Easiest Way to Get MORE DJ Mix Plays (why is no one doing this?!)

Grahame Farmer from Data Transmission
26 Jul 202415:16

Summary

TLDRThis video offers essential tips for DJs to increase views on their YouTube mixes. It covers understanding YouTube algorithms, planning mix series, optimizing titles, thumbnails, and descriptions for better searchability, and using tools like TubeBuddy for analytics and thumbnail creation. The video also provides a free ebook for starting a DJ Mix series on YouTube.

Takeaways

  • 🎧 Start with a clear plan for your YouTube DJ mix series, considering the mix's theme, genre, and target audience.
  • πŸ” Understand how YouTube's algorithm works to categorize and recommend content based on viewer engagement and search history.
  • πŸ“ˆ YouTube actively supports new channels, with a team focused on identifying audiences for creators just starting out.
  • 🎨 Create unique and engaging thumbnails that stand out and accurately represent the content of your mix to attract viewers.
  • πŸ”‘ Use searchable keywords in titles and descriptions to improve the discoverability of your mixes on YouTube's search engine.
  • πŸ“ Make use of the full 5,000-character limit in video descriptions to include relevant keywords and information.
  • πŸ“ˆ Utilize tools like TubeBuddy to analyze search terms, track performance, and optimize your video titles and descriptions.
  • πŸ‘¨β€πŸŽ€ Consider featuring yourself or artists in your thumbnails to create a personal connection with viewers and fans.
  • πŸ“š Include a tracklist and timestamps in your video description to enhance viewer experience and encourage engagement.
  • 🌐 Link to artist channels and tracks in your description to support the music community and increase the video's reach.
  • πŸš€ Plan your content in advance, considering the evergreen nature of mixes, which can grow in reach and views over time.

Q & A

  • What is the main issue faced by DJs who are creating YouTube DJ mixes but not gaining views?

    -The main issue is that they might be overlooking fundamental aspects of YouTube best practices, which results in not reaching new audiences and not getting the views they deserve.

  • What does the speaker suggest is the first step before pressing play on a DJ mix for YouTube?

    -The first step is to consider various elements for the new YouTube mix series and plan out the next steps to help find more audience and get more plays.

  • How does YouTube's algorithm work in relation to content recommendation?

    -YouTube's algorithm compiles content recommendations based on the user's Google and YouTube search history, preferences, and interactions to show content that aligns with their interests.

  • What does the speaker mention about YouTube's support for new channels?

    -YouTube has a team specifically focused on identifying audiences for creators who are just starting, ensuring there is a path for new creators to get started and grow their audience.

  • What is the importance of categorization in YouTube DJ mixes?

    -Categorization helps YouTube to understand how to categorize the mix and recommend it to the right people, increasing the chances of the mix being discovered and viewed.

  • Why is planning the mix series important before starting to record?

    -Planning the mix series is important to ensure the mix follows a certain genre, theme, or style, and to avoid potential takedowns and blocks due to copyright issues.

  • What role do titles, thumbnails, and descriptions play in attracting viewers to a DJ mix on YouTube?

    -Titles, thumbnails, and descriptions are crucial as they are the 'Big Three' that attract viewers to watch the mix. They should be optimized with searchable keywords to improve discoverability.

  • How can using TubeBuddy help in optimizing YouTube DJ mixes?

    -TubeBuddy provides insights into search terms, competition, and viewer behavior, allowing creators to optimize titles, tags, and thumbnails for better searchability and viewer engagement.

  • What is the significance of searchable keywords in the video description?

    -Searchable keywords in the video description improve the video's SEO, making it easier for potential viewers to find the DJ mix when searching for related content on YouTube.

  • Why are chapter markers important in a DJ mix video?

    -Chapter markers are important because they allow viewers to easily navigate through the mix, find specific tracks, and can also link to the tracks and artists, increasing viewer engagement and support for the music.

  • What advice does the speaker give regarding the creation of thumbnails for YouTube DJ mixes?

    -The speaker advises that thumbnails should be simple, bright, and contain keywords or recognizable elements that attract viewers. They should also be tested at a smaller scale to ensure visibility and readability.

  • What is the final step recommended by the speaker to ensure the success of a YouTube DJ mix?

    -The final step is to use TubeBuddy's checklist to ensure all necessary elements for video optimization are in place, helping the mix to reach the right audience and gain more views and fans.

Outlines

00:00

🎧 Boosting YouTube DJ Mix Views

This paragraph discusses common mistakes made by DJs on YouTube that prevent their mixes from gaining views and audience. It emphasizes the importance of understanding YouTube's algorithms, which are designed to promote content based on viewer interaction and past search history. The speaker suggests that by correcting these errors, DJs can reach a wider audience. The paragraph also introduces the channel's focus on helping DJs and music producers with post-production aspects like social media and YouTube channels, and encourages viewers to subscribe for more insights.

05:01

πŸ” Maximizing YouTube SEO for DJ Mixes

The second paragraph delves into the significance of evergreen content, titles, thumbnails, and descriptionsβ€”referred to as 'The Big Three'β€”for optimizing YouTube DJ mixes for search engines. It advises against including the artist's name in the title unless necessary and suggests using searchable keywords that reflect the mix's theme or genre. The paragraph highlights the use of tools like TubeBuddy for researching popular search terms and tracking video performance. It also mentions the importance of utilizing the description's 5,000-character limit to include searchable terms that can enhance the video's visibility.

10:02

🎨 Crafting Attractive Thumbnails and Descriptions

This paragraph focuses on the art of creating compelling thumbnails and descriptions to increase click-through rates on YouTube DJ mixes. It advises keeping thumbnails simple and readable, even when scaled down, and using bright, attractive images that convey the mood of the mix. The description should include a tracklist with chapter markers, links to artists and music platforms, and additional searchable keywords to enhance discoverability. The paragraph also commends the practices of Flav Trippers, a successful YouTube channel, for their effective use of these strategies.

15:04

πŸš€ Launching a YouTube DJ Mix Series

The final paragraph offers guidance for DJs looking to start a YouTube mix series, including planning content for the first six months and considering the legalities of music uploads to avoid takedowns. It mentions the availability of a free ebook for planning YouTube video mixes and the channel's next video that addresses concerns about music selection and copyright issues on YouTube. The speaker, presumably a DJ and YouTube channel owner, signs off with an invitation to the next video and a farewell.

Mindmap

Keywords

πŸ’‘YouTube DJ mixes

YouTube DJ mixes refer to the compilations of music tracks, usually within a specific genre, that DJs create and share on the YouTube platform. These mixes are meant to showcase the DJ's skills and attract new fans. In the video script, the focus is on how to increase views and audience engagement for these mixes, emphasizing the importance of proper planning and optimization for the YouTube algorithm.

πŸ’‘Algorithm

The term 'algorithm' in the context of the video refers to the set of rules that YouTube and other social media platforms use to rank and recommend content to users. The script discusses how these algorithms can affect the visibility of DJ mixes, highlighting the need for content creators to understand and adapt to these systems to reach a wider audience.

πŸ’‘Search Engine Optimization (SEO)

SEO is the practice of optimizing content to rank higher in search engine results. In the video, SEO is discussed in relation to YouTube DJ mixes, emphasizing the importance of using relevant keywords in titles and descriptions to improve searchability and attract viewers.

πŸ’‘Evergreen mix

An 'evergreen mix' is a timeless compilation of music that remains relevant and appealing over time. The script suggests creating evergreen mixes that can continue to attract new listeners and grow in reach and views, as opposed to mixes that are tied to a specific, fleeting trend.

πŸ’‘Tracklist

A 'tracklist' is a list of all the songs included in a music mix. In the video, the importance of providing a tracklist is highlighted as it helps viewers identify the music they like and can lead to increased engagement and interaction with the content.

πŸ’‘Chapter markers

Chapter markers are timestamps that help viewers navigate through a video, especially useful in long music mixes. The script mentions the use of chapter markers to indicate when a new track starts, enhancing the viewer's experience and making it easier for them to find specific songs.

πŸ’‘Thumbnail

A 'thumbnail' is the small image that represents a video and is displayed in search results and video listings. The video script talks about the importance of creating attractive and informative thumbnails to entice viewers to click and watch the DJ mixes.

πŸ’‘Tub Buddy

Tub Buddy is a plugin for YouTube that provides additional insights and tools to optimize video content. The script mentions Tub Buddy as a resource for analyzing search terms, planning video titles, and improving the discoverability of YouTube DJ mixes.

πŸ’‘Key Plugins

Key plugins, as mentioned in the script, are tools or extensions that can enhance the functionality of a platform, such as YouTube. They can provide data on search terms, viewer behavior, and other analytics that help in optimizing video content for better visibility.

πŸ’‘Discoverability

Discoverability refers to the ease with which new viewers can find and access content on platforms like YouTube. The script discusses various strategies to improve the discoverability of DJ mixes, including SEO, engaging thumbnails, and the use of relevant keywords.

πŸ’‘Categorization

Categorization in the context of YouTube refers to how the platform classifies and organizes content. The script talks about the importance of proper categorization for DJ mixes to ensure they are recommended to the right audience by the YouTube algorithm.

Highlights

Many DJs are overlooking simple yet effective ways to increase views on their YouTube DJ mixes.

Fundamentals of YouTube are often mishandled, leading to missed opportunities for new fans and audience engagement.

Subscribing to channels that help DJs and producers understand post-record creation can be beneficial.

Planning out the next steps for a new YouTube mix series is crucial for finding more audience and getting more plays.

Understanding YouTube and Instagram algorithms is key to increasing content reach and engagement.

YouTube's algorithm compiles content recommendations based on user preferences and search history.

YouTube is actively supporting new channels, providing an opportunity for DJs to grow their audience.

Categorization of DJ mixes on YouTube is essential for proper recommendation to the right audience.

Planning the theme or ideas of a DJ mix series is vital for attracting the right viewers.

Avoiding generic titles and focusing on searchable keywords can significantly improve a mix's discoverability.

Titles and thumbnails are critical in attracting viewers to watch a DJ mix on YouTube.

Using tools like TubeBuddy can help DJs understand what people are searching for and optimize their video titles and descriptions.

Descriptions with searchable keywords can enhance the SEO of a video and improve its visibility on YouTube.

Chapter markers and track lists in video descriptions can increase viewer engagement and provide valuable information.

Thumbnails should be simple, clear, and attractive to encourage clicks and new viewers.

Less is more when it comes to thumbnail design, with clarity and visibility being key factors.

Using TubeBuddy's thumbnail analyzer can help create more effective thumbnails for increased click-through rates.

A checklist provided by TubeBuddy ensures all necessary elements are included in a video for maximum audience reach.

Transcripts

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these simple yet effective ways to get

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more views on your YouTube DJ mixes are

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being overlooked by so many DJs are you

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making DJ mixes for YouTube but they're

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just hitting nothing you're hearing

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crickets instead of new fans cheering

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then essentially you could be doing some

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of the fundamentals of YouTube wrong and

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by doing these things wrong you could

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essentially be not hitting the new fans

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audience and Views you deserve because

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you're getting the very Basics wrong

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before we get cracking if you want to

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learn more about creating a YouTube

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channel as a DJ and music producer then

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make sure you subscribe to this channel

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that's what we do on this channel we

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help DJs and producers understand

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everything else after making a record so

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from social media to YouTube channels to

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streaming to SoundCloud channels that's

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what we do on this channel and I have

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helped so many DJs over the years hit

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the Subscribe button now right let's get

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cracking with this video before you

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press play on that first track you need

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to consider these some of these things

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for your brand new YouTube mix series

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and by planning out your next steps it's

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going to help you find more audience and

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get more plays on those YouTube DJ mixes

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let's chat a little bit about algorithms

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quickly from it comes from YouTube and

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also from other algori when it comes to

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algori like Instagram Instagram will

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show your content to some of your

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followers and then if your followers do

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certain social signals like like comment

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share interact with the post and

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essentially watch the post then it shows

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it to more people and if they like it

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and so forth then it shows it to more

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people more people and more people and

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it just grows to reach that post and if

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people don't like it and people don't

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interact with it then it shrinks to

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nothing and the reach goes all together

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when it comes to YouTube YouTube knows

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what you like it knows what you like

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from your Google search history it knows

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what you got like from your YouTube

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search history it knows whether you like

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a tech house mix it knows with you like

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a 130 disco mix so it then compiles

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content that can be recommended to you

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on your previous history and right now

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on YouTube there's loads of support for

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new channels and this could be your new

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DJ Channel even YouTube themselves are

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saying this the director of YouTube

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growth and Discovery said this in an

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interview recently for new creat or

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smaller creators because when you say

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the algorithm follows the audience they

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worry that they don't have an audience

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yet for the algorithm to follow so do we

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do anything for those those creators

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yeah so we have a team that is

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specifically focused on this challenge

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of trying to identify audiences for

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creators that are just getting started

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for videos that don't we don't have a

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lot of um information about and so you

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know with with those videos and channels

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we do need to try some different

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approaches the title the description

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when when there are viewers that show up

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that seems like they might be interested

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in it we'll show uh that video to those

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viewers and see which of them react we

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really want to make sure that there is a

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path for new creators to get started

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it's a metric we track how many new

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creators are succeeding on the platform

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we we're very focused on that we we care

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a lot about it because we do believe

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that there's a lot of opportunity there

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with new creators coming along with new

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ideas all the time and we want to we

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want to help those creators be

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successful they are tracking small

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creators right now and this could be you

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so this is a great opportunity to start

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a new YouTube channel and start planning

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and building a new YouTube channel

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that're going to give you an audience a

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fan base and essentially will get you

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more DJ mixes and more record signed in

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the future so when you're starting that

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brand new YouTube DJ Mix it's about

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trying to work out the categorization

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for the mix and how YouTube is going to

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categorize it and then it can recommend

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it to the right people for you so to get

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started let's start planning so when you

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start out YouTube DJ Mix the first thing

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need to do is work out what the ideas

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around the mix series are and there's

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different ways of doing mix series

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whether it's you on screen whether it's

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you off screen and it's just a mix with

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an artwork but essentially you need to

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work out a plan of what your mix is

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going to be about and what theme or

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ideas are in that mix I wouldn't just

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turn up press play and record some

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tracks CU I can guarantee loads of those

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will be flagged and loads of those will

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get takedowns and blocked you really

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need to plan these mixes so does your

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mix follow a certain genre does it

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follow a certain theme does it follow a

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certain Style sty is it a mix around a

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certain record label you love and it's

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all the records from one label are all

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the tracks from a certain year or point

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in history is the mix inspired by

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certain things like a bether or

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festivals or Miami or Croatia or does it

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fit into what the viewer might be doing

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are they going to the gym are they

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running are they exercising are they

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making dinner are they cooking are they

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barbecuing are they outside are they

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chilling what theme does it fit into

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write down a list of loads and loads of

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ideas for mixes it can be hundreds and

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also you could probably ask AI to come

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up with a list of ideas for different

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places where people might use mixes

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might listen to mixes and literally come

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up with hundreds of ideas for mixes we

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do it with this channel we come up with

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a whole batch of ideas for content and

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videos for us to make and then we narrow

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it down to our best ideas then we'll

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make those ideas spending time in this

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ideation phase of creating your new DJ

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Mix content is a game Cher I guarantee

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it and if you're launching a new channel

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then you can literally plan out the

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first 6 months of mixes and six months

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of content and videos you need to make

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before you even start pressing play when

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it comes to YouTube people watch mixes

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at different times so you want to think

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about the mix and the creation of that

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mix as an evergreen mix people will

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listen to this music for a long time

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after and mixes will grow in reach and

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Views over time the mix also could be a

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series where it captures a moment in

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time and it could be something like the

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music you're into each month and that

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could be the what the mix is about or it

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could be uploading your radio show say

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for instance you have a data

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transmission radio show and you're one

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of our radio show hosts you could then

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use this opportunity to record the mix

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or put the mix on your own YouTube

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channel as well and it grows the reach

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of you and your show and if you want to

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get on data transmission radio we're

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taking on new shows at the moment we're

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taking on new host at the moment and

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I'll link to the form so you can apply

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to be a show host maybe the ideas behind

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the show is a weekly show that you

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focuses on one genre Tech house bangers

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for instance and it's the new music

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you're into that week and the new artist

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you're so supporting that week now you

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have the ideas for the mix and what's

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next the biggest thing when it comes to

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YouTube is titles thumbnails

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descriptions The Big Three the title and

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the thumbnail will attract the viewer to

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watch that mix the title and the

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thumbnail also don't have to have the

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same information some people make that

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mistake let's talk titles first the

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title doesn't need to have your artist

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name in it your page will have your

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artist name in it unless of course it's

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from a label or Club Show event and then

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the mix is from a certain person within

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your roster or your crew but if your

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name's in your title or your channel you

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don't need it in the start of your mix

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when it comes to the titles think about

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what will I search Grand and farmer to

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find your mix mix I'm definitely not

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searching new mix one new mix 2 Tech

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house mix one very few people are

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searching those if it's a tech house mix

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or maybe a drum bass mix then what could

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they search and as I said is there a

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theme to that mix maybe it's a festival

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Tech house mix maybe it's a poolside

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Tech house mix maybe it's Tech house

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grooves from Miami if we look at our

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friends flavor trip and look at what

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they've do they've got an absolutely

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massive Channel and they've got over

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nearly 500,000 subscribers in the last 2

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and a half years which is absolutely

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epic well done guys so if we look at

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their brand new mix at the time of the

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recording this had 650,000 views already

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and it was only a week or so old their

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title is slow morning house music mix

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chill funky breakfast playlist deep

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relaxing Branch teris DJ sets as you can

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see with that title they've packed as

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many searchable keywords into that title

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as humanly possible where will people

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search that mix relaxing house music mix

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they might use those words that mix is

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still coming up or brunch music mix that

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mix is still coming up or funky

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breakfast mix that mix is still coming

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up and as you can see the combination of

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the words together will actually help

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you find that mix so the more you think

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about the title and the more your

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preparation and the time spending on

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titles the more you're going to come up

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in Search and that is so important one

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way to hack the search and find out what

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people are actually searching what

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people viewing and what people are

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looking for is by having some key

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plugins and one of those key plugins is

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chew budy and we use chew buddy a lot

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for our channel to understand what

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people are looking for and what people

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are searching for CH gives you so much

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more information about your the videos

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and the Search terms that people are

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using and it can actually ranks the

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search and how many people to show you

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whether that's that search time is good

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or it's really good or if it's not so

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good because there's a lot of

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competition in that search term and

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you're not going to appear in that

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search which actually can help you plan

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out your videos and test different

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titles to see if they work when it comes

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to the actual tube body dashboard you

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get tons and tons of information it will

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show you how much retention there are on

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your videos it will show you how much

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growth there on your videos which videos

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are performing well and it can recommend

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titles and ideas for future videos once

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you started putting out videos and if we

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look at the title breakfast house music

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mix let's see how that comes out with

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these plugins with the TU buddy plugin

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we can see that this has an excellent

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rating the competition within this term

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is good which make these terms great for

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YouTube video and it says even though

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the competition the search volume is

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high enough to make this a great keyword

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to Target it tells you all this

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information that's excellent that's

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going to make your videos easier to make

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it also gives you related terms and

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related keywords you could consider as

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well and also common tags within that

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space which going to help you when

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you're tagging your video for people to

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find it which you can actually select

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and copy so you haven't got to even type

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them out super quick super easy if you

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spent a bit of time researching terms

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researching ideas then Che will give you

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so much information and then again when

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it comes to the planning phase and as

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you start learning what works and what

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doesn't work it's going to make it

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easier to work out these videos and plan

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these videos next up descriptions when

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it comes to descriptions you get 5,000

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characters to put in your description

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and these words again are completely

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searchable and will come up and they're

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basically SEO for the video for what

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people might be searching to find that

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video and this can massively help the

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searchability of your DJ Mix let's look

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again at our friends over at Flav trip

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to see what they're putting in their

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descriptions and if you look they have a

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hook right in the top line to make you

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click into the description and all it

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says is track list down below with a

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finger down which as DJs we can all

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agree we want to know what tracks being

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played and you're going to click in

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there now this is either before we start

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a mix to see what tracks are in there

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see if we like the sound and the vibe of

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the mix or it could be while it's

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playing oh I like this track what is it

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there's a track list there they've even

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taken the time to put the chapter

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markers in the video for each of the

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tracks and link to each of the tracks

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and also link to each of the artist

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YouTube channels to link back to help

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you find your new favorite artists so

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consider it it's also going to send a

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notification to those artists they might

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start commenting and become fans of that

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page that's going to help labels and

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artists come back in and it might even

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add to comments which is also going to

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add to the reach of that video super

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smart they have also even put the track

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sauce and beatport Links at the very

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bottom of the description so you can

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even go and buy those tracks to help

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support a smaller artist in smaller

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labels again so smart sharing the love

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and showing love to the industry and the

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scene as a whole I absolutely love this

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and you can add those chapter markers

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within tube buddy there's actually a

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button that you can just click you watch

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the mix through and you can add the

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track markers as the tracks are changing

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and you literally click one button and

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it adds a track marker and then you just

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keep watching we normally put it on a

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double speed so it kind of goes a little

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bit quicker and then add the points in

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Long the video click one button and it

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adds those chapter markers super super

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simple so so much time I can guarantee

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and then the final bit of their

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description is they put more searchable

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words into the description that you

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might search let's read what they've put

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join us for a delicious slow morning in

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Cale where we enjoy some deep funky

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house Tunes in the hot sun and let the

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salty Breeze from the coast heal our

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Spirits it's all about enjoying the

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Small Things good music good food and

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good weather listen to this set for

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breakfast brunch barbecue doing the

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chores on when you just need Focus love

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that they also link to their socials and

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merchandise and even their patreon which

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they have a small membership of people

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that's growing from fans of their mixes

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and they give away more in their patreon

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which again I absolutely love and then

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getting that information that searchable

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information is going to help that

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discoverability of that mix even more

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and it's going to help you find that

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video and also them as DJs and making

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sure your videos are searchable is so

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important on YouTube because YouTube is

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actually the second biggest search

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engine which is owned by the biggest

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search engine in Google so search engine

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optimization and search engine

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discoverability is so important this is

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one of the biggest things that DJs miss

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when it comes to making YouTube DJ mixes

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and appearing in the search comes down

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to the words and titles that you're

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putting in those titles and the

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descriptions that's why I'm being so

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specific about these the final part of

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YouTube videos discoverability is your

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thumbnail and making it interesting to

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see people when they're scrolling down

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the scroll that they want to click into

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that mix what you put in that image for

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a thumbnail is key to whether someone

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Clicks in and listens to that mix and

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someone finds you for the first time the

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temptation when it comes to thumbnail is

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to pack it with logos and extra and all

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this other stuff that's just not needed

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and actually with a thumbnail less is

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better and what I do and what many do is

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scale their thumbnail down to 16 20%

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within canva to see how it views cuz

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this is what's going to be viewable when

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people are scrolling on a phone can you

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read and see everything in that

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thumbnail and if the answer is no remove

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it great DJ thumbnails can literally be

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you DJing the guys from Flavor trip they

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put themselves in great locations and

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it's always a bright image you can tell

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it's them and it always looks fun and

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packed also great thumbnails for DJs if

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you're not on screen it's just a mix it

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could be a bright thumbnail with

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keywords that you looking for certain

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mixes for certain themes as I saying

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before maybe it's a Miami mix maybe you

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drop it just as it's coming up to Winter

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Music Conference you would have the

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words Miami and maybe a Miami background

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and Miami colors that's going to be

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attractable to anyone clicking on that

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mix or maybe like I said you're putting

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out DJ mixes on a labels page and it's

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about announcing the artist that's in

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that mix and using the thumbnail to have

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a photo of them and their name and

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that's where you get their name into the

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whole title thumbnail description part

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because that's then clickable that

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people might see it and they want to

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click into that certain artist cuz maybe

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they follow that artist and the final

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type of thumbnail is just doing super

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bright glitter box for their radio they

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have a glitter box logo it's got really

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bright background and maybe if they got

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a guest they'll put the guest's name in

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that artwork again super simple can you

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scale it down to 16% and what does it

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look like one thing tub already can do

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is it's got a thumbnail analyzer and it

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can actually analyze how good your

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thumbnails are where the key click

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points are and if it's a good thumbnail

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and it can actually even create better

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thumbnails for you using some of its own

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AI for the final part of creating your

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video Tu will give you a checklist of

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things you need to do to get the best

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out of your mixes and it'll give you a

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list down them and all you need to do is

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make sure you got a tick next to each

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one and make sure you've checked off

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every part and that's going to help the

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mix get the most audience and most views

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and most new fan base and it's going to

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make sure that video gets categorized

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right in the algorithm if you want more

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information on you buddy then I'll put a

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link to them in the description go and

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click on it and you can sign up there

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this is not a page anything I just

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really really like this software it

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really really helps your YouTube videos

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that's what I want to talk about today

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if you want to start a YouTube DJ Mix

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Series this year I've made a handy free

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ebook and I'll put a link to it to go

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and grab it in the description of this

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video you click on the link and download

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it today it's going to help you start

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plan out your YouTube video mix and your

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whole Channel go and grab that today if

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you're considering starting a DJ Mix

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series and and a YouTube channel for

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yourself as a DJ but you're worried

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about takedowns you're worried about the

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music you play and you're worried about

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picking the right tracks so you don't

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get these takedowns and also legalities

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around takedowns and uploading music to

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YouTube in DJ mixes you want to watch

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this YouTube video next cuz I go into

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how to avoid that and how to avoid

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takedowns and how to pick the right

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tracks for your DJ mixes go and jump

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into this video now and I'll see you in

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there I've been growing farmer I'll see

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in the next one bye

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