What is The Best Time to Upload YouTube Videos? (REAL SECRET)

Summary

This video script addresses the common query about the optimal time to upload videos on YouTube. It clarifies that while upload timing doesn't directly impact long-term video performance, it can affect immediate views and visibility in the Subscription Feed. The script suggests using YouTube's Analytics to identify peak viewer activity times and recommends consistency in upload schedules for established channels. It also highlights the importance of considering the audience's routine, such as uploading during school hours for channels targeting children.

Takeaways

• 🕒 The best time to upload videos on YouTube is when your viewers are most active, according to the analytics provided in YouTube Studio.
• 🔍 Upload timing does not directly affect the long-term performance of a video on YouTube, as stated in the platform's own analytics.
• 📈 The platform's graph showing viewer activity can be useful for scheduling premieres or live streams, rather than for regular video uploads.
• 🌐 Instant views can be gained by uploading when the maximum number of viewers are active, but this doesn't impact the video's long-term success.
• 🌙 Uploading a video at an unusual hour, like 3 AM, won't affect the Click-Through Rate (CTR) or Average View Duration (AVD) initially, as there are no viewers to watch it at that time.
• 📚 The Subscription Feed arranges videos based on upload timing, with the most recent at the top, which can impact visibility if many other creators upload around the same time.
• 🏆 For channels competing with news or timely content, uploading at the right time can be beneficial to stay relevant and visible.
• 📅 Consistency in upload timing can help build an audience that knows when to expect new content, creating a reliable schedule for viewers.
• 📈 While there's no definitive 'best time' for all channels, understanding your audience's habits can guide you in choosing an optimal upload time.
• 🎥 The video creator's personal experience suggests that having a fixed upload time, such as 4 PM or 8 PM, can work well if it's consistent and known to the audience.
• 🔄 The importance of upload timing can vary, and while it's not the sole determinant of success, it can play a role in initial visibility and viewer engagement.

Q & A

What is the main topic of the video transcript?

The main topic of the video transcript is determining the best time to upload videos on YouTube.

Why does the video creator frequently receive questions about upload timing?

The video creator frequently receives questions about upload timing because it is a common concern among viewers, as seen in their comments section, emails, and Instagram messages.

What does YouTube Analytics suggest about the relationship between upload timing and video performance?

YouTube Analytics suggests that the publish time does not directly affect the long-term performance of a video.

How can you find out when your viewers are most active on YouTube?

You can find out when your viewers are most active by going to YouTube Studio > Analytics > Audience Tab, where there is a chart indicating viewer activity.

What is the significance of the brightness of the lines in the viewer activity chart?

The brightness of the lines in the viewer activity chart indicates the level of viewer activity, with brighter lines representing more active viewers.

Why does the video suggest that upload timing does not significantly affect a video's performance?

The video suggests that upload timing does not significantly affect a video's performance because views can accumulate over time regardless of when the video was initially uploaded.

What is the purpose of the viewer activity chart provided by YouTube?

The purpose of the viewer activity chart is to help content creators schedule premieres or live streams at times when their maximum viewers are active.

How can the Subscription Feed be affected by upload timing?

The Subscription Feed arranges videos based on upload timing, so uploading at a time when viewers are less active might result in the video being buried lower in the feed.

What is the creator's personal strategy for uploading videos?

The creator's personal strategy is to upload videos at 4 in the evening or 8 at night, which has become a fixed schedule for them.

Why is it recommended to have a consistent upload time if you have a good audience?

Having a consistent upload time helps build anticipation and loyalty among viewers, as they know exactly when to expect new content.

What is the final recommendation given by the video for determining the best time to upload videos?

The final recommendation is to use the viewer activity chart to determine the best time to upload videos, considering when viewers are most active, and to maintain consistency in upload timing.