How To Go From Zero to 100,000 Subscribers on YouTube - YouTube Unlocked - Module 1 - Lesson 1

Summary

In this video, Neil Patel, a renowned digital marketing expert, outlines a two-week course aimed at helping viewers grow their YouTube audience from zero to 100,000 subscribers. He shares his experience and strategies for creating quality content, leveraging SEO, and understanding YouTube analytics to achieve consistent traffic and sales. Patel emphasizes the platform's massive user base and its potential for brand discovery, urging viewers to follow his actionable steps and utilize provided resources for success.

Takeaways

• 🎓 Neil Patel is offering a two-week course with six videos aimed at growing a YouTube channel to 100,000 subscribers.
• 🚀 Neil Patel has a successful track record, having co-founded several companies including an ad agency, SEO software, and keyword research company, Ubersuggest.
• 📈 Quality content is essential for long-term success on YouTube, as it drives subscribers, traffic, and ultimately, conversions to leads or sales.
• 📝 The history of YouTube has seen it evolve from a dating site to a free video hosting platform, and it was acquired by Google for $1.65 billion.
• 🏆 Major brands like Nike, WWE, and Red Bull are leveraging YouTube for brand exposure and customer engagement.
• 📊 YouTube boasts over 2 billion monthly users, making it the second most popular social platform after Facebook.
• 🔍 90% of people discover new brands or products on YouTube, highlighting its importance in the marketing landscape.
• 📺 YouTube users watch an astounding 1 billion hours of videos daily, demonstrating the platform's massive reach and engagement potential.
• 📈 The course will cover strategies, hacks, and steps to leverage content on YouTube to grow a subscriber base from zero to 100,000.
• 📚 Neil Patel provides downloadable assets, worksheets, and other action items for course participants to follow along and apply the teachings.
• 💰 The course is free and does not expire, allowing participants to learn and apply the strategies at their own pace.

Q & A

Who is the speaker in the video script?

The speaker in the video script is Neil Patel, a well-known entrepreneur and digital marketing expert.

What is the main topic of the video course presented by Neil Patel?

The main topic of the video course is teaching viewers how to grow their YouTube channel from zero to 100,000 subscribers.

What is the duration of the video course presented by Neil Patel?

The video course is a two-week course with a total of eight videos.

What is the importance of creating quality content on YouTube according to Neil Patel?

According to Neil Patel, creating quality content is crucial for attracting and retaining subscribers, generating traffic, and converting views into leads or sales.

What was the original purpose of YouTube when it was founded?

When YouTube was founded in February 2005, it started out as a dating website before transforming into a free video hosting platform.

Who uploaded the first video on YouTube?

The first video ever uploaded on YouTube was titled 'Me at the Zoo'.

How much did Google pay to acquire YouTube?

Google acquired YouTube for $1.65 billion.

What is Neil Patel's current status in terms of YouTube subscribers and views?

Neil Patel has millions of views on his YouTube channel and is approaching a million-plus subscribers.

What is the estimated annual earnings of the 'Ryan's World' YouTube channel according to Forbes?

Forbes estimates that 'Ryan's World' earns over $26 million a year.

What is the significance of YouTube in terms of user engagement and brand discovery?

YouTube has over 2 billion users per month, making it the second most popular social platform after Facebook, and 90% of people say they discover new brands or products on YouTube.

What are the steps Neil Patel suggests to grow a YouTube channel to 100,000 subscribers?

Neil Patel suggests building a marketing strategy, creating a channel, producing videos, optimizing videos for SEO, understanding analytics, and growing in the long term as steps to reach 100,000 subscribers.

Where can viewers find additional materials and handouts for the course?

Viewers can find additional materials and handouts for the course at neilpatel.com/training by clicking on YouTube Unlocked.

Outlines

00:00

🎓 Neil Patel's YouTube Growth Course Introduction

Neil Patel introduces himself as the founder of multiple companies, including an ad agency and software companies like Ubersuggest. He outlines a two-week course with eight videos aimed at teaching viewers how to grow their YouTube channel from zero to 100,000 subscribers. Patel emphasizes the importance of creating quality content to attract and retain subscribers, convert views into leads or sales, and leverage the platform's evolution and popularity. He provides a brief history of YouTube, from its founding in 2005 to its acquisition by Google, and highlights the platform's current significance with over 2 billion monthly users. Patel shares his personal experience with YouTube, boasting millions of views and a growing subscriber base, and positions the course as a guide to harness YouTube's potential for traffic and sales.

05:02

📚 Course Structure and Actionable Steps

The second paragraph details the structure of the YouTube growth course, which includes weekly steps, worksheets, downloadable assets, and other action items. Viewers are directed to neilpatel.com/training for access to course materials under 'YouTube Unlocked'. Each video is designed to be concise, ranging from 10 to 15 minutes, ensuring that the content is actionable and easily digestible. Patel assures that the course is free and encourages viewers to take their time with the material, as it does not expire. He also shares a case study of Ryan's World, a successful YouTube channel with over 20 million subscribers that earns millions of dollars annually by reviewing toys. The paragraph concludes with an invitation to subscribe for further lessons and to access materials, and an open invitation for questions and sharing the course with others.

Keywords

💡YouTube

YouTube is a video-sharing platform where users can upload, share, view, rate, comment on videos, and subscribe to other users. It's central to the video's theme as Neil Patel discusses strategies to grow a YouTube channel from zero to 100,000 subscribers. The script mentions YouTube's evolution, its acquisition by Google, and its current status as a platform with over 2 billion users.

💡Subscribers

Subscribers are users who choose to follow a YouTube channel to receive updates on new content. In the context of the video, subscribers are crucial for growing a channel's audience and are the target milestone of 100,000 that the course aims to help achieve. Neil Patel emphasizes the importance of creating quality content to attract and retain subscribers.

💡Quality Content

Quality content refers to material that is valuable, engaging, and meets the needs or interests of the audience. In the script, Neil Patel stresses that creating quality content is essential for gaining subscribers and views on YouTube, as it leads to better engagement and conversion into leads or sales.

💡SEO (Search Engine Optimization)

SEO is the process of improving the visibility of a website or a video in search engines through organic (non-paid) means. In the video script, Neil Patel mentions optimizing videos for SEO as a favorite part and a strategy for driving consistent traffic to YouTube channels.

💡Video Views

Video views are the number of times a video has been watched. They are a key metric on YouTube, indicating a video's popularity and reach. The script discusses the importance of converting video views into leads or sales, highlighting the business potential behind high view counts.

💡Leads

Leads are potential customers who have shown interest in a product or service and have provided their contact information. In the context of the video, Neil Patel talks about the conversion of video views into leads, which is a step towards generating sales.

💡Sales

Sales refer to the exchange of a product or service for money. The script mentions that the ultimate goal of growing a YouTube channel and increasing video views is to convert these into more leads and ultimately, more sales.

💡Course

A course, in this context, is a series of educational lessons or training sessions designed to teach specific skills or knowledge. The video script describes a two-week course with eight videos that will guide viewers on how to grow their YouTube subscriber base.

💡Marketing Strategy

A marketing strategy outlines the tactics and actions a business will take to achieve its marketing objectives. In the script, Neil Patel talks about building a marketing strategy as part of the process to grow a YouTube channel, emphasizing the importance of planning and execution in achieving the goal of 100,000 subscribers.

💡Analytics

Analytics refers to the systematic computation, analysis, and interpretation of numerical data to gain insight into patterns and trends. In the video, understanding YouTube analytics is presented as a key component for channel growth, allowing creators to make informed decisions based on data.

💡Case Study

A case study is a detailed analysis of an individual, group, or situation, often used to illustrate a point or provide insight into a problem or solution. The script mentions Ryan's World as a case study, demonstrating how a YouTube channel can achieve massive subscriber growth and revenue.

Highlights

Neil Patel is offering a two-week course with eight videos to teach how to grow a YouTube channel to 100,000 subscribers.

The course is designed for those starting from zero and aims to provide strategies for generating more traffic on YouTube.

Neil Patel has co-founded multiple companies, including an ad agency and SEO software company, Ubersuggest.

The importance of creating quality content for YouTube is emphasized for long-term subscriber growth and conversion.

YouTube was initially a dating website before becoming a free video hosting platform in 2005.

Google acquired YouTube for $1.65 billion, highlighting its massive success and potential for brands.

Major brands like WWE, GoPro, PlayStation, and Nike are leveraging YouTube for brand exposure and sales.

Neil Patel's own YouTube channel has millions of views and is approaching a million subscribers.

YouTube has over 2 billion monthly active users, making it an effective platform for global reach.

90% of people discover new brands or products on YouTube, indicating its influence in consumer behavior.

YouTube users watch over 1 billion hours of video content daily, demonstrating high engagement levels.

The course will cover building a marketing strategy, creating a channel, and optimizing videos for SEO on YouTube.

Action items for the course include worksheets, downloadable assets, and other resources available at neilpatel.com/training.

Each video lesson is approximately 10 to 15 minutes long, ensuring quick and actionable content.

The course is free and does not expire, allowing learners to progress at their own pace.

A case study of Ryan's World, a channel with over 20 million subscribers, is shared as a success story.

By the end of the course, learners will know how to create amazing content and grow their following beyond 100,000 subscribers.

Materials for each video lesson can be found at neilpatel.com/training under YouTube Unlocked.

The course encourages subscription on YouTube and other platforms for access to all lessons and updates.

Questions and comments are welcome, and the course aims to support growth and success for its participants.

Transcripts

- [Neil] Hey everyone, it's Neil Patel,

and I'm really excited today

because I'm going to teach you how to go from zero

to 100,000 subscribers on YouTube.

This is a two-week course, eight videos in total,

actually six videos in total, sorry about that,

and I'm going to end up breaking down

everything you need to know about YouTube

to start generating more traffic.

The videos aren't too long.

You'll get quite a bit of value from.

All you have to do is follow along.

If you don't know much about me, my name is Neil Patel.

I've co-founded quite a few companies.

I've a ad agency called Neil Patel Digital or NP Digital,

helped a lot of big corporations, have a lot of awards.

I have a SEO software company

and even a keyword research software company

called Ubersuggest.

Have worked with a lot of big brands over the years

and have tons of testimonials.

The reason I'm pointing all of this out is because

if you follow all of this stuff that I'm talking about,

it will work.

Now, the key with YouTube is

you have to create quality content that users want.

If you don't, you won't get the subscribers, the traffic

in the long run, and more importantly,

all those video views won't convert

into more leads or more sales.

Hence the quality of the content is super important.

Now, when you think about YouTube,

there's been quite a bit of evolution

that's happened over the years,

especially in the early years.

It was founded in February 2005,

started out as a dating website, believe it or not,

then it transformed into a free video hosting platform.

The first video ever uploaded was titled "Me at the Zoo".

Most videos uploaded were short amateur videos,

and Nike was the first major brand to post on YouTube.

Eventually you fast forward,

Google ended up acquiring YouTube for $1.65 billion.

That's a huge massive win.

And there's a lot of brands these days on YouTube,

and it's just common.

Everyone knows about it.

From WWE to GoPro, PlayStation, Nike, Red Bull,

Victoria's Secret, Chanel, the list is endless.

With even YouTube, I have my own account.

You need to create a account if you're not on there.

I have millions and millions of views in total.

Heck, I'm getting over a million views a month.

I don't even know how much watch time I'm at now,

but my subscriber count's growing and growing,

and I'm on my way to a million-plus subscribers.

Not there yet, but getting pretty close.

And if I can do this in a boring B2B space

that most people don't care about,

even though I don't find it boring and I do love marketing,

in essence, anyone can do it.

Before I really dive into YouTube

and teach you how to grow your traffic

and your following on YouTube,

I first want to break down some basic information,

as well as this quote from Larry Page.

"Basically, our goal is to organize the world's information

and make it universally accessible and useful."

And that includes video.

And YouTube has over 2 billion-plus users

each and every single month.

Hence, they've been very effective at that.

It's the second most popular social platform

after Facebook as well.

And when you think about YouTube,

90% of people say they discover new brands

or products on YouTube.

That's huge.

And people are watching videos so much

that every day, people watch 1 billion,

literally 1 billion hours of videos on YouTube

and they generate billions of views.

That's a ton of engagement and those people are captivated.

Hence they have such high traffic numbers.

Their total visitors, according to SimilarWeb,

32.84 million.

That's a big number.

Heck, even if I got a billion, I would be happy.

Heck, I would even take 100 million, right?

It's hard to build that much traffic.

Hence you want to be on YouTube,

because it allows you to tap into this whole new audience

and generate more and more sales.

Now, this course focuses on that 2 billion people

that are on YouTube,

and I'm going to show you the exact strategies,

the hacks, the steps you need to take

where you can leverage content on that platform

and go from zero to 100,000 subscribers.

If you already have more than 100,000 subscribers,

like a million,

this course probably isn't a good fit for you.

It breaks down everything you need to know

to get to that first 100,000 mark.

And you need to first understand how YouTube works

to be on your way so you can get there.

With YouTube, you got to build your marketing strategy,

create your channel, create videos of course,

then optimize the videos for SEO.

This is my favorite part.

Most people rely on the suggestion videos.

SEO can bring you very consistent traffic.

Then you need to understand their analytics,

and of course, you need to grow in the long term.

And there's all these steps

that are going to help you get that way.

And I'm going to break them down over the next two weeks

where I teach you how to go step by step

to 100,000 followers.

Now, some action items for you

before we really dive heavily into the course.

Each week, you'll have a few steps to complete,

including worksheets, downloadable assets,

and other action items.

So I want you to go to neilpatel.com/training,

where you can find all of these lessons

and handouts and all that material.

All you have to do is click on YouTube Unlocked

and you'll see all the material there.

And each video that I post is roughly 10 to 15 minutes,

sometimes a little bit less, sometimes a little bit more.

That way you can get everything you need really quickly.

It's actionable.

And the worksheets, as long as you follow them,

you should start seeing results pretty quickly.

Make sure you take your time.

There's no rush.

This course doesn't expire.

It's free, doesn't cost a dime.

Just take your time.

If you don't have the time today to do it,

you can always do it tomorrow or another day.

And for some motivation for you,

I want to share this case study from Ryan's World,

over 20 million-plus subscribers,

and this channel just so many views, it's ridiculous.

And they make millions of dollars.

Forbes estimates that their earnings are

over $26 million a year just reviewing toys.

What a fun gig.

I wish I did that.

I wish I was Ryan, but it's not too late.

You may not get there, but you can still do extremely well.

And by the end of the course,

you're going to know how to build amazing content

and you're going to be able to grow your following

to 100,000 subscribers and beyond.

As I mentioned, there's always materials

with each video lesson.

You can find them at neilpatel.com/training,

click on YouTube Unlocked, and you'll find them there.

Thank you very much.

If you enjoy this, make sure you subscribe.

That way you can get the rest of the lessons,

and when I mean subscribed,

I'm talking about subscribing on Facebook, YouTube,

or wherever you're watching this.

It doesn't cost a dollar to watch this course

or any of these lessons.

It's fully free.

If you have any questions, leave a comment.

Tell your friends about this course.

We're here to help you grow and succeed.

Thank you for your time.