Hundred-Million-Dollar SEO Shares His Business Strategies @JamesDooley

Summary

James, a seasoned SEO expert, discusses his journey and insights in the digital marketing industry. He emphasizes the importance of time management and the value of networking events for knowledge and connection-building. James shares his transition from a construction business owner to an SEO specialist, driven by the need for inbound leads. He highlights the significance of quality content, user experience, and long-term strategies over shortcuts and quick fixes. James also stresses the role of aged domains in SEO and the importance of investing in digital properties that offer a good return. His approach to business is centered around creating a legacy, mentoring others, and ensuring a sustainable and ethical work culture. He concludes with his philosophy on work-life balance, preferring to enjoy the journey and celebrate small wins rather than rushing to an 'end goal' that may leave one feeling unfulfilled.

Takeaways

• 🤝 Networking events are valuable for knowledge and connections, which can lead to more connections and opportunities.
• ⏰ Time management is crucial, especially when balancing personal life and professional commitments.
• 👥 Approachability and the willingness to engage with others are key to building a strong professional network.
• 💡 Simplifying complex concepts and focusing on acting like a real business can lead to long-term success in SEO.
• 🔧 Transitioning from a different industry to SEO involves learning through trial and error, and understanding the importance of a consistent flow of quality inquiries.
• 💰 The concept of ROI (Return on Investment) is central to business decisions, including those in SEO and digital marketing.
• 📈 Focusing on quality over quantity, especially in content creation, leads to better conversion rates and higher SEO rankings.
• 🔗 The power of aged domains in SEO provides a significant head start and can save time and money in optimization efforts.
• 🌐 Investing in digital properties should be viewed as an investment rather than a cost, with a focus on value and potential returns.
• 📚 Training and mentoring are essential for long-term success, ensuring that team members are well-versed in the right processes and avoid shortcuts.
• 🎯 Setting realistic and achievable goals, and celebrating the journey and small wins along the way, contributes to a fulfilling and successful career.

Q & A

How would you describe the atmosphere and the attendees of the event James is attending?

The event has a high level of attendees with diverse knowledge in fields such as SEO, business, traffic, diversity, PPC, and more. It is described as being very good with a lot of high-level people present.

What is James' perspective on the importance of time management in evaluating his journey in SEO?

James emphasizes that regardless of one's wealth, time is a limited resource. He believes in regularly checking if the time invested in SEO efforts is yielding worthwhile results, highlighting the value of networking events for knowledge and connections.

How does James approach the decision-making process regarding attending events?

James evaluates who is speaking, who is attending, and the potential value of the event. He also considers the personal impact, such as having a family, and whether the event is worth traveling long distances to attend.

What was James' background before he became involved in SEO?

James started as a business owner in the construction industry, building sports facilities like tennis, netball courts, and football pitches, primarily for schools, colleges, and universities.

How did James transition into the SEO field?

The transition began 16 years ago when James' construction business needed inbound leads. He tried to understand how to rank in Google and, after many failures and learning from them, he started to rank websites and expanded into related niches.

What is James' philosophy regarding the approach to SEO and business?

James advocates for a straightforward approach, treating SEO like a real business, avoiding shortcuts, and focusing on long-term success. He emphasizes the importance of quality inquiries and a consistent flow of leads.

How does James view the concept of investing in aged domains?

James sees aged domains as a significant advantage that can save time and money. He believes that the initial investment in an aged domain can provide a substantial return on investment by accelerating the SEO process.

What is James' strategy for evaluating the value of a domain for purchase?

James assesses the domain's relevance to the niche, the number of referring domains, and the domain's authority. He also considers the cost of building a new domain with equivalent backlinks and the potential return on investment.

How does James approach the concept of legacy and teaching others in the SEO field?

James believes in leaving a legacy by elevating others and doing good in the world. He has taken on apprentices, trained them well, and helped them become partners and directors in the business.

What is James' view on retirement and his future in the SEO industry?

James does not plan to retire. He finds purpose and fulfillment in his work and enjoys the process and the wins along the way. He may slow down but intends to stay in the SEO game indefinitely.

What is the key to maintaining a successful and long-lasting business according to James?

James believes in not cutting corners, providing value to customers, focusing on long-term growth, and ensuring that every aspect of the business is set up correctly to ensure sustainability and customer satisfaction.

How does James ensure that his team follows the right process and maintains high standards?

James trains his team to live and breathe the process, ingraining it into their work culture. He emphasizes the importance of not cutting corners and making continuous improvements. He also holds them accountable for their work, ensuring they follow the established process.

Outlines

00:00

🤝 Networking and Time Management in SEO

James discusses his experience at an event filled with knowledgeable individuals from various fields like SEO, business, traffic diversity, and PPC. He emphasizes the importance of time management and the value of networking events for knowledge and connection building. He also talks about his journey into SEO, starting as a business owner in construction and transitioning into SEO to generate inbound leads, learning through trial and error, and focusing on providing value to clients.

05:00

💰 Investment vs. Cost in SEO and Business Growth

James shares his perspective on viewing business expenses as investments, focusing on return on investment (ROI) rather than just cost. He explains his approach to buying expired domains and the significant advantage they offer in terms of time and optimization. He also discusses his business model, which aligns with clients' profitability and his advocacy for high-quality service providers like OD Ys, highlighting the importance of quality control and customer satisfaction.

10:04

🤔 The Importance of Value and Legacy in Business

James talks about his philosophy of investing in what brings value and his commitment to leaving a positive legacy. He reflects on his experience with apprentices and the importance of teaching them the right way to approach SEO and digital marketing. He stresses the significance of not cutting corners, providing good value to customers, and ensuring long-term business success. His narrative also touches on the consequences of poor management and the wrong approach to SEO.

15:06

🚫 Against Shortcuts and Toxic Links in SEO

James emphasizes the negative impact of taking shortcuts and using toxic links in SEO. He discusses the importance of focusing on user experience and conversion rate optimization, ensuring content quality, and building a strong backlink profile. He shares his experience with an SEO manager who attempted to cut corners, contrasting it with the approach of his trained apprentices. James also talks about the long-term benefits of doing things right and the pride he feels in his mentees' success.

20:06

🎉 Celebrating Wins and the Purpose of Continuous Work

James shares his views on the purpose of continuous work, stating that he has no intention of retiring due to the emptiness he has observed in the lives of friends who did. He finds joy in working with his team and business partners and emphasizes the importance of celebrating small wins along the way. He also discusses the value of setting achievable goals and the positive effects of a well-run business on attracting investors. Lastly, he appreciates the support from his associates and stresses the importance of maintaining quality in business relationships.

Keywords

💡SEO

Search Engine Optimization (SEO) is the process of improving a website's ranking on search engines organically. In the script, James discusses his journey into SEO, emphasizing the importance of understanding SEO principles to generate inbound leads for his construction business. His transition into SEO was driven by the need to increase visibility and inquiries for his services.

💡Networking Events

Networking events are gatherings where individuals can build relationships and share knowledge. James highlights the value of attending such events, as they provide opportunities for learning, making connections, and expanding one's professional network. He mentions that despite having a family, he chooses events wisely to ensure they are worth his time and effort.

💡Time Management

Time management refers to the efficient organization and use of time to increase productivity. James speaks about the importance of evaluating the time spent on SEO and other activities to ensure it is worthwhile. He emphasizes that with limited time due to family commitments, he has to be selective about the events and activities he engages in.

💡Approachability

Approachability is the quality of being open and receptive to others. James talks about the importance of being approachable at networking events, which allows for better interaction and support among attendees. He notes that attendees have become more confident in approaching him for advice, indicating a positive environment for learning and assistance.

💡Simplicity in Business

Simplicity in business refers to the idea of keeping operations and strategies straightforward and understandable. James advises against overcomplicating things and emphasizes the importance of acting like a real business, avoiding shortcuts, and focusing on long-term success. He suggests that simplifying business practices can lead to better outcomes and profitability.

💡Return on Investment (ROI)

Return on Investment (ROI) is a metric used to evaluate the efficiency of an investment. James is passionate about ensuring a good ROI for his clients, which is why he avoids charging a flat fee for SEO services. Instead, he prefers a model where clients only pay out of the profits they make, ensuring a win-win situation and a strong working relationship.

💡Age Domains

Age domains refer to websites that have an established history or age, which can contribute to higher search engine rankings. James discovered the value of aged domains as a significant boost for SEO efforts. He explains that investing in an aged domain can save time and money compared to starting from scratch with a new domain.

💡Quality Control

Quality control is the process of ensuring that products or services meet certain standards. James discusses the importance of quality control in the context of buying domains, emphasizing the need for thorough checks before purchase. He appreciates the quality control measures taken by the domain vendor, which saves him time and ensures he gets good value for his investment.

💡Legacy

Legacy refers to the lasting impact or influence of an individual's life or work. James expresses his desire to leave a legacy by mentoring and teaching others in the digital marketing space. He has taken on apprentices and helped them become successful, which not only benefits them but also contributes positively to the industry.

💡Long-term Thinking

Long-term thinking involves planning and considering the future consequences of current actions. James emphasizes the importance of long-term strategies in business, preferring a slower but sustainable growth over quick fixes. He believes in building a strong foundation for lasting success, which aligns with his approach to SEO and business development.

💡Celebrating Wins

Celebrating wins is the act of acknowledging and enjoying the achievements and milestones along the journey to a larger goal. James talks about the importance of celebrating small victories with his team, which boosts morale and motivation. He encourages setting achievable goals and enjoying the process of reaching them, rather than just focusing on the end result.

Highlights

James emphasizes the importance of time management and evaluating the worth of networking events for knowledge and connections.

He discusses the multifaceted nature of the event, covering not just SEO but also business, traffic, diversity, PPC, and more.

James shares his personal journey into SEO, starting from his experience as a business owner in the construction industry.

The transition to SEO was driven by the need for inbound leads, which led to experimentation and learning the intricacies of Google's ranking system.

He highlights the value of age domains and how they can provide a significant head start in SEO efforts, saving time and resources.

James advocates for a business model where clients only pay out of profits, ensuring a guaranteed return on investment.

He underscores the significance of focusing on real business outcomes rather than just impressions and clicks.

James talks about the discovery of expired domains as a powerful tool in SEO and how it can accelerate the ranking process.

He shares his experience with buying domains and the importance of quality control, advocating for the value and ROI of aged domains.

James stresses the importance of providing value to customers and not cutting corners, which aligns with long-term business success.

He discusses his mentorship approach, focusing on teaching and elevating others to leave a positive legacy.

James explains how his company's culture is built on not cutting corners and doing things right from the start, leading to better outcomes.

He shares insights on the importance of celebrating small wins and enjoying the journey of business growth and development.

James reflects on the personal stories of friends who achieved financial success but lost their sense of purpose, influencing his decision never to retire.

He emphasizes the joy of working with a team and business partners who share the same goals and values, contributing to a positive work environment.

James concludes by reiterating his commitment to quality and continuous improvement, both in his own work and in his collaborations.

Transcripts

James it's always nice to catch up with

you out with you talk to you so how's

the event going for you so far it's been

really good to be honest with you it's

been one of the highest level of people

around with knowledge um there's very

very a lot of high level people that

have turned up here for this event so

yeah it's really good it's not just SEO

it's quite a lot of business and traffic

diversity PPC as well and stuff like

that so yeah it's been really good event

true how do you how do you evaluate your

journey into SEO throughout the years

how how did I get into the SEO now how

do you

evaluate the the time you've spent in

SEO over the years cuz yeah I we'll get

to how you transition to SEO so how do I

viate my time within SEO yeah yeah yeah

yeah yeah so obviously there's one

there's one thing doesn't matter how

rich you are is one thing that we all

lack in life and that's time so you need

to be always checking to see whether

from a time management point of view the

time that you're putting into the time

that you're putting out is worth it

these networking events are pretty much

always worth it because you're always

going to take some knowledge some extra

connections and those connections that

you're going to get then that introduce

you to more connections then the other

connections that you're making are

Priceless so the um the evaluation of my

time is probably the most important time

especially know I've got kids and a wife

at home and stuff like I don't want to

be away all the time so i' got to try to

choose my battles correctly so you check

to see who's lining up who's speaking

who's attending and then from there then

um you decide whether is it worth

traveling Halfway Around the World to

come to the event and stuff like that

but the um it's you've got to when you

turn up as well you've got to have the

courage to be able to go and approach

people to be able to speak to him um and

this I think this event's been really

good in the fact that there's been a lot

of people that's

and and obviously spoken to myself and

said I need to tackle you for x y and

Zed or I need help in this so I feel

like the the attendees are becoming a

lot more confident in understanding that

we're approachable people we can help

them along the journey and then a lot of

time people over over complicate things

so if you can simplify it down into

trying to act like a real business as

best as you can try to make certain you

don't try and cut Corners um then long

term you always do pretty well yeah yeah

um so you haven't always been an SEO you

basically started off as a business

owner yeah you had a construction

company that's right yeah if I remember

correctly yeah so how did how did the

transition happened transition happened

um 16 years ago now and we built tennis

court tennis courts netball courts like

football pitches or in the US they call

it soccer pitches artificial kind of

rugby pictures and stuff like that and

it was mainly for schools colleges and

universities and then we needed inbound

leads ourself so we tried to understand

how to rank in Google and it was very

difficult for many years trying to

follow certain SEO programs and training

courses wasn't working for us or it was

taking a lot longer than what people

were saying um it talk so we had to

learn the hard way we had to keep trying

to break the ser and see how far we can

stretch it to see how many bat links do

you need how much content do you need um

and it's it's tough like it's too many

people that kind of make it sound a lot

simpler than what it is you need to

learn from the bottom and work your way

up and then once you know everything at

that point it's pretty easy but it's the

becoming it takes $10,000 to become an

expert in your field you need to put the

$1,000 hours in so we started out as

being a construction company we realized

we needed inbound leads we built a

website we started to rank the website

took a while a lot of failures along the

way then we built a second website a

third website a fourth website and then

from there then we um started to go into

what I call shouldering niches so like

fencing flood lighting Landscaping all

of the kind of industries that

complemented what we did so if we made

them busier indirectly it would make us

busier and that's how it grew I never I

never set out to be around Rank and rent

expert I never set out to be a lead

generation expert I never set out to be

an SEO expert I was just a businessman

that needed inquiries and then me having

that hat on of knowing the

importance of a consistent flow of

quality inquiries Landing in your inbox

I could resonate with other business

owners in a position where they had

great contractors great teams on site

they had great S A great sales team but

you have the best sales person in the

world and if they they've not got a

consistent flow of quality inquiries

they're not going to convert anything so

that resonated with me so I stayed in

that lane and I didn't really go down

the route of like display ads and

affiliate ads because I enjoy dealing

with real business owners I like talking

about return on investment that

motivates me in trying to get them to

get a return on investment where too

many people are obsessed by Impressions

and clicks and that means nothing if it

doesn't turn into profitability for your

customer

and we just want a proportion of the

profits so we don't want to charge them

£5,000 a month whether they rank or

don't Rank and this is what a lot of SEO

agencies do and I know that they need to

be charging that but it just doesn't sit

well with me that you I'm charging a

client 5,000 a month and you might not

get rankings yeah at least it's I can

guarantee it there's not many people in

this industry that can guarantee

anything but I can guarantee a return on

investment otherwise because they only

pay out the profits that they get so

it's a great business model for us it

means that the team is very happy

because our customers are very happy M

so it's a it's a great working

relationship and that's why I love what

do and what I do because generally

speaking you got a lot of dopamine kicks

because you're continuously getting

those little jumps in rankings or you

your clients are ringing up and giving

you praise and happy because they only

like I said they only pay out the

winnings so you get serotonin kind of

levels of like happiness you get the

dopamine kicks for the team you're high

fiveing each other it's a happy

environment so it works really well for

us yeah yeah at what point down the road

did you discover age domains expired

domains as a thing as a concept and how

big of a Kickstart did it give you when

you figured the thing out so that's a

great question because initially I found

Alex drew prior to even AIO Ys being

here right so we worked with Alex drew

for a long time with regards to

initially um for like pbns and stuff

like that back then where you'd build a

network of sites and you'd leverage the

power to link build to other sites to

get higher rankings so that's how it

initially was until we started to

realize that when we bought Alex's

demands that he was

catching we was writing content on those

sites and they was jumping in straight

away

outranking our money sites and we was

like wow this is strange because we

haven't got the topical Authority the

content probably didn't have as much

effort being put into is what we was

doing on our money sites we was building

links to our money site yet these age

demaines was outranking us so then we

quickly realized the power that was

involved in age demands over buying the

fresh demain no don't get wrong we do

enjoy like an an exact match domain from

time to time which is a fresh domain

which got key words in the um in in the

domain name but age demain just give you

a massive they just give you a head

start in life and like I said there's

one thing in life that we're all

struggling with and that's a lack of

time so for me that money that you can

spend can spend 10 15 20,000 on an age

demain that's going to save me 12 months

of optimization and growing well I'm

getting a huge return on investment on

that so when you start to look for

myself at a return on investment like I

want my clients to all day long I'm on

I'm on the age demain trade because I

want to save time and by Saving Time

indirectly I'm saving money yeah so so

for that reason it's brilliant um I've

always been a massive Advocate soon as

Alex set up OD Ys straight away I've

been telling people I'm just I'm just

honest like if if I didn't think OD was

good I won't be satting and I won't be

doing the interview with you of course

there there's some other domain venders

that are that asked me to do an

interview and I've said to be honest

with you I T to not do one and I don't

mean it in a nasty way it's just I

cannot say that their demands are good

because I've never bought the demands

and I don't need to buy the demands cuz

I know that your quality control is

unbelievable I know that when I'm

speaking to Alex that if I'm buying a

domain and I quite like the Branded like

name within within it and it's got links

I know you've already done your checks

to make certain it's a good demand and

that's why I don't go by in Go Daddy AR

and demands or TV Solutions demands or

what every other place that people spam

other demands I don't I don't want to

buy them because then I need to have a

team that can do quality control where

you guys have already done the hard work

you just come to me and say this is

£4,500

it's £2,000 it's £10,000 I can look at

it and go that is good value my my

prediction of this £10,000 site is

actually it should be 440,000 and for

that reason then I'm going to purchase

it if I don't think it's value I won't

but majority of the time I look at it

and go you guys you guys are too cheap

you underpriced like you should be a lot

more than where you are um and that's

why you've got a lot of loyal customers

because they're getting a good return on

investment and I think that's why you

got a lot of people consistently coming

back to

oys has been in my opinion the best the

main vendor that there is I'm not going

to go elsewh that's really nice to hear

from you so funny that you mentioned the

return on investment and investment as

such so what would you say to people who

think more like cost instead of

investment when it comes to whatever

digital property so anything that you

buy with regards to I would if I

wouldn't ask anybody to go and spend

money on bat links unless they genuinely

feel it's going to get a return on

investment why spend money on B links if

it's not going to get return on

investment if you buying a domain and

it's not if it's a a dr2 not that Dr

means everything but it's if a dr2 and

there's not many referring domains and

it's not a branded domain that you want

don't buy it but if it's got 500

referring domains and it's a dr40 and

it's relevant to your Niche when you

just look at the backlink profile itself

and you start looking that it's got

links from Telegraph off from BBC or

wherever it is we've got our own you

know scoring system with what we think

is a good domain and what isn't we then

work out our cost of if we bought that

domain brand new and we built those

links how much would that cost us and

this is where I say at times you guys

undervalue your demands in my opinion

like it's it's £10,000 and we're looking

at going that should be

47,000 so which which is great for

customers like me and great for others

don't go up in your price by the way um

but it it means that there's Great Value

within that that you you've got a a

website that's got the age got the it's

non- dropped it's got

47,000 worth of battling value yeah yeah

and you can make to 10,000 well for me

that's good value and I think everything

you should never look at anything to be

how much is it right with regards to

cost and being an expense it should

always be is this good value or not if

you spend £10,000 on a domain and it's

not good value don't do it again but if

you get £10,000 of a domain that you

think's got a Perce value of

47,000 well that's good business and

that's kind of what you do with anything

in life people pay more money for a

nicer hotel if they see the perceived

value of that hotel is worth

it that's what it generally comes don't

you yeah yeah uh I'm

just little

overwhelmed so uh you're a person who's

known to be like a very very outgoing

and helpful when it comes to companies

products

individuals like you're pretty much you

pretty much have the same approach to

them like you to to everything like you

just explain about like whatever we

invest in is like is it value if it's if

it's valuable just invest in it if it's

not just don't that's what you do with

your time and your attention you you

got yeah you got several apprentices who

are like part transferred to being

partners with you right so I

mean what makes you keep going this way

keeping teaching people around you and

even even people who are not around you

physically yeah right so it's important

I feel that to leave some sort of Legacy

about it's important to try and make

certain that you just do good for the

world and try to elevate others try to

make certain like I I started off down

the apprenticeship route initially

because I didn't have that much money

initially to be able to pay 40,000 a

year for someone that was experienced um

and and I took a couple of brenes on and

then I thought right I'll get a sales

manager sorry an SEO manager in and I

thought this SEO manager would run the

show and I started I think it was 45 and

pound a year um which is which is an all

right wage in the UK I won't say it's a

huge wage but it's an okay wage um and

they was taken on with a lot of

experience and they should have hit the

ground running and been able to train up

the two apprentices and go and the truth

of the matter is

that they was not good at all MH that

the the training that they had done was

from the wrong people MH that what they

perceived as being this is how you

ranking Google was not how you ranking

Google they wanted to shortcut

everything of what they did they just

thought that you could go and write

cheap content that actually didn't for

me back then I didn't understand content

optimization

properly I just understood what the user

and the customer would want to see and

and for

conversion going getting an article and

spinning it that when someone comes

through and looks at it and it's just

gobble the goo and it's just like

what even is this I'm not going to

inquire with this

company that's a bad user experience and

forget Google in anyway shape off on

which is a negative ranking Factor

you're not going to get the inquiries

even if someone does click onto the page

so from a conversion rate optimization

point of view think about the customer

think about the intent of the search

match that intent and you'll get better

conversion now that just all happens to

be an indirect ranking Factor as well

because once people clicking through to

your page and are converting it sends

those signals back to Google that people

had a good user experience on your s so

not only that like with like digital PR

and stuff if people come and visit your

site and it's a good

site some actual journalists and

reporters will naturally link to the

site if he spun content and it doesn't

look good they're not going to go

linking through to that site so give

value provide value to the customers and

and from that then we needed to train

the team up this way and there's so many

people some here even when I try to help

some of us here they they ask their

wrong questions of how can I create

shortcuts how can I do that in a faster

time and I'm like just do it right and

do it right for the customer do it right

for the user longterm you will win stop

trying to cut Corners stop buying cheap

links that are toxic right do everything

right and so when when the apprentices

started with us they was trained in that

way so they don't know any other way so

when this SEO manager came in and was

trying to cut Corners right he was like

this is not going to work and it's hard

to teach an old dog new tricks yeah

where this method I trained them up from

within they are absolutely engrained

into the system and the process and the

culture of how we set the business up so

when where when they're next training

the next people up it's you do not cut

Corners you've got to make certain if

you landed on that site that you would

inquire and think that they are a good

company for whatever it is that they're

looking for and if you don't feel that

you would inquire improve it forget how

well optimized it is improve the page

and then when I know that they're

trained up in that manner and I I'm like

this is not good enough I can sit down

with that person

saying would you would you put in an

inquiry form on that side if they saying

no I'll like well what have you done

that for CU you know the systems you

know the process you've had the training

so if you're saying no yet you've signed

that off we have a problem now okay I

see right so they have to follow the

process they have to live and Breathe by

the process and understand it not to cut

Corners where there a lot of people that

are business owners try to make saving

cost and try and cut corners to try and

do things faster and the complete

opposite because I want long-term longev

I also want to make certain that my

customers are making a return investment

so everything needs to be put in right

in place so I can sleep nice at night

knowing that things are going to work

long term it might take that a little

bit slower to get that upward trajectory

graph but things are going to work long

term and when the team would buy into

that they've now we've had six different

apprentices that have all become

directors of the business um people here

there's so many people here now that

have sold up for multiple Millions um

that if you going to speak to anyone of

them not every one of them but there's a

lot of them you going to speak to any

one of them and say who's been your best

Mentor within the digital marketing

space that's sold for a big sum I

guarantee I can name a dozen people out

there that have sold for 5 million plus

that will all say James has been the

person that's helped me because I tried

to cut corners try to save money on in

certain areas with staff and I actually

just wanted to build thing out right and

you actually end up getting a bigger

multiplayer as well because when the

people that are coming in vent

capitalist or angal investors come in

and they see everything working and it's

a Well arold machine you get a much

higher multiplier as well because you've

der risked it you've decentralized

everything you've got their own business

account for that specific business that

you've set up and I always say to Alex

you build businesses so every demain we

try to to do we try to separate it it's

a un business we've got a team in there

we can run kpis specifically on that

business and and then see what's working

and what's not a bit deeper than I

expected into that really appreciate

that so yeah but how long do you intend

to stay in this SEO game I'm me it

forever and the reason why I say that is

and I'm going to go quite deep here is

that

I've I've had a few friends close

friends in the industry that I've sold

up for 50 million plus mhm and they've

lost all purpose in life and one of them

committed suicide one of them took two

drugs and alcohol um I don't see many

people I'm being honest with you which

sounds pretty sad that reach their end

goal and when they reach the end goal

and the cell that after a few years have

all said I'm loving retirement mhm I

don't see that I don't see that they're

going drinking pean clader on the beach

and I'm the best time in the life I see

emptiness and when I've seen this happen

not just once not twice but several

times for people selling for numbers

that you can only ever dream about

selling for and at the end of it once

they've reached those goals they've just

got emptiness in their life and no

purpose in life that then tells me I

don't want an end go MH so when I don't

want an end go like I I probably don't

well I don't need to work another day

life I could have Stak and prawns every

single night my kids could have staken

prawns every single night but I don't

want to end go because I don't want that

feeling of emptiness so I will never

retire I'll I'll slow down maybe but

then I thought I'd slow down when I had

kids and if anything I've bought more

businesses than I ever have before so

will I slow down I don't know like if if

my body tells me to slow down I will

slow down if I want to do a 10hour work

week I'll do a 10-hour work week if I

want to do a sixday hour work week I'll

do a six hour work week I can choose how

many hours that I want to do week to

week I just seem to choose to work most

days because I enjoy working with the

people that I work with I I enjoy know

the business partners that I'm working

with if I don't like working with a

business partner I'll just go my own way

and go am it this is not working Vlad

you go that way I go that way and then

that's fine and I won't fall out about

it but we'll kind of go I want to work

with people that make many go many many

goals right and when you hit your Target

and you hit your goal and it could be

such a simple goal we high five each

other we get the dopamine kick and we go

we're going to go out and celebrate this

now whether that means going out for a p

and having a good time and going for a

party or whether that means a spa day

whatever it is that people want to do if

they don't drink and they want a spa day

or they want to go and take their wife

away for a weekend to celebrate those

mini wins that's what life is about it's

about enjoying the journey and

celebrating those many wins throughout

life CU then you can go and have a good

time and celebrate it people have too

high expectations and set the goals too

high and it said it takes years to get

there and those years of getting there

is not fun where if you just set the

little rung on the ladder to the next

rung on the ladder to the next rung on

the ladder to the next r on the ladder

and each rung of the ladder is your

moving up to get to that goal you you're

celebrating that's fun and that's life

amazing

thank you very much for this interview

James no problem yeah we got a lot

deeper than I expected yeah so I really

really appreciate it and I really

appreciate your support for us all the

time no keep Al what I'd say to you is

I'm only going to support you for as

long as your demands are go obviously I

love you and I love Alex to Pieces but

if the demands and the quality started

dropping off I'd be saying what the hell

is going on I'm not going to shout out

from the rooftops that a Ys said the

best Dem man if they're not I genuinely

mean that they are unbelievable and

they're working well and there's

perceived value in it so keep doing what

you're doing keep the quality control if

it does drop obviously I'll sit down and

work with the quality controller team

and saying you're missing this this and

this but everything that you're doing at

present you always ask the right

questions Alex always ask the right

questions you're always seem to seek for

improvement and that's what we need to

do in today's Al the algorithms are

changing day by day you at most of these

events that you turn up to you you're

learning from the best in the world who

who are here and because of that you're

able to keep elevating and making

certain your quality control is the best

so it's a pleasure like working with you

guys because obviously you guys have

helped us Elevate to levels that we

never thought we could get to so it is a

reciprocal great relationship it's great

thank you man Cheers manate Cheers

Cheers V was awesome

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