Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)
Summary
TLDRIn this insightful interview, 18-year-old YouTube sensation Jenny Hoyos shares her secrets to success on YouTube Shorts, emphasizing the importance of storytelling, audience engagement, and strategic content creation. She discusses her approach to picking topics, scripting, filming, editing, and posting, while also touching on the monetization strategies that have led to her impressive growth and revenue.
Takeaways
- π Storytelling is crucial for social media growth; it's a skill, not a matter of luck.
- π Jenny Hoyos emphasizes that YouTube is the best platform for content creators due to its monetization, support, and data availability.
- π For idea generation, take inspiration from everywhere, including trending topics and personal life experiences.
- π Jenny uses a three-step filter process for selecting video ideas: passion for the idea, channel branding fit, and audience resonance.
- π― The importance of a strong hook in video content is highlighted, as it stops the scroll and keeps viewers watching till the end.
- πΉ Filming YouTube shorts should be done chronologically to show a clear journey and character development.
- βοΈ Editing decisions are best made by a storyteller, not just a video editor, according to Jenny's experience.
- π Retention graphs are the key analytics to focus on for understanding viewer behavior and improving content.
- π Consistent posting, at least once a week, is recommended to build a relationship with the audience and gather valuable data.
- π° Monetization on YouTube shorts comes not only from ad revenue but also from brand deals and other income streams like consulting.
- π The transcript mentions that Jenny made $40,000 in two days through teaching, indicating the potential of knowledge-based products.
Q & A
What is the key to success in creating viral videos according to Jenny Hoyos?
-Jenny Hoyos believes that the key to success is storytelling. She emphasizes that social media growth is a skill, not luck, and that mastering storytelling can lead to viral content.
Why does Jenny Hoyos consider YouTube the best platform for content creators?
-Jenny Hoyos prefers YouTube because it offers the best monetization, support team, and data analysis tools compared to other platforms, which she believes sets creators up for success and longevity.
What is the significance of a 'hook' in creating YouTube shorts?
-A hook is crucial in YouTube shorts as it serves to grab the viewer's attention and stop their scroll. It should be a strong opening that not only entices the viewer to watch but also gives them a clear expectation of what the video will deliver.
How does Jenny Hoyos approach the scripting of her YouTube shorts?
-Jenny starts scripting with a hook and ensures it is within the first few seconds. She focuses on creating a question or using power words to immediately provide value and set the viewer's expectation for the video.
What is the role of viewer satisfaction in the success of a YouTube short?
-Viewer satisfaction is paramount as it is a primary indicator the algorithm looks for to determine the success of a video. It can be measured through retention, rewatchability, and subscribability.
How does Jenny Hoyos ensure her content ideas resonate with her audience?
-Jenny ensures her content resonates by first being passionate about the idea, making sure it fits her channel branding, and then confirming it aligns with her audience's interests and needs.
What is the recommended frequency for posting YouTube shorts to grow a channel?
-While there's no strict rule, Jenny Hoyos recommends posting at least once a week to maintain visibility and gather analytics data that can inform future content creation.
How does Jenny Hoyos utilize analytics to improve her content?
-Jenny actively looks at retention graphs to understand viewer behavior, identifying where viewers leave or rewatch, which helps her make significant improvements to her content.
What are some common mistakes people make when brainstorming ideas for YouTube shorts?
-One common mistake is not brainstorming enough. Having multiple ideas allows for better selection, ensuring the chosen idea stands out and is truly compelling.
How does Jenny Hoyos approach filming her YouTube shorts?
-Jenny films her shorts chronologically, which helps in showing a journey and character development. She also ensures that the filming process is efficient, taking no more than a few hours for most shorts.
What is the monetization potential of YouTube shorts according to Jenny Hoyos?
-Jenny makes around $5,000 to $7,000 a month from ad revenue on YouTube shorts. However, she suggests that the real money is in products and other external sources of income, such as consulting and brand deals.
How does Jenny Hoyos ensure her videos are consistent and engaging?
-She focuses on having a similar format and script across her videos, which not only helps with viewer recognition but also aids the YouTube algorithm in understanding and recommending her content.
What advice does Jenny Hoyos give for finding a good video editor?
-Jenny advises to look for someone who is passionate about their work rather than just focusing on their talent. A good relationship and a shared desire to improve are key factors in finding the right editor.
Outlines
π₯ The Power of Storytelling in Social Media Growth
The speaker emphasizes the importance of storytelling in social media growth, particularly on YouTube, and dismisses the idea of relying on luck or the algorithm. The guest, Jenny Hoyos, is introduced as a successful young content creator with significant achievements on YouTube Shorts, TikTok, and Instagram. The conversation focuses on the belief that social media success is a skill that can be mastered, and the key to success is engaging storytelling that resonates with the audience.
π Strategies for Generating Viral Video Ideas
Jenny Hoyos shares her strategy for creating viral video content, which includes taking inspiration from various sources, such as trending topics and personal experiences. She discusses the importance of passion, channel branding, and audience resonance in selecting video ideas. The conversation also touches on the use of AI tools to generate and refine video ideas, emphasizing the need for brainstorming multiple ideas to find the best one.
π The Impact of Posting Frequency on YouTube Short Success
The discussion explores the relationship between posting frequency and audience engagement on YouTube Shorts. It suggests that while there's no strict science to the frequency, posting at least once a week is recommended to gather data and maintain visibility. The importance of building a relationship with the audience through consistent content is highlighted, as well as the role of analytics in tracking viewer behavior.
π¬ Crafting Hooks and Structuring Short Videos
Jenny explains her approach to scripting YouTube Shorts, starting with creating a strong hook that grabs the viewer's attention within the first few seconds. She emphasizes the value of questions as hooks and the need to set clear expectations for the video content. The conversation also covers the process of filming shorts, including filming in chronological order and the importance of character development and storytelling.
π οΈ Editing for Impact: The Role of Storytellers in Video Editing
The paragraph delves into the editing process, where the speaker shares her experience of working with a video editor who is also a storyteller. It highlights the importance of passion and the ability to improve in finding the right editor. The discussion also touches on the time investment required for editing and the challenges of finding the right person to collaborate with.
π Analyzing Viewer Retention for Continuous Improvement
Jenny discusses the significance of analyzing retention graphs rather than just retention percentages to understand viewer behavior better. She believes that focusing on retention graphs can lead to significant improvements in video content. The conversation also covers the use of AI tools for analyzing comments and the importance of learning from viewer feedback to enhance future content.
π° Monetizing YouTube Shorts: Insights and Opportunities
In this final paragraph, Jenny transparently shares her monthly earnings from YouTube ad revenue and emphasizes that the real potential for income lies in products and other external sources, such as consulting and brand deals. She highlights the value of the reach provided by a successful YouTube Shorts channel and provides contact information for potential consulting opportunities.
Mindmap
Keywords
π‘Storytelling
π‘YouTube Shorts
π‘Algorithm
π‘Viewer Satisfaction
π‘Monetization
π‘Retention
π‘Hook
π‘Character Development
π‘SEO (Search Engine Optimization)
π‘Brand Deals
π‘Consultant
Highlights
The importance of storytelling in social media growth and its impact on making videos successful.
Jenny Hoyos' impressive YouTube growth with over 980 million views in two years, emphasizing skill over luck.
Choosing YouTube Shorts for content creation due to its supportive ecosystem for creators.
The strategy behind picking the perfect topics for YouTube Shorts, inspired by Jenny's personal approach.
Creating a strong hook for short videos to captivate the audience from the start.
The significance of continuous progression in short videos to maintain viewer interest.
Jenny's method of brainstorming a large number of ideas to select the best content for her videos.
The role of viewer satisfaction as the primary metric for YouTube Shorts success.
The three key indicators of viewer satisfaction: retention, rewatchability, and subscribability.
The process of analyzing other creators' videos for insights and improvement.
The importance of filming YouTube Shorts in chronological order for effective storytelling.
Jenny's experience with finding a passionate and talented video editor for her content.
The value of transparency and authenticity in the content creation process.
Jenny's monetization strategy beyond YouTube ad revenue, focusing on consulting and brand deals.
The potential earnings from brand deals and the importance of leveraging YouTube Shorts' massive reach.
Jenny's advice on the importance of focusing on retention graphs for continuous improvement of content.
The practical approach to learning from analytics and applying that knowledge to improve future content.
Transcripts
replace algorithm with audience and you
you will succeed what gives you so much
confidence that every video you make can
be a winner it's all about storytelling
I believe that social media growth is
completely skill and is not luck YouTube
is the best platform from content
creators $40,000 in two days today I'm
joined by Jenny Hoyos the veritable
master of YouTube shorts over the past
two years Jenny has amassed over 980
million YouTube views which is just
insane as well as has attracted millions
of subscribers and made quite a splash
on Tik Tok and Instagram as well and as
if that wasn't impressive enough Jenny's
done all this at just 18 years old so
today Jenny and I are going to decode
YouTube shorts for you breaking down
exactly how to pick the perfect topics
you kind of just have to like take
inspiration from anywhere and everywhere
design mesmerizing content I would say a
good short is one that has a really
strong hook that not only stops your
scroll but also gets you to watch till
the end of the video film edit and post
short form videos on YouTube you know
majority of the CHS takes no more than
an hour Jenny has claimed she can make
anything go viral I don't ask this so go
viral I can figure out how to make it
viral and I think she has a track record
that backs this up so let's look at how
you can win with YouTube shorts as well
Jenny Hoyos it is such an honor to get
to sit down with you today yeah of
course I'm excited to be on here thank
you for having me so it's kind of the
fame Jenny hoyo quote at this point I
think you've claimed that if an idea is
good enough you can make anything go
viral so what's your strategy on that
what gives you so much confidence that
every video you make can be a winner I
believe that social media growth is
completely skill and is not luck so if
you have a good idea and you're a good
Storyteller you theoretically should be
able to get views because at the end of
the day people say oh you got to Get
Lucky by the algorithm but it's actually
the audience replace algorithm with
audience and you you will succeed I know
it's like such a cliche thing to say say
but it's true I'd say the most important
thing is just focusing on storytelling
and if you can Master storytelling you
can blow up and make anything viral
because at the end of the day people
love stories people have been telling
stories for years now and that's never
going to change so you can make anything
viral as long as you know how to tell a
good story you know I couldn't agree
with you more I think so often people
get caught up in trying to game the
algorithm and they think that they need
to somehow figure out how to trick the
algorithm into showing their content or
figure out how the algorithm works so
they can hack it or something like that
so I really want to get into story with
you today and talk about how to put
together a good story especially in the
span of only 30 seconds or so but before
we get into all of that I would love to
know kind of your like reason why Why
YouTube shorts out of all the platforms
you could have chosen and there are
obviously a lot of them why did you
settle on YouTube shorts as the place to
like make to like put your stamp yeah
totally so growing up my childhood dream
was to become a YouTuber and I know it's
so cliche but I really want wanted a
play button and that's actually why I
got started on YouTube but now that I've
accomplished that like why am I still
creating content focused on YouTube
shorts well that's because I believe
that YouTube is the best social media
platform or best platform from content
creators in my opinion the reason I say
that is because one YouTube Schwarz has
the best monetization has the best
support team and it has more data
available to view and analyze compared
to any other platform so I feel like not
feel like I know I know for a fact and I
could feel it as a creator that YouTube
is setting me up for success and
Longevity unlike other platforms that
hide these analytics or don't really
feel like they're there for the creators
but they're for the money oh yeah
totally I mean I really couldn't agree
more that's why I have chosen also to
primarily build my brand on YouTube okay
so I have six big topics that I want to
get into today choosing video topics
scripting filming editing posting and
continually improve moving but before we
get into any of those details let's zoom
out for a moment and talk about the big
picture big picture what would you say
makes a good short yeah it's h it's a
very broad question but I would say a
good short is one that resonates with
your audience of course everyone has
different viewing behaviors that's why
we're on different niches but to me I
would say a good short is one that has a
really strong hook that not only stops
your scroll but also gets you to watch
till the end of the video followed by
having continuous progression in the
sense that every line must progress the
video the video should always be going
up and the video is always progressing
and you do that by getting straight to
the point and G giving the viewer that
value proposition that they are going to
get by the end of this video so much to
unpack there let's move on to my first
big topic which is choosing short video
topics what does your strategy look like
on this how do you come up with ideas
and then how do you decide which one to
actually make into a video so I come up
with video ideas everywhere you kind of
just have to like take inspiration from
anywhere and everywhere so for one I
would look at trending topics that's
trending on YouTube Google Trends and
then I'll also use AI describe what your
channel is your values your goals your
mission statement and then tell us to
come up with video ideas and then also
just random things that happen in my
life I I try to be my avatar and I
recommend that you try to be your avatar
as well or know your avatar and think
like what happens in the daily life of
your avatar and make a video around that
feel like that's that's one of the best
ways to come up with ideas but now
you're probably going to have like
hundreds of ideas which ones do you pick
well for me my order of selection is one
am I passionate about the idea and if I
am it goes next to the next filter does
it fit my channel branding so for
example I make videos on saving or
making money it would not fit my channel
branding if I did a tutorial on how to
cut your my dog's hair right so make
sure if it's your channel branding and
three that it actually resonates with
your audience and your avatar and that's
that's the way I like think about it and
from there I will also send it to
friends family my team to like get some
extra thoughts how are you
differentiating between that second and
third filter the second one being like
does it fit within your topics and the
third one was would it resonate with
your audience talk me through that last
question a little bit more okay great
yeah so for example I've had this idea
where I made money doing Uber Eats and
that would fit my channel branding
because I do side hustles making money
content however my specific Avatar is
actually a middle schooler meaning they
cannot drive and they cannot do Uber
Eats my avatar is that kid in school
who's selling candy not the kid that's
selling things on Uber Eats so it fits
the channel branding but does not
resonate with the Avatar I see so it
needs to fit both topic wise and then
also fit that Avatar totally now if
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check that out keep on listening to my
interview with Jenny Hoyos so what would
you say are some mistakes that you've
seen people make when trying to come up
with ideas for shorts is there anything
that kind of sticks out to you not
brainstorming enough sometimes you'll
think you'll have a good idea but it's
only good because it's the only one that
you're looking at so you want to have
multiple good ideas to pick from because
if an idea stands out from all the good
ones then that's how you know it's a
great idea so simply just brainstorm a
bunch have you been listening to me
Jenny cuz I say that all the time dude
that's awesome yeah I always tell people
like especially even before you start
your Channel that I challenge them to
come up with at least 50 video ideas in
their needs to have like a big Bank of
content ideas to start with so that like
you were saying like you can kind of
pick like the best instead of just like
going with the first idea yes exactly I
love that I have a list of a thousand
ideas yeah that's awesome that's amazing
that's probably more than I've heard
anyone else say that they have well at
one point I was raing about like 10
ideas every day and like eventually it
adds up let's shift a little bit to
talking about like schedule of shorts do
you think that there is any science to
how frequently you post shorts if you
want to grow don't think that there is a
special science as long as you're making
good videos you will get views but I
recommend at least once a week so you
have like you want to have data to pull
from you know if you're posting once a
month you're not going to have like
analytics or data or comments to read to
make sure that you're on the right track
you know yeah absolutely and also going
back to like it's really the people not
the algorithm if you only make one short
a month that's not going to be
frequently enough for people to get to
know you at all and even remember you
yes exactly looking at my analytics like
I have my average Viper viwer is like 3
to six and like they're not even
subscribed so the fact that like they
see me like six times and they still
haven't subscribed shows that like they
need like to see a lot of shorts to like
build that deeper relationship oh that
brings up something I'm curious about as
a primarily shorts Creator I know you
make long form videos now too but you
know you got most of your reviews from
shorts what does your analytics look
like in terms of your percentage of
views from subscrib versus
nonsubscribers it's it's nearly like all
nonsubscribers on my channel I have 1
billion views but only 1 million
subscribers well not only that that's a
lot and but you know what I mean it's
like 0.1% is what I'm saying and I have
like 10 million returning viewers per
month and that shows that I am reaching
the same Avatar and they are actually
returning and that's what matters much
more to me because I know eventually
they will subscribe and subscribers is
just a vanity number as well so it is
that's so true yeah what do you think
the most important metric when it comes
to shorts getting recommended is so is
it like the fact that someone watches it
all the way through if they watch it
multiple times is there any other
factors that are the most important you
think uh there's the top three there's
my top three and I want to say the three
so number one is retention well overall
I just want to say I just want to
emphasize viewer satisfaction is the
most important thing the algorithm is
looking for viewer satisfaction so you
know just because you get a specific
percent number doesn't mean the video is
going to go viral you want to Target
viewer satisfaction but viewer
satisfaction can be found in retention
rewatchability which is basically
average views per viewer on that short
as well as subscrib ability that's what
I believe so you think those are the
three primary indicators that the viewer
was satisfied I I'd say so those are the
three primary indicators u based on
based on the data that we've done we put
it like onto a bunch of excel sheets and
formulas and we've even done a piercing
correlation to each individual thing so
that we can see these variables and
we've even like tried to separate the
variables and that from what we found we
have the best Pearson correlation with
those specific metrics well you answered
my next question before I even got to it
which was like how have you determine
that is it just like a feeling you have
but you no you've done the research on
at least your videos have you analyzed
any other channels videos as well yes so
I used to analyze a bunch of other
people's videos by just going onto their
Channel and you know just watching their
videos using AI to dissect it as well to
help me but nowadays I actually like I
just I make friends I analyze their
videos and ask for their retention
graphs and their data I love how Savvy
that is I've totally done what you're
talking about too running other people's
videos through AI trying to think what
the tool that I Ed to do that is called
you remember what the tool you were
using to do that was I use harpa a so
basically the idea here just for
everyone listening is that at least this
is what I would do I would take the
video and there are tools that can
basically like watch the video for you
and then they can transcribe the video
and they can break it down into chapters
for like timestamping and so then I
could go through and I could look and I
could see how other people's videos were
structured and what different topics
they covered in their videos and things
like that was there anything else that
you were looking for Jenny when you did
that analyzing comments so most
importantly like I would have it the I
would have the AI analyze the comments
and then let me know like if I was to
recreate this video based on the
comments what would have made this video
better and I think that's huge cuz then
you learn like what you should do yeah
oh wow that's super clever okay let's
move on to talking about how you
actually script your shorts you
mentioned it starts out with a good hook
is that where you start when you are
thinking about scripting it always
starts with a hook so I try to think of
the best hook and sometimes you might
have to change the idea just because
like the hook matters so much more so
when I think of the hook I try to again
I try to stop their scroll by like
having like a power word in the
beginning so I want to start with like
free or or save money so when I'm
scripting that's the first thing I make
sure the first word is going to get
value and if it's not the first one of
the first words and then also I try to
think within the hook how can I make the
viewer know what they can expect by the
end of the video so one of my favorite
hooks is what does $10 get you in Miami
so not only does it tell you what the
video is what does $10 get you in Miami
it also tells you that the video ends
when I spend $10 so you have a perfect
expectation of the video how do you
think a hook should be or how long do
you typically go for and how did you
settle on that length no more than three
seconds so the most important thing is
flow there's no magic number I think
like roughly 3 seconds gives a really
good idea like it kind of gives an
example of the sort of length we're
going for like are we going for 3
seconds or are we going to for 10
seconds we're going for 3 seconds but
basically it sounds like it needs to be
like one short sentence would you say
that's accurate one short sentence that
is still enough to hook the viewer
sometimes people would like make a
really short hook and it's like I don't
even understand what the video is about
just make sure the viewer has a clear
expectation as long as it takes to give
them a clear expectation basically and
so I know hooks are really important so
I want to spend just another minute or
so here you gave an example of what you
consider to be a really good hook what
does $10 get you in Miami for someone
who's right now just like thinking but
wait how do I write a hook where do I
start sort of thing could you give them
any more guidance either a few more
examples or do you have any like Goto
formulas you use or anything like that
my number one go-to formula is questions
when you ask a question the viewer knows
that they're going to get something by
the end of the video but then you're
also making them think about something
and now they're curious It's like
questions are the best in my opinion so
try to think of can you ask a question
and if you can't try to think of how
could I put power words in the beginning
so like I said free save money but also
credibility sometimes helps if you say a
statement but then also say like and
learn from me as a therapist or as a
billionaire or you know showing some
sort of credibility every video I write
at least 10 hooks and then I also send
it to my data analyst SL strategist
who's actually like doing all these data
things and actually knows what is
statistically working okay so this is a
little bit of a side tangent then but
I'm curious your relationship with your
data analyst or strategist what is that
like how did that start how did you find
someone who is like qualified enough to
be able to help you at this level
basically he he started editing my
videos about 6 months ago and he ended
up becoming passionate about like
analytics and data and on his free time
he was just like oh I'm just going to
like export your data and like just like
you know analyze the analytics because
he was just like he was just naturally
curious and I think that that that's the
key thing just finding someone who's
really passionate about what they do and
you know someone who's passionate always
beats someone like who isn't right yeah
that's cool I love how it just like
naturally grew right it wasn't like
something you tried to force okay let's
move along and talk about how you film
your shorts so broad Strokes do you film
them in the order that people are going
to watch them like do you film them
chronologically what is that look like
yep I I film chronologically but
sometimes we will rearrange the story
just like so it could be like funnier or
make more sense yeah like usually in my
videos I'm showing a journey and
character development and if we're
messing around too much and like
rearranging and not doing things in
order then there's no character
development and you don't see character
growth it's like all getting rearranged
but for storytelling type content it
does I'd say it does need to be in
chronological order which is why I do
that and how long does it take you to
film a short typically it it depends on
the short but you know majority of the
shorts it takes no more than an hour you
know like some of my my longer ones can
take up to like 3 hours I like to film
my shorts like long forms as like to
explain it what do you mean by that oh I
mean I mean in so many ways I only make
a short if I think it can go viral on
long form because if it can go viral as
a 10-minute video imagine how viral it
would be as a 30- second video because
it shows how much effort you wi like
people would comment and be like you
realize she just like did like this
whole thing just for a 30- second video
and like my family says that too they're
like why are you doing like this whole
production or like this whole thing for
it to just be a 30 second video is there
any other way in which you film your
short videos like a long form video
honestly lots of talking I lose my voice
by the end of it and it almost feels
like I filmed a long form and then it
ends up being a 30- second video so you
just like end up cutting down a whole
lot who ends up making the editing
decisions you or your editor my video
editor first year and a half of my
channel I edited them myself but I ended
up like hiring him because you know of
course I wanted to scale and he's he's
he's a Storyteller I think that's a
that's a big tip if someone's going to
hire an editor don't hire a video edit
hire a Storyteller how did you find a
Storyteller we became friends and
Creator now there's lots of talented
storytellers and Creator now which is
like a program for like people who want
to learn like YouTube like so there's a
lot of creators but also a lot of like
script writers editors and oh my gosh
it's like a free promotion I but I'm
just saying like I'm I made a lot of
friends and and met a lot of people um
through Creator now whove helped me yeah
that's awesome so you only have worked
like you edited your videos for the
first year and then you've just worked
with this one editor since and it's just
been a great fit you you didn't have to
try out a bunch of people or anything oh
gosh I had to try out so many people I
it was terrible i've probably tried like
at least 25 people like trial as in like
we worked together for like a week and
then it didn't work out it's very tough
to find an editor and I will say the
biggest tip to finding an editor is it's
it's so cliche everything I say is so
cliche but it's so true I was looking
for someone who is a great editor
incredibly talented when you watch the
video you're like wow they're great but
then for some reason you just you just
don't you guys don't get along they
don't want to listen they it just the
relationship is not there they don't
want to they're doing it for money they
don't want to like better themselves
like I always had like it was always a
different problem every time so when I
stopped looking for someone talented I I
it sounds so funny I stopped looking for
someone who is good and I started
looking for people who were passionate
and the editor that I hired had little
to no experience I didn't even like the
videos that like he's edited but I saw
the passion cuz I was friends with him
and I knew like he is going to be very
talented because I see the potential and
you know here we are today and he is
he's I think one of the best editors on
YouTube going to win a streamy like if
not next year the year after one more
question about you filming your videos
how much help do you have do you do it
all by yourself or do you have someone
helping you yeah I film all the videos
by myself but I will say transparently
my parents do help a lot in the sense of
like for example like just balancing
ideas and like preparing the shoots like
it it seems so funny like yeah maybe I'm
only filming for an hour but sometimes
to set up like you know the area clean
the house make sure the lighting's good
like that does take some time so you
know you know they'll be there and give
a helping hand yeah that's really really
nice I got one more question for you
about editing I guess and that is when
you were editing your own shorts how
long did it take you to edit one one
short typically about 10 20 hours about
and it takes my editor the same amount
of time so you're probably thinking like
that's ridiculous and it it is it is a
lot of time so once you've got your
video back from your editor and it's
time to post it what are kind of the
nuances that might make one short
perform better than another is there
YouTube SEO that you need to make sure
you have configured properly for your
short in my opinion no especially not
for shorts given that like for one like
people aren't watching shorts by like
going on search yeah some people click
on shorts through search but like when
people are searching things usually they
want to watch a long form shorts is
primarily like you know the shorts feed
which is why SEO like I don't really
think matters for shorts but also the
YouTube algorithm is just like really
good and like I believe in like hashtags
good descriptions and things like that
on Tik Tok and Instagram but on YouTube
like they're AI they're algorithm is so
good that it will do that metadata like
for you in the back end you know it just
it's just that good to be honest yeah I
feel like that stuff matters less and
less now that AI is so good that it's
literally like instantly transcribing
your video it knows exactly what you're
actually talking about in the videos you
did talk earlier about how if you have
multiple videos like you were saying
about your cooking videos that you would
try to maybe more carefully tag them
there to get viewers from one video to a
new video is there any Nuance there to
how you try to configure that yeah so I
love that you mentioned that but the the
primary thing I focus on is for one
having a similar format and script
because like we were talking about AI
does transcribe the videos so it does
see that oh this is following a very
similar format it's a very similar video
so I do it in that sense but also I try
to make the titles as similar as
possible so usually like it will have
like the same words but maybe like let's
say like episode one episode two or just
like you replace it with the food item
that you're making you know just like
keeping the the same title also not for
the algorithm but also cu the viewer
they'll probably run into the video and
they'll be like oh this is the same
thing as well if they are to run into it
but yeah that's the primary way and I I
put them all into the same playlist as
well let's move on to this last topic
which is learning and improving so what
are the analytics that you pay the most
attention to and then also of those
analytics you pay attention to it and
then like what do you do with that
information the number one thing that I
am actively paying attention to is
retention graphs not retention
percentage but retention graphs because
if you look at your retention percentage
you'll be like well I got 90% okay next
video it's like what do you even do with
that versus if you have the graph you'll
see exactly where the viewers are
leaving and it actually tells you about
the viewers behaviors so I would just
like actively look at that to see where
people are leaving where people are
staying where people are rewatching and
I think you would like see tenfold the
improvements than any of the other
things you know there's this law where
it's like you want to focus on the 10x
things not the 2x so I think the
retention graph is like how you can 10x
improve and everything else is probably
just going to result in 2x so that's
what I believe in so there's one last
thing I wanted to talk with you about
today Jenny and if if you don't want to
talk about this we don't have to but I I
have a feeling you might be willing to
given the topic of your whole channel is
about like making and saving money would
you mind getting into the money of
shorts and how profitable it's been yeah
so transparently I make about like5 to$
7,000 a month on YouTube ad Revenue like
from shorts and this is this is on like
I believe like 60 80,000 views a month
so it's not it's not incredibly
profitable in that sense it's still
something because I have in 11 Cent RPM
but the real money is to be made on
products for sure or other streams of
income so like for example like I offer
Consulting and that's where like my
primary source of income is and I teach
others how to grow their social medias
their businesses in a two-day weekend
teaching what I know I made I believe it
was $40,000 in two days but then there's
also brand deals where you you know you
you promote youe products you know you
know what I mean so I I would definitely
focus on like products and other
external sources because the reach is
insane the reach is incredible and it's
when you're getting like for me I'm
averaging 10 million views per short
what brand wouldn't want to get like 10
million views so I get the same views as
the Super Bowl but imagine a brand gets
to pay like what like 100x less for the
same views it's incredible yeah
absolutely could you would you be
willing to share how much your brand
deals are currently going for how much
brands are currently paying you for
feature they have to at least be in the
five figure range to work with me do
that again that gives a ballpark like
you know for people who are just like
Curious like are we talking millions are
we talking hundreds like five figures
five figures something right if someone
was interested in possibly working with
you as you mentioned you've been doing
some Consulting and things like that um
how could they get in contact you to
find out more about that yeah so feel
free to email me at Team Jenny hoo.com
okay well try not to flood your inbox
too bad right well Jenny this has been
amazing an absolute Master Class in
YouTube shorts thank you so much for
sharing everything with us about how to
grow on YouTube short I've learned so
much and I'm sure all the listeners have
as well thank you so much for having me
this is so much fun now if you take
action on what you learned from Jenny
today I have no doubt that you will soon
be racking up the views on your YouTube
channel so let's talk about the next
step which is monetizing those views I
made a video which you can check out
right here all about the full
monetization process how many views you
need how many watch hours and all the
other monetization requirements so if
you're interested in learning how you
can start making money on YouTube then
watch this video right
now
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