B2B Marketing Strategy: Plan in 4 Steps

Summary

This video script outlines a four-layer framework for creating a B2B marketing roadmap in 2024. It addresses common issues arising from unclear marketing strategies and emphasizes the importance of a clear direction, solid foundations, and well-defined tactics. The framework includes surface-level marketing actions, structural systems, strategic decisions, and core branding and product development. The speaker highlights content marketing as a powerful tool for B2B businesses, offering guidance on building a marketing strategy that generates awareness, authority, and revenue.

Takeaways

• 📈 The importance of a B2B marketing strategy for acquiring new clients and building brand authority is emphasized.
• 🗺️ A marketing roadmap is crucial for clarity and direction in marketing efforts over the next months.
• 🔍 Five common problems associated with an unclear marketing roadmap include lack of clarity, ineffective tactics, inconsistent messaging, addressing the wrong market problems, and blaming superficial factors.
• 🤝 The necessity of aligning marketing strategy with business strategy to avoid misdirection and ineffective marketing actions.
• 🎯 Identifying a clear direction by focusing on a specific market opportunity and avoiding the 'shiny object syndrome'.
• 📝 The significance of having a unique solution with a clear use case to stand out in the market.
• 🤔 The value of understanding the VAR (Vital few and Trivial many) principle in marketing strategy to focus on key decisions that impact the majority of outcomes.
• 👥 The four pillars of a strong marketing strategy: ideal customer profile, positioning, messaging strategy, and offer.
• 🛠️ The necessity of having robust systems and processes to execute marketing strategies effectively.
• 📈 The role of marketing actions as the visible outcomes of the foundational work done in strategy and systems.
• 📚 The power of content marketing in the B2B space for generating awareness, building authority, and increasing trust with the target audience.

Q & A

What is the primary purpose of a B2B marketing strategy according to the video?

The primary purpose of a B2B marketing strategy is to acquire new clients, build authority, generate awareness about the brand, and have a clear plan for the next several months to help the business grow.

What are the five common marketing problems associated with an unclear marketing roadmap?

The five common marketing problems are: 1) Lack of clarity on marketing vision, 2) Trying new tactics without solid foundations, 3) Unclear messaging strategy, 4) Solving the wrong market problems, and 5) Blaming surface-level factors instead of foundational issues.

Why is having a clear marketing direction important for a business?

Having a clear marketing direction is important because without it, a business may end up going in multiple directions, spreading different messages, and ultimately not making progress, which can lead to a lack of clarity, confidence, and increased mental load.

What is the 'hack loop' mentioned in the video and why is it problematic?

The 'hack loop' refers to the never-ending process of jumping from one marketing tactic to another without a solid strategy, seeking quick results. It is problematic because it leads to a lack of clarity, decision paralysis, and poor results as prospects are not interested in constantly changing approaches.

How can a business avoid the issue of constantly rewriting its messaging?

A business can avoid constantly rewriting its messaging by first understanding who they are targeting and what their messaging strategy is. By having a clear target audience and desired positioning, they can maintain consistent messaging and avoid becoming a distant noise in the minds of their target audience.

What is the significance of the 'solution first' approach versus the 'problem first' approach in marketing?

The 'solution first' approach can be problematic because it involves building a product or service first and then trying to find customers who need it, which may not align with actual market needs. The 'problem first' approach is more effective as it starts by identifying a specific market problem and then creating a solution to address that problem.

What are the four layers of the marketing roadmap framework presented in the video?

The four layers of the marketing roadmap framework are: 1) Surface level - visible marketing actions, 2) Structural level - marketing organization, systems, and processes, 3) Strategic level - decisions shaping the marketing strategy, and 4) Core level - the product and brand addressing the market problem.

Why are the core layers (product and brand strategy) considered the most important in the marketing roadmap framework?

The core layers are considered the most important because if the foundations of the product and brand strategy are not properly set up, the marketing system and actions will not be effective, regardless of how well the other layers are executed.

What are the four pillars of a marketing strategy as outlined in the video?

The four pillars of a marketing strategy are: 1) Ideal customer profile - who to target, 2) Positioning - how to position the brand, 3) Messaging strategy - how to communicate with the target audience, and 4) Offer - how to solve the audience's problem.

What is a marketing backlog and why is it useful for early-stage B2B companies?

A marketing backlog is a table that helps list and prioritize marketing actions and track results. It is useful for early-stage B2B companies because it aids in organizing and executing marketing strategies effectively, ensuring that all planned actions are accounted for and can be measured for success.

What is the recommended approach for selecting the best marketing tactics for a B2B business?

The recommended approach for selecting the best marketing tactics starts with understanding the audience's pain points and motivations, considering available resources such as budget and time to results, and balancing tactics for both fast and long-term revenue pipeline acquisition.

Why is content marketing considered a powerful tactic for B2B businesses?

Content marketing is considered powerful for B2B businesses because it helps push buyers through the buying journey, generates awareness, builds authority, increases trust at scale, generates inbound leads, accelerates the sales cycle, and helps increase sales closing rates.

Outlines

00:00

📈 Building a B2B Marketing Roadmap for Growth

This paragraph introduces the necessity of a B2B marketing strategy to acquire new clients, build brand authority, and raise awareness. The speaker outlines a four-layer framework for creating a marketing roadmap in 2024, addressing common issues arising from an unclear roadmap such as lack of clarity, confidence, and direction. The paragraph emphasizes the importance of a step-by-step process to avoid problems like random tactics, unclear messaging, and misalignment on business strategy.

05:01

🛑 Common Pitfalls of Unclear Marketing Roadmaps

The speaker elaborates on five common marketing problems associated with unclear roadmaps, including lack of marketing vision, foundationless tactics, inconsistent messaging, solving the wrong market problems, and blaming superficial factors for deeper strategic issues. These problems can lead to a lack of direction, decision paralysis, and poor results, highlighting the need for a solid marketing strategy and clear plan.

10:03

🏗️ Establishing the Foundations of Marketing Strategy

This section discusses the importance of the product and brand as the foundation of a marketing roadmap. It suggests focusing on solving specific market problems with a unique solution and avoiding the 'shiny object syndrome.' The speaker introduces the VAR principle, emphasizing that 20% of strategic decisions significantly impact 80% of outcomes. The paragraph outlines the four pillars of a marketing strategy: ideal customer profile, positioning, messaging strategy, and offer.

15:05

🔄 The Importance of Marketing Systems for Execution

The speaker explains the significance of having strong marketing systems to execute strategies effectively. It suggests that without proper systems, even the best-laid plans will fail. The paragraph outlines the need for a marketing backlog to organize and prioritize marketing actions and track results, which is crucial for early-stage B2B companies to manage their marketing efforts efficiently.

20:06

🚀 Selecting Effective Marketing Tactics for B2B Businesses

The final paragraph focuses on selecting the right marketing tactics based on audience study, resource availability, and the desired timeline for results. It presents a quadrant graph categorizing tactics into content marketing, outbound, paid ads, and networking, and emphasizes content marketing as a powerful tool for B2B businesses to push buyers through the buying journey. The speaker invites viewers to access further resources on content marketing through free guides or an online course.

Keywords

💡B2B marketing strategy

A B2B marketing strategy is a comprehensive plan designed to attract and retain customers in a business-to-business context. It is crucial for acquiring new clients and building brand authority. In the video, the presenter emphasizes the importance of a clear B2B marketing strategy for business growth and uses the term to introduce the framework for planning a marketing roadmap in 2024.

💡Marketing roadmap

A marketing roadmap is a visual representation of a company's strategic marketing plan, outlining steps and actions to be taken over time. The video discusses the necessity of a clear marketing roadmap for directing marketing efforts and avoiding common pitfalls associated with unclear marketing plans.

💡Authority

In the context of marketing, authority refers to the level of respect and recognition a brand has within its industry. The video mentions building authority as a key element of a marketing strategy, which helps in generating awareness and trust among potential clients.

💡Mental load

Mental load refers to the cognitive burden or stress experienced due to the effort required to plan, organize, and make decisions. The script mentions that an unclear marketing roadmap can lead to a high mental load for business owners, as they struggle with lack of clarity and direction in their marketing efforts.

💡Marketing vision

A marketing vision is a clear and concise statement of where a company wants its marketing efforts to be in the future. The video script discusses the problems arising from a lack of clarity on marketing vision, such as going in multiple directions and spreading marketing efforts too thin.

💡Tactics and hacks

Tactics and hacks in marketing refer to specific strategies or quick fixes aimed at achieving short-term results. The script warns against relying on new tactics without solid foundational strategies, as it can lead to a cycle of ineffective and random actions.

💡Messaging strategy

A messaging strategy is the plan for how a company communicates its value proposition and key messages to its target audience. The video points out the importance of having a clear messaging strategy to avoid confusion and inconsistency in how the brand communicates with its audience.

💡Market problems

Market problems refer to the issues or needs that a company's product or service is designed to address. The script discusses the consequences of not having a clear marketing roadmap, such as solving the wrong market problems or pushing solutions onto an uninterested audience.

💡Blame game

The blame game is the act of attributing fault or responsibility for negative outcomes to external factors or other people. In the context of the video, it refers to business owners blaming surface-level factors, like marketing agencies, for poor results instead of examining their own lack of a solid marketing strategy.

💡Marketing backlog

A marketing backlog is a tool used to list and prioritize marketing activities, track progress, and maintain a record of past actions. The video suggests using a marketing backlog as a part of a strong marketing system to ensure that marketing efforts are well-organized and effective.

💡Content marketing

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The video highlights content marketing as a powerful B2B marketing tactic that helps in building authority, trust, and generating leads.

Highlights

The necessity of a B2B marketing strategy for acquiring new clients and building brand authority.

Importance of a clear plan for the next months in business growth.

Introduction to a step-by-step marketing roadmap process with four layers.

Common marketing problems arising from an unclear roadmap.

The issue of lack of clarity on marketing vision and direction.

Risks of trying new tactics without solid foundational strategies.

Challenges with unclear messaging leading to inconsistent brand perception.

The problem of solving the wrong market problems due to an unclear roadmap.

Tendency to blame surface-level factors instead of examining strategic foundations.

The four-layer framework for creating a B2B marketing roadmap.

Details on the surface level of marketing actions visible to the audience.

Explanation of the structural level involving marketing organization and systems.

The strategic level decisions that shape the marketing strategy.

Importance of the product and brand as the core of the marketing roadmap.

The concept of VAR (Vital few and Trivial many) in marketing strategy.

The four pillars of a marketing strategy: target audience, positioning, messaging, and offer.

The significance of a marketing backlog for organizing and prioritizing actions.

The invisible 70% of marketing work that amplifies visible marketing actions.

Process for selecting the best marketing tactics based on audience study and resource availability.

Quadrant graph for categorizing marketing tactics based on time to results and investment level.

Content marketing as a powerful B2B tactic for buyer journey and brand authority.

Final note on building a marketing roadmap using the four-layer process.

Transcripts

you need a B2B marketing strategy in

order to acquire new clients but also to

build authority to generate awareness

about your brand and also to have a

clear plan on what to do in the next

months those are crucial elements for

your company it will help your business

to grow and in this video I'm going to

explain how to plan a marketing road map

in 2024 so you can actually use my

process in order to create your

marketing strategy and your road map you

will see it's a stepbystep process with

four layers that come from a framework

that I've created I'm going to explain

each layer individually so you actually

have a good overview of what you should

do for your marketing step by step but

before I deep dive into this process I'm

going to give you the five most common

marketing problems that come with an

unclear road map so if you have an

unclear marketing Ro map it means that

you don't have a plan for your Marketing

in the next 6 months or 12 months you

simply don't know what exactly you're

going to do and this leads to a lot of

problem because you lack Clarity you

lack confidence it's hard to know where

you are going so it generates a lot of

mental load and I'm going to explain the

five main problems when you don't have a

clear marketing road map the first one

is a lack of clarity on your marketing

vision the worst marketing scenario is

when you don't have a clear direction or

even worse when you have multiple

directions at the same time let's say

you have three co-founders and each of

them has a specific vision of how

marketing should be done and they all go

in a different directions that's even

worse than just staying where you are

because you will build a strong

marketing depth by spreading different

messages and action all over the place

what happens when you don't have a clear

marketing direction is that you go one

step ahead two step back and one step

ahead again and two step back again it's

really hard to move on when you don't

have a clear Direction the lack of

Direction often comes from a big problem

which is that the founders are trying to

do everything at the same time sell

anything to everyone because of the fear

of missing out of lack of clarity in

business strategy because of the shiny

object syndrome or the cofounders

misalignment they say things such as we

don't want to miss this opportunity get

cash first and we will refine the

strategy or we are an all-in-one

business for your growth so we can do

whatever you see here all those problems

lead to a lack of Direction the second

one is when you are trying new tactics

or hacks when your foundations are not

solid enough the direct output of an

unclear marketing strategy is doing

random actions and making random

decisions often Founders hear about a

tactics online and they try to replicate

it for their business while they don't

even have a messaging or positioning

strategy that's a typical example of

building tactics without foundations

they can even get trapped in the hack

loop hole this is a never ending process

they are always jumping from a tactic to

another one and getting back to the

previous one because they always want

quick results this never-ending negative

process leads to this kind of problems

lack of clarity where should we go now

decision paralysis what should we do

exactly and poor results prospects are

not interested right now the third

problem when you don't have a clear

marketing road map is that you re write

messaging and messages with an unclear

messaging what happens typically is on

the website you will have to write your

headlines when you don't even know who

you are targeting or what is your

messaging strategy or you are writing

some posts some content or some ads but

you don't actually know who you're

talking to or what is your desired

positioning if you do that what will

happen is that you will actually change

all your headlines all the time because

you will never be 100% sure that it's

the right messaging and by changing all

the time you will become a distant noise

in the head of your target audience and

they will not be able to position you in

their mind then they will say things

such as I don't understand what they do

they change all the time I think they

boost Reven you but I don't really know

how exactly the fourth problem is if you

don't have a clear marketing road map

you will end up solving the wrong Market

problems and this will lead to a very

hard time to sell you will have a

solution first approach instead of

having a problem first approach so you

will build your solution first then you

will try to look for customers and you

will push your solution to people who

don't even need it the problem number

five is if you don't have a clear

marketing road map you will blame

surface level factors when you get

problems an example is if you hire an

agency that is in charge of your ads

when they don't get results you will say

let's fire the agency while actually the

problem is that you don't have a strong

marketing strategy you don't have a good

positioning a good messaging a good

target audience all of this is not

defined so the surface level factors

such as the agency cannot really work

but it's not because of them it's

because you don't have a solid strategy

what usually happen is that Founders

have a big ego so they don't want to

blame the Strategic foundations it's

easier for them to blame other sers

level factors because they are not

directly responsible for those factors

the agency is a typical case because

it's an external Factor so it's so easy

to say is their fault our strategy is

good while in fact the funders should

always question their strategy and

especially their marketing road map so

in summary if your marketing roadmap map

isn't clear you will have those five

problems you will lack proper direction

you will try new tactics and hacks all

the time you will have an unclear

messaging strategy you will solve an

inexistent or wrong Market problem and

you will blame surface level factors

while it's the foundation that is bad by

now you understand that you really need

a marketing road map in order to create

a plan set up your tactics generate

awareness beond Authority increase trust

generate Revenue Pipeline and get more

clients so now I'm going to explain my

four layer framework that explain how to

actually create a marketing road map for

B2B businesses your marketing is not

doomed to fail you can install a proper

marketing road map by covering those

four layers you can see in this graph my

framework that I've designed based on

eight years of markeet experimentation

and over 300 marketing projects and you

have four layers that go from the

surface to the core of your business the

layers are distinct but they are

actually linked together the first one

is the surface level it's all the

marketing actions that are visible by

your audience the ads the content the

websit the emails the pr the founder

speech and so on the second one is the

structural level it's the way you

organize your marketing structure your

systems your processes your kpis and so

on the third layer is the Strategic

level it's all the decisions that shape

your marketing strategy your target

audience your positioning your messaging

and your offer and the fourth level it's

really your brand and the product you

are using to address the market problem

here you have a good overview of the

four layers now I'm going to explain

each of them in details we will start

from layer four and three which are the

most important because let me tell you

one thing if your foundations are not

properly set up you will not be able to

have a good Marketing System and good

marketing actions those two layers will

have an impact on everything else that

you do in term of marketing so you

should not try to change the wallpaper

of your house while it's built on a

Ravin I give you two examples if your

product is bad your strategy cannot be

good if your product is good but your

strategy is bad your marketing actions

cannot be good that's why we will start

from layer number four which is about

your product and your brand your

marketing road map starts from your

solution this layer is all about making

the right business strategy decisions so

you see here marketing strategy is

really linked to the business so for

example you should solve a specific

Market problem from a specific audience

second you should focus on on one market

opportunity and not have the shiny

object syndrome and third you should

provide a unique solution with a clear

use case not too many use cases with too

many angles because it will be hard to

understand so as you can see on this

graph Your solution should come from a

market problem you should actually pull

insights from the market to your

business and based on those insights

Create Your solution and create your

marketing strategy there are two good

processes in order to have solid core

foundation for this level four the first

one is the problem first business and

the second one is the audience first

business first the problem first

business you need to choose a specific

audience in a specific industry and

identify a pure problem painful urgent

recognized then you need to conduct

interviews and experimentation with a

Lin startup methodology in order to

identify a solution to this problem and

then third your job is to launch a

solution as fast as possible get

feedback and iterate based on the

feedback with an infinite feedback loop

this is the problem first business and

then the audience first business you

will first build an audience on social

media or newsletter or Community around

a specific topic then you will run

Discovery workshops discussions and

brainstorms with this community and

audience you will identify a problem and

also a solution with them it's almost

like Co creation and third you will

distribute the solution to this audience

so you will have a full circle from

co-creation to distribution so what you

need to understand for the level number

four about your core brand and product

is that you should make the right

business strategy decisions if all of

this is not properly set up your

strategy cannot be good now let's talk

about the layer number three which is

the most important for us today it's

your marketing strategy as you can see

on this graph VAR is the parto principle

in marketing as well it explains that

20% of your decisions will affect 80% of

your actions and results in other words

if you make 20% right decision on the

strategy the 80% of action will be much

easier faster and generate better

results the question is what are those

important decisions

well I can tell you there are four

important pillars you need to cover in

your marketing strategy and in this

level the first one is always the most

important your ideal customer profile

who do you target the second one is the

positioning how do you position your

brand the third one is the messaging

strategy how do you communicate to those

people and fourth one the offer how do

you solve your audience problem so it's

the target audience positioning message

in and offer as you can see those four

pillars will actually support and

sustain your marketing strategy and all

the actions that you will do if they are

not properly set up all the actions will

be blurred there will lack of Direction

and lack of clarity first let's have a

look at your ideal customer profile who

do you target you are probably

experiencing a heavy shiny object

syndrome meaning that there are so many

potential Target customers you would

like to reach all of them but it's not

possible you should focus on one target

audience for this you can have a

targeting with philographics

demographics and psycho graphics and

also bio profile I deep dive in this

topic and other topics in my content

marketing course you can find more

information in the description below but

what I can tell you is that you need to

mix those different elements in order to

Target a specific type of customers the

second one is positioning how do you

position your brand here I can give you

an overview of the five positioning

principles first avoid the shiny object

syndrome second find and understand your

audience problem third identify the

market competition fourth choose your

positioning angle and fifth positioning

is actually really linked to your

messaging strategy then the messaging

strategy is the third pillar what

messages do you use how do you

communicate with your target audience

the best way is to actually address

their problem and propose a solution

with a dream outcome you simply need to

explain your capability to solve your

audience problem and then pillar number

four it's about your offer how do you

solve your audience problem with your

offer you can see in this graph there

are seven key factors in order to create

a successful offer you can actually

answer those seven questions first what

painful current limitation are you

solving with your offer second what is

your value proposition third what makes

your offer unique fourth how are you

going to deliver this value proposition

five how do you charge and how much with

what guarantees six is your offer

clearly explained seven how are you

presenting the offer by answering to

those seven questions you will be able

to have a good offer that solve a

specific Market problem with a specific

solution okay I explained the two most

important layers the core of your brand

and product and second your marketing

strategy now I'm going to explain the

two other layers which are layer number

two your systems and layer number one

your marketing actions for layer number

two about your Marketing Systems let me

tell you one thing it's a code that I've

read you do not rise to the level of

your goals but you fall to the level of

your systems it means that you can have

brilliant goals but if if you don't have

the culture discipline and processes to

actually achieve your goal you will fail

to the level of your current systems now

let me tell you one thing what I see a

lot is a lot of Founders and marketers

have a lot of brilliant ideas plans and

tactics but they have a bottleneck when

it comes to execution because they don't

have a good planning system so between

strategy and execution you have the

planning and if you don't have this

strong system you will not be able to

generate results with your marketing

actions you can see clearly this buttl

neck on this graph so the key to

implement a strategy is to actually have

a strong Marketing System and to get

this system you should answer those

seven questions first how do you plan

your marketing actions second how do you

set objectives for your marketing

actions third how do you prioritize your

marketing actions fourth how do you

allocate resources for your marketing

actions number five how do you actually

track results of your marketing actions

and number six how do you analyze your

marketing actions to install this system

you should answer those six questions

when you have the answer to each of

those question you have the plan to

build your Marketing System but let me

tell you one thing in my opinion and

especially if you are in an early stage

B2B company you should use a marketing

backlog a marketing backlog is a table

that will help you to list and

prioritize your marketing actions and

list the results to have a track record

of what you conducted I published a

video about this marketing backlog you

can have a look after this video and by

the way if you like this video make sure

to like comment and subscribe this will

help the channel and this will help me

to release better video step by step now

here is the last level the layer one

your marketing actions they are visible

by your target audience so you see the

three layers that I explained previously

are not visible it might be frustrating

but let's say 70% of the job is not seen

by the target audience but when it's

done properly it will amplify the

marketing actions that are visible by

the target audience so you should not

try to always push push push to your

audience sometime you should take a

break and work more on the free layers

that are invisible before pushing

marketing actions you can see in this

graph that indeed marketing is 99% of

invisible work the marketing actions

include content social media your

websites all your headlines your posts

your ads the videos the events

everything that you do that is visible

by your audience and at the end of the

day it's those actions that will create

your positioning because if your desired

positioning is to be passive as fast but

in all all your brand touch Point people

notice that you are slow somehow to

answer or to actually book calls or so

on you will be perceived as slow even if

you want to be perceived as fast so the

position happens with the actual brand

touch point that happen on the market

now as I explained the marketing action

will only work if you have the good

foundation of the three other layers and

then it's all about making the right

decisions choosing the right tactics for

your business it's a very complex topic

but I will give you a quick process in

order to help you here is a process to

select the best marketing tactics for

your business first choosing the right

tactics should always start from your

audience study why they buy so you will

know their pain and motivations and

second study how they buy with those two

elements you will be able to know what

to say and where to say it why they buy

how they buy second your target audence

is important of course but let's face it

your resources are also very important

you have two questions your budget how

much can you afford in the tactic and

second the time to results how long can

you wait before you actually get results

from this tactic and third part of the

process to choose your marketing tactic

you should have two types of marketing

tactics you should have tactics for the

fast race results to acquire Revenue

pipeline fast and tactics for long-term

results to acquire Revenue Pipeline on

the long term now I can give you this

quadrant graph that gives you an

overview of the marketing tactics that

are available based on two key criterias

the first one is the time to get results

and the second one is the level of

investment that you need you can also

see in this graph that you have four

type of tactics you have content

marketing in Green outbounds in blue

paid ads in yellow and networking

effects in Red by the way this

infographics and all the infographics

that you've seen in this video are

available as part of my online course in

a library of best practices with

infographics like those ones so what I

recommend is that you click pause on

this video to see the different tactics

that you can have or you can also check

on my LinkedIn this infographic is

available or you can access all

infographics in the library of best

practices now for a final note on the

marketing actions in my opinion for a

B2B business right now the most powerful

tactic is content marketing because

content marketing helps you to push

buyer through the buying Journey from

the first touch punch to the last touch

punch which is the sales it helps you to

generate awareness build Authority

increase trust at scale generate inbone

leads accelerate the sales cycle length

help help sales to close deals increase

sales closing rates so honestly content

marketing is so powerful right now and

it's a great way to increase the

personal brand of the founders and also

the team members so if you are

interested to learn more about content

marketing you have two options you can

download my free guides in the

description or second you can actually

have a look at my online course which is

100% about B2B content marketing it will

teach you the five steps system that I

use to create a Content marketing

strategy to build and launch it and to

turn it into a profitable Revenue

channel in the course I go much more

into the details and explain exactly the

step by step of what you should do all

right that's the end of the video you

know now exactly how to build your

marketing road map for your business

make sure to use this four layer process

and to build step by step in order to

build this marketing road map it will

help you to have a clear Direction in

the next months and year and it will

help you to generate awareness build

Authority in your industry generate

Revenue Pipeline and close more deals

thank you for watching the video make

sure to subscribe so you will be able to

receive the next one and you can also

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Posts thank you for watching