Hundred-Million-Dollar SEO Shares His Business Strategies @JamesDooley

Odys Global
22 Apr 202424:30

Summary

TLDRJames, a seasoned SEO expert, discusses his journey and insights in the digital marketing industry. He emphasizes the importance of time management and the value of networking events for knowledge and connection-building. James shares his transition from a construction business owner to an SEO specialist, driven by the need for inbound leads. He highlights the significance of quality content, user experience, and long-term strategies over shortcuts and quick fixes. James also stresses the role of aged domains in SEO and the importance of investing in digital properties that offer a good return. His approach to business is centered around creating a legacy, mentoring others, and ensuring a sustainable and ethical work culture. He concludes with his philosophy on work-life balance, preferring to enjoy the journey and celebrate small wins rather than rushing to an 'end goal' that may leave one feeling unfulfilled.

Takeaways

  • 🀝 Networking events are valuable for knowledge and connections, which can lead to more connections and opportunities.
  • ⏰ Time management is crucial, especially when balancing personal life and professional commitments.
  • πŸ‘₯ Approachability and the willingness to engage with others are key to building a strong professional network.
  • πŸ’‘ Simplifying complex concepts and focusing on acting like a real business can lead to long-term success in SEO.
  • πŸ”§ Transitioning from a different industry to SEO involves learning through trial and error, and understanding the importance of a consistent flow of quality inquiries.
  • πŸ’° The concept of ROI (Return on Investment) is central to business decisions, including those in SEO and digital marketing.
  • πŸ“ˆ Focusing on quality over quantity, especially in content creation, leads to better conversion rates and higher SEO rankings.
  • πŸ”— The power of aged domains in SEO provides a significant head start and can save time and money in optimization efforts.
  • 🌐 Investing in digital properties should be viewed as an investment rather than a cost, with a focus on value and potential returns.
  • πŸ“š Training and mentoring are essential for long-term success, ensuring that team members are well-versed in the right processes and avoid shortcuts.
  • 🎯 Setting realistic and achievable goals, and celebrating the journey and small wins along the way, contributes to a fulfilling and successful career.

Q & A

  • How would you describe the atmosphere and the attendees of the event James is attending?

    -The event has a high level of attendees with diverse knowledge in fields such as SEO, business, traffic, diversity, PPC, and more. It is described as being very good with a lot of high-level people present.

  • What is James' perspective on the importance of time management in evaluating his journey in SEO?

    -James emphasizes that regardless of one's wealth, time is a limited resource. He believes in regularly checking if the time invested in SEO efforts is yielding worthwhile results, highlighting the value of networking events for knowledge and connections.

  • How does James approach the decision-making process regarding attending events?

    -James evaluates who is speaking, who is attending, and the potential value of the event. He also considers the personal impact, such as having a family, and whether the event is worth traveling long distances to attend.

  • What was James' background before he became involved in SEO?

    -James started as a business owner in the construction industry, building sports facilities like tennis, netball courts, and football pitches, primarily for schools, colleges, and universities.

  • How did James transition into the SEO field?

    -The transition began 16 years ago when James' construction business needed inbound leads. He tried to understand how to rank in Google and, after many failures and learning from them, he started to rank websites and expanded into related niches.

  • What is James' philosophy regarding the approach to SEO and business?

    -James advocates for a straightforward approach, treating SEO like a real business, avoiding shortcuts, and focusing on long-term success. He emphasizes the importance of quality inquiries and a consistent flow of leads.

  • How does James view the concept of investing in aged domains?

    -James sees aged domains as a significant advantage that can save time and money. He believes that the initial investment in an aged domain can provide a substantial return on investment by accelerating the SEO process.

  • What is James' strategy for evaluating the value of a domain for purchase?

    -James assesses the domain's relevance to the niche, the number of referring domains, and the domain's authority. He also considers the cost of building a new domain with equivalent backlinks and the potential return on investment.

  • How does James approach the concept of legacy and teaching others in the SEO field?

    -James believes in leaving a legacy by elevating others and doing good in the world. He has taken on apprentices, trained them well, and helped them become partners and directors in the business.

  • What is James' view on retirement and his future in the SEO industry?

    -James does not plan to retire. He finds purpose and fulfillment in his work and enjoys the process and the wins along the way. He may slow down but intends to stay in the SEO game indefinitely.

  • What is the key to maintaining a successful and long-lasting business according to James?

    -James believes in not cutting corners, providing value to customers, focusing on long-term growth, and ensuring that every aspect of the business is set up correctly to ensure sustainability and customer satisfaction.

  • How does James ensure that his team follows the right process and maintains high standards?

    -James trains his team to live and breathe the process, ingraining it into their work culture. He emphasizes the importance of not cutting corners and making continuous improvements. He also holds them accountable for their work, ensuring they follow the established process.

Outlines

00:00

🀝 Networking and Time Management in SEO

James discusses his experience at an event filled with knowledgeable individuals from various fields like SEO, business, traffic diversity, and PPC. He emphasizes the importance of time management and the value of networking events for knowledge and connection building. He also talks about his journey into SEO, starting as a business owner in construction and transitioning into SEO to generate inbound leads, learning through trial and error, and focusing on providing value to clients.

05:00

πŸ’° Investment vs. Cost in SEO and Business Growth

James shares his perspective on viewing business expenses as investments, focusing on return on investment (ROI) rather than just cost. He explains his approach to buying expired domains and the significant advantage they offer in terms of time and optimization. He also discusses his business model, which aligns with clients' profitability and his advocacy for high-quality service providers like OD Ys, highlighting the importance of quality control and customer satisfaction.

10:04

πŸ€” The Importance of Value and Legacy in Business

James talks about his philosophy of investing in what brings value and his commitment to leaving a positive legacy. He reflects on his experience with apprentices and the importance of teaching them the right way to approach SEO and digital marketing. He stresses the significance of not cutting corners, providing good value to customers, and ensuring long-term business success. His narrative also touches on the consequences of poor management and the wrong approach to SEO.

15:06

🚫 Against Shortcuts and Toxic Links in SEO

James emphasizes the negative impact of taking shortcuts and using toxic links in SEO. He discusses the importance of focusing on user experience and conversion rate optimization, ensuring content quality, and building a strong backlink profile. He shares his experience with an SEO manager who attempted to cut corners, contrasting it with the approach of his trained apprentices. James also talks about the long-term benefits of doing things right and the pride he feels in his mentees' success.

20:06

πŸŽ‰ Celebrating Wins and the Purpose of Continuous Work

James shares his views on the purpose of continuous work, stating that he has no intention of retiring due to the emptiness he has observed in the lives of friends who did. He finds joy in working with his team and business partners and emphasizes the importance of celebrating small wins along the way. He also discusses the value of setting achievable goals and the positive effects of a well-run business on attracting investors. Lastly, he appreciates the support from his associates and stresses the importance of maintaining quality in business relationships.

Mindmap

Keywords

πŸ’‘SEO

Search Engine Optimization (SEO) is the process of improving a website's ranking on search engines organically. In the script, James discusses his journey into SEO, emphasizing the importance of understanding SEO principles to generate inbound leads for his construction business. His transition into SEO was driven by the need to increase visibility and inquiries for his services.

πŸ’‘Networking Events

Networking events are gatherings where individuals can build relationships and share knowledge. James highlights the value of attending such events, as they provide opportunities for learning, making connections, and expanding one's professional network. He mentions that despite having a family, he chooses events wisely to ensure they are worth his time and effort.

πŸ’‘Time Management

Time management refers to the efficient organization and use of time to increase productivity. James speaks about the importance of evaluating the time spent on SEO and other activities to ensure it is worthwhile. He emphasizes that with limited time due to family commitments, he has to be selective about the events and activities he engages in.

πŸ’‘Approachability

Approachability is the quality of being open and receptive to others. James talks about the importance of being approachable at networking events, which allows for better interaction and support among attendees. He notes that attendees have become more confident in approaching him for advice, indicating a positive environment for learning and assistance.

πŸ’‘Simplicity in Business

Simplicity in business refers to the idea of keeping operations and strategies straightforward and understandable. James advises against overcomplicating things and emphasizes the importance of acting like a real business, avoiding shortcuts, and focusing on long-term success. He suggests that simplifying business practices can lead to better outcomes and profitability.

πŸ’‘Return on Investment (ROI)

Return on Investment (ROI) is a metric used to evaluate the efficiency of an investment. James is passionate about ensuring a good ROI for his clients, which is why he avoids charging a flat fee for SEO services. Instead, he prefers a model where clients only pay out of the profits they make, ensuring a win-win situation and a strong working relationship.

πŸ’‘Age Domains

Age domains refer to websites that have an established history or age, which can contribute to higher search engine rankings. James discovered the value of aged domains as a significant boost for SEO efforts. He explains that investing in an aged domain can save time and money compared to starting from scratch with a new domain.

πŸ’‘Quality Control

Quality control is the process of ensuring that products or services meet certain standards. James discusses the importance of quality control in the context of buying domains, emphasizing the need for thorough checks before purchase. He appreciates the quality control measures taken by the domain vendor, which saves him time and ensures he gets good value for his investment.

πŸ’‘Legacy

Legacy refers to the lasting impact or influence of an individual's life or work. James expresses his desire to leave a legacy by mentoring and teaching others in the digital marketing space. He has taken on apprentices and helped them become successful, which not only benefits them but also contributes positively to the industry.

πŸ’‘Long-term Thinking

Long-term thinking involves planning and considering the future consequences of current actions. James emphasizes the importance of long-term strategies in business, preferring a slower but sustainable growth over quick fixes. He believes in building a strong foundation for lasting success, which aligns with his approach to SEO and business development.

πŸ’‘Celebrating Wins

Celebrating wins is the act of acknowledging and enjoying the achievements and milestones along the journey to a larger goal. James talks about the importance of celebrating small victories with his team, which boosts morale and motivation. He encourages setting achievable goals and enjoying the process of reaching them, rather than just focusing on the end result.

Highlights

James emphasizes the importance of time management and evaluating the worth of networking events for knowledge and connections.

He discusses the multifaceted nature of the event, covering not just SEO but also business, traffic, diversity, PPC, and more.

James shares his personal journey into SEO, starting from his experience as a business owner in the construction industry.

The transition to SEO was driven by the need for inbound leads, which led to experimentation and learning the intricacies of Google's ranking system.

He highlights the value of age domains and how they can provide a significant head start in SEO efforts, saving time and resources.

James advocates for a business model where clients only pay out of profits, ensuring a guaranteed return on investment.

He underscores the significance of focusing on real business outcomes rather than just impressions and clicks.

James talks about the discovery of expired domains as a powerful tool in SEO and how it can accelerate the ranking process.

He shares his experience with buying domains and the importance of quality control, advocating for the value and ROI of aged domains.

James stresses the importance of providing value to customers and not cutting corners, which aligns with long-term business success.

He discusses his mentorship approach, focusing on teaching and elevating others to leave a positive legacy.

James explains how his company's culture is built on not cutting corners and doing things right from the start, leading to better outcomes.

He shares insights on the importance of celebrating small wins and enjoying the journey of business growth and development.

James reflects on the personal stories of friends who achieved financial success but lost their sense of purpose, influencing his decision never to retire.

He emphasizes the joy of working with a team and business partners who share the same goals and values, contributing to a positive work environment.

James concludes by reiterating his commitment to quality and continuous improvement, both in his own work and in his collaborations.

Transcripts

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James it's always nice to catch up with

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you out with you talk to you so how's

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the event going for you so far it's been

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really good to be honest with you it's

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been one of the highest level of people

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around with knowledge um there's very

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very a lot of high level people that

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have turned up here for this event so

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yeah it's really good it's not just SEO

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it's quite a lot of business and traffic

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diversity PPC as well and stuff like

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that so yeah it's been really good event

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true how do you how do you evaluate your

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journey into SEO throughout the years

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how how did I get into the SEO now how

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do you

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evaluate the the time you've spent in

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SEO over the years cuz yeah I we'll get

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to how you transition to SEO so how do I

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viate my time within SEO yeah yeah yeah

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yeah yeah so obviously there's one

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there's one thing doesn't matter how

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rich you are is one thing that we all

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lack in life and that's time so you need

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to be always checking to see whether

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from a time management point of view the

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time that you're putting into the time

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that you're putting out is worth it

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these networking events are pretty much

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always worth it because you're always

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going to take some knowledge some extra

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connections and those connections that

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you're going to get then that introduce

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you to more connections then the other

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connections that you're making are

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Priceless so the um the evaluation of my

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time is probably the most important time

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especially know I've got kids and a wife

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at home and stuff like I don't want to

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be away all the time so i' got to try to

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choose my battles correctly so you check

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to see who's lining up who's speaking

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who's attending and then from there then

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um you decide whether is it worth

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traveling Halfway Around the World to

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come to the event and stuff like that

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but the um it's you've got to when you

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turn up as well you've got to have the

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courage to be able to go and approach

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people to be able to speak to him um and

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this I think this event's been really

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good in the fact that there's been a lot

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of people that's

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and and obviously spoken to myself and

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said I need to tackle you for x y and

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Zed or I need help in this so I feel

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like the the attendees are becoming a

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lot more confident in understanding that

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we're approachable people we can help

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them along the journey and then a lot of

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time people over over complicate things

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so if you can simplify it down into

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trying to act like a real business as

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best as you can try to make certain you

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don't try and cut Corners um then long

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term you always do pretty well yeah yeah

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um so you haven't always been an SEO you

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basically started off as a business

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owner yeah you had a construction

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company that's right yeah if I remember

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correctly yeah so how did how did the

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transition happened transition happened

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um 16 years ago now and we built tennis

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court tennis courts netball courts like

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football pitches or in the US they call

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it soccer pitches artificial kind of

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rugby pictures and stuff like that and

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it was mainly for schools colleges and

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universities and then we needed inbound

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leads ourself so we tried to understand

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how to rank in Google and it was very

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difficult for many years trying to

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follow certain SEO programs and training

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courses wasn't working for us or it was

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taking a lot longer than what people

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were saying um it talk so we had to

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learn the hard way we had to keep trying

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to break the ser and see how far we can

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stretch it to see how many bat links do

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you need how much content do you need um

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and it's it's tough like it's too many

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people that kind of make it sound a lot

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simpler than what it is you need to

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learn from the bottom and work your way

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up and then once you know everything at

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that point it's pretty easy but it's the

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becoming it takes $10,000 to become an

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expert in your field you need to put the

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$1,000 hours in so we started out as

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being a construction company we realized

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we needed inbound leads we built a

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website we started to rank the website

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took a while a lot of failures along the

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way then we built a second website a

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third website a fourth website and then

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from there then we um started to go into

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what I call shouldering niches so like

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fencing flood lighting Landscaping all

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of the kind of industries that

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complemented what we did so if we made

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them busier indirectly it would make us

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busier and that's how it grew I never I

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never set out to be around Rank and rent

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expert I never set out to be a lead

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generation expert I never set out to be

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an SEO expert I was just a businessman

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that needed inquiries and then me having

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that hat on of knowing the

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importance of a consistent flow of

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quality inquiries Landing in your inbox

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I could resonate with other business

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owners in a position where they had

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great contractors great teams on site

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they had great S A great sales team but

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you have the best sales person in the

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world and if they they've not got a

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consistent flow of quality inquiries

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they're not going to convert anything so

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that resonated with me so I stayed in

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that lane and I didn't really go down

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the route of like display ads and

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affiliate ads because I enjoy dealing

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with real business owners I like talking

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about return on investment that

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motivates me in trying to get them to

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get a return on investment where too

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many people are obsessed by Impressions

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and clicks and that means nothing if it

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doesn't turn into profitability for your

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customer

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and we just want a proportion of the

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profits so we don't want to charge them

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Β£5,000 a month whether they rank or

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don't Rank and this is what a lot of SEO

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agencies do and I know that they need to

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be charging that but it just doesn't sit

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well with me that you I'm charging a

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client 5,000 a month and you might not

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get rankings yeah at least it's I can

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guarantee it there's not many people in

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this industry that can guarantee

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anything but I can guarantee a return on

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investment otherwise because they only

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pay out the profits that they get so

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it's a great business model for us it

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means that the team is very happy

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because our customers are very happy M

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so it's a it's a great working

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relationship and that's why I love what

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do and what I do because generally

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speaking you got a lot of dopamine kicks

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because you're continuously getting

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those little jumps in rankings or you

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your clients are ringing up and giving

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you praise and happy because they only

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like I said they only pay out the

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winnings so you get serotonin kind of

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levels of like happiness you get the

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dopamine kicks for the team you're high

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fiveing each other it's a happy

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environment so it works really well for

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us yeah yeah at what point down the road

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did you discover age domains expired

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domains as a thing as a concept and how

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big of a Kickstart did it give you when

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you figured the thing out so that's a

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great question because initially I found

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Alex drew prior to even AIO Ys being

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here right so we worked with Alex drew

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for a long time with regards to

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initially um for like pbns and stuff

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like that back then where you'd build a

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network of sites and you'd leverage the

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power to link build to other sites to

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get higher rankings so that's how it

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initially was until we started to

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realize that when we bought Alex's

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demands that he was

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catching we was writing content on those

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sites and they was jumping in straight

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away

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outranking our money sites and we was

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like wow this is strange because we

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haven't got the topical Authority the

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content probably didn't have as much

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effort being put into is what we was

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doing on our money sites we was building

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links to our money site yet these age

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demaines was outranking us so then we

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quickly realized the power that was

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involved in age demands over buying the

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fresh demain no don't get wrong we do

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enjoy like an an exact match domain from

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time to time which is a fresh domain

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which got key words in the um in in the

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domain name but age demain just give you

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a massive they just give you a head

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start in life and like I said there's

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one thing in life that we're all

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struggling with and that's a lack of

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time so for me that money that you can

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spend can spend 10 15 20,000 on an age

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demain that's going to save me 12 months

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of optimization and growing well I'm

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getting a huge return on investment on

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that so when you start to look for

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myself at a return on investment like I

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want my clients to all day long I'm on

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I'm on the age demain trade because I

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want to save time and by Saving Time

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indirectly I'm saving money yeah so so

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for that reason it's brilliant um I've

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always been a massive Advocate soon as

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Alex set up OD Ys straight away I've

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been telling people I'm just I'm just

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honest like if if I didn't think OD was

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good I won't be satting and I won't be

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doing the interview with you of course

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there there's some other domain venders

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that are that asked me to do an

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interview and I've said to be honest

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with you I T to not do one and I don't

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mean it in a nasty way it's just I

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cannot say that their demands are good

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because I've never bought the demands

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and I don't need to buy the demands cuz

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I know that your quality control is

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unbelievable I know that when I'm

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speaking to Alex that if I'm buying a

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domain and I quite like the Branded like

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name within within it and it's got links

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I know you've already done your checks

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to make certain it's a good demand and

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that's why I don't go by in Go Daddy AR

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and demands or TV Solutions demands or

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what every other place that people spam

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other demands I don't I don't want to

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buy them because then I need to have a

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team that can do quality control where

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you guys have already done the hard work

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you just come to me and say this is

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Β£4,500

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it's Β£2,000 it's Β£10,000 I can look at

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it and go that is good value my my

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prediction of this Β£10,000 site is

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actually it should be 440,000 and for

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that reason then I'm going to purchase

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it if I don't think it's value I won't

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but majority of the time I look at it

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and go you guys you guys are too cheap

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you underpriced like you should be a lot

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more than where you are um and that's

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why you've got a lot of loyal customers

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because they're getting a good return on

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investment and I think that's why you

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got a lot of people consistently coming

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back to

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oys has been in my opinion the best the

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main vendor that there is I'm not going

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to go elsewh that's really nice to hear

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from you so funny that you mentioned the

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return on investment and investment as

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such so what would you say to people who

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think more like cost instead of

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investment when it comes to whatever

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digital property so anything that you

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buy with regards to I would if I

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wouldn't ask anybody to go and spend

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money on bat links unless they genuinely

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feel it's going to get a return on

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investment why spend money on B links if

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it's not going to get return on

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investment if you buying a domain and

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it's not if it's a a dr2 not that Dr

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means everything but it's if a dr2 and

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there's not many referring domains and

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it's not a branded domain that you want

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don't buy it but if it's got 500

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referring domains and it's a dr40 and

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it's relevant to your Niche when you

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just look at the backlink profile itself

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and you start looking that it's got

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links from Telegraph off from BBC or

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wherever it is we've got our own you

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know scoring system with what we think

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is a good domain and what isn't we then

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work out our cost of if we bought that

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domain brand new and we built those

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links how much would that cost us and

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this is where I say at times you guys

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undervalue your demands in my opinion

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like it's it's Β£10,000 and we're looking

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at going that should be

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47,000 so which which is great for

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customers like me and great for others

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don't go up in your price by the way um

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but it it means that there's Great Value

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within that that you you've got a a

play11:36

website that's got the age got the it's

play11:39

non- dropped it's got

play11:42

47,000 worth of battling value yeah yeah

play11:46

and you can make to 10,000 well for me

play11:48

that's good value and I think everything

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you should never look at anything to be

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how much is it right with regards to

play11:54

cost and being an expense it should

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always be is this good value or not if

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you spend Β£10,000 on a domain and it's

play12:02

not good value don't do it again but if

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you get Β£10,000 of a domain that you

play12:08

think's got a Perce value of

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47,000 well that's good business and

play12:13

that's kind of what you do with anything

play12:14

in life people pay more money for a

play12:16

nicer hotel if they see the perceived

play12:18

value of that hotel is worth

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it that's what it generally comes don't

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you yeah yeah uh I'm

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just little

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overwhelmed so uh you're a person who's

play12:34

known to be like a very very outgoing

play12:37

and helpful when it comes to companies

play12:40

products

play12:42

individuals like you're pretty much you

play12:45

pretty much have the same approach to

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them like you to to everything like you

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just explain about like whatever we

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invest in is like is it value if it's if

play12:56

it's valuable just invest in it if it's

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not just don't that's what you do with

play13:01

your time and your attention you you

play13:05

got yeah you got several apprentices who

play13:08

are like part transferred to being

play13:11

partners with you right so I

play13:15

mean what makes you keep going this way

play13:18

keeping teaching people around you and

play13:22

even even people who are not around you

play13:24

physically yeah right so it's important

play13:27

I feel that to leave some sort of Legacy

play13:29

about it's important to try and make

play13:30

certain that you just do good for the

play13:33

world and try to elevate others try to

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make certain like I I started off down

play13:39

the apprenticeship route initially

play13:40

because I didn't have that much money

play13:41

initially to be able to pay 40,000 a

play13:45

year for someone that was experienced um

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and and I took a couple of brenes on and

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then I thought right I'll get a sales

play13:50

manager sorry an SEO manager in and I

play13:53

thought this SEO manager would run the

play13:55

show and I started I think it was 45 and

play13:59

pound a year um which is which is an all

play14:01

right wage in the UK I won't say it's a

play14:03

huge wage but it's an okay wage um and

play14:07

they was taken on with a lot of

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experience and they should have hit the

play14:10

ground running and been able to train up

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the two apprentices and go and the truth

play14:15

of the matter is

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that they was not good at all MH that

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the the training that they had done was

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from the wrong people MH that what they

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perceived as being this is how you

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ranking Google was not how you ranking

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Google they wanted to shortcut

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everything of what they did they just

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thought that you could go and write

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cheap content that actually didn't for

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me back then I didn't understand content

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optimization

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properly I just understood what the user

play14:47

and the customer would want to see and

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and for

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conversion going getting an article and

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spinning it that when someone comes

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through and looks at it and it's just

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gobble the goo and it's just like

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what even is this I'm not going to

play15:01

inquire with this

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company that's a bad user experience and

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forget Google in anyway shape off on

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which is a negative ranking Factor

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you're not going to get the inquiries

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even if someone does click onto the page

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so from a conversion rate optimization

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point of view think about the customer

play15:18

think about the intent of the search

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match that intent and you'll get better

play15:23

conversion now that just all happens to

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be an indirect ranking Factor as well

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because once people clicking through to

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your page and are converting it sends

play15:33

those signals back to Google that people

play15:34

had a good user experience on your s so

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not only that like with like digital PR

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and stuff if people come and visit your

play15:42

site and it's a good

play15:44

site some actual journalists and

play15:47

reporters will naturally link to the

play15:48

site if he spun content and it doesn't

play15:51

look good they're not going to go

play15:52

linking through to that site so give

play15:55

value provide value to the customers and

play15:59

and from that then we needed to train

play16:01

the team up this way and there's so many

play16:05

people some here even when I try to help

play16:08

some of us here they they ask their

play16:10

wrong questions of how can I create

play16:12

shortcuts how can I do that in a faster

play16:15

time and I'm like just do it right and

play16:19

do it right for the customer do it right

play16:21

for the user longterm you will win stop

play16:24

trying to cut Corners stop buying cheap

play16:26

links that are toxic right do everything

play16:30

right and so when when the apprentices

play16:32

started with us they was trained in that

play16:35

way so they don't know any other way so

play16:39

when this SEO manager came in and was

play16:40

trying to cut Corners right he was like

play16:42

this is not going to work and it's hard

play16:44

to teach an old dog new tricks yeah

play16:47

where this method I trained them up from

play16:50

within they are absolutely engrained

play16:53

into the system and the process and the

play16:55

culture of how we set the business up so

play16:58

when where when they're next training

play16:59

the next people up it's you do not cut

play17:02

Corners you've got to make certain if

play17:04

you landed on that site that you would

play17:06

inquire and think that they are a good

play17:08

company for whatever it is that they're

play17:10

looking for and if you don't feel that

play17:14

you would inquire improve it forget how

play17:17

well optimized it is improve the page

play17:20

and then when I know that they're

play17:22

trained up in that manner and I I'm like

play17:25

this is not good enough I can sit down

play17:28

with that person

play17:29

saying would you would you put in an

play17:32

inquiry form on that side if they saying

play17:34

no I'll like well what have you done

play17:36

that for CU you know the systems you

play17:38

know the process you've had the training

play17:39

so if you're saying no yet you've signed

play17:42

that off we have a problem now okay I

play17:46

see right so they have to follow the

play17:48

process they have to live and Breathe by

play17:50

the process and understand it not to cut

play17:52

Corners where there a lot of people that

play17:54

are business owners try to make saving

play17:57

cost and try and cut corners to try and

play17:59

do things faster and the complete

play18:01

opposite because I want long-term longev

play18:04

I also want to make certain that my

play18:05

customers are making a return investment

play18:07

so everything needs to be put in right

play18:11

in place so I can sleep nice at night

play18:13

knowing that things are going to work

play18:16

long term it might take that a little

play18:18

bit slower to get that upward trajectory

play18:20

graph but things are going to work long

play18:23

term and when the team would buy into

play18:25

that they've now we've had six different

play18:28

apprentices that have all become

play18:30

directors of the business um people here

play18:33

there's so many people here now that

play18:34

have sold up for multiple Millions um

play18:38

that if you going to speak to anyone of

play18:39

them not every one of them but there's a

play18:40

lot of them you going to speak to any

play18:41

one of them and say who's been your best

play18:43

Mentor within the digital marketing

play18:45

space that's sold for a big sum I

play18:49

guarantee I can name a dozen people out

play18:51

there that have sold for 5 million plus

play18:53

that will all say James has been the

play18:56

person that's helped me because I tried

play18:57

to cut corners try to save money on in

play19:00

certain areas with staff and I actually

play19:03

just wanted to build thing out right and

play19:05

you actually end up getting a bigger

play19:06

multiplayer as well because when the

play19:07

people that are coming in vent

play19:09

capitalist or angal investors come in

play19:10

and they see everything working and it's

play19:12

a Well arold machine you get a much

play19:15

higher multiplier as well because you've

play19:18

der risked it you've decentralized

play19:19

everything you've got their own business

play19:21

account for that specific business that

play19:23

you've set up and I always say to Alex

play19:26

you build businesses so every demain we

play19:28

try to to do we try to separate it it's

play19:30

a un business we've got a team in there

play19:32

we can run kpis specifically on that

play19:35

business and and then see what's working

play19:37

and what's not a bit deeper than I

play19:40

expected into that really appreciate

play19:42

that so yeah but how long do you intend

play19:45

to stay in this SEO game I'm me it

play19:48

forever and the reason why I say that is

play19:50

and I'm going to go quite deep here is

play19:52

that

play19:52

I've I've had a few friends close

play19:55

friends in the industry that I've sold

play19:57

up for 50 million plus mhm and they've

play20:00

lost all purpose in life and one of them

play20:03

committed suicide one of them took two

play20:06

drugs and alcohol um I don't see many

play20:09

people I'm being honest with you which

play20:11

sounds pretty sad that reach their end

play20:16

goal and when they reach the end goal

play20:18

and the cell that after a few years have

play20:21

all said I'm loving retirement mhm I

play20:25

don't see that I don't see that they're

play20:27

going drinking pean clader on the beach

play20:29

and I'm the best time in the life I see

play20:32

emptiness and when I've seen this happen

play20:35

not just once not twice but several

play20:38

times for people selling for numbers

play20:40

that you can only ever dream about

play20:43

selling for and at the end of it once

play20:46

they've reached those goals they've just

play20:47

got emptiness in their life and no

play20:49

purpose in life that then tells me I

play20:52

don't want an end go MH so when I don't

play20:54

want an end go like I I probably don't

play20:57

well I don't need to work another day

play20:58

life I could have Stak and prawns every

play21:00

single night my kids could have staken

play21:01

prawns every single night but I don't

play21:03

want to end go because I don't want that

play21:05

feeling of emptiness so I will never

play21:07

retire I'll I'll slow down maybe but

play21:10

then I thought I'd slow down when I had

play21:12

kids and if anything I've bought more

play21:14

businesses than I ever have before so

play21:16

will I slow down I don't know like if if

play21:19

my body tells me to slow down I will

play21:21

slow down if I want to do a 10hour work

play21:23

week I'll do a 10-hour work week if I

play21:25

want to do a sixday hour work week I'll

play21:27

do a six hour work week I can choose how

play21:29

many hours that I want to do week to

play21:30

week I just seem to choose to work most

play21:34

days because I enjoy working with the

play21:36

people that I work with I I enjoy know

play21:39

the business partners that I'm working

play21:40

with if I don't like working with a

play21:43

business partner I'll just go my own way

play21:46

and go am it this is not working Vlad

play21:49

you go that way I go that way and then

play21:53

that's fine and I won't fall out about

play21:55

it but we'll kind of go I want to work

play21:57

with people that make many go many many

play22:01

goals right and when you hit your Target

play22:03

and you hit your goal and it could be

play22:04

such a simple goal we high five each

play22:07

other we get the dopamine kick and we go

play22:09

we're going to go out and celebrate this

play22:10

now whether that means going out for a p

play22:12

and having a good time and going for a

play22:13

party or whether that means a spa day

play22:16

whatever it is that people want to do if

play22:18

they don't drink and they want a spa day

play22:19

or they want to go and take their wife

play22:21

away for a weekend to celebrate those

play22:23

mini wins that's what life is about it's

play22:26

about enjoying the journey and

play22:27

celebrating those many wins throughout

play22:29

life CU then you can go and have a good

play22:31

time and celebrate it people have too

play22:34

high expectations and set the goals too

play22:37

high and it said it takes years to get

play22:40

there and those years of getting there

play22:42

is not fun where if you just set the

play22:45

little rung on the ladder to the next

play22:47

rung on the ladder to the next rung on

play22:48

the ladder to the next r on the ladder

play22:49

and each rung of the ladder is your

play22:51

moving up to get to that goal you you're

play22:53

celebrating that's fun and that's life

play22:57

amazing

play22:59

thank you very much for this interview

play23:00

James no problem yeah we got a lot

play23:03

deeper than I expected yeah so I really

play23:05

really appreciate it and I really

play23:09

appreciate your support for us all the

play23:12

time no keep Al what I'd say to you is

play23:14

I'm only going to support you for as

play23:15

long as your demands are go obviously I

play23:17

love you and I love Alex to Pieces but

play23:20

if the demands and the quality started

play23:22

dropping off I'd be saying what the hell

play23:23

is going on I'm not going to shout out

play23:26

from the rooftops that a Ys said the

play23:28

best Dem man if they're not I genuinely

play23:30

mean that they are unbelievable and

play23:32

they're working well and there's

play23:33

perceived value in it so keep doing what

play23:35

you're doing keep the quality control if

play23:37

it does drop obviously I'll sit down and

play23:38

work with the quality controller team

play23:40

and saying you're missing this this and

play23:42

this but everything that you're doing at

play23:43

present you always ask the right

play23:45

questions Alex always ask the right

play23:47

questions you're always seem to seek for

play23:49

improvement and that's what we need to

play23:51

do in today's Al the algorithms are

play23:53

changing day by day you at most of these

play23:56

events that you turn up to you you're

play23:58

learning from the best in the world who

play24:01

who are here and because of that you're

play24:04

able to keep elevating and making

play24:06

certain your quality control is the best

play24:08

so it's a pleasure like working with you

play24:11

guys because obviously you guys have

play24:13

helped us Elevate to levels that we

play24:15

never thought we could get to so it is a

play24:18

reciprocal great relationship it's great

play24:20

thank you man Cheers manate Cheers

play24:22

Cheers V was awesome

play24:26

[Music]

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