Audi-Vorständin über die Power von Progress

Summary

In this engaging speech, the speaker emphasizes the importance of empowering employees and fostering a data-driven culture within companies to leverage AI effectively. Highlighting Audi's commitment to 'Vorsprung durch Technik' (advancement through technology), the talk covers the brand's journey, transformation in the automotive industry, and the significance of innovation and personalization in customer experience. The speaker also underscores the need for leadership that embraces continuous learning and diversity to drive sustainable business success.

Takeaways

• 🚀 Empowering the company and its people to use and understand AI is crucial for success in a rapidly changing world.
• 🛣️ The concept of 'Vorsprung durch Technik' (Advancement through Technology) is deeply rooted in Audi's DNA and is being redefined to adapt to new technologies and challenges.
• 🏆 Audi's commitment to innovation is demonstrated through its history of achievements in motorsports and the development of features like Audi Quattro, which have been driven by the spirit of advancement.
• 🔋 The automotive industry is undergoing a significant transformation with a focus on electrification, decarbonization, and the integration of intelligent, connected mobility solutions.
• 🌐 The importance of creating a consistent and personalized brand experience across all customer touchpoints in the digital age is emphasized, with Audi aiming to build an ecosystem that showcases its technological leadership.
• 🚗 Audi is leveraging AI and digitalization to enhance the driving experience by offering personalized services and integrating the digital lifestyle into the vehicle's interior.
• 📈 The rapid shift in media landscape with the rise of digital advertising, social commerce, and content creators presents both challenges and opportunities for brands to connect with customers.
• 📊 Audi is investing in its own data intelligence to better utilize collected data with AI, aiming to create more personalized and targeted communication experiences for customers.
• 🌟 Leadership in the era of AI requires a new understanding that combines high performance with the health and motivation of employees, fostering a culture of continuous learning and adaptation to new technologies.
• 👥 The importance of diversity for sustainable business success is highlighted, with the call to action for everyone to contribute to creating more diverse and inclusive companies and communities.
• 🌍 The human element—personality, willpower, approachability, and empathy—remains a strength in the age of AI and technology, and leveraging these qualities can lead to greater societal, political, and economic advancement.

Q & A

What is the main theme of the speech given by Hildegard Wortmann?

The main theme of the speech is 'the power of progress,' focusing on the importance of innovation, technology, and leadership in driving progress within a company and society as a whole.

What does Hildegard Wortmann believe is necessary for a company to effectively use AI?

Hildegard Wortmann believes that for a company to effectively use AI, it needs a corporate culture that has learned to deal with data, a data culture, and the courage to embrace new topics and technologies.

What is the significance of the claim 'Vorsprung durch Technik' for Audi?

The claim 'Vorsprung durch Technik' is significant for Audi as it is embedded in the brand's DNA and represents the driving force behind the company's innovation and technological advancement over the decades.

How does Audi plan to maintain its relevance in the rapidly changing automotive industry?

Audi plans to maintain its relevance by focusing on electrification, decarbonization, and transforming vehicles into intelligent, connected mobility devices, while also emphasizing personalized services and experiences.

What role does AI play in Audi's customer journey?

AI plays a crucial role in Audi's customer journey by enabling personalized communication and experiences, as well as allowing the company to adapt and respond to customer needs and preferences in real-time.

What is the importance of having a corporate culture that is open to new technologies?

A corporate culture that is open to new technologies is important because it empowers employees to innovate, embrace change, and stay competitive in a rapidly evolving market.

How does Audi utilize AI in its marketing campaigns?

Audi utilizes AI in its marketing campaigns to test and optimize messages in real-time, understand which messages resonate with customers, and adjust strategies accordingly to create more targeted and effective campaigns.

What is the significance of the Audi e-tron and how does it fit into Audi's vision of progress?

The Audi e-tron signifies Audi's commitment to electrification and sustainable mobility. It is a key part of Audi's vision of progress, showcasing the brand's ability to innovate and lead in the electric vehicle market.

How does the rapid change in the media landscape affect Audi's approach to marketing and customer engagement?

The rapid change in the media landscape, with the rise of digital advertising and social commerce, requires Audi to adopt new strategies that leverage AI and data intelligence to create personalized and consistent brand experiences across various touchpoints.

What is the importance of diversity for sustainable business success according to Hildegard Wortmann?

According to Hildegard Wortmann, diversity is crucial for sustainable business success as it brings different perspectives and ideas, fostering innovation and enabling companies to better understand and serve a diverse customer base.

What does Hildegard Wortmann suggest is the key to balancing high performance with the well-being of employees?

Hildegard Wortmann suggests that the key to balancing high performance with employee well-being is to create a corporate culture that supports intrinsic motivation, mental health, and continuous learning, while also empowering employees to embrace new technologies.