Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)

Gillian Perkins
23 Jan 202428:06

Summary

TLDRIn this insightful interview, 18-year-old YouTube sensation Jenny Hoyos shares her secrets to success on YouTube Shorts, emphasizing the importance of storytelling, audience engagement, and strategic content creation. She discusses her approach to picking topics, scripting, filming, editing, and posting, while also touching on the monetization strategies that have led to her impressive growth and revenue.

Takeaways

  • πŸ˜€ Storytelling is crucial for social media growth; it's a skill, not a matter of luck.
  • πŸŽ“ Jenny Hoyos emphasizes that YouTube is the best platform for content creators due to its monetization, support, and data availability.
  • πŸ” For idea generation, take inspiration from everywhere, including trending topics and personal life experiences.
  • πŸ“ˆ Jenny uses a three-step filter process for selecting video ideas: passion for the idea, channel branding fit, and audience resonance.
  • 🎯 The importance of a strong hook in video content is highlighted, as it stops the scroll and keeps viewers watching till the end.
  • πŸ“Ή Filming YouTube shorts should be done chronologically to show a clear journey and character development.
  • βœ‚οΈ Editing decisions are best made by a storyteller, not just a video editor, according to Jenny's experience.
  • πŸ‘€ Retention graphs are the key analytics to focus on for understanding viewer behavior and improving content.
  • πŸ“ˆ Consistent posting, at least once a week, is recommended to build a relationship with the audience and gather valuable data.
  • πŸ’° Monetization on YouTube shorts comes not only from ad revenue but also from brand deals and other income streams like consulting.
  • πŸ“ˆ The transcript mentions that Jenny made $40,000 in two days through teaching, indicating the potential of knowledge-based products.

Q & A

  • What is the key to success in creating viral videos according to Jenny Hoyos?

    -Jenny Hoyos believes that the key to success is storytelling. She emphasizes that social media growth is a skill, not luck, and that mastering storytelling can lead to viral content.

  • Why does Jenny Hoyos consider YouTube the best platform for content creators?

    -Jenny Hoyos prefers YouTube because it offers the best monetization, support team, and data analysis tools compared to other platforms, which she believes sets creators up for success and longevity.

  • What is the significance of a 'hook' in creating YouTube shorts?

    -A hook is crucial in YouTube shorts as it serves to grab the viewer's attention and stop their scroll. It should be a strong opening that not only entices the viewer to watch but also gives them a clear expectation of what the video will deliver.

  • How does Jenny Hoyos approach the scripting of her YouTube shorts?

    -Jenny starts scripting with a hook and ensures it is within the first few seconds. She focuses on creating a question or using power words to immediately provide value and set the viewer's expectation for the video.

  • What is the role of viewer satisfaction in the success of a YouTube short?

    -Viewer satisfaction is paramount as it is a primary indicator the algorithm looks for to determine the success of a video. It can be measured through retention, rewatchability, and subscribability.

  • How does Jenny Hoyos ensure her content ideas resonate with her audience?

    -Jenny ensures her content resonates by first being passionate about the idea, making sure it fits her channel branding, and then confirming it aligns with her audience's interests and needs.

  • What is the recommended frequency for posting YouTube shorts to grow a channel?

    -While there's no strict rule, Jenny Hoyos recommends posting at least once a week to maintain visibility and gather analytics data that can inform future content creation.

  • How does Jenny Hoyos utilize analytics to improve her content?

    -Jenny actively looks at retention graphs to understand viewer behavior, identifying where viewers leave or rewatch, which helps her make significant improvements to her content.

  • What are some common mistakes people make when brainstorming ideas for YouTube shorts?

    -One common mistake is not brainstorming enough. Having multiple ideas allows for better selection, ensuring the chosen idea stands out and is truly compelling.

  • How does Jenny Hoyos approach filming her YouTube shorts?

    -Jenny films her shorts chronologically, which helps in showing a journey and character development. She also ensures that the filming process is efficient, taking no more than a few hours for most shorts.

  • What is the monetization potential of YouTube shorts according to Jenny Hoyos?

    -Jenny makes around $5,000 to $7,000 a month from ad revenue on YouTube shorts. However, she suggests that the real money is in products and other external sources of income, such as consulting and brand deals.

  • How does Jenny Hoyos ensure her videos are consistent and engaging?

    -She focuses on having a similar format and script across her videos, which not only helps with viewer recognition but also aids the YouTube algorithm in understanding and recommending her content.

  • What advice does Jenny Hoyos give for finding a good video editor?

    -Jenny advises to look for someone who is passionate about their work rather than just focusing on their talent. A good relationship and a shared desire to improve are key factors in finding the right editor.

Outlines

00:00

πŸŽ₯ The Power of Storytelling in Social Media Growth

The speaker emphasizes the importance of storytelling in social media growth, particularly on YouTube, and dismisses the idea of relying on luck or the algorithm. The guest, Jenny Hoyos, is introduced as a successful young content creator with significant achievements on YouTube Shorts, TikTok, and Instagram. The conversation focuses on the belief that social media success is a skill that can be mastered, and the key to success is engaging storytelling that resonates with the audience.

05:00

🌟 Strategies for Generating Viral Video Ideas

Jenny Hoyos shares her strategy for creating viral video content, which includes taking inspiration from various sources, such as trending topics and personal experiences. She discusses the importance of passion, channel branding, and audience resonance in selecting video ideas. The conversation also touches on the use of AI tools to generate and refine video ideas, emphasizing the need for brainstorming multiple ideas to find the best one.

10:01

πŸ“… The Impact of Posting Frequency on YouTube Short Success

The discussion explores the relationship between posting frequency and audience engagement on YouTube Shorts. It suggests that while there's no strict science to the frequency, posting at least once a week is recommended to gather data and maintain visibility. The importance of building a relationship with the audience through consistent content is highlighted, as well as the role of analytics in tracking viewer behavior.

15:03

🎬 Crafting Hooks and Structuring Short Videos

Jenny explains her approach to scripting YouTube Shorts, starting with creating a strong hook that grabs the viewer's attention within the first few seconds. She emphasizes the value of questions as hooks and the need to set clear expectations for the video content. The conversation also covers the process of filming shorts, including filming in chronological order and the importance of character development and storytelling.

20:04

πŸ› οΈ Editing for Impact: The Role of Storytellers in Video Editing

The paragraph delves into the editing process, where the speaker shares her experience of working with a video editor who is also a storyteller. It highlights the importance of passion and the ability to improve in finding the right editor. The discussion also touches on the time investment required for editing and the challenges of finding the right person to collaborate with.

25:04

πŸ“Š Analyzing Viewer Retention for Continuous Improvement

Jenny discusses the significance of analyzing retention graphs rather than just retention percentages to understand viewer behavior better. She believes that focusing on retention graphs can lead to significant improvements in video content. The conversation also covers the use of AI tools for analyzing comments and the importance of learning from viewer feedback to enhance future content.

πŸ’° Monetizing YouTube Shorts: Insights and Opportunities

In this final paragraph, Jenny transparently shares her monthly earnings from YouTube ad revenue and emphasizes that the real potential for income lies in products and other external sources, such as consulting and brand deals. She highlights the value of the reach provided by a successful YouTube Shorts channel and provides contact information for potential consulting opportunities.

Mindmap

Keywords

πŸ’‘Storytelling

Storytelling is the art of conveying events in a narrative form to engage an audience. In the context of the video, it is emphasized as the key to social media growth and making content go viral. The speaker believes that good storytelling can captivate viewers and make any video a success, as people have a natural affinity for stories. An example from the script is the belief that mastering storytelling can lead to creating viral content because it resonates with the audience's love for narratives.

πŸ’‘YouTube Shorts

YouTube Shorts is a feature on the YouTube platform that allows creators to produce short-form videos. The video's theme revolves around leveraging YouTube Shorts for growth, with the guest, Jenny Hoyos, being an expert in this format. The script discusses strategies for creating successful shorts, including picking topics, designing content, and editing to ensure viewer engagement.

πŸ’‘Algorithm

In the context of social media, the algorithm refers to the automated processes that determine the distribution and visibility of content. The script mentions that success on platforms like YouTube is often attributed to the 'algorithm,' but the guest argues that it's more about the audience and their satisfaction rather than luck or algorithmic tricks.

πŸ’‘Viewer Satisfaction

Viewer satisfaction is a measure of how much the audience enjoys and engages with the content. The script highlights it as the primary goal for content creators, as it is more important than just the number of views or subscribers. It is linked to metrics like retention, rewatchability, and subscribability, which are used to gauge how well a video meets viewer expectations.

πŸ’‘Monetization

Monetization refers to the process of generating income from digital content. The video discusses various ways creators can monetize their YouTube Shorts, including ad revenue, brand deals, and offering consulting services. The script provides an example of the guest making a significant amount through consulting, highlighting the potential for diverse income streams beyond the platform's ad revenue.

πŸ’‘Retention

Retention in video analytics refers to how long viewers watch a video before they stop. The script emphasizes the importance of retention graphs over raw retention percentages because they provide insights into viewer behavior, such as where they drop off and what keeps them engaged. This information is crucial for improving video content to increase viewer satisfaction.

πŸ’‘Hook

A hook in content creation is a device used at the beginning of a video to capture the audience's attention. The script describes the importance of having a strong hook that not only stops viewers from scrolling but also entices them to watch until the end. Examples from the transcript include using power words or asking questions to immediately engage the viewer.

πŸ’‘Character Development

Character development refers to the process of showing a character's growth or change over time in a narrative. In the script, it is mentioned in the context of filming YouTube Shorts chronologically to ensure that viewers can follow the character's journey and development, which is crucial for storytelling content.

πŸ’‘SEO (Search Engine Optimization)

SEO is the practice of optimizing content to rank higher in search engine results. While the script mentions that traditional SEO might not be as critical for YouTube Shorts due to the platform's advanced algorithm, it does suggest that having a similar format and script can help the algorithm recognize and recommend content to the right audience.

πŸ’‘Brand Deals

Brand deals involve collaborations between content creators and brands, where the creator features or promotes the brand's products in exchange for compensation. The video script discusses brand deals as a significant source of income for creators, especially when they have a large reach, like millions of views per short.

πŸ’‘Consultant

A consultant is a professional who provides expert advice in a particular area. In the video, the guest mentions offering consulting services as a way to monetize her expertise in social media growth and content creation, teaching others how to grow their online presence and make money.

Highlights

The importance of storytelling in social media growth and its impact on making videos successful.

Jenny Hoyos' impressive YouTube growth with over 980 million views in two years, emphasizing skill over luck.

Choosing YouTube Shorts for content creation due to its supportive ecosystem for creators.

The strategy behind picking the perfect topics for YouTube Shorts, inspired by Jenny's personal approach.

Creating a strong hook for short videos to captivate the audience from the start.

The significance of continuous progression in short videos to maintain viewer interest.

Jenny's method of brainstorming a large number of ideas to select the best content for her videos.

The role of viewer satisfaction as the primary metric for YouTube Shorts success.

The three key indicators of viewer satisfaction: retention, rewatchability, and subscribability.

The process of analyzing other creators' videos for insights and improvement.

The importance of filming YouTube Shorts in chronological order for effective storytelling.

Jenny's experience with finding a passionate and talented video editor for her content.

The value of transparency and authenticity in the content creation process.

Jenny's monetization strategy beyond YouTube ad revenue, focusing on consulting and brand deals.

The potential earnings from brand deals and the importance of leveraging YouTube Shorts' massive reach.

Jenny's advice on the importance of focusing on retention graphs for continuous improvement of content.

The practical approach to learning from analytics and applying that knowledge to improve future content.

Transcripts

play00:00

replace algorithm with audience and you

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you will succeed what gives you so much

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confidence that every video you make can

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be a winner it's all about storytelling

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I believe that social media growth is

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completely skill and is not luck YouTube

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is the best platform from content

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creators $40,000 in two days today I'm

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joined by Jenny Hoyos the veritable

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master of YouTube shorts over the past

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two years Jenny has amassed over 980

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million YouTube views which is just

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insane as well as has attracted millions

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of subscribers and made quite a splash

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on Tik Tok and Instagram as well and as

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if that wasn't impressive enough Jenny's

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done all this at just 18 years old so

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today Jenny and I are going to decode

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YouTube shorts for you breaking down

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exactly how to pick the perfect topics

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you kind of just have to like take

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inspiration from anywhere and everywhere

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design mesmerizing content I would say a

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good short is one that has a really

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strong hook that not only stops your

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scroll but also gets you to watch till

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the end of the video film edit and post

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short form videos on YouTube you know

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majority of the CHS takes no more than

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an hour Jenny has claimed she can make

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anything go viral I don't ask this so go

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viral I can figure out how to make it

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viral and I think she has a track record

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that backs this up so let's look at how

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you can win with YouTube shorts as well

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Jenny Hoyos it is such an honor to get

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to sit down with you today yeah of

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course I'm excited to be on here thank

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you for having me so it's kind of the

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fame Jenny hoyo quote at this point I

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think you've claimed that if an idea is

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good enough you can make anything go

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viral so what's your strategy on that

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what gives you so much confidence that

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every video you make can be a winner I

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believe that social media growth is

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completely skill and is not luck so if

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you have a good idea and you're a good

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Storyteller you theoretically should be

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able to get views because at the end of

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the day people say oh you got to Get

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Lucky by the algorithm but it's actually

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the audience replace algorithm with

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audience and you you will succeed I know

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it's like such a cliche thing to say say

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but it's true I'd say the most important

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thing is just focusing on storytelling

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and if you can Master storytelling you

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can blow up and make anything viral

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because at the end of the day people

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love stories people have been telling

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stories for years now and that's never

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going to change so you can make anything

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viral as long as you know how to tell a

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good story you know I couldn't agree

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with you more I think so often people

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get caught up in trying to game the

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algorithm and they think that they need

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to somehow figure out how to trick the

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algorithm into showing their content or

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figure out how the algorithm works so

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they can hack it or something like that

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so I really want to get into story with

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you today and talk about how to put

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together a good story especially in the

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span of only 30 seconds or so but before

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we get into all of that I would love to

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know kind of your like reason why Why

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YouTube shorts out of all the platforms

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you could have chosen and there are

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obviously a lot of them why did you

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settle on YouTube shorts as the place to

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like make to like put your stamp yeah

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totally so growing up my childhood dream

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was to become a YouTuber and I know it's

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so cliche but I really want wanted a

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play button and that's actually why I

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got started on YouTube but now that I've

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accomplished that like why am I still

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creating content focused on YouTube

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shorts well that's because I believe

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that YouTube is the best social media

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platform or best platform from content

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creators in my opinion the reason I say

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that is because one YouTube Schwarz has

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the best monetization has the best

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support team and it has more data

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available to view and analyze compared

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to any other platform so I feel like not

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feel like I know I know for a fact and I

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could feel it as a creator that YouTube

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is setting me up for success and

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Longevity unlike other platforms that

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hide these analytics or don't really

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feel like they're there for the creators

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but they're for the money oh yeah

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totally I mean I really couldn't agree

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more that's why I have chosen also to

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primarily build my brand on YouTube okay

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so I have six big topics that I want to

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get into today choosing video topics

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scripting filming editing posting and

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continually improve moving but before we

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get into any of those details let's zoom

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out for a moment and talk about the big

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picture big picture what would you say

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makes a good short yeah it's h it's a

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very broad question but I would say a

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good short is one that resonates with

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your audience of course everyone has

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different viewing behaviors that's why

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we're on different niches but to me I

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would say a good short is one that has a

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really strong hook that not only stops

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your scroll but also gets you to watch

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till the end of the video followed by

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having continuous progression in the

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sense that every line must progress the

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video the video should always be going

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up and the video is always progressing

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and you do that by getting straight to

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the point and G giving the viewer that

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value proposition that they are going to

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get by the end of this video so much to

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unpack there let's move on to my first

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big topic which is choosing short video

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topics what does your strategy look like

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on this how do you come up with ideas

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and then how do you decide which one to

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actually make into a video so I come up

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with video ideas everywhere you kind of

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just have to like take inspiration from

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anywhere and everywhere so for one I

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would look at trending topics that's

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trending on YouTube Google Trends and

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then I'll also use AI describe what your

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channel is your values your goals your

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mission statement and then tell us to

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come up with video ideas and then also

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just random things that happen in my

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life I I try to be my avatar and I

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recommend that you try to be your avatar

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as well or know your avatar and think

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like what happens in the daily life of

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your avatar and make a video around that

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feel like that's that's one of the best

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ways to come up with ideas but now

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you're probably going to have like

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hundreds of ideas which ones do you pick

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well for me my order of selection is one

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am I passionate about the idea and if I

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am it goes next to the next filter does

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it fit my channel branding so for

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example I make videos on saving or

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making money it would not fit my channel

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branding if I did a tutorial on how to

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cut your my dog's hair right so make

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sure if it's your channel branding and

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three that it actually resonates with

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your audience and your avatar and that's

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that's the way I like think about it and

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from there I will also send it to

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friends family my team to like get some

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extra thoughts how are you

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differentiating between that second and

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third filter the second one being like

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does it fit within your topics and the

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third one was would it resonate with

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your audience talk me through that last

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question a little bit more okay great

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yeah so for example I've had this idea

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where I made money doing Uber Eats and

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that would fit my channel branding

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because I do side hustles making money

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content however my specific Avatar is

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actually a middle schooler meaning they

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cannot drive and they cannot do Uber

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Eats my avatar is that kid in school

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who's selling candy not the kid that's

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selling things on Uber Eats so it fits

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the channel branding but does not

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resonate with the Avatar I see so it

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needs to fit both topic wise and then

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also fit that Avatar totally now if

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you're serious about YouTube shorts then

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you are definitely going to want to hear

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check that out keep on listening to my

play08:50

interview with Jenny Hoyos so what would

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you say are some mistakes that you've

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seen people make when trying to come up

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with ideas for shorts is there anything

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that kind of sticks out to you not

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brainstorming enough sometimes you'll

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think you'll have a good idea but it's

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only good because it's the only one that

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you're looking at so you want to have

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multiple good ideas to pick from because

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if an idea stands out from all the good

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ones then that's how you know it's a

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great idea so simply just brainstorm a

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bunch have you been listening to me

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Jenny cuz I say that all the time dude

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that's awesome yeah I always tell people

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like especially even before you start

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your Channel that I challenge them to

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come up with at least 50 video ideas in

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their needs to have like a big Bank of

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content ideas to start with so that like

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you were saying like you can kind of

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pick like the best instead of just like

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going with the first idea yes exactly I

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love that I have a list of a thousand

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ideas yeah that's awesome that's amazing

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that's probably more than I've heard

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anyone else say that they have well at

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one point I was raing about like 10

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ideas every day and like eventually it

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adds up let's shift a little bit to

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talking about like schedule of shorts do

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you think that there is any science to

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how frequently you post shorts if you

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want to grow don't think that there is a

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special science as long as you're making

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good videos you will get views but I

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recommend at least once a week so you

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have like you want to have data to pull

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from you know if you're posting once a

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month you're not going to have like

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analytics or data or comments to read to

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make sure that you're on the right track

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you know yeah absolutely and also going

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back to like it's really the people not

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the algorithm if you only make one short

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a month that's not going to be

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frequently enough for people to get to

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know you at all and even remember you

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yes exactly looking at my analytics like

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I have my average Viper viwer is like 3

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to six and like they're not even

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subscribed so the fact that like they

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see me like six times and they still

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haven't subscribed shows that like they

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need like to see a lot of shorts to like

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build that deeper relationship oh that

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brings up something I'm curious about as

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a primarily shorts Creator I know you

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make long form videos now too but you

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know you got most of your reviews from

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shorts what does your analytics look

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like in terms of your percentage of

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views from subscrib versus

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nonsubscribers it's it's nearly like all

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nonsubscribers on my channel I have 1

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billion views but only 1 million

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subscribers well not only that that's a

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lot and but you know what I mean it's

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like 0.1% is what I'm saying and I have

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like 10 million returning viewers per

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month and that shows that I am reaching

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the same Avatar and they are actually

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returning and that's what matters much

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more to me because I know eventually

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they will subscribe and subscribers is

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just a vanity number as well so it is

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that's so true yeah what do you think

play11:29

the most important metric when it comes

play11:31

to shorts getting recommended is so is

play11:34

it like the fact that someone watches it

play11:36

all the way through if they watch it

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multiple times is there any other

play11:39

factors that are the most important you

play11:41

think uh there's the top three there's

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my top three and I want to say the three

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so number one is retention well overall

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I just want to say I just want to

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emphasize viewer satisfaction is the

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most important thing the algorithm is

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looking for viewer satisfaction so you

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know just because you get a specific

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percent number doesn't mean the video is

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going to go viral you want to Target

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viewer satisfaction but viewer

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satisfaction can be found in retention

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rewatchability which is basically

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average views per viewer on that short

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as well as subscrib ability that's what

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I believe so you think those are the

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three primary indicators that the viewer

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was satisfied I I'd say so those are the

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three primary indicators u based on

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based on the data that we've done we put

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it like onto a bunch of excel sheets and

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formulas and we've even done a piercing

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correlation to each individual thing so

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that we can see these variables and

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we've even like tried to separate the

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variables and that from what we found we

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have the best Pearson correlation with

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those specific metrics well you answered

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my next question before I even got to it

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which was like how have you determine

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that is it just like a feeling you have

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but you no you've done the research on

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at least your videos have you analyzed

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any other channels videos as well yes so

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I used to analyze a bunch of other

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people's videos by just going onto their

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Channel and you know just watching their

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videos using AI to dissect it as well to

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help me but nowadays I actually like I

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just I make friends I analyze their

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videos and ask for their retention

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graphs and their data I love how Savvy

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that is I've totally done what you're

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talking about too running other people's

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videos through AI trying to think what

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the tool that I Ed to do that is called

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you remember what the tool you were

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using to do that was I use harpa a so

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basically the idea here just for

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everyone listening is that at least this

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is what I would do I would take the

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video and there are tools that can

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basically like watch the video for you

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and then they can transcribe the video

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and they can break it down into chapters

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for like timestamping and so then I

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could go through and I could look and I

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could see how other people's videos were

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structured and what different topics

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they covered in their videos and things

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like that was there anything else that

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you were looking for Jenny when you did

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that analyzing comments so most

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importantly like I would have it the I

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would have the AI analyze the comments

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and then let me know like if I was to

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recreate this video based on the

play13:54

comments what would have made this video

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better and I think that's huge cuz then

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you learn like what you should do yeah

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oh wow that's super clever okay let's

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move on to talking about how you

play14:04

actually script your shorts you

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mentioned it starts out with a good hook

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is that where you start when you are

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thinking about scripting it always

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starts with a hook so I try to think of

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the best hook and sometimes you might

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have to change the idea just because

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like the hook matters so much more so

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when I think of the hook I try to again

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I try to stop their scroll by like

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having like a power word in the

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beginning so I want to start with like

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free or or save money so when I'm

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scripting that's the first thing I make

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sure the first word is going to get

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value and if it's not the first one of

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the first words and then also I try to

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think within the hook how can I make the

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viewer know what they can expect by the

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end of the video so one of my favorite

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hooks is what does $10 get you in Miami

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so not only does it tell you what the

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video is what does $10 get you in Miami

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it also tells you that the video ends

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when I spend $10 so you have a perfect

play14:56

expectation of the video how do you

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think a hook should be or how long do

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you typically go for and how did you

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settle on that length no more than three

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seconds so the most important thing is

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flow there's no magic number I think

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like roughly 3 seconds gives a really

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good idea like it kind of gives an

play15:13

example of the sort of length we're

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going for like are we going for 3

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seconds or are we going to for 10

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seconds we're going for 3 seconds but

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basically it sounds like it needs to be

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like one short sentence would you say

play15:22

that's accurate one short sentence that

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is still enough to hook the viewer

play15:26

sometimes people would like make a

play15:27

really short hook and it's like I don't

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even understand what the video is about

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just make sure the viewer has a clear

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expectation as long as it takes to give

play15:35

them a clear expectation basically and

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so I know hooks are really important so

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I want to spend just another minute or

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so here you gave an example of what you

play15:44

consider to be a really good hook what

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does $10 get you in Miami for someone

play15:48

who's right now just like thinking but

play15:50

wait how do I write a hook where do I

play15:52

start sort of thing could you give them

play15:54

any more guidance either a few more

play15:56

examples or do you have any like Goto

play15:58

formulas you use or anything like that

play16:00

my number one go-to formula is questions

play16:03

when you ask a question the viewer knows

play16:05

that they're going to get something by

play16:06

the end of the video but then you're

play16:07

also making them think about something

play16:09

and now they're curious It's like

play16:10

questions are the best in my opinion so

play16:13

try to think of can you ask a question

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and if you can't try to think of how

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could I put power words in the beginning

play16:19

so like I said free save money but also

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credibility sometimes helps if you say a

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statement but then also say like and

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learn from me as a therapist or as a

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billionaire or you know showing some

play16:31

sort of credibility every video I write

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at least 10 hooks and then I also send

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it to my data analyst SL strategist

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who's actually like doing all these data

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things and actually knows what is

play16:42

statistically working okay so this is a

play16:44

little bit of a side tangent then but

play16:46

I'm curious your relationship with your

play16:48

data analyst or strategist what is that

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like how did that start how did you find

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someone who is like qualified enough to

play16:56

be able to help you at this level

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basically he he started editing my

play16:59

videos about 6 months ago and he ended

play17:02

up becoming passionate about like

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analytics and data and on his free time

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he was just like oh I'm just going to

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like export your data and like just like

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you know analyze the analytics because

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he was just like he was just naturally

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curious and I think that that that's the

play17:17

key thing just finding someone who's

play17:18

really passionate about what they do and

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you know someone who's passionate always

play17:23

beats someone like who isn't right yeah

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that's cool I love how it just like

play17:28

naturally grew right it wasn't like

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something you tried to force okay let's

play17:33

move along and talk about how you film

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your shorts so broad Strokes do you film

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them in the order that people are going

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to watch them like do you film them

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chronologically what is that look like

play17:45

yep I I film chronologically but

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sometimes we will rearrange the story

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just like so it could be like funnier or

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make more sense yeah like usually in my

play17:54

videos I'm showing a journey and

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character development and if we're

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messing around too much and like

play18:01

rearranging and not doing things in

play18:02

order then there's no character

play18:04

development and you don't see character

play18:06

growth it's like all getting rearranged

play18:08

but for storytelling type content it

play18:09

does I'd say it does need to be in

play18:11

chronological order which is why I do

play18:13

that and how long does it take you to

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film a short typically it it depends on

play18:18

the short but you know majority of the

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shorts it takes no more than an hour you

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know like some of my my longer ones can

play18:24

take up to like 3 hours I like to film

play18:26

my shorts like long forms as like to

play18:28

explain it what do you mean by that oh I

play18:30

mean I mean in so many ways I only make

play18:32

a short if I think it can go viral on

play18:34

long form because if it can go viral as

play18:37

a 10-minute video imagine how viral it

play18:39

would be as a 30- second video because

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it shows how much effort you wi like

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people would comment and be like you

play18:45

realize she just like did like this

play18:47

whole thing just for a 30- second video

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and like my family says that too they're

play18:51

like why are you doing like this whole

play18:53

production or like this whole thing for

play18:55

it to just be a 30 second video is there

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any other way in which you film your

play18:59

short videos like a long form video

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honestly lots of talking I lose my voice

play19:04

by the end of it and it almost feels

play19:05

like I filmed a long form and then it

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ends up being a 30- second video so you

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just like end up cutting down a whole

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lot who ends up making the editing

play19:12

decisions you or your editor my video

play19:15

editor first year and a half of my

play19:16

channel I edited them myself but I ended

play19:18

up like hiring him because you know of

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course I wanted to scale and he's he's

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he's a Storyteller I think that's a

play19:24

that's a big tip if someone's going to

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hire an editor don't hire a video edit

play19:28

hire a Storyteller how did you find a

play19:30

Storyteller we became friends and

play19:32

Creator now there's lots of talented

play19:33

storytellers and Creator now which is

play19:35

like a program for like people who want

play19:37

to learn like YouTube like so there's a

play19:39

lot of creators but also a lot of like

play19:41

script writers editors and oh my gosh

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it's like a free promotion I but I'm

play19:44

just saying like I'm I made a lot of

play19:46

friends and and met a lot of people um

play19:48

through Creator now whove helped me yeah

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that's awesome so you only have worked

play19:52

like you edited your videos for the

play19:54

first year and then you've just worked

play19:55

with this one editor since and it's just

play19:57

been a great fit you you didn't have to

play19:58

try out a bunch of people or anything oh

play20:00

gosh I had to try out so many people I

play20:03

it was terrible i've probably tried like

play20:06

at least 25 people like trial as in like

play20:09

we worked together for like a week and

play20:11

then it didn't work out it's very tough

play20:13

to find an editor and I will say the

play20:15

biggest tip to finding an editor is it's

play20:18

it's so cliche everything I say is so

play20:20

cliche but it's so true I was looking

play20:22

for someone who is a great editor

play20:25

incredibly talented when you watch the

play20:26

video you're like wow they're great but

play20:28

then for some reason you just you just

play20:30

don't you guys don't get along they

play20:32

don't want to listen they it just the

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relationship is not there they don't

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want to they're doing it for money they

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don't want to like better themselves

play20:40

like I always had like it was always a

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different problem every time so when I

play20:45

stopped looking for someone talented I I

play20:49

it sounds so funny I stopped looking for

play20:50

someone who is good and I started

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looking for people who were passionate

play20:55

and the editor that I hired had little

play20:57

to no experience I didn't even like the

play21:00

videos that like he's edited but I saw

play21:03

the passion cuz I was friends with him

play21:05

and I knew like he is going to be very

play21:07

talented because I see the potential and

play21:09

you know here we are today and he is

play21:10

he's I think one of the best editors on

play21:13

YouTube going to win a streamy like if

play21:15

not next year the year after one more

play21:17

question about you filming your videos

play21:20

how much help do you have do you do it

play21:22

all by yourself or do you have someone

play21:24

helping you yeah I film all the videos

play21:26

by myself but I will say transparently

play21:28

my parents do help a lot in the sense of

play21:30

like for example like just balancing

play21:33

ideas and like preparing the shoots like

play21:35

it it seems so funny like yeah maybe I'm

play21:37

only filming for an hour but sometimes

play21:40

to set up like you know the area clean

play21:42

the house make sure the lighting's good

play21:44

like that does take some time so you

play21:46

know you know they'll be there and give

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a helping hand yeah that's really really

play21:50

nice I got one more question for you

play21:52

about editing I guess and that is when

play21:54

you were editing your own shorts how

play21:56

long did it take you to edit one one

play21:58

short typically about 10 20 hours about

play22:01

and it takes my editor the same amount

play22:02

of time so you're probably thinking like

play22:05

that's ridiculous and it it is it is a

play22:08

lot of time so once you've got your

play22:09

video back from your editor and it's

play22:11

time to post it what are kind of the

play22:14

nuances that might make one short

play22:16

perform better than another is there

play22:19

YouTube SEO that you need to make sure

play22:23

you have configured properly for your

play22:25

short in my opinion no especially not

play22:27

for shorts given that like for one like

play22:30

people aren't watching shorts by like

play22:32

going on search yeah some people click

play22:34

on shorts through search but like when

play22:37

people are searching things usually they

play22:38

want to watch a long form shorts is

play22:40

primarily like you know the shorts feed

play22:42

which is why SEO like I don't really

play22:44

think matters for shorts but also the

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YouTube algorithm is just like really

play22:49

good and like I believe in like hashtags

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good descriptions and things like that

play22:53

on Tik Tok and Instagram but on YouTube

play22:56

like they're AI they're algorithm is so

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good that it will do that metadata like

play23:00

for you in the back end you know it just

play23:02

it's just that good to be honest yeah I

play23:05

feel like that stuff matters less and

play23:07

less now that AI is so good that it's

play23:08

literally like instantly transcribing

play23:11

your video it knows exactly what you're

play23:12

actually talking about in the videos you

play23:14

did talk earlier about how if you have

play23:17

multiple videos like you were saying

play23:18

about your cooking videos that you would

play23:20

try to maybe more carefully tag them

play23:23

there to get viewers from one video to a

play23:26

new video is there any Nuance there to

play23:28

how you try to configure that yeah so I

play23:30

love that you mentioned that but the the

play23:32

primary thing I focus on is for one

play23:34

having a similar format and script

play23:36

because like we were talking about AI

play23:38

does transcribe the videos so it does

play23:40

see that oh this is following a very

play23:42

similar format it's a very similar video

play23:44

so I do it in that sense but also I try

play23:47

to make the titles as similar as

play23:48

possible so usually like it will have

play23:51

like the same words but maybe like let's

play23:54

say like episode one episode two or just

play23:57

like you replace it with the food item

play23:59

that you're making you know just like

play24:00

keeping the the same title also not for

play24:03

the algorithm but also cu the viewer

play24:05

they'll probably run into the video and

play24:06

they'll be like oh this is the same

play24:08

thing as well if they are to run into it

play24:10

but yeah that's the primary way and I I

play24:12

put them all into the same playlist as

play24:13

well let's move on to this last topic

play24:16

which is learning and improving so what

play24:20

are the analytics that you pay the most

play24:23

attention to and then also of those

play24:26

analytics you pay attention to it and

play24:27

then like what do you do with that

play24:28

information the number one thing that I

play24:31

am actively paying attention to is

play24:34

retention graphs not retention

play24:36

percentage but retention graphs because

play24:38

if you look at your retention percentage

play24:40

you'll be like well I got 90% okay next

play24:42

video it's like what do you even do with

play24:44

that versus if you have the graph you'll

play24:46

see exactly where the viewers are

play24:48

leaving and it actually tells you about

play24:50

the viewers behaviors so I would just

play24:52

like actively look at that to see where

play24:54

people are leaving where people are

play24:55

staying where people are rewatching and

play24:57

I think you would like see tenfold the

play25:01

improvements than any of the other

play25:02

things you know there's this law where

play25:04

it's like you want to focus on the 10x

play25:06

things not the 2x so I think the

play25:08

retention graph is like how you can 10x

play25:10

improve and everything else is probably

play25:12

just going to result in 2x so that's

play25:13

what I believe in so there's one last

play25:16

thing I wanted to talk with you about

play25:18

today Jenny and if if you don't want to

play25:20

talk about this we don't have to but I I

play25:21

have a feeling you might be willing to

play25:23

given the topic of your whole channel is

play25:27

about like making and saving money would

play25:28

you mind getting into the money of

play25:30

shorts and how profitable it's been yeah

play25:33

so transparently I make about like5 to$

play25:36

7,000 a month on YouTube ad Revenue like

play25:39

from shorts and this is this is on like

play25:42

I believe like 60 80,000 views a month

play25:45

so it's not it's not incredibly

play25:48

profitable in that sense it's still

play25:49

something because I have in 11 Cent RPM

play25:53

but the real money is to be made on

play25:55

products for sure or other streams of

play25:58

income so like for example like I offer

play26:01

Consulting and that's where like my

play26:03

primary source of income is and I teach

play26:05

others how to grow their social medias

play26:07

their businesses in a two-day weekend

play26:09

teaching what I know I made I believe it

play26:11

was $40,000 in two days but then there's

play26:14

also brand deals where you you know you

play26:17

you promote youe products you know you

play26:19

know what I mean so I I would definitely

play26:21

focus on like products and other

play26:23

external sources because the reach is

play26:25

insane the reach is incredible and it's

play26:29

when you're getting like for me I'm

play26:30

averaging 10 million views per short

play26:32

what brand wouldn't want to get like 10

play26:35

million views so I get the same views as

play26:37

the Super Bowl but imagine a brand gets

play26:39

to pay like what like 100x less for the

play26:43

same views it's incredible yeah

play26:46

absolutely could you would you be

play26:48

willing to share how much your brand

play26:51

deals are currently going for how much

play26:53

brands are currently paying you for

play26:54

feature they have to at least be in the

play26:55

five figure range to work with me do

play26:59

that again that gives a ballpark like

play27:01

you know for people who are just like

play27:03

Curious like are we talking millions are

play27:05

we talking hundreds like five figures

play27:07

five figures something right if someone

play27:09

was interested in possibly working with

play27:11

you as you mentioned you've been doing

play27:12

some Consulting and things like that um

play27:14

how could they get in contact you to

play27:16

find out more about that yeah so feel

play27:18

free to email me at Team Jenny hoo.com

play27:20

okay well try not to flood your inbox

play27:23

too bad right well Jenny this has been

play27:25

amazing an absolute Master Class in

play27:27

YouTube shorts thank you so much for

play27:29

sharing everything with us about how to

play27:32

grow on YouTube short I've learned so

play27:34

much and I'm sure all the listeners have

play27:35

as well thank you so much for having me

play27:37

this is so much fun now if you take

play27:39

action on what you learned from Jenny

play27:40

today I have no doubt that you will soon

play27:42

be racking up the views on your YouTube

play27:44

channel so let's talk about the next

play27:47

step which is monetizing those views I

play27:50

made a video which you can check out

play27:52

right here all about the full

play27:53

monetization process how many views you

play27:55

need how many watch hours and all the

play27:57

other monetization requirements so if

play27:59

you're interested in learning how you

play28:00

can start making money on YouTube then

play28:03

watch this video right

play28:05

now

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