CANVA WEBSITE SEO | How to Use Search Engine Optimization on Canva

Summary

This video offers valuable insights on enhancing the SEO of Canva websites for nonprofits. It emphasizes the importance of keywords, natural integration into content, and the significance of backlinks from reputable sources to boost credibility. The presenter, Sammy, also highlights the role of social media in driving traffic and the SEO benefits of using Canva's tools, such as image descriptions and meta tags. The video concludes with a reminder that SEO is a gradual process requiring consistency and patience to improve search rankings and better serve the target audience.

Takeaways

• 😀 Nonprofits can use Canva for affordable and visually appealing websites.
• 🔍 SEO is crucial for improving a nonprofit website's visibility on search engines.
• 🔑 Keywords are essential; think about what terms people might use to find your content.
• 🌿 Incorporate keywords naturally into titles, headings, and content for authenticity.
• 🔗 Backlinks from other websites to yours signal value and trustworthiness to search engines.
• 🤝 Network with other nonprofits to gain backlinks and create valuable content for linking.
• 📢 Use social media to spread the word about your website and increase online visibility.
• 📈 Linking your website on social platforms creates more touchpoints and signals popularity to Google.
• 🛠 Canva's SEO toolbox includes image descriptions, meta descriptions, and custom domain names.
• 🏷️ Custom domain names with keywords can enhance SEO by making your site more discoverable.
• ⏳ SEO is a gradual process; consistency and patience are key to improving search rankings.

Q & A

What is the main focus of the video script?

The video script focuses on how to improve SEO for Canva websites, specifically for nonprofits, to increase their visibility on search engines like Google.

Why is SEO important for a nonprofit's Canva website?

SEO is crucial for a nonprofit's Canva website because it helps the site appear in search results, making it more visible and accessible to the community and potential supporters.

What is the role of keywords in SEO for a Canva website?

Keywords are essential in SEO as they help search engines understand what the website is about. They should be naturally incorporated into the website's titles, headings, and content.

How can a nonprofit think about the keywords for their Canva website?

A nonprofit should consider the words that their community, followers, and potential visitors might use to search for their content and incorporate these keywords naturally into the website.

What are backlinks and why are they important for SEO?

Backlinks are links from other websites to your website. They are important for SEO because they signal to search engines that your website is valuable and trustworthy.

How can a nonprofit gain backlinks for their Canva website?

A nonprofit can gain backlinks by networking with other nonprofits or community members and creating valuable content that others would want to link to.

Why is it important to spread the word about a Canva website on social media?

Spreading the word on social media is important because it creates more touchpoints and opportunities for people to visit the website, which search engines perceive as an indicator of the site's popularity and relevance.

What is the purpose of a digital communications review with Digi?

A digital communications review with Digi involves diving into a website, social media, and other digital communications content to identify areas for improvement and create a report to better reach people online.

What specific tools does Canva offer to boost a website's SEO?

Canva offers tools such as the ability to add image descriptions, create meta descriptions, and publish the site with a custom domain name that includes relevant keywords.

What is the SEO waiting game mentioned in the script?

The SEO waiting game refers to the gradual and consistent effort required for SEO, where changes made to improve search engine ranking take time to be noticed and reflected by search engines.

What is the ultimate goal of SEO for a Canva website according to the script?

The ultimate goal of SEO for a Canva website is not just to please search engines but to make the site more helpful, clear, and understandable for the people it is intended to serve, thereby spreading the nonprofit's mission further.