真理を伝えるカミソリ本！尖った教えが満載の「コミュニケーション本」を絶賛する堀元見【切り抜き/ビジネス書100冊】（『自分のことは話すな』）

Summary

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Takeaways

• 😀 Building an engaging video script involves identifying your target audience and crafting content that speaks to their needs and interests.
• 😀 Use a clear and attention-grabbing opening to immediately connect with your viewers and set expectations for the content.
• 😀 A well-structured video script includes an introduction, body, and conclusion, helping to maintain viewer interest throughout.
• 😀 Keep your language conversational and relatable to ensure the script feels authentic and connects with the audience.
• 😀 Incorporating a compelling call-to-action (CTA) at the end of the script encourages viewers to engage with the content further, whether it's subscribing or visiting a website.
• 😀 Including visuals or prompts for scenes in the script can guide the video production team and ensure the content aligns with the script's tone.
• 😀 Balance information and entertainment to keep the audience engaged while delivering valuable insights or lessons.
• 😀 The tone of the video should match the brand's voice, whether it's formal, friendly, or casual, to maintain consistency with previous content.
• 😀 Testing different versions of your video script with a small group can help identify which version resonates best with your target audience.
• 😀 Don't forget to edit and revise the script multiple times to ensure clarity, engagement, and flow before finalizing for production.

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