How To Make A Killing Selling On Walmart - Full Tutorial For Beginners

Summary

This video offers a comprehensive guide to selling on Walmart, highlighting its benefits such as a large customer base, high visibility, and cost-effectiveness with no listing fees. It outlines the requirements for sellers, including a minimum of 12 months of sales history and 10 SKUs, and explains the application process. The video also covers Walmart's fulfillment services, product listing strategies, and the costs involved, emphasizing the potential for increased sales and reduced competition compared to other platforms.

Takeaways

• 📈 **Expand Online Presence**: Selling on Walmart can significantly expand your online presence and increase sales.
• 🏢 **Large Customer Base**: Walmart has over 500 million monthly users, providing access to a huge potential customer base.
• 🌐 **High Visibility**: As a well-known brand, Walmart can increase the visibility and reach of your products.
• 📦 **Fulfillment Services**: Walmart offers fulfillment services similar to Amazon FBA, reducing the need to manage inventory.
• 💵 **No Listing Fees**: Unlike other platforms, Walmart does not charge listing fees, which can be more cost-effective.
• 📈 **Market Growth**: Walmart's e-commerce is growing rapidly, with a significant sales jump in recent quarters.
• 🔑 **Seller Requirements**: To sell on Walmart, you need at least 12 months of sales history and a minimum of 10 SKUs.
• 🌍 **International Sellers**: Walmart has opened its marketplace to sellers from various countries, not just the US.
• 🔍 **Product Research Tools**: Tools like Helium 10 and Jungle Scout can help find profitable products to sell on Walmart.
• 💼 **Application Process**: The application to become a Walmart seller is strict and can take from one day to four weeks.
• 📊 **Sales and Fulfillment**: Walmart provides a seller portal to manage listings and track sales, with options for fulfillment.

Q & A

Why is selling on Walmart considered a good strategy for expanding online presence?

Selling on Walmart is a good strategy because it provides access to a large built-in customer base of over 500 million monthly users, high visibility due to Walmart being a household name, and access to Walmart's fulfillment services similar to Amazon FBA, which can be cost-effective.

How does selling on Walmart help in diversifying business risk?

Selling on Walmart helps diversify risk by reducing dependence on a single platform like Amazon. If Amazon were to shut down an account or listings, sellers wouldn't lose all their revenue since they have another sales channel.

What are the requirements to sell on Walmart?

To sell on Walmart, sellers need at least 12 months of sales history, a minimum of 10 SKUs, and must be US-based or from approved countries like Canada, China, India, Japan, Mexico, and the UK.

What types of products sell well on Walmart?

Generic products that appeal to a wide audience in categories such as Fitness, Home, and Pets sell well on Walmart. Shoppers on Walmart prefer affordable products, so premium niche and higher-priced products may not sell as well.

How does Walmart's marketplace work for sellers?

Walmart's marketplace allows sellers to list their products, manage listings, and track sales through the Walmart seller portal. Sellers can choose to fulfill orders themselves or use Walmart Fulfillment Services to handle storage, packing, and shipping.

What is the application process like for becoming a Walmart seller?

The application process for becoming a Walmart seller involves providing a business tax ID or business license, verifying business name and address, showing a history of success on other marketplaces, and explaining why the seller is a good fit for Walmart.

What are the costs associated with selling on Walmart?

The costs of selling on Walmart include referral fees of 8-15% of the product price, commission fees, and fulfillment fees if using Walmart's services. There are no setup, listing, or monthly fees.

How does Walmart's SEO work and how is it different from Amazon's?

Walmart SEO focuses more on content quality and the overall listing score, whereas Amazon emphasizes SEO and keyword research. Walmart's algorithm dislikes keyword stuffing and prefers a clear and concise title with relevant keywords.

What are some tips for successfully selling on Walmart?

Tips for selling on Walmart include optimizing listings for search, using the listing quality dashboard, not copying Amazon listing content, aiming for the pro seller badge, and considering Walmart Fulfillment for better visibility and customer experience.

What are the pros and cons of selling on Walmart compared to other platforms?

Pros include high product visibility, less competition, no monthly fees, and a simple cost structure. Cons include it not being suitable for niche or expensive products, restrictions on custom products, a strict application process, competitive pricing, and potentially poor customer service.

Why might Walmart be a better option for some sellers compared to Amazon?

Walmart might be a better option for sellers looking to expand their customer base, reduce reliance on Amazon, and take advantage of lower competition and potentially higher profit margins due to lower selling fees.

Outlines

00:00

🛒 Benefits of Selling on Walmart

This paragraph explains the advantages of selling on Walmart, including access to a large customer base of over 500 million monthly users, high visibility due to Walmart's reputation, and the availability of Walmart's fulfillment services similar to Amazon FBA. It highlights that Walmart does not charge listing fees, which is cost-effective for sellers. Expanding to Walmart can diversify risk and reduce dependence on a single platform like Amazon. Despite having a smaller market share than Amazon, Walmart is still the second largest e-commerce marketplace in the US with significant year-over-year growth and fewer sellers, making it less competitive. The paragraph also outlines the requirements to sell on Walmart, such as having at least 12 months of sales history, a minimum of 10 SKUs, and being based in the US or certain other countries.

05:02

🚀 Starting Your Walmart Selling Journey

This section provides a step-by-step guide on how to begin selling on Walmart. It starts with the application process, which can take between one business day to four weeks. Once approved, sellers set up their Walmart seller account through a five-step process that includes account creation, company registration, tax forms, payment information, and shipping information. Sellers then decide on a fulfillment method, which can be Walmart Fulfillment Services (WFS), a third-party logistics company, or seller-fulfilled. The paragraph also discusses listing products individually or in bulk and the option to advertise products through Walmart Connect. It concludes with information on the costs of selling on Walmart, which typically ranges from 8% to 15% of the product price in commission fees and fulfillment fees depending on product size and weight.

10:03

📈 Maximizing Walmart Sales

The paragraph offers tips for successfully selling on Walmart. It emphasizes the importance of optimizing product listings to rank higher in Walmart's search results, using relevant keywords and high-quality images. It also introduces Walmart's listing quality dashboard, a free tool that helps sellers analyze and improve their listings. The paragraph advises against copying Amazon listing content to Walmart due to differences in SEO strategies. It suggests aiming for the 'Pro Seller' badge, which can boost conversions, and recommends using Walmart Fulfillment Services for better product visibility and customer experience. The paragraph concludes with a discussion of the pros and cons of selling on Walmart, noting that it's an excellent platform for reaching a large customer base but may not be suitable for niche or expensive products.

15:04

📉 Navigating Walmart's Competitive Pricing

This final paragraph addresses the competitive pricing policy on Walmart's marketplace. It explains that sellers must list their products at competitive prices, or risk having their products removed if another seller lists the same product at a significantly lower price. The paragraph concludes by reiterating that Walmart is a good platform for sellers looking to expand beyond Amazon, especially for those with a successful sales history, but cautions that the competitive pricing may be a downside for some sellers.

Keywords

💡Walmart Marketplace

Walmart Marketplace is an online platform where third-party sellers can list their products for sale alongside Walmart's own inventory. It provides an opportunity for sellers to expand their customer base to over 500 million monthly users. In the video, it is highlighted as a way to increase sales and online presence, emphasizing the benefits of tapping into Walmart's large customer base.

💡Fulfillment Services

Fulfillment Services refers to the logistics solutions offered by Walmart, similar to Amazon FBA, where Walmart handles the storage, packing, and shipping of sellers' products. This service is mentioned in the video as a way for sellers to manage their inventory without having to physically handle the products, which can reduce operational costs and complexities.

💡Listing Fee

A listing fee is a charge that platforms often impose on sellers for each product listed. The video explains that Walmart does not charge a listing fee, which makes it a cost-effective option for online sellers compared to other marketplaces.

💡Diversify Risk

Diversify risk means spreading out the potential negative effects of a single platform's issues across multiple platforms. The video script mentions that by selling on Walmart in addition to Amazon, sellers can reduce their dependence on a single platform, thus mitigating the risk of losing all revenue if Amazon shuts down their account.

💡Seller Account

A seller account is an account that businesses create on Walmart's platform to sell their products. The video outlines the requirements and steps to apply for a Walmart seller account, which is necessary to start selling on the platform.

💡SKU (Stock Keeping Unit)

SKU stands for Stock Keeping Unit, which is a unique identifier for each product in a seller's inventory. The video mentions that sellers need to have a minimum of 10 SKUs to be approved for a Walmart seller account, indicating a certain level of product variety and business scale.

💡Walmart SEO

Walmart SEO refers to the strategies used to optimize product listings on Walmart's platform to rank higher in search results. The video discusses how Walmart SEO works and the importance of optimizing listings to increase visibility and sales.

💡Product Research Tools

Product Research Tools like Helium 10 and Jungle Scout are mentioned in the video as aids for sellers to find profitable products to sell. These tools provide data points such as average price, ratings, reviews, and sales data to help sellers make informed decisions about which products to list on Walmart.

💡Referral Fee

A referral fee is a percentage of the sale price that Walmart charges for each product sold. The video explains that if sellers fulfill orders themselves, Walmart charges a referral fee ranging from 8% to 15% per product, but no setup, listing, or monthly fees.

💡Pro Seller Badge

The Pro Seller Badge is a status that top-performing Walmart sellers receive, which distinguishes them from other sellers and can increase customer confidence and conversions. The video lists criteria for earning this badge, such as maintaining a low order cancellation rate and delivering orders on time.

💡Walmart Fulfillment Services (WFS)

WFS is Walmart's fulfillment service that handles the storage, packing, and shipping of products. The video highlights WFS as a way to offer low-cost two-day shipping across the US and improve product visibility and search rankings on Walmart's platform.

Highlights

Selling on Walmart can expand your online presence and increase sales.

Walmart has over 500 million monthly users, providing access to a large customer base.

Listing products on Walmart increases visibility due to its household name.

Walmart offers fulfillment services similar to Amazon FBA.

No listing fees on Walmart, making it a cost-effective option for online selling.

Expanding to Walmart diversifies risk and reduces dependence on a single platform like Amazon.

Walmart has a 6.5% market share, making it the second largest e-commerce marketplace in the US.

Walmart's e-commerce sales jumped by 79% in Q3 of 2022.

Walmart has a more favorable customer-to-seller ratio compared to Amazon.

To sell on Walmart, you need at least 12 months of sales and a minimum of 10 SKUs.

Walmart allows sellers from Canada, China, India, Japan, Mexico, and the UK.

Generic products that appeal to a wide audience sell well on Walmart.

Walmart shoppers prefer affordable products, making premium niche products less successful.

Walmart restricts personalized products featuring artwork, images, or text.

Product research tools like Helium 10 and Jungle Scout can identify profitable products for Walmart.

Walmart's application process for sellers is simple but strict.

Walmart provides a seller portal to manage listings and track sales.

Walmart Fulfillment Services offer competitive shipping rates and improved shipping times.

Walmart does not charge setup, listing, or monthly fees for sellers.

Selling on Walmart can result in an additional 4-12% of revenue compared to Amazon.

Walmart sellers receive more monthly visitors compared to Amazon sellers.

Optimizing listings is crucial for ranking in Walmart search.

Walmart's listing quality dashboard is a free tool to analyze and improve listings.

Walmart SEO differs from Amazon SEO, focusing on content quality rather than keyword research.

The Pro Seller badge on Walmart can boost conversions and stand out from other listings.

Walmart Fulfillment can improve product visibility and increase sales by 50%.

Walmart's strict application process and competitive pricing can be downsides for some sellers.

Walmart is an excellent platform for Amazon sellers looking to expand their business.

Transcripts

selling on Walmart is a great way to

expand your online presence and increase

your sales so in this video I'll show

you how to successfully apply and how to

sell on Walmart and list your products

also explain the cost of selling on

Walmart and how Walmart SEO works so

first off why sell on Walmart well it

has a large built-in customer base with

over 500 million monthly users Walmart

has a huge customer base that you can

tap into by listing your products

there's high visibility because Walmart

is a household name you can increase the

visibility and reach of your products

you get access to Walmart's fulfillment

Services Walmart offers a fulfillment

service similar to Amazon FBA so you

don't have to touch inventory now unlike

other marketplaces like Etsy or Ebay

Walmart does not charge a listing fee

making it a cost effective option for

selling online even if you're already

selling on Amazon expanding to channels

like Walmart helps to diversify your

risk and reduce your dependence on a

single platform if you have Amazon shuts

down your account or listings overnight

you won't lose all of your Revenue

although Walmart only has a 6.5 market

share compared to Amazon's 39.8 percent

Walmart is still the second largest

e-commerce Marketplace in the US and

Walmart is growing by 100 year over year

with a 79 e-commerce sales jump in the

third quarter of 2022 alone in addition

Walmart only has 150 000 sellers

compared to Amazon's 6.3 million sellers

which makes it far less competitive as a

seller Walmart has an 800 to 1 ratio of

customers to sellers compared to 124 to

1 on Amazon now what are the

requirements to sell on Walmart you need

at least 12 months of sales to be

approved for a seller account on Walmart

as a result Walmart is best suited for

established brands with a solid sales

history in addition to strong Revenue

you also need to have a minimum of 10

skus although it's not an official

requirement having more skus allows you

to test different pricing strategies to

understand which products perform better

on the Walmart marketplace Walmart you

to only allow us-based sellers on their

Marketplace before 2021

but today Sellers from Canada China

India Japan Mexico and the UK are

allowed to apply

so overall Walmart is an excellent

Marketplace for established Brands

looking to expand their sales channels

reach a new audience and grow their

businesses by the way if you're enjoying

this tutorial make sure you sign up for

my free six day meeting course below

so which products sell well on Walmart

generic products that appeal to a wide

audience in categories such as Fitness

home and pets sell extremely well on

Walmart compared to Niche products price

is a leading consideration for Walmart

shoppers who prefer more affordable

products so as a result premium Niche

and higher priced products do not sell

as well on Walmart.com Walmart also

restricts personalized products

featuring artwork images or text

although they occasionally allow custom

items on a case-by-case basis to find

profitable products to sell you can use

product research tools like helium 10

and jungle Scout these tools provide

data points such as average price

ratings reviews listing quality scores

and Walmart sales

so how does Walmart work exactly the

Walmart marketplace places your products

in front of millions of online Shoppers

on Walmart.com you can manage your

listings and track sales through the

Walmart seller portal if you wish to

Outsource order fulfillment Walmart

fulfillment services will store and ship

your products to the End customer and

handle customer service here's a high

level overview of how Walmart works one

you apply to sell in the Walmart

marketplace then after you're approved

you register for a Walmart seller

account

then you need to complete the necessary

product research and list your products

and then once a customer places an order

Walmart ships it for you if you use

their fulfillment service or you ship

your product yourself

here's how to start selling a Walmart

step by step

one apply to sell on Walmart marketplace

their application process is simple but

strict recently Walmart opened its

Marketplace to International sellers

here's a list of items that you need to

provide in order to join

one you need a business tax ID or

business license number you must have a

valid local license if your business is

registered outside the U.S

you also need supporting documents to

verify your business name and address

you also need to show a history of

success in selling on any other

Marketplace whether that be your website

or other channels if your business is

registered outside the US you must

provide a history of selling in American

stores or marketplaces you also need to

know your primary product categories a

list of existing marketplaces you sell

on and direct links to your stores you

also need to provide a detailed and

clear explanation of why you are a good

fit for Walmart so make sure you provide

as much information as possible up front

Walmart cares about their customers

experience so they usually prefer

sellers with plenty of experience

selling online now once you've applied

to become a Walmart seller they can take

anywhere between one business day to

four weeks to approve or reject your

application

step 2. set up your Walmart seller

account so once you get approved you

will receive an email link to register

for your account there are five steps in

the registration process account

creation company registration tax forms

payment info and shipping info so first

you got to click on the registration

link and create an account then you need

to review and accept the Walmart

retailer agreement to register your

company you need to add your display

name this is the name that's going to

appear on Walmart.com you also need to

add your address this is your company

address and then you also need to fill

out all the relevant tax forms if you

are based in the US you'll need to

submit a W-9 form now Walmart has

partnered with payoneer and Hyper wallet

in addition to PayPal to process

payments on their Marketplace so make

sure you're registered with at least one

of those payment processors

step 3 decide on a fulfillment method

there are three ways to fulfill orders

on Walmart wfs which is Walmart

fulfillment Services deliver or seller

fulfilled so wfs is similar to Amazon

FBA where Walmart takes care of storing

packing and shipping your orders they've

been investing heavily in their

fulfillment infrastructure and offers

cheaper shipping rates in Amazon through

their partnership with FedEx now Walmart

is constantly adding new warehouses as a

result wfs shipping times have improved

and are close to being on par with

Amazon the only products that may

require longer shipping are oversized

and hazardous Goods like Amazon Walmart

provides optional item labeling Services

through their prep Services Program

Now wfs does not ship car batteries

charcoal cleaners car fluids temperature

controlled items and tires

now if you aren't happy with wfs you can

use deliver a third-party logistics

company or 3pl deliver has 80 plus

warehouses across the US and they offer

two-day delivery now if you choose the

seller fulfilled option you will be

responsible for everything including

storage packing shipment returns and

customer service step 4 list your

products you can add products on Walmart

in two ways individually or in bulk to

add a single item on Walmart go to

seller center and just click add new

items under items in inventory add the

item identifier such as G10 ISBN or UPC

and if the result matches your item

click yes this is it if the identifier

doesn't match then you got to click not

my item then you need to fill in your

SKU description brand product name

category and other attributes note you

will need to have a gs1 barcode in order

to create a Walmart listing you can add

products in bulk by uploading the full

item spec sheet step 5 advertise your

products you can run paid ads on Walmart

through Walmart connect and Walmart

connect offers two types of sponsored

search advertising options sponsored

product ads these ads appear in high

visibility places such as relevant

search results on item Pages you can

also run sponsored brand ads this

premium ad is available only to Walmart

brand owners registered within Walmart

brand portal

now how much does it cost to sell on

Walmart on average selling on Walmart

will cost you between eight and fifteen

percent of your product price and

commission fees and an additional eight

to fifteen percent of your total revenue

in Walmart fulfillment fees depending on

your product size and weight if you

fulfill products yourself Walmart

charges a referral fee of between eight

to fifteen percent per product but they

don't charge setup listing or monthly

fees Walmart fulfillment service fees

are similar in cost to Amazon FBA seller

fees the main difference is that wfs

fees are more expensive for heavyweight

items and Amazon charges additional

storage fees for the last quarter of the

calendar year so how much money can you

make on Walmart if you are already

selling on Amazon you can expect to make

an additional four to twelve percent of

your revenue on Walmart for a

well-established brand depending on the

category you should also take into

account that selling fees can be lower

on Walmart compared to Amazon which

means that you get to keep more of the

profit right now the competition is just

not that Fierce on Walmart compared to

Amazon

if you have items declining on other

platforms because of high competition

then try them on Walmart and they will

likely sell well

so with selling on Walmart worth it it

is 100 worth it if you're already

selling on Amazon and you want to

diversify to other marketplaces Amazon

is increasing their FBA fees faster than

Walmart which means lower profit margins

for sellers the average Walmart seller

receives 27 000 monthly visitors while

Amazon sellers receive only 2100 monthly

visitors if your products aren't

competitive on Amazon and aren't selling

well try them on Walmart for better

results if you're a big brand looking to

connect with buyers in Walmart retail

join the Walmart marketplace at least a

year in advance to form an online

relationship with your buyers if your

products sell well on Walmart.com

Walmart may choose to carry your

products in their brick and mortar

stores overall if you want long-term

growth and control over your brand

joining Walmart as a seller is a great

opportunity because there's very little

competition so here are just some tips

for selling on Walmart whether you're

selling a Walmart Amazon or any

Marketplace you can expect to have

success by just listing your products

and hoping that buyers will find you so

here are five tips to help you on your

success number one you have to optimize

your listings and this is crucial in

order to rank in Walmart search here are

just some tips avoid adding too many

keywords as Walmart's algorithm doesn't

like keyword stuffing this is completely

different than Amazon by the way you

want to use relevant keywords like brand

model and color in the title and Walmart

recommends the following title formula

for apparel Brandon's style name

descriptive feature material size and

pack count keep the title short within

50 to 75 characters add 3 to 10 key

features and a minimum of 150 words and

paragraphs in the description

avoid using generic phrases add relevant

attributes and focus on your photography

upload four professionally shot high-res

images explain the benefits in one of

the images and then add an image that

shows a family of products across your

brand tip number two use the listing

quality dashboard Walmart's listing

quality dashboard is actually a free

tool that helps you analyze your

listings and improve your performance in

the dashboard you'll see the average

listing quality score and overall

breakdown of the listing quality and an

overview of each item in your catalog

you can click on an item to expand it

and check the details such as content

and discoverability content is the

product data that includes info like

name description key features and images

the tool will also tell you your

discoverability which is how easily your

product is recommended in the search

results they also tell you about ratings

and reviews which show how Walmart

customers like your product and they

also give you a metric for your offer

based on price shipping speed and stock

your listing will be higher If the

product has competitive pricing fast

shipping and is always in stock anyway

Walmart will highlight any issues and

offer tips on how you can improve your

score tip number three do not copy your

Amazon listing content to Walmart most

sellers wrongly assume that Amazon SEO

is the same as Walmart for example long

tail titles work well on Amazon but not

on Walmart Walmart focuses more on

content quality and the overall listing

score on the other hand Amazon

emphasizes SEO and keyword research the

process of optimizing your Walmart

listings is similar to optimizing for

Google search add only relevant content

and avoid keyword stuffing the average

listing quality score is 60 percent on

Walmart so a score of 80 or above can

help you rank higher in the Walmart

search results

tip number four go for the pro seller

badge top performing Walmart sellers

receive a pro seller badge this badge

instantly makes you stand out from other

listings increases customers confidence

and boosts conversions

here are the criteria for getting this

badge

order cancellations of two percent or

less in the last 90 days

orders delivered on time for 90 or more

of orders seventy percent of your

trending catalog has a listing quality

score of 60 and above you ship more than

100 orders in the last 90 days and you

should be active for at least 90 days

tip number five use Walmart fulfillment

one of the top product ranking factors

is the speed of delivery and Walmart

fulfillment offers low-cost two-day

shipping across the US in addition wfs

items are displayed with fulfilled by

Walmart and two-day delivery tags as per

Walmart having these two tags results in

higher search rankings increases buy box

wins and leads to an average 50 percent

increase in sales

wfs also enhances the post purchase

buyer experience by managing all your

returns and customer inquiries

Walmart also allows customers to return

items purchased online to physical

Walmart stores more than 29 of customers

appreciate the ability to return Goods

at their local Walmart instead of online

so put simply you should use wfs because

it improves product visibility and lets

you focus on your sales

so here the pros are selling on Walmart

there's High product visibility there's

less competition than Amazon there's no

monthly fees they have a great Network

and a simple cost structure but here the

downsides of selling a Walmart it is not

for Niche or expensive products you also

can't sell custom products there's a

strict application process with no

guarantees of you getting in and there's

competitive pricing most people on

Walmart tend to be on the cheaper side

there's also poor customer service

unlike Amazon Walmart support is less

responsive and helpful so the million

dollar question is should you sell in

Walmart well it's an excellent platform

that you can use to reach a large

customer base if you're an Amazon Seller

with a successful history of hundreds of

thousands of dollars in annual sales

then Walmart provides an opportunity to

expand your business the one significant

downside is that Walmart forces sellers

to list products at competitive pricing

if another seller lists the same product

as yours at a significantly lower price

your product may be removed from the

marketplace otherwise Walmart is the

next best place to list your products

after Amazon now that you understand how

to sell on Walmart watch this video here

to figure out the best products to sell

online