The Step By Step Strategy To Create A $1 Million Content Marketing Strategy

Summary

Matthew Larsson, founder of THX Leads, demonstrates creating a B2B content marketing strategy for a YouTube agency. The process involves identifying subcategories, brainstorming FAQs, and developing a content plan. He emphasizes the importance of content in driving traffic, nurturing leads, and reducing churn. Larsson outlines a strategy for posting on various platforms, utilizing tools like Hype FURY for scheduling, and leveraging analytics to create short and long-form videos and newsletters, focusing on actionable and useful content to build a loyal fan base.

Takeaways

• 😀 Matthew Larsson, the founder of a THX leads, emphasizes the importance of content in the marketing funnel for driving traffic, nurturing leads, and reducing churn.
• 📈 The video outlines a 9-step content marketing strategy for a YouTube agency, which can be adapted to other services as well.
• 📋 A spreadsheet is used to organize subcategories and frequently asked questions (FAQs), serving as a content repository and planning tool.
• 🔍 Identifying subcategories involves breaking down the service into its core components, such as thumbnails, scripts, titles, analytics, camera, lighting, microphone, audio, speaking well on camera, and editing.
• 🤔 The strategy involves brainstorming 50 high-level FAQs for each subcategory to generate a rich content plan.
• 📝 FAQs are narrowed down to the most interesting and useful ones, ensuring the content is valuable and not easily found with a simple search.
• 📅 A posting schedule is created using HypeFury, a tool for scheduling and cross-posting content across various social media platforms.
• 📊 Analytics are used to gauge interest in topics by sorting posts based on likes or other engagement metrics, guiding the creation of short and long-form videos, as well as newsletters.
• 📹 The content plan includes daily tweets, short-form videos, YouTube videos, and weekly newsletters, all based on the top-performing topics.
• 💡 The strategy balances efficiency with effectiveness, allowing for content creation in just a few hours per week once the process is mastered.
• 🎯 The focus should be on creating content that attracts fans rather than just followers, aiming to build a loyal audience that is more likely to convert into clients.

Q & A

What is the primary purpose of content in a B2B marketing strategy according to Matthew Larsson?

The primary purpose of content in a B2B marketing strategy is to drive traffic at the top of the funnel, capture and nurture leads in the middle of the funnel, convert leads into clients at the bottom of the funnel, and reduce churn by engaging current clients with valuable content.

Who is Matthew Larsson and what is his role in the video?

Matthew Larsson is the founder of a THX leads, and in the video, he is creating a B2B content marketing strategy in real time, demonstrating his expertise in content marketing.

What are the nine subcategories that Matthew suggests identifying for a content marketing strategy?

The nine subcategories suggested by Matthew for a content marketing strategy are thumbnails, video ideas, scripts, titles, analytics, camera, lighting, microphone and audio, speaking well on camera, and editing.

What tool does Matthew recommend for creating and managing a content posting schedule?

Matthew recommends using HypeFury as a tool for creating and managing a content posting schedule, which can also be used to cross-post to various social media platforms.

How does Matthew propose to generate content ideas for the B2B content marketing strategy?

Matthew proposes to generate content ideas by brainstorming 50 high-level FAQs for each subcategory and then narrowing them down to 20-30 good ones that can be used to create a content plan.

What is the significance of using FAQs in creating a content strategy as per Matthew's approach?

Using FAQs in creating a content strategy helps in addressing common questions and concerns that potential clients might have, thus providing valuable and relevant content that can attract and engage them.

How does Matthew suggest narrowing down the list of FAQs to select the most relevant ones for content creation?

Matthew suggests narrowing down the list of FAQs by evaluating them for their relevance and quality, ensuring they are not too related to each other, and deleting those that are not useful or interesting enough.

What is the role of analytics in Matthew's content marketing strategy?

Analytics play a crucial role in Matthew's content marketing strategy by helping to identify which topics are resonating with the audience, indicated by likes or bookmarks, and then expanding on those topics in various content formats.

How often should one post content according to Matthew's strategy?

According to Matthew's strategy, one should post content five times per day across various platforms, ensuring a consistent and engaging presence.

What is the importance of creating a posting schedule in Matthew's content marketing approach?

Creating a posting schedule ensures a consistent and organized approach to content distribution, allowing for efficient use of time and resources, and helps in maintaining a steady stream of content across different platforms.

How does Matthew differentiate between creating content for followers versus creating content for fans in the context of B2B marketing?

Matthew differentiates by emphasizing the need to create content that not only attracts likes and goes viral but also provides value and builds a relationship with the audience, turning them into fans who are more likely to become paying clients.