Never Waste Money on Backlinks Again

Summary

In this video, Nathan Gotch, founder of Gotch SEO Academy, discusses the anatomy of the perfect backlink for SEO. He emphasizes the importance of relevance, including topic and location relevance, as well as quality, such as site and content quality, editorial guidelines, and outbound link quality. He also highlights the significance of keyword relevance and backlinks' quality. Gotch advises treating backlinks like paid ads, focusing on relevance and potential for referral traffic. He concludes with tips on prioritizing link opportunities based on performance, ease of acquisition, and quality metrics.

Takeaways

• 🔒 Relevance is the most critical aspect of a perfect backlink, encompassing topic relevance, location relevance, and page-level relevance.
• 📈 Location relevance is often underestimated but is crucial for localized businesses, as links from trusted local entities can significantly boost SEO.
• 🔍 Keywords are important for ensuring that the linking website has relevant traffic and can potentially send you referral traffic that converts.
• 📊 The quality and relevance of the backlinks of the link opportunity are essential, and tools like SEMrush can help assess the authority score and link profile.
• 🤔 UI and UX matter; a good-looking, high-quality website is more likely to be a legitimate and valuable backlink opportunity.
• 📝 Content quality is vital; avoid links from websites with spammy or low-quality content as they can harm your website's reputation and SEO.
• 📜 Editorial guidelines are a sign of a trustworthy website; look for sites that are transparent about their standards and practices.
• 🔗 Outbound link quality should be examined to ensure the website is linking to other reputable and relevant sites, avoiding those that link to low-quality or spammy sites.
• 🗑 When in doubt, discard a link opportunity; prioritize quality over quantity for impactful and safe SEO practices.
• 📊 Performance metrics like Authority score, total referring domains, and organic traffic should be considered after filtering for relevance and quality to further prioritize link opportunities.
• ⏱ Ease of obtaining a link, including the time, effort, and cost involved, should be factored in after prioritizing based on performance to streamline the link-building process.

Q & A

What is the main focus of the video?

The main focus of the video is to explain the anatomy of the perfect backlink for SEO and provide a checklist to ensure that only the best backlinks are acquired for a website.

Why is relevance considered the most important factor in backlinking?

Relevance is the most important factor because it ensures that the backlink comes from a website that matches the topic of your website, which significantly impacts SEO results.

What are the different components of relevance discussed in the video?

The video discusses topic relevance, location relevance, and keyword relevance as the different components of relevance in backlinking.

How does topic relevance affect backlinking?

Topic relevance ensures that the linking website discusses the same topic as your website, which is crucial for SEO. It is assessed both at the sitewide level and the page level.

What is the significance of location relevance in backlinking?

Location relevance is important, especially for localized businesses. It involves getting links from websites that are trusted and relevant to the specific location of the business.

Why is it important to consider the keywords of the linking website?

Considering the keywords of the linking website is important because it helps determine if the website has relevant traffic and can send referral traffic that converts, which is beneficial for SEO.

What role does the quality and relevance of the backlinks of the link opportunity play in backlinking?

The quality and relevance of the backlinks of the link opportunity are critical as they indicate the trustworthiness and authority of the linking website, which in turn affects the SEO value of the backlink.

How does the UI and UX of a website impact its backlink value?

The UI and UX of a website impact its backlink value because a high-quality, user-friendly website is more likely to be perceived as legitimate and trustworthy, which can enhance the SEO value of the backlink.

What should be the approach when evaluating the content quality of a potential backlink?

When evaluating the content quality of a potential backlink, it's important to assess if the content is high-quality, relevant, and not spammy. This helps ensure that the backlink comes from a reputable source.

Why is it recommended to look at the outbound link quality of a website?

Looking at the outbound link quality is recommended because it helps determine the trustworthiness of the website. A website that links out to high-quality, relevant websites is more likely to be a good backlink source.

What is the final advice given in the video regarding backlink opportunities?

The final advice given in the video is that if there is any doubt about a backlink opportunity, it should be discarded. The focus should be on quality over quantity, ensuring that only the best backlinks are pursued.

How should performance metrics be used in the backlink evaluation process?

Performance metrics such as Authority score, total referring domains, and organic traffic should be used to filter through high-quality opportunities after relevance and quality have been assessed. They help in prioritizing the most impactful backlinks.

What is the significance of ease in the backlink evaluation process?

Ease refers to the difficulty level of acquiring a backlink. It is important to consider the time, assets, and cost involved in getting a link, as these factors can influence the prioritization of backlink opportunities.

Outlines

00:00

🔍 Importance of Relevance in Backlinking

Nathan, the founder of Gotch SEO Academy, emphasizes the critical role of relevance in acquiring effective backlinks for SEO. He outlines a checklist to ensure high-quality backlinks that yield tangible SEO results. Relevance is broken down into topic relevance, where the linking website's overall content aligns with the target website, and location relevance, which is crucial for localized businesses. Nathan provides examples to illustrate perfect relevance, such as a site about SEO linking to another SEO-focused site, and contrasts it with irrelevant links that do not benefit the website. He also discusses the importance of page-level relevance, where the content of the linking page matches the target page's topic.

05:02

🌐 Assessing Keyword Relevance and Backlink Quality

Continuing the discussion on backlinks, Nathan highlights the significance of keyword relevance and the ability of a linking website to drive relevant referral traffic that converts. He advises treating link opportunities like paid advertisements, focusing on whether they can send traffic that converts. Nathan warns against relying solely on metrics like organic traffic, which can be manipulated, and instead recommends examining the linking website's keyword rankings using tools like SEMrush. He also discusses the importance of the quality and relevance of the backlinks of the potential link opportunity, suggesting that a high-quality link profile is a good indicator of a valuable link.

10:03

🏆 Evaluating Website Quality and Content

Nathan delves into the aspects of website quality, including user interface and user experience (UI/UX), and content quality. He argues that a website's appearance and the quality of its content are crucial indicators of its legitimacy and potential to provide valuable backlinks. Nathan uses examples to demonstrate how some websites with poor UI/UX and low-quality content are not suitable for linking opportunities. He also emphasizes the importance of editorial guidelines and outbound link quality, suggesting that a website linking to reputable sources is more trustworthy and desirable for backlinks.

15:07

🚫 When in Doubt, Reject the Link Opportunity

In this segment, Nathan advises a cautious approach to link building, advocating for the elimination of any link opportunity that raises doubts. He likens this to discarding questionable food to avoid health risks. Nathan stresses that link building is not about quantity but quality, and one good link can be more impactful than many mediocre ones. He reviews the importance of relevance and quality in link opportunities and introduces performance metrics such as Authority Score, total referring domains, and organic traffic. These metrics should be used to prioritize high-quality opportunities rather than as the primary筛选 criteria. Nathan also introduces the concept of 'ease', suggesting that the effort required to obtain a link should be considered in the prioritization process.

Keywords

💡Relevance

Relevance is the most crucial aspect of backlinking for SEO, as it determines how closely related the content of the linking website is to your own. In the video, Nathan emphasizes the importance of topic relevance, where the overall content of the linking website should match the topic of your website. An example given is 'learning seo' linking to 'got SEO', demonstrating a perfect match. Relevance also extends to location relevance, where the geographical location of the linking website can impact the SEO value, especially for localized businesses.

💡Backlink

A backlink, also known as an inbound link, is a hyperlink from one website to another. In the context of the video, Nathan discusses the anatomy of a perfect backlink, highlighting that it should be relevant, high-quality, and beneficial for SEO. The video stresses that not all backlinks are created equal, and focusing on the best backlinks can significantly improve SEO results.

💡SEO

SEO, or Search Engine Optimization, is the process of improving a website's visibility in search engine results. The video is centered around the concept of using backlinks to enhance SEO. Nathan, the founder of Gotch SEO Academy, explains how to identify and secure high-quality backlinks that can effectively improve a website's search engine ranking.

💡Topic Relevance

Topic relevance refers to the alignment of the content on the linking website with the content on your website. In the video, Nathan uses the example of a website about 'Google Eat' linking to an article about 'Google Eat' on his site, illustrating a perfect match in topic relevance. This type of relevance is critical for SEO as it shows that the linking site is a credible source of information on the same subject.

💡Location Relevance

Location relevance is the concept of linking from websites that are geographically relevant to your business. For instance, if you provide SEO services in St. Louis, getting links from St. Louis-based websites can be particularly beneficial. Nathan mentions KSDK, a St. Louis website, linking to his site as an example of high location relevance, which can enhance local SEO efforts.

💡Keyword

Keywords are specific words or phrases that users type into search engines to find information. In the video, Nathan discusses the importance of the keywords that the linking website ranks for, as this indicates the type of traffic and potential conversions the link can drive. He advises checking if the linking website sends relevant referral traffic that converts, which is a key factor in determining the value of a backlink.

💡Link Profile

A link profile is the collection of all the inbound and outbound links associated with a website. Nathan emphasizes the importance of examining a website's link profile to determine the quality and relevance of its backlinks. A high-quality link profile, such as one that includes links from trusted and relevant sources like Neil Patel or Search Engine Journal, can significantly enhance the SEO value of a backlink.

💡Quality

Quality in the context of backlinks refers to the overall trustworthiness, relevance, and authority of the linking website. Nathan outlines several factors that contribute to the quality of a backlink, including the website's UI/UX, content quality, editorial guidelines, and outbound link quality. High-quality backlinks from reputable sources can greatly improve a website's SEO performance.

💡Performance

Performance in the video refers to the metrics that can be used to evaluate the potential impact of a backlink, such as Authority Score, total referring domains, and organic traffic. Nathan advises using these metrics to filter through high-quality opportunities, ensuring that the backlinks you pursue are not only relevant and high-quality but also likely to have a significant SEO impact.

💡Ease

Ease pertains to the effort required to secure a backlink. Nathan discusses the importance of considering the difficulty level in acquiring a backlink, including the time, asset creation, and financial investment involved. This helps in prioritizing link opportunities based on their accessibility and potential return on investment in terms of SEO.

💡Editorial Guidelines

Editorial guidelines are the standards and policies that a website follows to ensure the quality and integrity of its content. In the video, Nathan mentions that looking for websites with clear editorial guidelines is a good indicator of their commitment to quality content, which can indirectly affect the value of a backlink from such a site.

Highlights

The anatomy of the perfect backlink for SEO is discussed, emphasizing the importance of following a checklist to ensure high-quality backlinks.

Relevance is the most crucial component for a perfect backlink, including topic relevance and sitewide relevance.

An example of perfect relevance is when two websites with similar topics link to each other, creating an 'Apples to Apples' type of relevance.

Location relevance is highlighted as an often-underestimated factor, especially for localized businesses.

The importance of a website's keyword profile and its ability to send relevant referral traffic that converts is discussed.

The quality and relevance of backlinks on the potential linking website are critical factors for a perfect backlink.

User Interface (UI) and User Experience (UX) play a role in determining the legitimacy and quality of a website for backlinking.

Content quality is scrutinized, with a focus on avoiding links from spammy websites with low-quality content.

Editorial guidelines of a website are considered as part of the quality assessment for a potential backlink.

Outbound link quality is examined to ensure the website does not link to undesirable or irrelevant sites.

A perfect backlink should come from a website with a high-quality link profile, including trusted and relevant links.

The 'when in doubt, throw it out' approach is recommended for eliminating questionable link opportunities.

Performance metrics such as Authority score, total referring domains, and organic traffic are introduced for filtering high-quality opportunities.

A strategy for prioritizing link opportunities based on performance metrics is discussed to ensure impactful backlinks.

Ease of obtaining a backlink is considered, including the difficulty level, time investment, and costs involved.

The importance of starting with relevance and quality before considering performance metrics for backlink evaluation is emphasized.

A comprehensive checklist for evaluating backlink opportunities is presented to ensure only the best links are pursued.

Transcripts

so what does the perfect backlink look

like for SEO in this video I'll share

the anatomy of the perfect backlink I'm

Nathan got the founder of gotch SEO

Academy and the author of The SEO

entrepreneur so like this video right

now to show me you're excited to learn

about backlinks and let's Dive Right In

so just follow this checklist and I'm

about to go through and this will ensure

that you're only getting the best

backlinks for your website that actually

will produce real SEO results okay

there's a lot of backlink opportunities

out there but 80 % or more won't

actually move the needle for you so just

follow this process and you'll never get

a bad backlink again okay so number one

let's begin with relevance so relevance

there's a few different components of

relevance and it is the most important

piece of this entire puzzle and that's

why it's number one so let's begin with

the first year which is topic relevance

so what does that mean so when we're

looking at a website we want to look at

the overall relevance of the website

compared to our website okay so we're

looking at that link opportunity you

want to make sure that that topic

matches our topic okay and we're looking

on a sitewide basis so here's an example

okay so you can see here that learning

seo. actually links to got SEO okay and

this is a perfect example of you know an

Apples to Apples type of relevance this

is 100% relevant to my website and I'm

100% relevant to this website this is

perfect relevance so we want to be

looking at the site as a whole do do

they do they talk specifically about

your topic and if they do that's going

to be your best opportunity you're going

to want to assign uh that a higher

priority okay so we're looking at at the

entire website as a whole to really get

that pure relevance okay now here's

another example where we don't have pure

relevance and it's completely off this

site actually does link to gotch SEO it

looks like my site ended up in some

scraper based website but you can see

this is not what we want right this is a

completely off-the-wall type of

relevance and this is not going to

benefit our website really at all okay

it's really not going to be good and we

shouldn't waste our time with anything

that's this irrelevant okay now keep in

mind you don't have to have pure

relevance like this like this is a 100%

match but like let's say it was a

digital marketing blog that's also

relevant right so we're still staying in

this General relevance but this is a

matter of how we're going to prioritize

these opportunities and the more

relevant it is along with a lot of the

other metrics I'll be showing you that

should just go higher up on your

priority list right so this is just a

matter of priorities okay all right

another one here is not just looking at

the sitewide relevance but also looking

at the page level relevance and keep in

mind I'm talking about a perfect

backlink here so perfect backlink here

is we have a website that's talking

about Google eat in an article and

they're linking to my article that's

about Google eat as well okay that's a

perfect perfect MCH right and that's

ideal so you would have hyper hyper

relevance on the domain level and the

sitewide level and then you have hyper

hyper relevance on the the content level

okay that's really what we should try to

aim for now of course that's not always

going to be possible for example if this

is an article about SEO or link building

or anything else that's within the

general topic it would still be very

valuable to get a link from that right

but this perfect match like this is

going to be the most impactful all right

next is looking at location relevance so

we know that topic relevance is really

important but also location relevance a

lot of people underestimate how

important this is and it's a little bit

more Nuance than topics so topics are

easy because it's if you have a website

about plumbers you want to try to get

links from other websites about plumbers

okay pretty simple but let's say you

have a a localized business and let's

say I have my St Louis SEO company and I

offer SEO services to St Louis

businesses well me getting links from St

Louis websites is a good thing

especially entities that are highly

trusted so for example take a look at

this one this is the uh KSDK website in

St Louis and I have a link right here

that's going to my website all right and

this is a very trusted entity in St

Louis linking to my St Louis business

all right so these are very good

citations these are very good entities

that you want linking to you and that's

really what we're thinking about here is

how can we get more trusted entities to

link to our to our website right that's

what we're trying to do so whether

that's going to be on the you know the

topic level or whether that's going to

be on the location level both are going

to be really really important okay

they're both beneficial next is keywords

okay so how relevant are the keywords of

the website that's linking to you so for

example yeah they might be relevant on

the domain level yeah they might have

relevant content but we also want to see

do they actually rank for stuff that's

relevant to what we're going after as

well because what it means is they have

relevant keywords it means they have

relevant traffic and if there's relevant

traffic that means that we can start to

ask this question which is can this

website send me relevant referral

traffic that converts right this is the

standard that you should live by when

you're thinking about a link opportunity

like like don't think about it in terms

of Link building or you know

manipulating Google or building up your

side Authority like don't even think

about that literally just ask a simple

question does this website actually send

me relevant referral traffic that

converts treat it as if it was a paid

advertisement right like if you were

paying for an ad you would get really

really specific with your targeting you

wouldn't just Target anything because

you know it wouldn't convert therefore

you would just waste your money but for

some reason in the case of Link building

no one thinks like this they just think

about how can I get links from you know

any site that's Loosely relevant to me

but they don't ever consider like am I

actually going to get anything from this

am I actually going to make more money

from this link right so for example you

know if I got a link from uh you know

from Mo I know that that referral

traffic coming to got SEO would be

highly highly relevant and it would have

a high probability of converting okay so

this is what we need to be thinking

about as far as relevance like don't

just look like the metrics are way last

as you'll see here that's not even that

important what matters is how relevant

is this traffic now keep in mind when

you only look at metrics let's say

you're you're uh qualifying your link

opportunities based on organic traffic

well unfortunately that can all be

manipulated same with Dr all these other

third party metrics those can all be

manipulated so you got to be really

careful you actually need to dig in go

into sem rush and actually look at the

keywords that they're ranking for if

they're ranking for Relevant keywords

then there's a high probability that

it's going to send relevant traffic to

your website it really is that simple

okay next one is looking at backlinks

okay the quality and the relevance of

the backlinks of your link opportunity

is also critical right and you can

actually go to sem rush and they have a

quick little authority score kind of

metric you can look at and it will tell

you you know if it's good and Niche

relevant that's a good thing you had a

high level but you also want to dig into

their link profile so looking at this

link profile this is the gotch SEO link

profile and let's say you want to get a

link from my site and I was a link

opportunity well you'd see Neil Patel

search engine Journal search engine LAN

that's really good right because that

means that my link profile is extremely

relevant to any other SEO website okay

so if you see that that's a very good

sign but the opposite is true as well if

you don't see any relevant links in the

link profile uh that's not something you

should prioritize so the next piece of a

perfect backlink is quality and there

are five parts but before we dive in I

want to give a quick shout out to Ferry

and the team from search intelligence

who is sponsoring this video they

understand the importance of quality and

we'll land you backlinks on some of the

most trusted websites on the internet

and they do it in a very unique way

which doesn't actually require you to

create any content at all instead all

you need is a subject matter expert and

they'll pitch journalists on stories so

you can get brand mentions and Powerful

backlinks so go to search- intelligence.

co.uk or check the link below this video

next is quality all right so we've got

relevance in order we know that we want

to get actually we'll go back and review

here so we want to know we want to get

links from websites that are relevant to

us uh either on the topic or location

level we want that website to have a

good keyword profile or or in other

words relevant traffic and then we want

it to have relevant backlinks okay if

you just get these four things right

you'll probably be fine in most cases

but let's just add a couple extra layers

to this since we are talking about the

anatomy of a perfect backlink okay so

the next one is UI and ux now you don't

hear people talk about this very often

but just from a purely subjective point

of view is the website actually good is

it actually high quality okay now if we

go back and look at one of the websites

from earlier you know this learning seo.

like this is clearly a very Nic looking

website this is a legitimate website

very high quality you can tell a lot of

time has been put into a lot of effort

um and it's a good site okay it's very

clear you don't it doesn't take rocket

science to know that this is a good

website at a glance you can tell it's a

legitimate website okay at a glance on

my website you can tell mine's a

legitimate website I got an actual

person that's on the homepage right so

I'm clearly a legitimate person so it it

it doesn't take like excessive uh

investigation to know you just can

literally look at a glance now we'll go

to what I'm talking about here to give

you a different example example so you

know looking at this site right this

site links to got SEO I guess it

acquired it naturally but just look at

what this site is I mean we've got we've

got a crazy menu over here that's

totally irrelevant uh and and very

strange in many ways um and then we've

got a bunch of random stuff over here

that they're linking out to so stop

smoking uh losing weight apple cider

vinegar you name it okay at a glance in

about about 1 second maybe even less

than 1 second you can tell that this is

not a good opportunity okay it didn't

take you reviewing the link profile and

doing all that stuff you could just look

at it and say this is not a good website

like it's not um just from a subjective

point of view I don't think anyone would

would argue that this is a greatl

looking website and that's purely just

from UI and ux we haven't even talked

about the content itself right so just

look at the site itself and just use

your use your your opinion use your

subjective point of view and actually

get serious about that and this is a

good elimination tactic okay next is

just looking at the content quality once

again people don't go to these levels

they're just doing real basic stuff oh

does a site have good Dr and does a site

have organic traffic okay let's get it

but that's why so many people waste a

fortune on backlinks because they don't

think about any of these things uh and

they don't go any layers deeper as far

as their their prioritization

qualification so also look at the the

content so when we look at this site

once again this is someone who's selling

this link opportunity it's just you can

just tell it's a spammy website right

there doesn't take it doesn't take a lot

of Investigation a lot of due diligence

to see that this is just a spammy

website with mediocre content or even

lowquality content okay this is not

where you want your website to live

think about it you you have to think

about where where you are associating

your business and your website and if

you're you're associating it with sites

like this then you should not expect to

a get good rankings uh B maintain those

rankings uh and C to ultimately keep

your website safe from penalties okay

links are the number one variable for

getting penalized so they should you

should have this level of this type of

checklist to confirm that you're getting

the best links possible okay next one

here is guidelines all right so when we

look at the New York Times like they

have a very they have a dedicated page

that talks about uh and and this is I

don't agree or disagree with New York

Times or whatever it is but I'm just

saying as far as what they do is at

least their attempts to be as

transparent as possible they have all of

these things right there's a lot they

have a whole page dedicated to their

ways of doing journalism their editorial

standards and all this stuff now we look

to the right over here you know uh not

looking too good as far as uh editorial

guidelines like right for us that's

about the extent of their editorial

guidelines so you fill this out and you

can probably get a link for you know3 to

$50 right super cheap link that will

probably do nothing for your performance

okay so look for guidelines that's what

we need to do next one is looking at the

outbound link quality another thing a

lot of people don't consider but you

need to look at what is this website

linking out to and if you see that

they're linking out to gambling websites

and adult websites and then they're

going to sprinkle in your personal

injury lawyer website in there like that

is not what you want you want your

website to live in a good neighborhood

so when you look at this this is once

again the uh gotch SEO external link

profile and I'm talking about the

websites that I link out to from my

website right and let's say got SEO is a

link opportunity you'd want to see stuff

like this okay he links out to Moz he

links out to search engine land hrfs you

know HubSpot search engine Journal all

highly relevant trusted entities

in my industry that I'm linking out to

you don't see any gambling websites you

don't see you know anything sketchy in

this link in this external link profile

okay so you want to examine what they're

linking out to and this is one way that

Google can start to identify footprints

for websites that are selling links

because you start to see this kind of

odd you know outbound link profile uh

that just doesn't really add up a whole

lot and it's linking to a lot of

websites that are really low Authority

and not trusted right that's when you

know okay next is quality all right so

we want to look at the quality of the

backlinks so I mentioned before we're

looking at the relevance so highly

relevant links but these are also highly

trusted links and when you look at the

links in between you know we've got Neil

Batel and seent journal and sege land

all highly trusted and relevant but we

also got you know this publ. iio which

is a trusted website logo.com rev.com

like these are trusted websites so they

may not be 100% relevant to our core

topic but they are extremely trusted so

that is also okay all right so now the

most disturbing part of this

presentation which is when in doubt with

a link opportunity throw it out okay so

I actually stole this from uh you know

whenever you're uh questioning whether

you should eat a particular meat uh if

it smells bad the the the the phrase is

if it you know when in doubt throw it

out so if it smells and you doubt that

meat just throw it out don't eat it

right um and it's the same with your

link opportunities if you doubt it throw

it out there's so many opportunities and

the goal of Link building is this is not

a quantity game you can one one really

good link that abides by all of these

standards that I'm giving you is so much

more powerful than a thousand of these

mediocre links I'm telling you it is so

much more impactful okay so just a

review here we've got we've got we'll go

all the way back here we've got

relevance uh just a review we've got

relevance which is the most critical

part we're keeping it highly relevant

across multiple points the topic the

traffic and the relevance of the

backlink profile and then we'll go to

Quality and we've got a few key things

we make sure it's a good-look website

it's high quality it's got good content

it's got editorial guidelines in place

to prevent spam uh it's got good

outbound links it's linking to relevant

outbound uh rinking linking to relevant

websites and high quality websites and

its link profile is high quality itself

okay then when in doubt throw it out if

it is not good all right last one here

is actually based on perform actually

two more uh number three here is

performance all right so now we can talk

about the metrics all right so Authority

score this is a semrush metric you are

only going to use these metrics when

you've already tackled those first two

points once you've tackled relevance and

quality now you can you can introduce

Authority score which is the overall

strength of a website and its link

profile you can also introduce the total

referring domains how many what is the

quantity of websites that is linking to

this site and then lastly organic

traffic organic search traffic to this

website these metrics should only be

used to to filter through your high

quality opportunities because it does

make sense to get links from high

quality opportunities that also have

high metrics because that's an

indication that it's going to be it's

going to be very impactful right so you

could technically have a website that's

super relevant uh is high quality but

it's not super strong right it may just

not have a lot of links it may not have

a big link profile it may not have a ton

of organic traffic and it may not have

an a strong Authority score doesn't mean

it's a bad website doesn't mean it's a

link you shouldn't get it just means

that it shouldn't be at the top of your

priority list cuz it's not going to move

the needle as much as a website that has

huge numbers on all of these right that

just makes perfect sense so it's a

matter of prioritization it's not a

matter of elimination because the other

two variabl should have eliminated all

the junk and left you with that 20% of

Link opportunities that are really high

quality then with that 20% of Link

opportunities you're just going to use

these metrics to filter through those

good good opportunities okay so a lot of

people start with this and they neglect

the other stuff so you're going to do

the opposite you're going to start with

you know with relevance and quality and

then eventually get to this next one is

ease okay very very simple thing but

what you want to do is once you've

prioritized based on performance now you

want to prioritize based on what is it

actually going to take to get this link

okay so looking at the difficulty level

getting a link on a New York Times is

much more challenging than getting a

link on let's say a smaller blogger's

website okay so you should consider that

and consider what it's going to take to

get that link from a Time perspective

from a asset perspective you might have

to create a specific asset to land that

link and also the cost okay how much is

it going to cost you to get that link

and cost is not just Financial it's also

time investment okay so those are really

the four the four ways that you can

really go through your link

opportunities and make sure you're only

focusing on the best link opportunities