🤯How to Rank Any Local Business on Google in 2024
Summary
TLDRThis video script focuses on the untapped potential of local businesses, particularly in the roofing niche, to generate leads and revenue through effective website optimization. It emphasizes the importance of qualified and exclusive leads, tracking, and the power of both paid advertising (PPC) and search engine optimization (SEO). The script showcases a successful PPC campaign with a low cost per lead and discusses the significance of domain authority and backlinks in SEO. It also highlights the impact of online reviews on a business's online presence and suggests that businesses should focus on the marketing strategies that yield the best results.
Takeaways
- 💼 Local businesses can significantly increase revenue by optimizing their websites to generate leads at a lower cost than traditional marketing methods.
- 📈 The video emphasizes the importance of tracking leads, focusing on qualified and exclusive leads, and understanding the source of leads to optimize marketing spend.
- 💡 For local businesses, Pay-Per-Click (PPC) campaigns, such as Google Ads, can be highly effective, but they require ongoing optimization to maintain low cost-per-lead.
- 📊 The script showcases a successful PPC campaign that achieved a cost per lead of $54, significantly lower than the industry average of $150+ for the roofing industry.
- 📝 The video introduces the concept of a 'lead ID' to track and manage leads effectively, allowing businesses to integrate this data into their CRM systems.
- 🏆 The script highlights the power of Local Service Ads (LSAs) for local businesses, which can deliver excellent leads but may come at a higher cost due to their prominence.
- 🔍 The video suggests that businesses should regularly check the change log in their Google Ads account to ensure that campaigns are being properly optimized over time.
- 🌐 SEO is presented as a powerful long-term strategy for local businesses, with the potential to outperform PPC in terms of cost per lead and ROI.
- 🏢 The script provides an in-depth look at how a successful local business, Interstate Roofing Inc, dominates search results through a combination of strong domain authority, strategic backlinking, and effective local SEO practices.
- 📢 The importance of reputation management is underscored, with a focus on the impact of online reviews on a business's search ranking and customer trust.
Q & A
What is the main focus of the video script?
-The main focus of the video script is to discuss the importance of optimizing local business websites, particularly for roofers in Denver, to generate leads and revenue effectively.
Why is the website considered a 'money printing machine' for local businesses?
-The website is considered a 'money printing machine' because it has the potential to produce leads at a lower cost than other acquisition methods, thereby generating more revenue for the business.
What are the three key aspects of successful lead generation mentioned in the script?
-The three key aspects of successful lead generation mentioned are qualified leads, exclusive leads, and tracking leads.
What does the term 'qualified leads' refer to in the context of the video?
-Qualified leads refer to potential customers who have the financial capability to pay for the services offered by the business.
How does the script define 'exclusive leads'?
-Exclusive leads are those where the potential customer's information is not shared with multiple competing businesses, ensuring the lead is unique to the business.
Why is tracking leads important for local businesses?
-Tracking leads is important because it allows businesses to understand the source and effectiveness of their marketing efforts, enabling them to allocate resources more efficiently.
What is the significance of the performance graph mentioned in the script?
-The performance graph is significant as it shows the number of sessions, views, and new users, helping businesses understand the effectiveness of their online marketing campaigns.
What are LSAs and how do they relate to the local business discussed in the script?
-LSAs, or Local Service Ads, are a type of online advertising that guarantees visibility for local businesses on Google search results. They are crucial for the local roofers discussed as they can significantly increase visibility and lead generation.
What is the role of domain authority in local SEO as discussed in the script?
-Domain authority is a measure of how authoritative and strong a website is, which correlates with its ability to rank higher in search results. A higher domain authority can lead to better organic search rankings.
How does the script suggest businesses optimize their Google Ads campaigns?
-The script suggests businesses should optimize their Google Ads campaigns by focusing on creating compelling ad titles and calls to action, and by regularly reviewing and adjusting the campaign based on performance data.
What is the significance of backlinks in the context of SEO for local businesses?
-Backlinks are significant in SEO because they act as votes of confidence from other websites, contributing to the domain authority and search engine rankings of the local business's website.
Why are reviews important for local businesses in terms of online presence?
-Reviews are important because they contribute to the business's reputation management, influencing potential customers' trust and decision-making process, and can also impact search engine rankings.
Outlines
💼 Local Business Websites as Revenue Generators
The speaker emphasizes the potential of local businesses to generate significant revenue through their websites, which are often underutilized. They discuss the importance of a website for local businesses, comparing it to a 'money-printing machine'. The focus is on the effectiveness of online marketing, particularly for roofers in Denver, using Google Ads and SEO. The speaker promises to share insights and real client work to demonstrate how a website can produce leads at a lower cost than other acquisition methods. The video will cover both paid and organic strategies, including sponsored ads, map pack, and domain authority.
📈 Maximizing Local Business Leads Through SEO and PPC
The speaker delves into the specifics of generating leads for local businesses, focusing on the importance of qualified and exclusive leads, as well as tracking these leads for better marketing decisions. They present a case study of a successful pay-per-click campaign for a roofing company, highlighting the low cost per qualified lead and the effectiveness of tracking and analyzing lead sources. The video also touches on the power of website lead tracking and the importance of understanding where leads are coming from to optimize marketing spend. The speaker further discusses the benefits of local service ads and the need to optimize Google Ads for better results, emphasizing the importance of a strong call to action and distinguishing factors in ads.
🔍 SEO and PPC Insights for Local Business Growth
The final paragraph discusses the significance of SEO for local businesses, suggesting that it can be as powerful as paid advertising. The speaker highlights the importance of dominating search engine results for higher revenue and lead generation. They introduce the concept of a sitemap and backlinks as key elements for SEO success, using the example of a roofing company that ranks high in both organic and map pack search results. The speaker also underscores the role of reputation management and customer reviews in SEO, suggesting that a high volume of positive reviews can significantly impact a business's online presence. The video concludes with a call to action for viewers to reach out for an audit or collaboration to improve their online marketing efforts.
Mindmap
Keywords
💡Qualified Leads
💡Exclusive Leads
💡Pay-Per-Click (PPC)
💡SEO (Search Engine Optimization)
💡Map Pack
💡Domain Authority (DA)
💡Google Ads
💡Local Service Ads (LSAs)
💡Backlinks
💡Change Log
Highlights
Local businesses are leaving money on the table by not optimizing their websites.
A well-optimized website can be a money-printing machine for local businesses.
The video showcases real client work to demonstrate the potential of local business websites.
The importance of mastering SEO and PPC for any local business is emphasized.
The video discusses the concept of qualified and exclusive leads for business growth.
Tracking leads is crucial for understanding the return on investment for marketing efforts.
A successful PPC campaign can yield qualified leads at a significantly lower cost than traditional methods.
The video provides a detailed report on a roofing company's PPC campaign, showing a high return on investment.
Understanding where leads are coming from is key to allocating marketing resources effectively.
The power of local service ads (LSAs) and their impact on local business visibility is highlighted.
The video suggests that optimizing Google ads can lead to more effective calls to action and better results.
The necessity of having a distinguishing factor in local business advertising is discussed.
The importance of monitoring and optimizing Google ads campaigns over time is emphasized.
SEO can be as powerful as PPC for local businesses, with the potential for higher ROI.
The video explains how to dominate local search results through effective SEO strategies.
Backlinks play a critical role in achieving high domain authority and better search rankings.
The video demonstrates how targeting location-based keywords can improve local SEO.
Reputation management through positive reviews is crucial for local business success.
The video concludes with an offer for a website audit and collaboration to improve local business marketing.
Transcripts
three different business owners talk to
me today about their local business
which prompted this video right here
there are so many businesses local
businesses that are leaving so much
money on the table I'm telling you your
website if you have a local business
should be a money printting machine I'm
going to show you things screenshots
real client work in this video that will
make you realize wow my website can
produce leads lower than any other
acquisition cost available to you right
now now we're going to move fast in this
video so we're going to go over a
specific Niche because this works for
any local business the concepts are the
same right so up here you see it roofers
in Denver so let's pretend I'm in Denver
and my roof is Lincoln or I just need a
new replacement roof right well what do
we see here we see a lot of things which
we will go over because if you can
Master what I'm showing you right now
you want to do it yourself that's cool
too this is how you do it so number one
we have top results right these are ads
these are called lsas These are
sponsored ads just straight Google and
then we have the map pack this is
organic so what we just scrolled through
was add add add and then organic so PPC
up here paperclick and then SEO and
these three companies right here this
one this one and this one right we're
going to go over these ones with their
HF scores basically their domain
Authority how powerful is this website
does it even matter if the website's
powerful now before we get into it we
need to lay some ground work right
success equals number one qualified
leads number two exclusive leads and
then tracking the leads qualified leads
what does that mean it means that the
person who is calling your business has
the money to pay for your services too
many times do you hire a firm and they
just get you phone calls that are not
qualified it's a waste of money right
number two exclusive leads what does
this mean it means that the person is
calling your business and they're not
that phone number right that person's
information isn't going to 20 other
roofing companies and the third is
tracking leads and this is where you can
make a difference why because if you
know how much money you're spending on
your leads where they're coming from
then you can put more fuel to the fire
and when things are looking well this is
what it looks like right so this is a
report for pay-per click so you have two
aspects of every website SEO and paid
per click right payper click you're
paying Google you're paying Facebook
what have you this is a campaign that
was started in May of this year the 31st
looking good they spent how much about
$3800 their cost per lead qualified lead
is 54 bucks this is is a roofing company
they are accustomed to getting leads for
like
$150 plus somehow someway and I'll teach
you we are getting leads for 54 bucks
awesome in clicks and conversions so 70
conversions in a month awesome now we
have this performance graph right how
many sessions versus views versus new
users that's cool that's from the
beginning of the year and then website
leads a lot of people don't realize how
powerful this is do you know where your
leads are coming from if you don't how
do you know what to put more money into
so look here's the date over here July
29th right in the name of the person the
email and this is where they came in
this is the general context slide out
body slide out basically different parts
of the websites are producing different
amount of leads you should be able to
track this right down here I think these
are all phone leads right job type roof
repair gutter repair sometimes we're
able to to grab that information
automatically lead type and charge
status lead ID so why do we have a lead
ID because we can Port all this
information to our clients crms I'm
showing you this so you know what a
successful campaign looks like lead
track and dashboard so total calls over
here phone call leads here's how many we
had here's direct here's from Google ads
gmbb organic you're going to find if you
do SEO well eventually it's going to out
compete payperclick right you're going
to spend less money per lead with SEO
but out of the gates the Google ads the
LSA so local service ads are out of this
world so now we know what a successful
campaign looks like
behind the scenes that's like data stuff
so how do we actually get it we have to
look at the real world roofers in Denver
coming back to this up top is an LSA
local service ad Google guaranteed right
those are all synonymous and they Rock
they really do well and the clients that
come through this are excellent often
right often but it costs more money
right it costs more money to be up here
and it goes to reason because it's up
high but down here sponsored these are
just straight Google ads this is
something to study for a second so we
have J RC Roofing we should be asking
oursel is there anything we could do
better with this ad so there's a lot of
things you do behind the scenes with
Google ads but we can see off the face
you know face value jrc rofin is the
title therefore what is the call to
action why does a client even want to
click that ad it's pretty darn vanilla
right it's not really calling out to me
I like this business since 1986 but you
need to optimize your Google ads to
encourage people to call what is your
distinguishing factor in your business
like should actually care right think
about that Colorado roofin Services why
do I care about it ask yourself Front
Range roofin services our team of
roofers can repair or install so we we
get that but what is your distinguishing
Factor always go after that now this
next part is very powerful for local
business owners a lot of people don't
talk about this and I know why they
don't talk about it but it's very
important so check it out pay attention
to this so Google ads so Google has a
service you can go into your profile
your Google ads profile and see how many
times someone has come in since the
beginning of the campaign and changed
things a change log why does that matter
because a properly optimized Google ads
campaign gets changed over time and the
unfortunate reality is this business
owners often come to our agency and
they're like hey can you check this out
for us can you check out the change log
and it looks I mean it's clear as day
What's Happening Here we can see it
we'll show it to you and the unfortunate
truth is this someone sets up a Google
ads campaign and does not optimize it
right 6 months 12 months 18 months after
setting it up do you think that your
business is going to get optimization
it's going to get lower cost per leads
if someone just is lazy and does pmax
campaigns all day and doesn't worry
about anything else it's just not
happening now we're going to move on to
SEO so we're talking about paid ads
right and if you want an audit just
reach out to me I'll have a link in the
description so we're going to move on
though to SEO which can be just as
powerful as paid per click now the
highest levels of online marketing we're
going to get into now if you can
dominate up here right you pay to play
pay to play and it works cuz your Roi
can be excellent what I showed you
earlier that was a 13x Roi on net
revenue think about that for a second
crazy not everyone experiences that but
it's it's niche dependent but coming
back SEO these three businesses can
print money and all that means is the
revenue climbs at a pace they're not
accustomed to they're just surprised
it's amazing because of how many leads
they're getting so how the heck do you
get into the map pack and how the heck
do you get in down here so this is
different this is organic serps this is
the map pack and look here Interstate
roofin Inc we should pay attention to
them why because they're ranking number
three for the organic they're ranking
number one for the map pack now I have a
really good video on what I'm about to
show you like indepth video it's 10
minutes on what I'm about to show you
but it's called local SEO 2024 check
that out I'll have a link in the
description how does this business
Interstate roofin dominate so I have HS
it's just an SEO tool and I get to
compare three different websites so
we're comparing these three websites 1 2
3 and they are these websites 1 2 3 why
does Interstate roofin dominate well
let's look here focus on Dr so domain
rating right this is basically how
authoritative how strong the website is
this is a 34 out of 100 very good for a
local business number two position in M
pack a 23 and number three position is a
12 there is definitely correlation to
how authoritative how strong a website
is to where it ranks now we're going to
get into the weeds here for a second
this is called an XML sitemap or just a
sitemap right basically this is what the
website is made of the pages that make
up the website and it's going to be very
revealing but coming back to this if you
want a high drr like the number one
Denver roofing company in search results
you need to have one thing and it's
called backlinks and how you get
backlinks varies you can do it many
different ways
um I don't want to talk about back links
in this video but it's obvious that this
company is doing really well with SEO
someone knows what they're doing
furthermore I haven't looked at this yet
so we're going to go on a little
Expedition their sitemap let's go down
here what are they targeting and if we
scroll down we should see location based
pages and yeah right here so what they
are doing you see this locations Rapid
City Roofing Company witch roofing
company what they are doing is purposely
going after what people type into Google
so this is what it looks like in
practice is roofing company in do
Delaware in wherever San Diego
California right that's what people type
in or they go roofing company near me
different derivatives of that now it has
to be said that this company here is
probably also dominating because look
how many reviews they have
841 for 4.7 star reviews they
competitors like right here 67 star you
know um reviews 4.9 stars and then 185 I
mean it goes to reason that these guys
are just BL everyone socks off because
they have reputation management down pat
reputation management you have a client
a happy client make sure you get a
review goodness gracious that's
something that is very easy if you have
a good company now if you liked what you
saw in this video and you're like I
don't want to do it myself come to my
homepage just tell me what you have
going on we can do an audit for you no
problem um let's work together Reach Out
Bel little put your name email website
what is your goal easy peasy more and
more people are seeing these type of
results that you see on the screen you
have to track stuff to know where you
want to put more money think about it if
PPC is working for you or is SEO working
for you which one's better put more
money there
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