Visualizações CAINDO no YouTube: ZERO views nos Shorts e Vídeos?

Marcos Lemos

2 Nov 202317:04

Summary

TLDRThis video script addresses concerns about declining views and recommendations on YouTube channels. It explains that fluctuations can be due to seasonality or topic choice, and emphasizes the importance of not panicking over short-term dips. The speaker, Marcos Lemos, outlines common issues affecting video visibility, such as invalid traffic, poor optimization, irregular posting frequency, and over-publishing. He advises creators to understand their audience, optimize content effectively, maintain a consistent posting schedule, and avoid generic content to stand out. The script also warns against deleting and republishing underperforming videos, which can be seen as spammy behavior by YouTube's algorithm.

Takeaways

📉 A drop in views or recommendations on YouTube might be temporary and could be due to seasonal factors or the choice of recent video topics.
🔍 Not every topic attracts the same level of interest, and high engagement videos might have fewer views if the subject matter isn't widely appealing to your audience.
🚫 Invalid traffic, such as traffic generated through methods that violate YouTube's guidelines, can lead to penalties and affect the visibility and recommendations of your videos.
📚 Poor optimization, including unattractive thumbnails, titles, descriptions, or the lack of use of hashtags and chapters, can signal to the algorithm that your video content is not well-defined, leading to lower recommendations.
📈 Consistency in video publishing is crucial; irregularity can make the YouTube algorithm question the value of recommending your videos, affecting views and impressions.
🌐 Over-publishing, especially with a large volume of content in a short period, can lead to your channel being marked as spam, reducing the visibility of your videos.
🚫 Avoid creating content in mass using artificial intelligence that is repetitive and low-value, as this can infringe on YouTube's guidelines and affect distribution.
🔄 Deleting and re-uploading videos frequently in an attempt to boost views can be counterproductive and may mark your channel as spam, further reducing visibility.
⏳ Patience is key; new channels take time to gain traction. Expect fluctuations in views and recommendations as your channel establishes itself.
🏆 Having a generic channel with generic content can make it difficult to stand out. Define a clear niche and target audience to help your content resonate more effectively.
🚀 To stand out, create content that is different from what's already available. Being different is often better than simply trying to be better than others.

Q & A

Why might there be a drop in views or recommendations on YouTube?
-A drop in views or recommendations could be due to seasonality, topic choice, or the engagement level of the content. Not all topics attract the same audience, and high engagement doesn't always equate to high views.
What is the impact of invalid traffic on a YouTube channel?
-Invalid traffic, which often results from violating YouTube's guidelines, can lead to penalties that reduce the channel's visibility and recommendations.
How important is optimization in maintaining a YouTube channel's visibility?
-Optimization is crucial as it helps the YouTube algorithm understand the content and audience, thereby increasing the chances of the channel's videos being recommended.
What are some common mistakes made by beginners in YouTube channel management?
-Common mistakes include generating invalid traffic, poor optimization, inconsistent content posting, and over-publishing, which can lead to the channel being marked as spam.
Why is it not advisable to delete and republish videos frequently on YouTube?
-Frequent deletion and republishing can be seen as spammy behavior by the YouTube algorithm, potentially leading to reduced visibility and recommendations.
How does the frequency of video uploads affect a YouTube channel's performance?
-Posting too frequently can lead to the channel being perceived as unstable, which might affect the algorithm's willingness to recommend the channel's videos.
What is the significance of having a clear niche and target audience for a YouTube channel?
-A clear niche and target audience help in creating relevant content that resonates with viewers, increasing the likelihood of the channel's videos being recommended.
Why is it important for a YouTube channel to have a unique style and charisma?
-A unique style and charisma differentiate a channel from others, making it more appealing to viewers and increasing the chances of the channel's videos being recommended.
How can a YouTube channel be affected by community guideline violations or copyright issues?
-Even minor violations can reduce a channel's reach, as the YouTube algorithm may be more cautious about distributing content from channels that have had such issues.
What should a YouTube channel owner do if they receive a copyright strike or community guideline warning?
-They should correct the issue immediately, follow YouTube's rules more closely, and avoid pushing the boundaries of these guidelines to prevent further penalties.
How can a YouTube channel owner ensure their content is not perceived as generic or lacking a clear purpose?
-They should focus on creating content that is unique, has a clear purpose, and is tailored to a specific audience, rather than trying to appeal to everyone.

Outlines

00:00

📉 Understanding YouTube View Decline

This paragraph discusses the potential reasons behind a drop in views or recommendations on YouTube. It emphasizes that it's not always the algorithm's fault and reassures that fluctuations can be due to seasonal changes or topic choices. The speaker, Marcos Lemos, suggests that not every topic attracts the same audience size and that high engagement doesn't always equate to high views. He introduces himself and mentions that further explanations will be provided, including the impact of invalid traffic and optimization issues on video recommendations.

05:00

🚫 Avoiding Invalid Traffic and Optimization Mistakes

The second paragraph focuses on common issues that affect YouTube channels, such as invalid traffic which can lead to penalties, and poor optimization practices. Marcos explains that new channels might unknowingly violate YouTube's guidelines in their excitement to boost views, resulting in invalid traffic. He also touches on the importance of understanding audience behavior, creating engaging titles and thumbnails, and using hashtags and chapters effectively. The paragraph warns against the pitfalls of not optimizing content, which can confuse both the audience and YouTube's algorithm.

10:02

📅 Consistency and Over-Publishing on YouTube

Here, Marcos addresses the problem of inconsistent publishing and the misconception of 'more is better' when it comes to uploading videos on YouTube. He clarifies that over-publishing can lead to the channel being flagged as spam, reducing the algorithm's willingness to recommend videos. The speaker advises against the approach of mass-uploading content, as it can backfire and suggests a more measured and gradual increase in content production. He also cautions against relying on artificial intelligence for mass content creation that may violate YouTube's guidelines.

15:02

🚫 Deleting and Re-uploading Videos on YouTube

The fourth paragraph warns against the practice of deleting and re-uploading videos in an attempt to boost views, a strategy that can be counterproductive and lead to the channel being marked as spam. Marcos advises patience and a focus on medium to long-term planning rather than chasing immediate results. He encourages creators to continue producing and planning content without obsessing over quick wins, emphasizing the importance of a steady and consistent approach to channel growth.

🕒 Patience and Persistence for New YouTube Channels

In this paragraph, Marcos discusses the importance of patience for new YouTube channels, explaining that it's normal for views and recommendations to fluctuate, especially within the first few months. He advises against anxiety and the expectation of immediate results, highlighting that most channels require a significant amount of content and time to establish themselves. The speaker also touches on the issue of generic content and the need for channels to have a clear focus and target audience.

🔄 Avoiding Generic Content and 'More of the Same'

Marcos emphasizes the pitfalls of creating generic content without a clear purpose or target audience. He stresses the importance of having a unique style and charisma to stand out in a niche. The speaker warns against simply copying successful channels and encourages creators to find their own voice and approach to content. He also discusses the consequences of testing YouTube's rules and guidelines, which can lead to limited monetization or other penalties.

📛 Navigating Sensitive Content on YouTube

The final paragraph touches on the challenges of handling sensitive or controversial topics on YouTube. Marcos advises clarity in the presentation of such content, ensuring it has a clear purpose or educational value. He explains that this approach helps the algorithm better understand the channel's content, avoiding issues with community guidelines or copyright strikes. The speaker also mentions the importance of self-assessment for creators to evaluate their channel's direction and potential for growth.

Mindmap

Keywords

💡Algorithm

The term 'algorithm' refers to the set of rules or processes used by YouTube to recommend videos to its users. In the video's context, it discusses how the algorithm can affect the visibility and recommendations of a channel's content. An example from the script is when it mentions that the algorithm might not recommend 'poorly optimized' videos, highlighting the importance of aligning with the algorithm's criteria for better visibility.

💡Traffic

In the video script, 'traffic' is used to describe the viewership or the number of views a video receives. The script discusses 'invalid traffic', which refers to views that do not comply with YouTube's guidelines and can negatively impact a channel's performance. For instance, it mentions that new channels might generate 'invalid traffic' unknowingly, leading to potential penalties from YouTube.

💡Optimization

Optimization, in the context of the video, pertains to the process of enhancing a video's elements such as titles, descriptions, and thumbnails to make them more appealing and searchable to both viewers and YouTube's algorithm. The script emphasizes the importance of optimization for better video discoverability and mentions that poor optimization can lead to a decrease in impressions and views.

💡Engagement

Engagement refers to the level of interaction and interest that viewers show towards a video, including likes, comments, and watch time. The video script explains that even videos with high retention and engagement might have fewer views if the topic is not of broad interest, illustrating the multifaceted nature of what makes a video successful on YouTube.

💡Seasonality

Seasonality in the video script is mentioned as a factor that can influence the fluctuation in a channel's views. It suggests that certain times of the year or trends might affect the popularity of video topics, causing temporary changes in viewer numbers. For example, the script notes that a drop in views could be due to seasonality or recent topic choices that do not attract as much interest.

💡Relevance

Relevance is a concept discussed in the script that highlights the importance of creating content that is pertinent to the audience's interests and needs. The script warns against creating generic content, emphasizing that content should have a clear purpose and target audience to stand out and be recommended by YouTube's algorithm.

💡Spam

The term 'spam' in the video script refers to the practice of excessively uploading content in a short period, which can lead to the channel being flagged by YouTube's system. The script mentions that such behavior can result in reduced visibility and recommendations, as the algorithm may interpret it as an attempt to manipulate views.

💡Monetization

Monetization in the context of the video is the process by which YouTube channels can earn revenue from their content. The script discusses 'monetization limited' as a status that can be applied to channels that repeatedly upload sensitive or guideline-violating content, which can affect the channel's ability to earn money from their videos.

💡Consistency

Consistency is emphasized in the script as a key factor for channel growth on YouTube. It refers to the regular and predictable uploading of content, which helps in building an audience and maintaining their interest. The script advises against irregular uploading schedules, as it can lead to instability in the channel's performance.

💡Differentiation

Differentiation in the video script is the concept of standing out from the competition by offering unique content or a unique style. The script encourages creators to develop their 'charisma' and 'style' to distinguish their channel from others, which is crucial for attracting and retaining viewers' attention.

💡Anxiety

Anxiety, as discussed in the video, is the eagerness and impatience that new YouTube creators might feel when expecting quick results. The script advises creators to reduce anxiety and focus on long-term growth, as immediate success is rare and most channels require time and persistence to develop.

Highlights

The blame is not on the algorithm and YouTube is not targeting your channel.

You might have noticed a drop in views or even impressions in YouTube recommendations.

Remember that each thing I show here can happen individually, not necessarily all at once.

A temporary drop in views could be due to seasonality or the choice of recent video topics.

Not all topics attract the same amount of interest, and videos with high click-through rates and engagement might have fewer views.

It's normal to have fluctuations in our views at certain times.

If views have dropped in the last 15 days or the last month compared to the previous month, it's not a major concern yet.

You need to analyze this data and understand the behavior of your audience.

Traffic from invalid sources can lead to a decrease in YouTube recommendations and views.

Invalid traffic is one of the most common issues, especially for those starting a channel.

Low optimization can affect how YouTube recommends your videos, reducing impressions and views.

Optimization includes creating attractive covers, titles, descriptions, and using hashtags and chapters when necessary.

Content construction and editing should make your video interesting and relevant.

If the algorithm fails to understand your video, potential viewers won't understand it either, leading to a drop in interest.

Study optimization to send clear signals about your video to both viewers and the algorithm.

If your channel has less than 100 videos and is less than a year and a half old, frequency and regularity in posting are crucial.

Having a consistent schedule for publishing, even if it's just one video per week, can help your channel persist in the long term.

Starting a channel with too much enthusiasm can lead to over-publishing, which can be seen as spam by the YouTube algorithm.

Excessive volume of videos in a short period of time can decrease impressions and recommendations.

Publishing one or two videos per day is fine, but don't rush the growth of your channel.

Creating too much content in a short time, even using AI, can lead to low-value, repetitive content that violates YouTube guidelines.

Deleting and republishing a video that doesn't perform well can be marked as spam by the YouTube algorithm.

Don't focus on quick and immediate results; think about medium and long-term planning for your channel.

New channels take time to gain traction, so it's normal to have fluctuations in impressions and views.

Generic channels with generic content can struggle to attract and retain viewers.

Copying or modeling your content after other channels can lead to a lack of charisma and uniqueness.

Being different is better than being better; focus on your style and charisma to stand out in your niche.

Channels that have received community guideline strikes or copyright violations can have their reach reduced, even if they have many views.

Avoid sensitive or controversial topics, or clearly state the purpose and educational value of such content.

Channels that consistently receive warnings for sensitive content may have their monetization limited by the YouTube algorithm.

Self-critique your content to ensure it aligns with YouTube guidelines and avoids future issues.