Belajar Affiliate Marketing Untuk Pemula Part 1 - Membangun Bisnis Online Dari Nol

DennySantoso

29 Nov 202212:23

Summary

TLDRThis video script delves into the lucrative world of affiliate marketing, revealing it as a high-income potential venture. It explains the concept of affiliate marketing as a form of brokerage, where one sells other people's products without handling the inventory, exemplified by dropshipping and reselling. The script further discusses the evolution of affiliate marketing, its strategies, and the importance of driving traffic and building a database to maximize commissions. The speaker shares insights from over a decade of experience, emphasizing the efficiency of list building and the significance of understanding the roles of vendors and affiliates in this marketing model.

Takeaways

😀 Affiliate marketing is a lucrative way to generate substantial income by promoting other people's products.
📈 The potential of affiliate marketing is vast, with strategies like content marketing being key to success.
🛍️ There are different models within affiliate marketing, including dropshipping, reselling, and promoting digital products.
🔗 The role of an affiliate involves directing traffic to vendors using affiliate links, which can result in commissions when sales are made.
💰 Commissions are the primary income source for affiliates, and the goal is to maximize profits by controlling advertising costs.
📊 Understanding the customer acquisition cost (CAC) and ensuring it's less than the commission earned is crucial for profitability.
🌐 Organic traffic and paid advertising (like Ads) are two main ways to drive traffic, with a focus on content creation for organic methods.
📝 The script emphasizes the importance of building a database to efficiently use content and increase profitability.
📈 The speaker has been involved in affiliate marketing since 2007, highlighting the long-term viability and potential of this business model.
🌟 The video promises to share more about how to become successful in affiliate marketing, especially in the travel industry.

Q & A

What is affiliate marketing according to the script?
-Affiliate marketing is a performance-based marketing strategy where affiliates earn a commission for promoting and driving sales to vendors' products or services.
What is the Indonesian term for affiliate marketing?
-In Indonesian, affiliate marketing is referred to as 'afiliasi,' which essentially means acting as a broker or intermediary for selling other people's products.
What is the difference between dropshipping and reselling in the context of the script?
-Dropshipping involves the customer placing an order with the affiliate, who then purchases the item from the vendor, and the vendor ships the product directly to the customer. In reselling, the affiliate buys the product from the vendor, stores it, and then sells it to the customer.
How does the script describe the process of affiliate marketing with digital products?
-For digital products, the script explains that the affiliate provides a link to the customer, who then clicks on it and is directed to the vendor. If a transaction occurs, the vendor recognizes the affiliate's link and pays the affiliate a commission.
What are the two types of traffic mentioned in the script?
-The script mentions two types of traffic: organic and paid. Organic traffic comes from content creation, while paid traffic involves using ads to drive customers to the vendor.
What is the significance of building a database in affiliate marketing as per the script?
-Building a database allows affiliates to capture customer information and market to them repeatedly with various products from different vendors, increasing efficiency and profitability without the need to create new content for each product.
How does the script suggest maximizing the use of a single piece of content in affiliate marketing?
-The script suggests that by building a database, an affiliate can use a single piece of content to promote multiple products from different vendors to the same audience, thus maximizing the content's value and earning potential.
What is the customer acquisition cost equation mentioned in the script?
-The customer acquisition cost equation mentioned in the script is 'cost per click (CPC) times the number of clicks (CPC) divided by the conversion rate'. This equation helps affiliates determine the maximum amount they can spend on advertising to ensure profitability.
What is the role of content in driving traffic for affiliate marketing according to the script?
-Content plays a crucial role in driving organic traffic by providing valuable information that attracts and engages potential customers, who then click on affiliate links and potentially make purchases, resulting in commissions for the affiliate.
What are the terms used for vendors and affiliates in international affiliate marketing, as per the script?
-In international affiliate marketing, vendors are sometimes referred to as 'publishers,' and affiliates are known as 'affiliates' or 'advertisers.' These terms reflect the global nature of the industry and the roles each party plays.

Outlines

00:00

🔗 Introduction to Affiliate Marketing

This paragraph introduces the concept of affiliate marketing, explaining it as a method to generate significant income quickly. It compares affiliate marketing to being a broker, where one sells other people's products without handling the inventory themselves. The paragraph outlines different types of affiliate marketing, such as dropshipping and reselling, and explains how digital products have become popular in this field. It also touches on the historical use of affiliate marketing, especially in the United States, and how it has evolved with platforms like Amazon introducing their own affiliate programs. The key takeaway is that affiliates earn commissions by directing traffic to vendors through various marketing strategies.

05:01

📈 Maximizing Profits with Content Creation and Database Building

Paragraph 2 delves into the practical aspects of affiliate marketing, emphasizing the importance of content creation and leveraging social media to drive traffic and generate sales. It discusses the simplicity of creating content and sharing affiliate links to direct potential customers to vendors. The paragraph also highlights the concept of commissions, explaining how affiliates earn based on the sales they generate. It introduces the idea of 'organic traffic' versus paid advertising ('Ads') and the financial considerations involved in each approach. The speaker shares insights on building a database to manage and monetize traffic more effectively, allowing affiliates to market multiple products to the same audience without creating new content for each. The paragraph concludes with a teaser for the next video, which will cover how to become an affiliate in the travel industry.

10:02

🌐 Expanding Affiliate Marketing to Travel Industry

In this paragraph, the speaker discusses the expansion of affiliate marketing into the travel industry, using Travelio as an example. It explains the roles of different parties involved in affiliate marketing: the vendors who own the products and the affiliates who market them. The paragraph clarifies common terms used in the industry, such as 'publisher' and 'advertiser,' and how they may differ based on regional terminology. It also introduces the concept of 'chief' in the context of Travelio, where the chief represents the vendor, and the affiliates are part of the chief's network. The speaker promises to explain in the next video how to start as an affiliate in the travel industry, whether as a vendor, publisher, or advertiser.

Mindmap

Keywords

💡Affiliate Marketing

Affiliate marketing refers to a performance-based marketing strategy where affiliates earn a commission for promoting and driving sales to a vendor's products or services. In the video, the concept is central as it explains how individuals can generate significant income by promoting others' products without handling the products themselves. The video mentions Amazon's affiliate program as an example of how this model is applied in digital marketing.

💡Dropshipping

Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the dropship model, it purchases the item from a third party and has it shipped directly to the customer. The video uses dropshipping as an example of a business model where affiliates don't handle the inventory, and the vendor takes care of shipping the products directly to the customers.

💡Reselling

Reselling involves purchasing products from a vendor and then selling them to customers for a profit. The video explains that in reselling, the customer is unaware of the vendor, and the vendor is unaware of the customer, creating a separation between the two parties. This is contrasted with affiliate marketing where the affiliate acts as a middleman directing customers to the vendor through marketing efforts.

💡Digital Products

Digital products are items that are distributed in digital form, such as software, ebooks, or online courses. The video highlights the popularity of affiliate marketing in the digital product space, where there's no physical inventory to manage, making it an attractive option for affiliates. It mentions that digital products are a significant part of the modern affiliate marketing landscape.

💡Commission

A commission is the fee paid to an affiliate for successfully driving a sale to a vendor. The video emphasizes the importance of understanding the commission structure in affiliate marketing, as it directly impacts the profitability of an affiliate's efforts. It gives an example where the affiliate earns a commission of 100,000 (currency not specified) for each sale they facilitate.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The video discusses how content marketing is used in affiliate marketing to attract traffic and potential customers to the affiliate's links, which then directs them to the vendor's products.

💡Organic Traffic

Organic traffic refers to visitors who come to a website naturally through search engines, as opposed to paid ads. The video explains that organic traffic is one of the two types of traffic affiliates can use to drive sales, with the other being paid traffic. It suggests that creating high-quality content is key to attracting organic traffic.

💡Paid Traffic

Paid traffic is the result of advertising efforts, where affiliates pay to have their content or links displayed to potential customers. The video mentions that while organic traffic is free, paid traffic can be more targeted and immediate, but it requires a budget for advertising and a good understanding of the cost per customer equation.

💡List Building

List building is the process of collecting contact information from interested parties through various means, such as email subscriptions. The video suggests that by building a list, affiliates can market to the same audience multiple times with different products, increasing the efficiency of their marketing efforts and the potential for multiple commissions from a single piece of content.

💡Database Marketing

Database marketing involves using a collection of contact information to communicate directly with customers. The video highlights the importance of database marketing in affiliate marketing, as it allows affiliates to build relationships with potential customers and market various products from different vendors to the same audience, thus increasing profitability.

💡Cost Per Customer Equation

The cost per customer equation is a calculation that helps affiliates determine the maximum amount they can spend on advertising to ensure profitability. The video explains that understanding this equation is crucial for affiliates who use paid traffic, as it helps them balance their advertising costs against the commissions they earn.

Highlights

Affiliate marketing can generate a significantly large and fast income.

Affiliate marketing is akin to being a broker, selling other people's products.

Dropshipping is a form of affiliate marketing where the vendor ships products directly to the customer.

Reselling involves buying products from a vendor and then selling them to customers.

Traditional reselling keeps the customer and vendor unaware of each other.

Affiliate marketing is becoming more popular, especially for digital products.

Amazon has introduced an affiliate feature, different from reseller or dropship features.

The role of an affiliate is to drive traffic to vendors using links, stories, or social media.

The commission earned by affiliates is based on sales made through their unique links.

Affiliates must ensure their advertising costs are less than the commission to make a profit.

Organic traffic is generated through content creation, while paid traffic comes from ads.

Building a database allows affiliates to efficiently market to the same audience with different products.

Creating content and directing traffic to vendors is a simple yet effective affiliate marketing strategy.

The speaker has been learning and practicing affiliate marketing since 2007.

Affiliate marketing can yield significant income quickly, but it requires strategic traffic management.

Using ads can increase traffic, but it's crucial to manage costs carefully to maintain profitability.

The speaker emphasizes the importance of having a database to make affiliate marketing more profitable.

By using a database, affiliates can market multiple products to the same audience with less content creation.

Many content creators don't understand the efficiency of list building and database marketing.

The video will cover how to become an affiliate in the travel industry in the next part.

There are two main parties in affiliate marketing: the vendor who owns the product and the affiliate who sells it.