Analisis Perbandingan Iklan Kecap ABC 2018 dengan Poster Kecap ABC 1988 berdasarkan TAP-The-TV-3SID
Summary
TLDRThe video script discusses the comparison between two Kecap ABC advertisements from different eras: 2018 and 1988. It highlights the differences in text types, with the 2018 ad being semiformal and the 1988 poster formal. Both aim to attract consumer interest but the 2018 ad reflects contemporary societal values and gender equality. The 1988 poster, however, perpetuates traditional gender roles. The script also covers the ads' themes, tonal differences reflecting cultural shifts, and the use of third-person narrative. It analyzes the ads' structure, syntax, symbols, imagery, and diction, showing how these elements align with the ads' objectives to engage viewers and convey messages effectively.
Takeaways
- 😀 The script discusses the comparison between two advertisements for ABC Soy Sauce, one from 2018 and a poster from 1988.
- 📈 The 2018 advertisement has a semiformal tone, while the 1988 poster is more formal.
- 👥 Both advertisements aim to appeal to a broad audience, with the message intended for the general public.
- 🎯 The purpose of both ads is to attract consumer interest, but the 2018 video includes attitudes and values that reflect contemporary societal experiences.
- 🚹🚺 The 2018 ad features a theme of gender equality, contrasting with the 1988 poster which suggests traditional gender roles, with the wife in the kitchen and the husband working.
- 🏡 The 1988 poster theme revolves around cooking as a means to strengthen the bond between husband and wife.
- 🗣️ The perspective used in both the ad and the poster is third-person omniscient, where the creator is aware of all the habits and feelings of the society.
- 📝 The 2018 ad is structured thematically, presenting facts and viewpoints, while the 1988 poster has a linear structure, facilitating reader comprehension.
- 🔤 The syntax in the 2018 ad uses phrases like 'a true husband cooks better', indicating a partial use of the SPOK (Subject-Predicate-Object-Kinship) structure to aid quick understanding.
- 🌐 The 1988 poster also uses a syntax that is not fully SPOK, with phrases like 'recipe to be loved by a husband', aiming for instant message reception.
- 👨🍳👩🍳 The ads contain contextual symbols, with the 2018 ad showing a wife taking a more active role than the husband, suggesting a non-traditional gender dynamic.
- 👩❤️👨 The 1988 poster symbolizes that a wife should be able to please her husband through cooking to be loved in return.
Q & A
What is the main topic of the video script?
-The main topic of the video script is a comparison between the ABC Soy Sauce advertisement from 2018 and the poster advertisement from 1988.
How is the language style of the 2018 advertisement described?
-The language style of the 2018 advertisement is described as semiformal.
What is the language style of the 1988 poster advertisement?
-The language style of the 1988 poster advertisement is described as formal.
Who is the target audience for both advertisements?
-The target audience for both advertisements is the general public.
What is the common purpose of both advertisements?
-The common purpose of both advertisements is to attract consumer interest.
What specific attitude and values are reflected in the 2018 advertisement?
-The 2018 advertisement reflects attitudes and values that align with contemporary societal experiences, including gender equality.
What is the theme of the 2018 ABC Soy Sauce advertisement?
-The theme of the 2018 ABC Soy Sauce advertisement is gender equality between men and women.
What theme is presented in the 1988 poster advertisement?
-The theme of the 1988 poster advertisement is about how cooking can strengthen the bond between husband and wife.
How is the cultural perspective different between the two advertisements?
-The cultural perspective in the 2018 advertisement is more modern, focusing on gender equality, while the 1988 poster advertisement still follows traditional cultural roles where the wife is in the kitchen and the husband works.
What is the narrative voice used in both the advertisement and the poster?
-The narrative voice used in both the advertisement and the poster is third-person omniscient, where the narrator knows everything about the characters' habits and feelings.
How is the structure of the 2018 advertisement described?
-The structure of the 2018 advertisement is thematic, presenting a fact and the narrator's viewpoint on the topic discussed in the advertisement.
What is the structure of the 1988 poster advertisement?
-The structure of the 1988 poster advertisement is linear, with a sequence or flow that helps the reader understand the message from top to bottom or left to right.
How does the syntax in the 2018 advertisement help the audience?
-The syntax in the 2018 advertisement uses phrases like 'a true husband cooks better' to simplify the message for the audience, making it easier to understand and accept the information quickly.
What is the syntax used in the 1988 poster advertisement?
-The syntax in the 1988 poster advertisement uses phrases like 'recipe to be loved by a husband' to simplify reading and help the reader instantly grasp the message.
What kind of symbols are present in the 2018 advertisement?
-The 2018 advertisement contains contextual symbols, such as the wife taking on a role beyond the husband, like cooking and working outside, similar to the husband, indicating a lack of gender equality in the advertisement's creation.
What contextual symbols are found in the 1988 poster advertisement?
-The 1988 poster advertisement contains contextual symbols where the wife and husband are depicted, symbolizing that the wife must be able to please her husband through cooking to be loved.
What are the differences in imagery between the two advertisements?
-The 2018 advertisement is presented in video format with roles that can easily help the audience understand the purpose of the advertisement. The 1988 poster uses visual imagery through text, pictures, and symbols to help the reader easily build an image of the message.
How is the diction in the 2018 advertisement described?
-The diction in the 2018 advertisement is chosen by the creators to be understandable by the audience and is coherent with the advertisement's purpose of attracting consumers.
What is the diction like in the 1988 poster advertisement?
-The diction in the 1988 poster advertisement is clear and precise, allowing readers to understand the meaning of the advertisement's writing, which is consistent with the purpose of its creation.
Outlines
📈 Analysis of Kecap ABC Advertisements: 1988 vs. 2018
This paragraph discusses the comparison between two Kecap ABC advertisements, one from 1988 and another from 2018. The focus is on the textual type, audience, purpose, themes, tone, voice, structure, syntax, and symbols. The 2018 video advertisement is described as semiformal and aimed at a general audience, reflecting societal values and attitudes of the time, with a focus on gender equality. In contrast, the 1988 poster advertisement is formal and traditional, suggesting a domestic role for women and a concern for marital relationships if women cannot cook. Both advertisements use a third-person voice, providing an omniscient perspective on societal norms and feelings. The structure of the 2018 video is thematic, presenting facts and viewpoints, while the 1988 poster has a linear structure, facilitating reader comprehension. Syntax in both is designed to be easily understood and to convey messages instantly. Symbols in the video advertisement suggest a non-traditional gender role, while the poster symbolizes the importance of a wife's cooking skills for marital harmony. The paragraph concludes with a discussion of imagery, with the video providing audiovisual content and the poster using text and symbols to convey its message.
🗣️ Language and Coherence in Kecap ABC Advertisements
The second paragraph delves into the language choices made in the Kecap ABC advertisements, emphasizing the importance of clear and coherent messaging that aligns with the advertisements' purpose of attracting consumers. The language used in the video advertisement is accessible to the audience and consistent with the goal of engaging consumers. The poster's language is described as precise and clear, allowing readers to easily grasp the intended message. The paragraph concludes with an expression of gratitude and an apology for any potential errors, highlighting the creators' attention to detail and commitment to effective communication.
Mindmap
Keywords
💡Semiformal
💡Audience
💡Purpose
💡Gender Equality
💡Cultural Norms
💡Narrative Voice
💡Thematic Structure
💡Linear Structure
💡Syntax
💡Symbolism
💡Visual Imagery
💡Diction
Highlights
Comparison between Kecap ABC advertisements from 2018 and 1988
2018 advertisement has a semiformal text type, while the 1988 poster is formal
Both advertisements aim to appeal to a general audience
The purpose of both advertisements is to attract consumer interest
2018 video advertisement reflects modern societal attitudes and values
2018 theme focuses on gender equality between men and women
1988 poster theme revolves around cooking as a means to strengthen marital bonds
The 1988 poster suggests a traditional cultural perspective where the wife is in the kitchen
The 1988 poster raises concerns about marital relationships if the wife cannot cook
Both advertisements use a third-person narrative perspective
2018 advertisement structure is thematic, presenting facts and viewpoints
1988 poster structure is linear, facilitating reader comprehension
Syntax in the 2018 advertisement uses SPOK structure to aid viewer understanding
Syntax in the 1988 poster also uses SPOK structure for reader convenience
The 2018 advertisement contains contextual symbols showing a non-traditional gender role
The 1988 poster contains contextual symbols suggesting the wife should please her husband through cooking
The 2018 advertisement uses audio-visual imagery to convey its message
The 1988 poster uses visual imagery with symbols and text to build a message
Word choice in the 2018 advertisement is coherent with the aim to attract consumers
The 1988 poster's language is clear and precise for reader understanding
Transcripts
salalom
Ibu perkenalkan kami dari kelompok
abstrak matematika 2023 pada saat ini
Kami akan menjelaskan tentang
perbandingan antara iklan Kecap ABC
tahun 2018 dan poster iklan Kecap ABC
tahun
1988 dan yang pertama itu akan dimulai
dari saya yang pertama saya akan
menjelaskan tipe teks jadi tipe
perbedaan antara tipe teks kedua iklan
tersebut yang pertama dalam iklan itu
bersifat semiformal dan dalam iklan yang
kedua itu dalam poster karena dia poster
jadi bersifat formal Nah yang kedua itu
audiens yang mendengarnya itu
disampaikan kepada seluruh kalayak
kalayak ramai sehingga bersifat
umum yang ketiga itu adalah Purpose atau
tujuan eh sebenarnya kedua tujuan dari
klan itu tujuannya sama-sama untuk
menarik minat Konsumen akan tetapi dalam
video iklan yang tahun 2018 itu terdapat
ee sikap dan nilai-nilai tertentu
melalui kode-kode sehingga sesuai dengan
apa yang dialami dengan masyarakat zaman
sekarang Nah untuk selanjutnya adalah
tema pada iklan Kecap ABC pada tahun
2018 tema yang digunakan adalah
kesetaran gender antara laki-laki dan
perempuan yang kedua tema dari poster
Kecap ABC tahun
1988 mengambil tema mengenai bagaimana
masakan Itu bisa dipergun an untuk
mempererat hubungan antara suami dan
istri dan yang selanjutnya adalah
mengenai ton yaitu perbedaan iklan masih
memilik berpatokan pada budaya lama yang
artinya istri masih tetap berada di
dapur dan suami yang bekerja nah pada
poster mengangkat tema bahwa mereka
mengkhawatirkan Bagaimana jika istri
tidak bisa memasak tidak bisa melakukan
pekerjaan rumah maka akan terjadi
hubungan yang renggang antara suami dan
istri lalu yang selanjutnya adalah voice
yaitu sudut pandang pengarang sudut
pandang pengarang yang dipakai dalam
iklan maupun poster yaitu sama adalah
orang ketiga mahatahu di mana pengarang
mengetahui segala sesuatu terkait dengan
kebiasaan ataupun ee perasaan yang
dialami oleh masyarakat sekitar kemudian
yang selanjutnya adalah struktur dalam
iklan eh disajikan dengan struktur
tematik yaitu di mana pengarang
memberikan sebuah fakta dan pandangannya
mengenai apa yang akan dibahas di dalam
iklan dan EE menggunakan kalimat yang
terstruktur secara keseluruhan kemudian
di dalam poster eh struktur yang
disajikan adalah berbentuk linear di
mana terdapat urutan ataupun aliran yang
akan memudahkan pembaca untuk mengerti
apa yang dimaksudkan pengarang baik itu
dibaca dari atas ke bawah maupun dari
kiri ke kanan berikutnya adalah sintaks
di mana sintaks yang pertama pada iklan
itu ada pada kalimat bantu suami sejati
masak lebih baik ini menunjukkan bahwa
adanya struktur SPOK yang Ee tidak
sepenuhnya terpenuhi namun Dalam
penggunaannya itu sering kali digunakan
untuk mempermudah penonton untuk
mempermudah penonton dalam memahami
serta menerima informasi atau pesan yang
diberikan dalam iklan secara instan
begitu pula dengan sintaks yang kedua
itu dalam E poster dia dalam kalimatnya
resep agar disayang suami struktur
kalimat SPOK yang juga tidak sepenuhnya
terpenuhi terdapat dalam poster ini di
mana yang digunakan eh digunakannya itu
untuk mempermuda pembaca dalam membaca
penulisan dan membuat mereka mampu
menerima pesan secara instan berikutnya
adalah simpol simbol pada iklan yang
pertama itu ee mengandung simbol
kontekstual simbol yang pertama itu
dalam iklan adalah simbol kontekstual
terlihat dari bagaimana sang istri ini
memiliki peran lebih dari sang suami
yaitu ee memasak di dapur dan juga
bekerja di luar sama seperti sang suami
nah hal ini tuh sama seperti tema
menunjukkan bahwa adanya tidak setaraan
gender di dalam ee pembuatan iklan
tersebut lalu di simbol kedua itu untuk
poster juga mengandung kontekstual
simbol yang kedua pada poster itu
kontekstual di mana sang istri dan sang
suami ee ada dalam poster itu
digambarkan eh menunjukkan simbol bahwa
sang istri itu harus dapat menyenangkan
sang suami lewat masakan jika ingin
disayang oleh sang suami
Oke selanjutnya adalah imaji imaji yang
pertama adalah audio visual Jadi
terlihat dari iklan yang disajikan dalam
bentuk video dan role yang dapat membuat
penonton dengan mudah untuk mengerti
maksud atau tujuan yang eh dibuat oleh
iklan tersebut terus Im yang kedua
adalah visual terlihat dari gambar teks
yang tertutur di dalam poster dengan
adanya perlengkapan gambar dan simbol
pembaca dapat dengan mudah membangun
gambaran akan pesan yang akan
disampaikan oleh penulis yang yang
terakhir adalah diksi diksi yang pertama
adalah pemilihan kata oleh pembuat iklan
yang dapat yang dapat dipahami oleh
penonton dari pembuat iklan juga sudah
berkoherensi dengan tujuan iklan yaitu
menarikat konsumen diksi yang kedua
adalah poster tersebut sudahil DII yang
baik dan tepat pembaca dapat memahami
maksud dari penulisan iklan poster
tersebut yang berkoherensi dengan tujuan
dari pembuatan penulisan tersebut Sekian
dari penjelasan kami kami ucapkan terima
kasih dan mohon maaf kalau ada yang
salah
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