your ads you
should see the name that you saved under
recently used
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