Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)

Summary

In this insightful interview, 18-year-old YouTube sensation Jenny Hoyos shares her secrets to success on YouTube Shorts, emphasizing the importance of storytelling, audience engagement, and strategic content creation. She discusses her approach to picking topics, scripting, filming, editing, and posting, while also touching on the monetization strategies that have led to her impressive growth and revenue.

Takeaways

• 😀 Storytelling is crucial for social media growth; it's a skill, not a matter of luck.
• 🎓 Jenny Hoyos emphasizes that YouTube is the best platform for content creators due to its monetization, support, and data availability.
• 🔍 For idea generation, take inspiration from everywhere, including trending topics and personal life experiences.
• 📈 Jenny uses a three-step filter process for selecting video ideas: passion for the idea, channel branding fit, and audience resonance.
• 🎯 The importance of a strong hook in video content is highlighted, as it stops the scroll and keeps viewers watching till the end.
• 📹 Filming YouTube shorts should be done chronologically to show a clear journey and character development.
• ✂️ Editing decisions are best made by a storyteller, not just a video editor, according to Jenny's experience.
• 👀 Retention graphs are the key analytics to focus on for understanding viewer behavior and improving content.
• 📈 Consistent posting, at least once a week, is recommended to build a relationship with the audience and gather valuable data.
• 💰 Monetization on YouTube shorts comes not only from ad revenue but also from brand deals and other income streams like consulting.
• 📈 The transcript mentions that Jenny made $40,000 in two days through teaching, indicating the potential of knowledge-based products.

Q & A

What is the key to success in creating viral videos according to Jenny Hoyos?

Jenny Hoyos believes that the key to success is storytelling. She emphasizes that social media growth is a skill, not luck, and that mastering storytelling can lead to viral content.

Why does Jenny Hoyos consider YouTube the best platform for content creators?

Jenny Hoyos prefers YouTube because it offers the best monetization, support team, and data analysis tools compared to other platforms, which she believes sets creators up for success and longevity.

What is the significance of a 'hook' in creating YouTube shorts?

A hook is crucial in YouTube shorts as it serves to grab the viewer's attention and stop their scroll. It should be a strong opening that not only entices the viewer to watch but also gives them a clear expectation of what the video will deliver.

How does Jenny Hoyos approach the scripting of her YouTube shorts?

Jenny starts scripting with a hook and ensures it is within the first few seconds. She focuses on creating a question or using power words to immediately provide value and set the viewer's expectation for the video.

What is the role of viewer satisfaction in the success of a YouTube short?

Viewer satisfaction is paramount as it is a primary indicator the algorithm looks for to determine the success of a video. It can be measured through retention, rewatchability, and subscribability.

How does Jenny Hoyos ensure her content ideas resonate with her audience?

Jenny ensures her content resonates by first being passionate about the idea, making sure it fits her channel branding, and then confirming it aligns with her audience's interests and needs.

What is the recommended frequency for posting YouTube shorts to grow a channel?

While there's no strict rule, Jenny Hoyos recommends posting at least once a week to maintain visibility and gather analytics data that can inform future content creation.

How does Jenny Hoyos utilize analytics to improve her content?

Jenny actively looks at retention graphs to understand viewer behavior, identifying where viewers leave or rewatch, which helps her make significant improvements to her content.

What are some common mistakes people make when brainstorming ideas for YouTube shorts?

One common mistake is not brainstorming enough. Having multiple ideas allows for better selection, ensuring the chosen idea stands out and is truly compelling.

How does Jenny Hoyos approach filming her YouTube shorts?

Jenny films her shorts chronologically, which helps in showing a journey and character development. She also ensures that the filming process is efficient, taking no more than a few hours for most shorts.

What is the monetization potential of YouTube shorts according to Jenny Hoyos?

Jenny makes around $5,000 to $7,000 a month from ad revenue on YouTube shorts. However, she suggests that the real money is in products and other external sources of income, such as consulting and brand deals.

How does Jenny Hoyos ensure her videos are consistent and engaging?

She focuses on having a similar format and script across her videos, which not only helps with viewer recognition but also aids the YouTube algorithm in understanding and recommending her content.

What advice does Jenny Hoyos give for finding a good video editor?

Jenny advises to look for someone who is passionate about their work rather than just focusing on their talent. A good relationship and a shared desire to improve are key factors in finding the right editor.

Outlines

00:00

🎥 The Power of Storytelling in Social Media Growth

The speaker emphasizes the importance of storytelling in social media growth, particularly on YouTube, and dismisses the idea of relying on luck or the algorithm. The guest, Jenny Hoyos, is introduced as a successful young content creator with significant achievements on YouTube Shorts, TikTok, and Instagram. The conversation focuses on the belief that social media success is a skill that can be mastered, and the key to success is engaging storytelling that resonates with the audience.

05:00

🌟 Strategies for Generating Viral Video Ideas

Jenny Hoyos shares her strategy for creating viral video content, which includes taking inspiration from various sources, such as trending topics and personal experiences. She discusses the importance of passion, channel branding, and audience resonance in selecting video ideas. The conversation also touches on the use of AI tools to generate and refine video ideas, emphasizing the need for brainstorming multiple ideas to find the best one.

10:01

📅 The Impact of Posting Frequency on YouTube Short Success

The discussion explores the relationship between posting frequency and audience engagement on YouTube Shorts. It suggests that while there's no strict science to the frequency, posting at least once a week is recommended to gather data and maintain visibility. The importance of building a relationship with the audience through consistent content is highlighted, as well as the role of analytics in tracking viewer behavior.

15:03

🎬 Crafting Hooks and Structuring Short Videos

Jenny explains her approach to scripting YouTube Shorts, starting with creating a strong hook that grabs the viewer's attention within the first few seconds. She emphasizes the value of questions as hooks and the need to set clear expectations for the video content. The conversation also covers the process of filming shorts, including filming in chronological order and the importance of character development and storytelling.

20:04

🛠️ Editing for Impact: The Role of Storytellers in Video Editing

The paragraph delves into the editing process, where the speaker shares her experience of working with a video editor who is also a storyteller. It highlights the importance of passion and the ability to improve in finding the right editor. The discussion also touches on the time investment required for editing and the challenges of finding the right person to collaborate with.

25:04

📊 Analyzing Viewer Retention for Continuous Improvement

Jenny discusses the significance of analyzing retention graphs rather than just retention percentages to understand viewer behavior better. She believes that focusing on retention graphs can lead to significant improvements in video content. The conversation also covers the use of AI tools for analyzing comments and the importance of learning from viewer feedback to enhance future content.

💰 Monetizing YouTube Shorts: Insights and Opportunities

In this final paragraph, Jenny transparently shares her monthly earnings from YouTube ad revenue and emphasizes that the real potential for income lies in products and other external sources, such as consulting and brand deals. She highlights the value of the reach provided by a successful YouTube Shorts channel and provides contact information for potential consulting opportunities.

Keywords

💡Storytelling

Storytelling is the art of conveying events in a narrative form to engage an audience. In the context of the video, it is emphasized as the key to social media growth and making content go viral. The speaker believes that good storytelling can captivate viewers and make any video a success, as people have a natural affinity for stories. An example from the script is the belief that mastering storytelling can lead to creating viral content because it resonates with the audience's love for narratives.

💡YouTube Shorts

YouTube Shorts is a feature on the YouTube platform that allows creators to produce short-form videos. The video's theme revolves around leveraging YouTube Shorts for growth, with the guest, Jenny Hoyos, being an expert in this format. The script discusses strategies for creating successful shorts, including picking topics, designing content, and editing to ensure viewer engagement.

💡Algorithm

In the context of social media, the algorithm refers to the automated processes that determine the distribution and visibility of content. The script mentions that success on platforms like YouTube is often attributed to the 'algorithm,' but the guest argues that it's more about the audience and their satisfaction rather than luck or algorithmic tricks.

💡Viewer Satisfaction

Viewer satisfaction is a measure of how much the audience enjoys and engages with the content. The script highlights it as the primary goal for content creators, as it is more important than just the number of views or subscribers. It is linked to metrics like retention, rewatchability, and subscribability, which are used to gauge how well a video meets viewer expectations.

💡Monetization

Monetization refers to the process of generating income from digital content. The video discusses various ways creators can monetize their YouTube Shorts, including ad revenue, brand deals, and offering consulting services. The script provides an example of the guest making a significant amount through consulting, highlighting the potential for diverse income streams beyond the platform's ad revenue.

💡Retention

Retention in video analytics refers to how long viewers watch a video before they stop. The script emphasizes the importance of retention graphs over raw retention percentages because they provide insights into viewer behavior, such as where they drop off and what keeps them engaged. This information is crucial for improving video content to increase viewer satisfaction.

💡Hook

A hook in content creation is a device used at the beginning of a video to capture the audience's attention. The script describes the importance of having a strong hook that not only stops viewers from scrolling but also entices them to watch until the end. Examples from the transcript include using power words or asking questions to immediately engage the viewer.

💡Character Development

Character development refers to the process of showing a character's growth or change over time in a narrative. In the script, it is mentioned in the context of filming YouTube Shorts chronologically to ensure that viewers can follow the character's journey and development, which is crucial for storytelling content.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing content to rank higher in search engine results. While the script mentions that traditional SEO might not be as critical for YouTube Shorts due to the platform's advanced algorithm, it does suggest that having a similar format and script can help the algorithm recognize and recommend content to the right audience.

💡Brand Deals

Brand deals involve collaborations between content creators and brands, where the creator features or promotes the brand's products in exchange for compensation. The video script discusses brand deals as a significant source of income for creators, especially when they have a large reach, like millions of views per short.

💡Consultant

A consultant is a professional who provides expert advice in a particular area. In the video, the guest mentions offering consulting services as a way to monetize her expertise in social media growth and content creation, teaching others how to grow their online presence and make money.

Highlights

The importance of storytelling in social media growth and its impact on making videos successful.

Jenny Hoyos' impressive YouTube growth with over 980 million views in two years, emphasizing skill over luck.

Choosing YouTube Shorts for content creation due to its supportive ecosystem for creators.

The strategy behind picking the perfect topics for YouTube Shorts, inspired by Jenny's personal approach.

Creating a strong hook for short videos to captivate the audience from the start.

The significance of continuous progression in short videos to maintain viewer interest.

Jenny's method of brainstorming a large number of ideas to select the best content for her videos.

The role of viewer satisfaction as the primary metric for YouTube Shorts success.

The three key indicators of viewer satisfaction: retention, rewatchability, and subscribability.

The process of analyzing other creators' videos for insights and improvement.

The importance of filming YouTube Shorts in chronological order for effective storytelling.

Jenny's experience with finding a passionate and talented video editor for her content.

The value of transparency and authenticity in the content creation process.

Jenny's monetization strategy beyond YouTube ad revenue, focusing on consulting and brand deals.

The potential earnings from brand deals and the importance of leveraging YouTube Shorts' massive reach.

Jenny's advice on the importance of focusing on retention graphs for continuous improvement of content.

The practical approach to learning from analytics and applying that knowledge to improve future content.

Transcripts

replace algorithm with audience and you

you will succeed what gives you so much

confidence that every video you make can

be a winner it's all about storytelling

I believe that social media growth is

completely skill and is not luck YouTube

is the best platform from content

creators $40,000 in two days today I'm

joined by Jenny Hoyos the veritable

master of YouTube shorts over the past

two years Jenny has amassed over 980

million YouTube views which is just

insane as well as has attracted millions

of subscribers and made quite a splash

on Tik Tok and Instagram as well and as

if that wasn't impressive enough Jenny's

done all this at just 18 years old so

today Jenny and I are going to decode

YouTube shorts for you breaking down

exactly how to pick the perfect topics

you kind of just have to like take

inspiration from anywhere and everywhere

design mesmerizing content I would say a

good short is one that has a really

strong hook that not only stops your

scroll but also gets you to watch till

the end of the video film edit and post

short form videos on YouTube you know

majority of the CHS takes no more than

an hour Jenny has claimed she can make

anything go viral I don't ask this so go

viral I can figure out how to make it

viral and I think she has a track record

that backs this up so let's look at how

you can win with YouTube shorts as well

Jenny Hoyos it is such an honor to get

to sit down with you today yeah of

course I'm excited to be on here thank

you for having me so it's kind of the

fame Jenny hoyo quote at this point I

think you've claimed that if an idea is

good enough you can make anything go

viral so what's your strategy on that

what gives you so much confidence that

every video you make can be a winner I

believe that social media growth is

completely skill and is not luck so if

you have a good idea and you're a good

Storyteller you theoretically should be

able to get views because at the end of

the day people say oh you got to Get

Lucky by the algorithm but it's actually

the audience replace algorithm with

audience and you you will succeed I know

it's like such a cliche thing to say say

but it's true I'd say the most important

thing is just focusing on storytelling

and if you can Master storytelling you

can blow up and make anything viral

because at the end of the day people

love stories people have been telling

stories for years now and that's never

going to change so you can make anything

viral as long as you know how to tell a

good story you know I couldn't agree

with you more I think so often people

get caught up in trying to game the

algorithm and they think that they need

to somehow figure out how to trick the

algorithm into showing their content or

figure out how the algorithm works so

they can hack it or something like that

so I really want to get into story with

you today and talk about how to put

together a good story especially in the

span of only 30 seconds or so but before

we get into all of that I would love to

know kind of your like reason why Why

YouTube shorts out of all the platforms

you could have chosen and there are

obviously a lot of them why did you

settle on YouTube shorts as the place to

like make to like put your stamp yeah

totally so growing up my childhood dream

was to become a YouTuber and I know it's

so cliche but I really want wanted a

play button and that's actually why I

got started on YouTube but now that I've

accomplished that like why am I still

creating content focused on YouTube

shorts well that's because I believe

that YouTube is the best social media

platform or best platform from content

creators in my opinion the reason I say

that is because one YouTube Schwarz has

the best monetization has the best

support team and it has more data

available to view and analyze compared

to any other platform so I feel like not

feel like I know I know for a fact and I

could feel it as a creator that YouTube

is setting me up for success and

Longevity unlike other platforms that

hide these analytics or don't really

feel like they're there for the creators

but they're for the money oh yeah

totally I mean I really couldn't agree

more that's why I have chosen also to

primarily build my brand on YouTube okay

so I have six big topics that I want to

get into today choosing video topics

scripting filming editing posting and

continually improve moving but before we

get into any of those details let's zoom

out for a moment and talk about the big

picture big picture what would you say

makes a good short yeah it's h it's a

very broad question but I would say a

good short is one that resonates with

your audience of course everyone has

different viewing behaviors that's why

we're on different niches but to me I

would say a good short is one that has a

really strong hook that not only stops

your scroll but also gets you to watch

till the end of the video followed by

having continuous progression in the

sense that every line must progress the

video the video should always be going

up and the video is always progressing

and you do that by getting straight to

the point and G giving the viewer that

value proposition that they are going to

get by the end of this video so much to

unpack there let's move on to my first

big topic which is choosing short video

topics what does your strategy look like

on this how do you come up with ideas

and then how do you decide which one to

actually make into a video so I come up

with video ideas everywhere you kind of

just have to like take inspiration from

anywhere and everywhere so for one I

would look at trending topics that's

trending on YouTube Google Trends and

then I'll also use AI describe what your

channel is your values your goals your

mission statement and then tell us to

come up with video ideas and then also

just random things that happen in my

life I I try to be my avatar and I

recommend that you try to be your avatar

as well or know your avatar and think

like what happens in the daily life of

your avatar and make a video around that

feel like that's that's one of the best

ways to come up with ideas but now

you're probably going to have like

hundreds of ideas which ones do you pick

well for me my order of selection is one

am I passionate about the idea and if I

am it goes next to the next filter does

it fit my channel branding so for

example I make videos on saving or

making money it would not fit my channel

branding if I did a tutorial on how to

cut your my dog's hair right so make

sure if it's your channel branding and

three that it actually resonates with

your audience and your avatar and that's

that's the way I like think about it and

from there I will also send it to

friends family my team to like get some

extra thoughts how are you

differentiating between that second and

third filter the second one being like

does it fit within your topics and the

third one was would it resonate with

your audience talk me through that last

question a little bit more okay great

yeah so for example I've had this idea

where I made money doing Uber Eats and

that would fit my channel branding

because I do side hustles making money

content however my specific Avatar is

actually a middle schooler meaning they

cannot drive and they cannot do Uber

Eats my avatar is that kid in school

who's selling candy not the kid that's

selling things on Uber Eats so it fits

the channel branding but does not

resonate with the Avatar I see so it

needs to fit both topic wise and then

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check that out keep on listening to my

interview with Jenny Hoyos so what would

you say are some mistakes that you've

seen people make when trying to come up

with ideas for shorts is there anything

that kind of sticks out to you not

brainstorming enough sometimes you'll

think you'll have a good idea but it's

only good because it's the only one that

you're looking at so you want to have

multiple good ideas to pick from because

if an idea stands out from all the good

ones then that's how you know it's a

great idea so simply just brainstorm a

bunch have you been listening to me

Jenny cuz I say that all the time dude

that's awesome yeah I always tell people

like especially even before you start

your Channel that I challenge them to

come up with at least 50 video ideas in

their needs to have like a big Bank of

content ideas to start with so that like

you were saying like you can kind of

pick like the best instead of just like

going with the first idea yes exactly I

love that I have a list of a thousand

ideas yeah that's awesome that's amazing

that's probably more than I've heard

anyone else say that they have well at

one point I was raing about like 10

ideas every day and like eventually it

adds up let's shift a little bit to

talking about like schedule of shorts do

you think that there is any science to

how frequently you post shorts if you

want to grow don't think that there is a

special science as long as you're making

good videos you will get views but I

recommend at least once a week so you

have like you want to have data to pull

from you know if you're posting once a

month you're not going to have like

analytics or data or comments to read to

make sure that you're on the right track

you know yeah absolutely and also going

back to like it's really the people not

the algorithm if you only make one short

a month that's not going to be

frequently enough for people to get to

know you at all and even remember you

yes exactly looking at my analytics like

I have my average Viper viwer is like 3

to six and like they're not even

subscribed so the fact that like they

see me like six times and they still

haven't subscribed shows that like they

need like to see a lot of shorts to like

build that deeper relationship oh that

brings up something I'm curious about as

a primarily shorts Creator I know you

make long form videos now too but you

know you got most of your reviews from

shorts what does your analytics look

like in terms of your percentage of

views from subscrib versus

nonsubscribers it's it's nearly like all

nonsubscribers on my channel I have 1

billion views but only 1 million

subscribers well not only that that's a

lot and but you know what I mean it's

like 0.1% is what I'm saying and I have

like 10 million returning viewers per

month and that shows that I am reaching

the same Avatar and they are actually

returning and that's what matters much

more to me because I know eventually

they will subscribe and subscribers is

just a vanity number as well so it is

that's so true yeah what do you think

the most important metric when it comes

to shorts getting recommended is so is

it like the fact that someone watches it

all the way through if they watch it

multiple times is there any other

factors that are the most important you

think uh there's the top three there's

my top three and I want to say the three

so number one is retention well overall

I just want to say I just want to

emphasize viewer satisfaction is the

most important thing the algorithm is

looking for viewer satisfaction so you

know just because you get a specific

percent number doesn't mean the video is

going to go viral you want to Target

viewer satisfaction but viewer

satisfaction can be found in retention

rewatchability which is basically

average views per viewer on that short

as well as subscrib ability that's what

I believe so you think those are the

three primary indicators that the viewer

was satisfied I I'd say so those are the

three primary indicators u based on

based on the data that we've done we put

it like onto a bunch of excel sheets and

formulas and we've even done a piercing

correlation to each individual thing so

that we can see these variables and

we've even like tried to separate the

variables and that from what we found we

have the best Pearson correlation with

those specific metrics well you answered

my next question before I even got to it

which was like how have you determine

that is it just like a feeling you have

but you no you've done the research on

at least your videos have you analyzed

any other channels videos as well yes so

I used to analyze a bunch of other

people's videos by just going onto their

Channel and you know just watching their

videos using AI to dissect it as well to

help me but nowadays I actually like I

just I make friends I analyze their

videos and ask for their retention

graphs and their data I love how Savvy

that is I've totally done what you're

talking about too running other people's

videos through AI trying to think what

the tool that I Ed to do that is called

you remember what the tool you were

using to do that was I use harpa a so

basically the idea here just for

everyone listening is that at least this

is what I would do I would take the

video and there are tools that can

basically like watch the video for you

and then they can transcribe the video

and they can break it down into chapters

for like timestamping and so then I

could go through and I could look and I

could see how other people's videos were

structured and what different topics

they covered in their videos and things

like that was there anything else that

you were looking for Jenny when you did

that analyzing comments so most

importantly like I would have it the I

would have the AI analyze the comments

and then let me know like if I was to

recreate this video based on the

comments what would have made this video

better and I think that's huge cuz then

you learn like what you should do yeah

oh wow that's super clever okay let's

move on to talking about how you

actually script your shorts you

mentioned it starts out with a good hook

is that where you start when you are

thinking about scripting it always

starts with a hook so I try to think of

the best hook and sometimes you might

have to change the idea just because

like the hook matters so much more so

when I think of the hook I try to again

I try to stop their scroll by like

having like a power word in the

beginning so I want to start with like

free or or save money so when I'm

scripting that's the first thing I make

sure the first word is going to get

value and if it's not the first one of

the first words and then also I try to

think within the hook how can I make the

viewer know what they can expect by the

end of the video so one of my favorite

hooks is what does $10 get you in Miami

so not only does it tell you what the

video is what does $10 get you in Miami

it also tells you that the video ends

when I spend $10 so you have a perfect

expectation of the video how do you

think a hook should be or how long do

you typically go for and how did you

settle on that length no more than three

seconds so the most important thing is

flow there's no magic number I think

like roughly 3 seconds gives a really

good idea like it kind of gives an

example of the sort of length we're

going for like are we going for 3

seconds or are we going to for 10

seconds we're going for 3 seconds but

basically it sounds like it needs to be

like one short sentence would you say

that's accurate one short sentence that

is still enough to hook the viewer

sometimes people would like make a

really short hook and it's like I don't

even understand what the video is about

just make sure the viewer has a clear

expectation as long as it takes to give

them a clear expectation basically and

so I know hooks are really important so

I want to spend just another minute or

so here you gave an example of what you

consider to be a really good hook what

does $10 get you in Miami for someone

who's right now just like thinking but

wait how do I write a hook where do I

start sort of thing could you give them

any more guidance either a few more

examples or do you have any like Goto

formulas you use or anything like that

my number one go-to formula is questions

when you ask a question the viewer knows

that they're going to get something by

the end of the video but then you're

also making them think about something

and now they're curious It's like

questions are the best in my opinion so

try to think of can you ask a question

and if you can't try to think of how

could I put power words in the beginning

so like I said free save money but also

credibility sometimes helps if you say a

statement but then also say like and

learn from me as a therapist or as a

billionaire or you know showing some

sort of credibility every video I write

at least 10 hooks and then I also send

it to my data analyst SL strategist

who's actually like doing all these data

things and actually knows what is

statistically working okay so this is a

little bit of a side tangent then but

I'm curious your relationship with your

data analyst or strategist what is that

like how did that start how did you find

someone who is like qualified enough to

be able to help you at this level

basically he he started editing my

videos about 6 months ago and he ended

up becoming passionate about like

analytics and data and on his free time

he was just like oh I'm just going to

like export your data and like just like

you know analyze the analytics because

he was just like he was just naturally

curious and I think that that that's the

key thing just finding someone who's

really passionate about what they do and

you know someone who's passionate always

beats someone like who isn't right yeah

that's cool I love how it just like

naturally grew right it wasn't like

something you tried to force okay let's

move along and talk about how you film

your shorts so broad Strokes do you film

them in the order that people are going

to watch them like do you film them

chronologically what is that look like

yep I I film chronologically but

sometimes we will rearrange the story

just like so it could be like funnier or

make more sense yeah like usually in my

videos I'm showing a journey and

character development and if we're

messing around too much and like

rearranging and not doing things in

order then there's no character

development and you don't see character

growth it's like all getting rearranged

but for storytelling type content it

does I'd say it does need to be in

chronological order which is why I do

that and how long does it take you to

film a short typically it it depends on

the short but you know majority of the

shorts it takes no more than an hour you

know like some of my my longer ones can

take up to like 3 hours I like to film

my shorts like long forms as like to

explain it what do you mean by that oh I

mean I mean in so many ways I only make

a short if I think it can go viral on

long form because if it can go viral as

a 10-minute video imagine how viral it

would be as a 30- second video because

it shows how much effort you wi like

people would comment and be like you

realize she just like did like this

whole thing just for a 30- second video

and like my family says that too they're

like why are you doing like this whole

production or like this whole thing for

it to just be a 30 second video is there

any other way in which you film your

short videos like a long form video

honestly lots of talking I lose my voice

by the end of it and it almost feels

like I filmed a long form and then it

ends up being a 30- second video so you

just like end up cutting down a whole

lot who ends up making the editing

decisions you or your editor my video

editor first year and a half of my

channel I edited them myself but I ended

up like hiring him because you know of

course I wanted to scale and he's he's

he's a Storyteller I think that's a

that's a big tip if someone's going to

hire an editor don't hire a video edit

hire a Storyteller how did you find a

Storyteller we became friends and

Creator now there's lots of talented

storytellers and Creator now which is

like a program for like people who want

to learn like YouTube like so there's a

lot of creators but also a lot of like

script writers editors and oh my gosh

it's like a free promotion I but I'm

just saying like I'm I made a lot of

friends and and met a lot of people um

through Creator now whove helped me yeah

that's awesome so you only have worked

like you edited your videos for the

first year and then you've just worked

with this one editor since and it's just

been a great fit you you didn't have to

try out a bunch of people or anything oh

gosh I had to try out so many people I

it was terrible i've probably tried like

at least 25 people like trial as in like

we worked together for like a week and

then it didn't work out it's very tough

to find an editor and I will say the

biggest tip to finding an editor is it's

it's so cliche everything I say is so

cliche but it's so true I was looking

for someone who is a great editor

incredibly talented when you watch the

video you're like wow they're great but

then for some reason you just you just

don't you guys don't get along they

don't want to listen they it just the

relationship is not there they don't

want to they're doing it for money they

don't want to like better themselves

like I always had like it was always a

different problem every time so when I

stopped looking for someone talented I I

it sounds so funny I stopped looking for

someone who is good and I started

looking for people who were passionate

and the editor that I hired had little

to no experience I didn't even like the

videos that like he's edited but I saw

the passion cuz I was friends with him

and I knew like he is going to be very

talented because I see the potential and

you know here we are today and he is

he's I think one of the best editors on

YouTube going to win a streamy like if

not next year the year after one more

question about you filming your videos

how much help do you have do you do it

all by yourself or do you have someone

helping you yeah I film all the videos

by myself but I will say transparently

my parents do help a lot in the sense of

like for example like just balancing

ideas and like preparing the shoots like

it it seems so funny like yeah maybe I'm

only filming for an hour but sometimes

to set up like you know the area clean

the house make sure the lighting's good

like that does take some time so you

know you know they'll be there and give

a helping hand yeah that's really really

nice I got one more question for you

about editing I guess and that is when

you were editing your own shorts how

long did it take you to edit one one

short typically about 10 20 hours about

and it takes my editor the same amount

of time so you're probably thinking like

that's ridiculous and it it is it is a

lot of time so once you've got your

video back from your editor and it's

time to post it what are kind of the

nuances that might make one short

perform better than another is there

YouTube SEO that you need to make sure

you have configured properly for your

short in my opinion no especially not

for shorts given that like for one like

people aren't watching shorts by like

going on search yeah some people click

on shorts through search but like when

people are searching things usually they

want to watch a long form shorts is

primarily like you know the shorts feed

which is why SEO like I don't really

think matters for shorts but also the

YouTube algorithm is just like really

good and like I believe in like hashtags

good descriptions and things like that

on Tik Tok and Instagram but on YouTube

like they're AI they're algorithm is so

good that it will do that metadata like

for you in the back end you know it just

it's just that good to be honest yeah I

feel like that stuff matters less and

less now that AI is so good that it's

literally like instantly transcribing

your video it knows exactly what you're

actually talking about in the videos you

did talk earlier about how if you have

multiple videos like you were saying

about your cooking videos that you would

try to maybe more carefully tag them

there to get viewers from one video to a

new video is there any Nuance there to

how you try to configure that yeah so I

love that you mentioned that but the the

primary thing I focus on is for one

having a similar format and script

because like we were talking about AI

does transcribe the videos so it does

see that oh this is following a very

similar format it's a very similar video

so I do it in that sense but also I try

to make the titles as similar as

possible so usually like it will have

like the same words but maybe like let's

say like episode one episode two or just

like you replace it with the food item

that you're making you know just like

keeping the the same title also not for

the algorithm but also cu the viewer

they'll probably run into the video and

they'll be like oh this is the same

thing as well if they are to run into it

but yeah that's the primary way and I I

put them all into the same playlist as

well let's move on to this last topic

which is learning and improving so what

are the analytics that you pay the most

attention to and then also of those

analytics you pay attention to it and

then like what do you do with that

information the number one thing that I

am actively paying attention to is

retention graphs not retention

percentage but retention graphs because

if you look at your retention percentage

you'll be like well I got 90% okay next

video it's like what do you even do with

that versus if you have the graph you'll

see exactly where the viewers are

leaving and it actually tells you about

the viewers behaviors so I would just

like actively look at that to see where

people are leaving where people are

staying where people are rewatching and

I think you would like see tenfold the

improvements than any of the other

things you know there's this law where

it's like you want to focus on the 10x

things not the 2x so I think the

retention graph is like how you can 10x

improve and everything else is probably

just going to result in 2x so that's

what I believe in so there's one last

thing I wanted to talk with you about

today Jenny and if if you don't want to

talk about this we don't have to but I I

have a feeling you might be willing to

given the topic of your whole channel is

about like making and saving money would

you mind getting into the money of

shorts and how profitable it's been yeah

so transparently I make about like5 to$

7,000 a month on YouTube ad Revenue like

from shorts and this is this is on like

I believe like 60 80,000 views a month

so it's not it's not incredibly

profitable in that sense it's still

something because I have in 11 Cent RPM

but the real money is to be made on

products for sure or other streams of

income so like for example like I offer

Consulting and that's where like my

primary source of income is and I teach

others how to grow their social medias

their businesses in a two-day weekend

teaching what I know I made I believe it

was $40,000 in two days but then there's

also brand deals where you you know you

you promote youe products you know you

know what I mean so I I would definitely

focus on like products and other

external sources because the reach is

insane the reach is incredible and it's

when you're getting like for me I'm

averaging 10 million views per short

what brand wouldn't want to get like 10

million views so I get the same views as

the Super Bowl but imagine a brand gets

to pay like what like 100x less for the

same views it's incredible yeah

absolutely could you would you be

willing to share how much your brand

deals are currently going for how much

brands are currently paying you for

feature they have to at least be in the

five figure range to work with me do

that again that gives a ballpark like

you know for people who are just like

Curious like are we talking millions are

we talking hundreds like five figures

five figures something right if someone

was interested in possibly working with

you as you mentioned you've been doing

some Consulting and things like that um

how could they get in contact you to

find out more about that yeah so feel

free to email me at Team Jenny hoo.com

okay well try not to flood your inbox

too bad right well Jenny this has been

amazing an absolute Master Class in

YouTube shorts thank you so much for

sharing everything with us about how to

grow on YouTube short I've learned so

much and I'm sure all the listeners have

as well thank you so much for having me

this is so much fun now if you take

action on what you learned from Jenny

today I have no doubt that you will soon

be racking up the views on your YouTube

channel so let's talk about the next

step which is monetizing those views I

made a video which you can check out

right here all about the full

monetization process how many views you

need how many watch hours and all the

other monetization requirements so if

you're interested in learning how you

can start making money on YouTube then

watch this video right

now