Where Should You Place Your Call to Action Button? Here Are 3 Conversion Rate Optimization Tips

Summary

In this informative video, Neil Patel discusses the strategic placement of call-to-action (CTA) buttons on websites to enhance user engagement and sales. He suggests placing CTAs beneath each product or service, throughout the webpage, and after positive reviews to capitalize on user interest. Patel also recommends using Crazy Egg's scrollmap feature to identify high-traffic areas for optimal CTA placement. He emphasizes the importance of A/B testing to find the most effective CTA positions that can boost conversions.

Takeaways

• 🔍 Place your call-to-action (CTA) buttons beneath each service or product to make it easy for customers to take the desired action.
• 📍 Incorporate CTA buttons throughout your webpage to maintain visibility and encourage action at various points in the customer journey.
• 📈 Use positive reviews as a catalyst by placing a CTA button after them to capitalize on the positive sentiment and increase the likelihood of a purchase.
• 📊 Utilize the Crazy Egg scrollmap feature to identify high-traffic areas on your webpage where placing CTA buttons could be most effective.
• 💡 Test different CTA placements to determine which areas yield the highest engagement and conversion rates.
• 📝 Consider adding a second CTA button after product reviews to give potential customers an additional prompt to add the product to their cart.
• 🎯 Aim for high visibility by placing CTAs in spots where users are most likely to scroll and interact with your content.
• 🚀 Use A/B testing to optimize the placement of your CTA buttons, ensuring that changes are positively impacting sales.
• 📈 Track user behavior with tools like Crazy Egg to understand user engagement and identify opportunities for improving CTA effectiveness.
• 🛠️ Continuously test and adjust CTA placements based on data-driven insights to maximize conversion rates and sales.
• 📱 Ensure that your CTA buttons are prominently displayed and easily accessible on both desktop and mobile devices for a seamless user experience.

Q & A

What is the primary goal of call-to-action (CTA) buttons on a website?

The primary goal of CTA buttons is to encourage website visitors to take a specific action, such as making a purchase or signing up for a service.

According to Neil Patel, where should the first CTA button be placed on a webpage?

The first CTA button should be placed beneath each service or product that is being offered, making it easily accessible for potential buyers.

Why is it beneficial to place CTA buttons throughout the entire webpage?

Placing CTA buttons throughout the webpage ensures that visitors have multiple opportunities to take action at various points during their engagement with the content.

Can you provide an example of how to use CTA buttons effectively on a webpage selling dog food?

An effective strategy is to place a CTA button underneath the dog food product for immediate purchase, and another 'Add to Cart' button after positive reviews to capitalize on the influence of social proof.

What is the significance of positive reviews in relation to CTA placement?

Positive reviews can build trust and convince potential customers about the quality of the product. Placing a CTA button after the reviews can prompt a purchase decision.

What tool does Neil Patel recommend using to understand where people are scrolling on a webpage?

Neil Patel recommends using the Crazy Egg Scrollmap feature to identify high-density scroll areas, which can inform optimal CTA placement.

How can the Crazy Egg tool assist in testing the effectiveness of CTA button placements?

Crazy Egg allows for A/B testing, which can help determine if changes in CTA placement are increasing or decreasing sales and overall user engagement.

What is the purpose of A/B testing in the context of CTA button placement?

A/B testing helps in comparing two different versions of a webpage element, such as CTA placement, to see which one performs better in terms of conversion rates and user engagement.

How does visibility of CTA buttons contribute to driving sales?

High visibility of CTA buttons ensures that they catch the attention of website visitors, increasing the likelihood of clicks and, consequently, sales.

What is the role of dramatic music in the video script provided by Neil Patel?

The dramatic music serves as a stylistic choice to emphasize key points and maintain viewer engagement throughout the presentation.

Outlines

00:00

🛒 Optimal Call-to-Action Placement

Neil Patel discusses the importance of strategic call-to-action (CTA) button placement on a website to increase sales. He suggests placing CTAs directly below each product or service offered, such as a 'Buy Now' button under a dog food listing. Additionally, he recommends dispersing CTAs throughout the webpage, including after product reviews, to capitalize on the persuasive power of positive feedback. Patel also advises using the Crazy Egg scroll map feature to identify high-traffic areas on the webpage where CTAs could be tested for optimal visibility and click-through rates. He emphasizes the use of A/B testing to determine the most effective CTA placements for driving sales.

Keywords

💡call-to-action buttons

Call-to-action (CTA) buttons are interactive elements on a webpage designed to prompt users to take a specific action, such as 'buy now' or 'sign up.' In the video, Neil Patel emphasizes the importance of strategically placing these buttons to enhance user engagement and drive sales.

💡placement

Placement refers to the location of elements on a webpage. The video discusses the optimal placement of CTA buttons, suggesting they be placed beneath products or services and in high-density scroll areas to increase visibility and clicks.

💡service or product

A service or product is what a business offers to its customers. The video uses dog food as an example of a product, indicating that CTA buttons should be placed directly beneath each product to make it easier for customers to purchase.

💡reviews

Reviews are customer feedback or testimonials about a product or service. The video suggests placing a CTA button after reviews, as positive feedback can encourage potential buyers to make a purchase.

💡visibility

Visibility refers to how easily elements on a webpage can be seen by users. Increasing the visibility of CTA buttons by placing them in strategic locations can lead to more clicks and higher sales, as discussed in the video.

💡crazyegg scrollmap feature

The Crazyegg scrollmap feature is a tool that shows where users are scrolling on a webpage. The video recommends using this tool to identify high-density scroll areas and test the placement of CTA buttons in those spots to improve engagement.

💡A/B tests

A/B tests involve comparing two versions of a webpage to determine which performs better. The video suggests using Crazyegg to run A/B tests on CTA button placements to see if changes positively impact sales.

💡positive reviews

Positive reviews are favorable feedback from customers. The video mentions that having a CTA button after positive reviews can leverage this feedback to encourage more purchases.

💡user engagement

User engagement refers to how users interact with a webpage. The video highlights that effective CTA button placement can significantly increase user engagement, leading to more actions taken on the site.

💡drive sales

Driving sales means increasing the number of products or services sold. The video's main theme is about optimizing the placement of CTA buttons to drive more sales by making it easier for users to purchase items.

Highlights

The importance of call-to-action (CTA) buttons in driving website sales.

CTA buttons should be placed beneath each service or product offered.

Example given: Placing CTA for dog food directly under the product.

CTA buttons should be strategically placed throughout the webpage.

Adding a CTA button after product reviews to capitalize on positive feedback.

The rarity of placing CTAs after reviews, suggesting a missed opportunity.

Use of Crazy Egg's scrollmap feature to analyze user engagement.

Identifying high-density scroll areas as potential CTA placement spots.

Increasing visibility and clicks by strategically placing CTAs.

Utilizing A/B testing with Crazy Egg to optimize CTA placement.

The potential impact of CTA placement on overall sales.

The dramatic music used to emphasize key points in the presentation.

Neil Patel's introduction and his role in sharing CTA placement strategies.

The significance of testing different CTA placements to improve sales outcomes.

The practical application of CTA placement in e-commerce for increased conversions.

The use of specific examples, such as dog food, to illustrate CTA placement strategies.

The emphasis on the importance of post-review CTA placement for potential sales.

The suggestion that not many sites utilize post-review CTAs, indicating a competitive advantage.

The role of user behavior analysis in optimizing CTA placement.

The call to action for viewers to implement these strategies on their own websites.

Transcripts

- The way you get people to buy from your website

is by first gettin' them to click

on your call-to-action buttons.

But the question is, where should you place 'em

on your webpages or even website?

Hi, everyone, I'm Neil Patel,

and today, I'm gonna share with you

where to place your call-to-action buttons.

(dramatic music)

The first area that you need to place

your call-to-action buttons is beneath

each service or product that you're offering.

Let's say you're selling dog food.

If you're selling dog food, your call-to-action button

should be right underneath it where they can buy it.

The next thing you want to do is to put it

throughout your whole webpage.

For example, let's say you're selling dog food.

You can put your call-to-action button

underneath the dog food product,

then, let's say underneath that you have reviews.

After all the reviews, you can then

put another button that says add to cart, right?

Not a lot of sites have that, but it's a great way,

because, if you have a ton of positive reviews,

what'll happen is people will read the reviews, be like,

"Okay, this is amazing.

"I should end up buying it."

Last, but not least, you should use

the crazyegg scrollmap feature,

and as you're using the crazyegg scrollmap feature,

it'll show you where people are scrolling

throughout your webpage,

and based on where the highest density is,

consider testing placing your call-to-action buttons

right in those spots.

By doing that, you're more likely to get more visibility

and clicks, which should drive sales.

And, as you're testing the placement

of these call-to-action buttons,

you can use crazyegg to run A/B tests

to see if the change of the placement

is helping or hurting or decreasing your overall sales.

(dramatic music)