How I "Humanize" ChatGPT AI Content...

Summary

In a comprehensive video, Matt Diggity, a seasoned SEO expert and founder of multiple SEO businesses, shares his journey of testing 67 different prompts to humanize ChatGPT's responses. He unveils eight revolutionary prompts that significantly enhance the AI's output, making it indistinguishable from human-written content. These prompts focus on personas, personal experiences, factual accuracy, perplexity, burstiness, eliminating fluff, adding flavor, and targeting specific audiences. Matt demonstrates how these prompts can be combined to mimic any writing style, including his own, and emphasizes their alignment with Google's content guidelines. He also introduces Surfer AI as a tool that automates and optimizes content creation for SEO, offering viewers a chance to try it with free credits. This video is a valuable resource for anyone looking to produce high-quality, human-like AI content.

Takeaways

• 🚀 The video introduces eight types of prompts that can significantly humanize ChatGPT's output, enhancing its similarity to human writing.
• 📝 These prompts include personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting, each contributing uniquely to the content's authenticity.
• 🙋🏻‍♂️ Matt Diggity, the presenter, shares his methodology for testing and refining these prompts to ensure they effectively humanize AI-generated content.
• 💬 The persona prompt is designed to tailor ChatGPT's style to emulate a specific individual's writing, enhancing the personal touch of the generated content.
• 📚 Personal experience prompts enrich the content with unique stories or opinions, adding depth and originality beyond the AI's base knowledge.
• 🔧 Fact insertion prompts enable the inclusion of up-to-date or specific data, adding relevance and precision to the content.
• ⚡ Perplexity and burstiness prompts address and improve the natural flow and variability in the content's structure and word choice, avoiding robotic repetition.
• 🙏 Unfluffing prompts aim to eliminate unnecessary verbosity, focusing on delivering concise and impactful information.
• 😃 Flavor prompts inject personality into the content, using conversational language, humor, and engaging rhetorical devices to resonate with readers.
• 📃 Audience targeting prompts ensure the content is tailored to the preferences and characteristics of a specific reader demographic, enhancing its relevance and appeal.

Q & A

What was the purpose of testing different prompts on ChatGPT according to Matt Diggity?

The purpose was to make ChatGPT sound more human by identifying prompts that significantly improve its ability to generate content that resembles human writing.

How many prompts were tested, and how many were found to be effective?

67 prompts were tested in total, and 8 of these were found to be highly effective and became part of the 'permaprompts' set.

What are the categories of the effective prompts identified by Matt Diggity?

The effective prompts are categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

How did Matt Diggity and his team measure the 'humanness' of the content generated by ChatGPT?

They assembled a team of 30 channel viewers who rated the content on a scale from 0 (strongly AI) to 10 (strongly human) based on its perceived humanness.

What were some of the dead giveaway phrases that content generated by ChatGPT without customization uses?

Phrases such as 'In the realm of', 'navigating', 'ever evolving', and 'bespoke' were mentioned as dead giveaways of AI-generated content.

How does personal experience enhance the human-like quality of AI-generated content?

Incorporating personal experience and stories qualifies the author and makes the content unique, thereby enhancing its human-like quality beyond the generic output of AI.

What is the significance of 'burstiness' in making AI content sound more human?

Burstiness refers to the variation in sentence and paragraph length, which mimics the natural writing style of humans, making the content appear less robotic and more dynamic.

How does fact insertion improve the quality of AI-generated content?

Fact insertion involves adding recent or specific facts to the content, which ChatGPT might not be aware of, making the content more informative, relevant, and engaging.

What role does audience targeting play in customizing AI-generated content?

Audience targeting involves tailoring the content to meet the specific characteristics, tone preferences, and reading level of the intended audience, making it more relevant and appealing.

What is the main challenge mentioned in the script regarding the manual customization of AI content, and how does Surfer AI address it?

The main challenge is the time and subjectivity involved in manually gathering facts and details for customization. Surfer AI addresses this by analyzing top-ranking articles to extract critical information and optimization factors automatically.

Outlines

00:00

😊 How I trained ChatGPT to sound more human

The paragraph discusses testing 67 prompts to try making ChatGPT sound more human. It found 8 game-changing prompts categorized as personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. It establishes a baseline by having a team rate a default ChatGPT article as very AI-like before showing how each prompt improves the content.

05:01

😉 Example of earning links through seasonal content

The paragraph provides an example campaign where the author anticipated increased interest in travel tips before summer. By creating helpful content on sleeping on planes and pitching it to relevant journalists, many high-quality links were earned.

10:03

📚 Overview of humanizing prompts

The paragraph summarizes that combining all the humanizing prompts results in very human-like content from AI. However, the manual effort makes scaling difficult. It then introduces Surfer AI as a solution that can analyze and extract key information from top-ranking articles to maximize humanization.

Keywords

💡Humanizing Prompts

Humanizing prompts refer to specific instructions or cues given to AI models like ChatGPT to produce content that mimics human-like tone, style, and variability. These prompts aim to overcome the innate limitations of AI in producing original, personal, and engaging content. In the video script, humanizing prompts are highlighted as transformative tools that significantly enhance the human resemblance of AI-generated content, making it indistinguishable from content written by humans. Examples include prompts for adding personal experience, using a specific persona, and avoiding fluff.

💡Permaprompts Set

The term 'permaprompts set' refers to a curated collection of prompts that are consistently effective in guiding ChatGPT to achieve desired outcomes, such as sounding more human. These sets are developed through extensive testing and are used as a permanent toolkit to enhance AI-generated content. In the script, eight specific prompts categorized under various aspects like persona, fact insertion, and flavor are mentioned as part of the permaprompts set, proving to significantly improve the human-like quality of the content produced by ChatGPT.

💡SEO

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. The video script discusses the importance of producing high-quality, original, and readable content as per Google's helpful content guidelines to succeed in SEO. The speaker, Matt Diggity, emphasizes his expertise in SEO and his interest in generating the best AI content that aligns with SEO principles.

💡Persona Prompts

Persona prompts are instructions given to AI to emulate the writing style, tone, and approach of a specific individual, such as oneself or a favorite writer. These prompts analyze existing samples of the person's writing to replicate their unique style in AI-generated content. In the script, persona prompts are used to train ChatGPT to write like Matt Diggity, incorporating his specific writing traits such as humor, sentence structure, and engagement tactics.

💡Fact Insertion

Fact insertion is a technique used in prompts to instruct AI to include specific, up-to-date factual information within the content it generates. Given that ChatGPT's knowledge is frozen at a point in time (January 2022, in this case), fact insertion compensates for this limitation by manually providing recent facts or data. This approach enriches the content with relevant and current information, making it more informative and engaging for readers.

💡Burstiness

Burstiness refers to the variation in sentence and paragraph length within a piece of writing, mimicking the natural flow of human writing. It contrasts with the more uniform and predictable output often associated with AI-generated content. In the script, the speaker mentions using specific prompts to encourage burstiness, resulting in content that feels more dynamic and human-like, with a mix of short and long sentences and paragraphs.

💡Fluff

In the context of writing, 'fluff' refers to unnecessary or filler content that does not add value to the piece. The video script discusses strategies to eliminate fluff from AI-generated content, ensuring every sentence contributes meaningful information towards the overall goal. This approach aims to produce concise, impactful content that resonates with readers.

💡Audience Targeting

Audience targeting prompts guide AI to produce content tailored for a specific demographic, considering their preferences, reading level, and interests. These prompts help in generating content that resonates well with the intended audience, enhancing engagement and effectiveness. The script emphasizes the importance of defining the target audience's characteristics to inform the content creation process, ensuring it meets the audience's needs and expectations.

💡Perplexity

Perplexity in the context of AI content generation refers to the avoidance of predictable, AI-typical phrases and word choices, striving for more unique and human-like language use. The script mentions using prompts to reduce perplexity by limiting the use of certain overused words and phrases, thereby making the AI-generated content appear more natural and less robotic.

💡Surfer AI

Surfer AI is mentioned in the video script as a tool that enhances SEO content creation by analyzing top-ranking articles and extracting key elements such as critical words, facts, and optimization factors. Matt Diggity discusses how Surfer AI can automatically insert compelling facts into articles and adjust content to align with what is proven to perform well in search engine rankings. This tool represents the intersection of AI-generated content and SEO optimization strategies.

Highlights

Tested 67 different prompts to make ChatGPT sound more human, finding 8 game changers.

The eight effective prompts include personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

Using humanizing prompts can make content indistinguishable from that written by humans.

Detailed method for creating a persona prompt to mimic a specific writing style.

Introduction of personal experience and opinions into AI-generated content.

Perplexity prompts to avoid AI-typical phrases and improve content originality.

Burstiness prompts to vary sentence and paragraph length, mimicking human writing patterns.

Fact insertion prompts to integrate recent and relevant data into content.

Unfluffing prompts to ensure every sentence in the content provides value.

Flavor prompts to add conversational, empathetic, and humorous elements.

Audience targeting prompts to tailor content specifically to a defined reader demographic.

Combining all types of prompts results in highly human-like AI-generated content.

Challenges of manual prompting include time consumption and subjectivity.

Surfer AI can automate fact finding and audience analysis based on top Google results.

Offer for $100 worth of free Surfer AI credits to enhance content creation.

Transcripts

I tested 67 different prompts to try to get ChatGPT to sound more human.

Most of these so called humanizing prompts were a complete waste of time, but eight

of them were absolute game changers and have become part of my permaprompts set.

These eight prompts can be categorized under personas, personal experience,

fact insertion, perplexity, burstiness, unfluffing, flavor, and

audience targeting, and when combined together, no one will have any clue

that your content came from AI.

In this video, I'm going to show you exactly how to make ChatGPT sound human,

but not just any human, whoever you want it to be, whether that's yourself or

your favorite copywriter in the world.

And make sure to stick around because you'll be able to download

all these prompts and get started generating human AF content today.

In case we haven't met before, my name is Matt Diggity and I'm the founder

of multiple SEO businesses, as well as an investor in Surfer, of which I had

a lot of input on the Surfer AI tool.

So, as you can imagine, I'm super motivated to figure out how to produce

the best AI content on the planet.

Google's helpful content guidelines list off requirements like original

information, personal experience, and easy readability as being important.

All factors that ChatGPT doesn't really do well out of the box.

Unless you give it the right prompts.

Now, real quick, I want to explain how I tested all these prompts.

Because grading how human content is is pretty damn subjective

depending on who you ask.

So, I got some help from you guys.

I assembled a team of 30 channel viewers, and each time I tried a

new prompt, I'd ask them to rate the likelihood of the content being 0,

strongly AI, or 10, strongly human.

The top 8 prompts made the cut.

But, to make sure the system works and my testers aren't insane,

let's establish a baseline.

And see how they rate a piece of content that came straight out of ChatGPT.

Using my paid account, I asked ChatGPT to write me a thousand word article

called Beginner's Guide to SEO.

Here's what it came up with.

In the realm of digital marketing, mastering the art

of search engine optimization.

Sorry, I just threw up in my mouth a bit.

In the realm of is a dead giveaway phrase that AI always uses.

So is navigating, ever evolving, and bespoke.

There's no expertise or emotion in this content.

It's full of fluff.

The paragraphs are all the same length.

There's no life to it at all.

My Roomba could have done a better job.

And in the realm of my testing cohort, they scored this piece of sh a 1.

3.

Pretty damn obvious that it's AI.

Okay, so the testing system works.

Let's start grading these humanizing prompts.

Now, if you want to download them all so you can start playing around with them

today, head over to diggitymarketing.

com forward slash humanizing dash prompts.

Fill out the form and I'll send you the prompts along with six

additional free SEO ebooks.

Let's start with persona prompts, where you not only want your

AI to write like a human, but a specific person like yourself.

Let's say I wanted a train chat GPT to be me.

My training prompt, here's an article I've written.

You can even input a Google doc here.

Analyze my tone.

how I form sentences and paragraphs, the level of detail I use in explanations,

the amount of humor I use, how often I ask the reader questions, the readability

level I use, the vocabulary I use, and the level of emotion I convey in my writing.

I then ask it to give me a 200 word summary of what it just

learned, just as a sanity check.

And as expected, it did a good job.

Great, actually.

Even picking up that I teach SEO without jargon.

And in layman's terms, something I consciously make an effort to do.

It also pointed out that I'm a professional, but sprinkle in humor.

I'll let you be the judge of that.

And I like to add rhetorical questions to engage the reader.

Now to write the content.

Use this exact prompt, which took a few hours to perfect.

Based on the writing style analyzed from the provided article,

create content titled article title at insert your word count.

Ensure that the new content strictly adheres to the author's writing style

in terms of tone, structure, and approach as identified in the analysis.

Alright, let's see how it did.

Right off it starts with analogies, like SEO being a game that requires a strategy.

Here's a metaphor, making your website a magnet.

And here's a rhetorical question.

All stuff I often do.

You can also see that there's sentence and paragraph length variation.

And there's no jargon.

Mission accomplished.

I sent this over to the testing team, and it came out with a six

which they're pretty confident checks out as human writing.

You can use these same prompts to train chat GPT to write like

you, your favorite scientist, Elon Musk, or fricking Spiderman.

But there's one thing it's missing personal experience.

It knows your style, but it doesn't know your stories and opinions that

can make this article unique from the other AI trash content out there.

I like to do this in two ways.

The first method.

ChatGPT, here's my about page.

Insert your about page.

Learn about my experience and stories that qualify me as an

author for the content we'll write.

Also, ChatGPT, here's a personal opinion that will shape

how you write your content.

I don't believe that Google can understand content.

I think it looks at your content mathematically and compares it to

the top ranking articles to determine if it should rank high or not.

And then I ask it to produce the content.

Here's the output.

It dropped in my history as an electrical engineer in the Silicon

Valley, which sucked, by the way.

It also added how I feel about Google understanding content.

It did go a bit overload with all this crap about circuits,

so I suggest adding this prompt.

The integration should be subtle at a level of 2 out of 10.

My test team gave this content an 8.

2 out of 10, which makes sense because ChatGPT would have no freaking clue about

my engineering experience otherwise.

Also, if you're a Surfer AI user, personal experience and additional knowledge can be

added using the custom knowledge feature.

By the way, here's a quick word from the sponsor of this

video, Search Intelligence.

This campaign got us big links in websites such as Lifehacker, Wales Online, Daily

Record, and about 20 other news websites.

Let me show you how we've done it.

We knew that people will be flying a lot this summer, and we knew that journalists

will be writing about this topic a lot.

So, on behalf of our client, we put together a nice guide

about how to fall asleep.

On the plane.

Then we use MuckRack to find journalists who write about travel.

Then we put our advice in a nice email and send the tips to the journalists.

Within just a few days, the links started landing, securing our client,

natural placements in really big websites, just like this, this and this.

This is a great example about how you can leverage seasonal

trends to earn links to a website.

Anticipate what journalists want to write about at all times, and give

them the stories that they need.

They will reward you with some great juicy links.

I hope this is helpful.

Now back to the video.

Our next prompt is to encourage perplexity.

If you've looked at AI content enough, you'll start to be able

to smell it from a mile away.

I smell robots.

That's because it uses the same weird ass words and phrases all the time.

Words that no normal human being uses.

In today's digital era, to navigate the art of SEO, you must unlock

the secrets of digitalization.

Holy s t, just please shut up.

Here's your GigaChad prompt to fix this.

It's a big one.

Don't always use the most natural words.

Use the following words fewer than three times on this page.

Unique, insure, utmost.

And thanks to channel viewer Frank Olivo for this mega list

of words and phrases to avoid.

Meticulous, meticulously, navigating, blah blah blah, and

even our friend, in the realm of.

Look at how good this content came out.

No goofy ass sentences.

The content is more concise, and there's also an unexpected side

effect that the content is more bursty, which I'll explain soon.

The team gave this content a 6.

Okay, now let's talk about burstiness and how to prompt it.

When writing, humans don't stick to the same pattern when it comes to

sentence length and paragraph length.

The perplexity prompt helps us a bunch, but here's a specific burstiness prompt.

Ensure heterogeneous paragraphs.

Ensure heterogeneous sentence lengths.

And stick to primarily short, straightforward sentences.

And sure enough, we have short sentences in our output.

We have long sentences.

Long paragraphs, short paragraphs.

We got it all.

The team scored this a 5.

5, which is still on the human side.

But at the end of the day, burstiness isn't as humanizing as what we have next.

Fact insertion.

Okay, here's the deal.

ChatGPT's models are trained up until January 2022.

So if your content needs any facts that happen since then, you're s out of luck.

Or if you're trying to produce content that is fact dense, you're

at the mercy of ChatGPT, which tends to produce fluffy content.

Oh, hell no!

Here's your prompt to fix this.

Fact number one.

The average salary for an SEO specialist in 2024 is 62, 000 per year.

Fact number two, as of the current month, there are 8, 302

SEO jobs available on LinkedIn.

Please use these facts when creating your content.

And bam, now we have a compelling introduction that hooks the reader because

it's using recent and informative data.

My test team gave this content an 8.

3 out of 10 because they know that ChatGPT is ignorant of these things.

That said, one or two facts isn't enough to have a complete and compelling article.

And manually adding 20 facts takes a lot of time and research.

Which kind of defeats the point of AI automation, right?

So what Surfer AI does is looks at the top ranking articles for your keyword

and extracts hundreds and thousands of different facts from these articles and

automatically inserts the most compelling ones into your generated article.

Next, fluffing.

Oh.

My.

God.

My bad.

Let's call it unfluffing.

Where you're making sure that every word in your content is actually valuable.

Let's go back to that piece of poo poo content that came out of ChatGPT

without any humanizing prompts.

Just look at this intro paragraph.

This whole thing is absolutely devoid of any information.

It's all fluff.

Let's fix that.

ChatGPT do not include any fluff when producing content.

Each sentence should provide value to the overall goal of the content piece.

Strictly follow this guideline.

And just like that, exactly as ChatGPT pointed out, here's a concise beginner

overview to SEO with no fluff and jam packed with actionable advice.

7.

10 from the team.

Next, we have flavor prompts.

Humans have fun when they write.

Robots don't.

It's a dead giveaway.

ChatGPT, engagement is the highest priority.

Be conversational, empathetic, and occasionally humorous.

Use idioms, metaphors, anecdotes, and natural dialogue.

How good is this?

Diving into the world of SEO is like learning to swim in the digital ocean.

It might seem a bit daunting at first with all the jargon and

technicalities, but hey, even the best swimmers started with floaties, right?

7.

Next, we have audience targeting prompts.

By default, ChatGPT writes for, you know what, I don't even know

who that content is meant for.

But, like most humans, When you write, you have a specific audience in mind.

Here's your prompt to fix that.

My target audience has the following characteristics.

One, insert demographic information.

Two, insert tone preferences.

And three, lastly, insert reading level preference.

As you can see, it did pretty damn good.

Especially with tone and reading level.

Six out of ten.

When you combine all these prompts together, you end up with a pretty

damn human sounding piece of content.

Maybe even better than a human.

But the problem with all this prompting, especially the manual stuff like

gathering dozens of facts and data for your content, or inputting the details

about your target audience for each article you write, is that it takes time.

And it's subjective as well.

If you're writing a piece of content on how to maximize air mile

points when traveling, how do you even know which facts are true?

Or, how do you know what the target audience wants?

Well, the answer is already on page one of Google.

Google put those articles there for a reason, because people like them.

If you were to analyze and dissect the top ranking articles for air mile points,

you'd learn about all the best domestic airlines, international airlines, and

which hotels have the best reward points.

You could also extract the reading level that is best for this audience

and what tone resonates best.

This is what Surfer AI does.

It'll also extract out what critical words, phrases, and entities

were used in the top ranking articles and at what frequencies.

Or in other words, the SEO optimization factors that got these articles to

the top of Google in the first place.

So what you end up with is a humanized article that's ready

to upload and do well on Google.

To claim a hundred dollars worth of free Surfer AI credits.

No strings attached.

Head on over to surferseo.

com forward slash Matt Diggity today.