Charles Ngo Interview: Sharing Affiliate Marketing Insights

Summary

In this engaging interview, Charles Ngo, a top affiliate marketer from Miami, shares his journey in the industry. With over 8 years of experience, Charles made a million dollars in profit within his first year in 2008. He emphasizes the importance of developing a skill set and system for creating powerful campaigns over and over, rather than focusing solely on making money. Charles provides insights into tools like Voluum and Thrive for tracking campaigns, discusses strategies for handling employees, and offers advice on building relationships with successful affiliates. He also highlights his positive experience at the Affiliate Validation conference, meeting new people and appreciating the high-end, premium design.

Takeaways

• 😀 Charles Ngo is an internet marketer from Miami, Florida, who has been involved in affiliate marketing for around 8 years and is considered one of the top super affiliates in the world.
• 💰 In his first year as an affiliate marketer in 2008, Charles made over $1 million in profit.
• 🏢 Earlier this year, Charles created his second company, Celebrator, which trains people to become super affiliates. He also runs a blog called CharlesNgo.com.
• 🎯 Charles prefers to focus on lead generation and mobile app offers, working with networks like Mundell Media and Clickbricks.
• 👨‍🎓 For beginners, Charles advises focusing on learning and developing skills rather than solely chasing money. Promoting low-cost offers can provide more conversions and opportunities for split testing and optimization.
• 🔍 Charles recommends using tracking tools like Voluum and Thrive to monitor campaign performance.
• 🕵️‍♂️ For spying on competitors, Charles suggests using tools like Ads Exposed for mobile campaigns, but he is still testing various tools before recommending any specific ones.
• 👥 To prevent employees from copying and running his campaigns on their own, Charles suggests paying them fairly, having leverage (such as exclusive access to offers), and treating them well.
• 🤝 To build relationships with more successful affiliates, Charles advises finding mutual connections, providing value, contacting them respectfully, and engaging with them consistently on social media.
• 🎉 Charles has had a great experience at the Affiliate Validation conference so far, appreciating the high-end venue and the opportunity to meet affiliates from different countries.

Q & A

How long has Charles Ngo been involved in affiliate marketing?

Charles Ngo has been doing affiliate marketing for around 8 years, since 2008.

What was his first successful affiliate marketing campaign?

The very first offer that made Charles Ngo $75,000 in profit was a gaming lead generation offer.

What advice does Charles Ngo give to beginners in affiliate marketing?

Charles Ngo advises beginners to focus on learning and developing their skillset, rather than just trying to make money. He suggests promoting lower-priced offers to get more conversions and split-testing experience.

How does Charles Ngo decide when to cut a campaign?

Charles Ngo follows a 10x CPA payout rule. If he spends 10 times the CPA payout of an offer without getting any conversions, he cuts the campaign.

What tracking tools does Charles Ngo recommend?

Charles Ngo recommends using either Voluum or Thrive for tracking affiliate marketing campaigns.

How does Charles Ngo spy on his competitors?

Charles Ngo uses custom in-house spy tools as well as manual spying. He recommends AdsExposed for mobile offers, but is cautious about recommending too many spy tools without thoroughly testing them first.

How does Charles Ngo prevent employees from copying his campaigns?

Charles Ngo suggests paying employees fair wages, having leverage by being the sole person with access to certain offers, and treating employees well to motivate them to stay.

How does Charles Ngo build relationships with top affiliates?

Charles Ngo recommends leveraging mutual connections, bringing value to the other person, messaging them respectfully, and engaging with their content on social media to build rapport over time.

What does Charles Ngo think about the Affiliate Validation conference?

Charles Ngo has a great experience at the Affiliate Validation conference, appreciating the high-end venue and the opportunity to meet affiliates from different countries that he wouldn't normally get to meet.

What other business ventures does Charles Ngo have?

Earlier in the year, Charles Ngo created a second company called Celeb Tutor, which trains people to become super affiliates. He also has a blog called CharlesNGO.com.

Outlines

00:00

🧑‍💻 Interview with Charles Ngo - An Affiliate Marketing Journey

This paragraph introduces Charles Ngo, a 31-year-old internet marketer from Miami, Florida, who has been doing affiliate marketing for eight years. Charles shares his journey, mentioning that in his first year (2008), he made over $1 million in profits. He is considered one of the top super affiliates in the world and recently created his second company, Celebrator, which trains people to become super affiliates. He also runs a blog called Charlesngo.com. Charles specializes in lead generation and promoting mobile apps through affiliate networks like Mundo Media and Clickjoy, rather than Clickbank products.

05:01

🤝 Building Skill Sets and Relationships in Affiliate Marketing

In this paragraph, Charles emphasizes the importance of building skill sets and developing systems that allow for creating powerful campaigns repeatedly, rather than focusing solely on making money from a single lucky campaign. He advises newbies to prioritize learning and gaining experience through a high volume of conversions, even at a lower payout, to develop a solid foundation. Charles also discusses tools like Voluum and Thrive for tracking campaigns and recommends using spy tools like AdXPosed for mobile campaigns. However, he stresses the need to thoroughly test and personally vouch for any tools before recommending them. Additionally, Charles addresses the issue of employee retention and preventing campaign theft by paying fair wages, having leverage through unique offers, and treating employees with respect and appreciation.

10:03

🤩 Charles Ngo's Experience at Affiliate Valorization Conference

In this final paragraph, Charles shares his positive experience at the Affiliate Valorization conference, describing it as high-end, premium, and providing opportunities to meet affiliates from different countries like India and China. He highlights the value of networking and connecting with affiliates he would not have otherwise met due to travel constraints. Charles enjoys the conference's high-class design, venue, and the opportunity to deliver speeches. He plans to attend every edition of the conference and encourages others to participate as well, particularly citing the conference's location in the famous Ridden and Jonson Nagoya area. The paragraph concludes with a lighthearted reference to Charles' popularity among female attendees seeking selfies with him.

Keywords

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where affiliates (publishers) promote products or services and earn commissions for driving sales or leads. Charles Ngo, the interviewee, is an experienced affiliate marketer who has been in the business for over 8 years. He started in 2008 and made over a million dollars in profit during his first year. Affiliate marketing is the central theme of the interview, as Charles shares his journey, strategies, and advice related to this field.

💡Lead Generation

Lead generation refers to the process of attracting and capturing potential customer interest for a product or service. Charles mentions that he prefers lead generation offers over Clickbank products. His first successful affiliate offer that made $75,000 in profit was a lead generation offer for a gaming product. Lead generation is a common type of affiliate marketing offer where the affiliate gets paid for generating leads (contact information, sign-ups, etc.) instead of direct sales.

💡Skill Development

Skill development is a crucial aspect of successful affiliate marketing, according to Charles. He emphasizes that beginners should focus on learning and developing skills rather than just trying to make money quickly. He suggests running campaigns with lower payouts to generate more conversions and data, which allows for optimizing and testing various elements of the campaign. This helps build a robust skillset for creating effective campaigns repeatedly, rather than relying on a single lucky campaign. Skill development is the key to long-term success in affiliate marketing.

💡Tracking Tools

Tracking tools are essential for affiliate marketers to monitor and analyze their campaigns. Charles recommends using tools like Voluum and Thrive for tracking. These tools provide insights into campaign performance, visitor behavior, and conversion data, allowing affiliates to optimize their efforts. Tracking tools are crucial for monitoring and improving campaigns, enabling affiliates to make informed decisions and maximize their return on investment.

💡Spy Tools

Spy tools allow affiliates to gain insights into their competitors' strategies and campaigns. Charles mentions using custom in-house spy tools as well as manual spying methods. He also recommends AdsExposed for mobile ad spying, though he hesitates to recommend more tools until he has thoroughly tested them. Spy tools help affiliates stay informed about industry trends, ad creatives, landing pages, and offers being used by successful affiliates. This intelligence can help affiliates identify opportunities, stay competitive, and adapt their strategies accordingly.

💡Employee Management

As an affiliate marketing business grows, managing employees becomes essential. Charles discusses the challenges of preventing employees from stealing campaigns or running them independently. He emphasizes the importance of fair compensation, creating leverage (by having exclusive access to certain offers or relationships), and treating employees with respect. Proper employee management involves finding the balance between motivating employees financially and building a positive work environment. It's crucial for maintaining loyalty, preventing leaks, and fostering a successful team in the affiliate marketing industry.

💡Networking

Networking and building relationships are vital aspects of affiliate marketing success. Charles highlights the importance of finding mutual connections, providing value to others, and using the right approach when reaching out to industry leaders. He also mentions the value of consistently engaging with influencers on social media to build familiarity. The Affiliate Validation conference provides an opportunity for Charles to meet and network with affiliates from different regions, like India and China, whom he might not have had the chance to connect with otherwise. Networking expands an affiliate's circle of influence, facilitates knowledge sharing, and opens doors to collaborations and partnerships.

💡Conferences

Conferences like Affiliate Validation offer valuable opportunities for affiliate marketers to learn, network, and stay up-to-date with industry trends. Charles praises the high-end and premium nature of the Affiliate Validation conference, as well as the chance to meet affiliates from different parts of the world. Attending conferences allows affiliates to gain insights from experts, connect with peers, discover new tools and strategies, and stay motivated. Conferences help build a sense of community within the industry and provide a platform for exchanging ideas and sharing experiences.

💡Offer Optimization

Offer optimization is the process of improving the performance of an affiliate marketing offer by testing and tweaking various elements. Charles mentions the 10x CPA payout rule, which suggests spending up to 10 times the payout amount on testing before deciding to cut a non-performing offer. He emphasizes that a campaign not making money initially does not necessarily mean failure; it's an opportunity to optimize and split-test different aspects like creatives, landing pages, and ad angles. Offer optimization involves continuous testing, analysis, and refinement to maximize conversions and profitability.

💡Respect and Humility

Throughout the interview, Charles emphasizes the importance of respect and humility in building relationships and managing employees. He advises treating employees like human beings, praising them when they do well, and not solely focusing on their mistakes. When reaching out to industry leaders, he stresses the need to show respect, introduce oneself properly, and understand the value proposition for the other person. Charles's approach to networking and employee management highlights the value of respect, humility, and a genuine desire to learn and provide value to others. These qualities contribute to long-term success in the affiliate marketing industry.

Highlights

Charles Ngo is an internet marketer from Miami, Florida who has been doing affiliate marketing for 8 years.

In his first year of affiliate marketing in 2008, Charles Ngo made over a million dollars in profit.

Charles Ngo is one of the top super affiliates in the world and created his second company, Affcelerator, earlier in the year to train people to become super affiliates.

Charles Ngo prefers to promote lead generation and mobile app offers on affiliate networks like Mundolez Media and Clickdealer.

For beginners, Charles Ngo recommends focusing on learning and skill development by promoting low-cost offers to get more conversions and split-testing experience, rather than focusing solely on making money.

Charles Ngo suggests a 10x CPA payout rule for new affiliates, where if they spend 10 times the CPA without conversions, they should cut the campaign.

Charles Ngo recommends using tracking tools like Voluum or Thrive, which is self-hosted and more secure, to track affiliate campaigns.

Charles Ngo hesitates to recommend spy tools due to the rapid emergence of new options and prefers to thoroughly test them before making recommendations.

To prevent hired employees from copying campaigns, Charles Ngo suggests paying them fair wages, maintaining leverage through exclusive relationships, and treating employees with respect and praise.

To connect with more successful affiliates, Charles Ngo recommends leveraging mutual connections, bringing value to the relationship, approaching them respectfully, and engaging with their content to become a familiar presence.

Charles Ngo appreciates the high-end and premium experience of Affiliate Validation, where he can meet affiliates he wouldn't normally encounter due to visa or travel limitations.

Charles Ngo plans to attend every Affiliate Validation conference in the future.

The interviewer notes Charles Ngo's fame and popularity, with many attendees wanting to take selfies with him.

The interview covers Charles Ngo's affiliate marketing journey, from his early success to his current role as an industry leader and trainer.

Charles Ngo shares insights on effective affiliate marketing strategies, including tracking tools, employee management, and building relationships with successful affiliates.

Transcripts

hey hello guys jeetendra and cool one

and chasten ago we are live from

affiliate validation right now and it's

a stunning pleasure to interview charged

never here right now so please Josh just

share your journey with my readers what

you want me to introduce myself

yeah oh hi my name is Charles girl I

just turned 31 a few days ago so I'm an

internet marketer from Miami Florida so

I've been doing affiliate marketing for

maybe eight years now and you know when

I started in 2008 with in my first year

I made over a million dollars in profit

so I've been doing affiliate marketing

ever since when top super affiliates in

the world and earlier this year I

created my second company I've

celebrator which trains people to come

super affiliates and I also have a blog

Charles neucom so tell what kind of

products you're promoting your you're

promoting products from Clickbank

shatters and CJ know you know that that

is a film marking but I don't really do

Clickbank products I think what I prefer

to do are more likely generation we like

to do a lot of legions we also like to

do a lot of mobile apps so some of the

more some of the Phillips Network I

prefer more like Mundell media click

they were kind of kind of places so so

when you started the affiliate marketing

what were the offers you started like

you go for the lead gen or you went for

the other offers but with those of

course the very first offer I did that

it made seventy five thousand USD and

profit was a gaming offer so it was a

lead generation offer so something that

I recommend to newbies is you know

everyone is so focused on making money

and of course making money is the goal

but you should be focused on learning

and what that means here's an example

let's say you have a budget of $500 a

month well if you have $500 and you

promote a $1 offer and you break-even

that's 500 conversions 500 conversions

you get split test offer angle landing

page you can split test many things but

some people they're like hey I want to

go where the big boys are they'll run

like an offer for 50 bucks but if your

budget is $50 or your budget is $500 and

then your offer you're promoting is only

50 hours so if you break even that's

only ten conversions ten conversions

what are you going to

what does so even if you make make money

it's not about making money is about

developing the skill set that's the

difference between an affiliate that

makes money for six months and a foot

that makes money for seven years

you want to book the skill set and a

throwing marketing is not about one

lucky campaign or one hot campaign it's

about developing a system so you can

create powerful campaigns over and over

and over again

awesome awesome so is there any time

rule where we can decide that yes these

are the number of visits or these are

the number of hits we should send to any

offers before finalizing that yes we

should go with this particular campaign

sure I mean personally I don't like to

use formulas because all these campaigns

are very different but most people if

you're a newbie you you kind of want a

formula so one thing I teach people is

10x CPA payouts 10x payout so what this

means is if you're running offer for $5

and what's ten times five you know or

Chinese were Indian we know we're good

at math that's 50 so it is 50 so if you

spend 50 and no conversions or it's very

little conversions then cut it it's not

worth it you know but you have to

understand just because you launch a

campaign doesn't make money it doesn't

mean as a failure it means you have to

optimize you have to optimize so what we

try to do is we launch and we try to see

if there's conversions coming in if

there's no conversions then well how can

we optimize if there's no conversions to

split test the data

so what kind of tools you use to track

your campaigns any tools

yeah there's two tools I recommend one

is volume vol you um the other one is

thrive so the advantage of thrive is

self-hosted that means no one can ever

see your information so I mean I use

both of them what's important is to use

either one of these tools because

there's some water there's some other

old tools like prosper and CPB labs and

those are like 2010 2012 they're slow

they don't have all the new stuff so

who's everything right yeah it's old I

don't recommend it how do you spy on

your own Benitez so you use and he

choose to to respire them on their

Facebook action or any kind of things

you are doing this sure you know we

usually use a spy tools we have custom

spy tools in house and we also do a lot

of manual spine but for for spiders 1 2

I can recommend for mobile is ads

exposed

ad s X o P o es D as expose but you know

I hesitate to recommend a lot of spy

tools because so many have come out in

the past 2 3 months so I'm kind of going

through the next few months to to really

test out all the tools before I

recommend any because it's very

important to me if I recommend something

that I use it myself and I can vouch for

it because you know I respect that it

costs a lot of money for some of these

tools so I want to make sure before I

recommend anymore I would like to ask a

question which was there already in the

panel discussion when you hire the

people to run your campaigns then how

can you hold them that they don't copy

the campaigns and they run at their own

that's a very good question because this

is not like a restaurant if you have a

restaurant and someone copies a

restaurant well they don't have the

money there's no overhead so you know a

lot of what I learned is because it's

happened to me before I've had people

I've hired I have stolen campaigns for

me and that's always going to be an

issue so there's three things I

recommend number one is you have to pay

them fair so if they know how to make

$1000 a day but then you pay the 1 rupee

they're nice they're not going to stay

so you have to pay them fair so you

don't got to figure that out

and most affiliates I know they don't

want to pay him a lot in my opinion if I

pay them a lot and they're motivated and

they're bringing an income that I would

never seen otherwise so you have the

thing bigger second one is having

leverages having leverages means what if

I have this campaign of this offer I'm

the only one that can run it so if he

runs off you can't get ice to that offer

because I have good relationships but a

third one is how do you treat your

employees so you have an employee's and

you treat them you know treat them like

a taxi driver he treats them very bad

then they're not gonna stay with you

very long it doesn't matter how much

money they make you have to treat them

like human beings so you have to

remember it's very easy most people only

make one of their employees aren't

always young at them you did this wrong

you destroy you that's wrong but you

also have to praise them like oh good

job today you did this right and

sometimes our compliment is worth more

than a race so a child how do you build

relationship with the guys who are

making more money than you suppose you

are making seven figures and that guy is

making eight or nine figures so how did

you how do you build a relationship with

them sure you know one one first of all

there's there's people that know more

about this than me I recommend Neil

Patel he has a lot of great articles

yeah you guys like him cuz Indian right

no he is very famous in India yeah yeah

okay so you have to take first of all

if you want to connect with someone is

very hopeful to do it if you have a

mutual connection so if you guys have a

mutual connection you can leverage that

it's much better like hey this is my

friend they can write an email second

one is what value can you bring to them

for instance you know these these guys I

didn't know who these guys were but I

know they have an audience in India so

my I'm spinning I'm taking you know some

time out to do this interview because

now I meet all you guys I have never

known me before so you have to bring

some kind of value people don't do

things for free the third one is this

you have to think there's a right in the

wrong way to message someone so you just

can't message someone like hey teach me

how to make a lot of money and you don't

show someone any respect just for me I'm

not customer service for affiliate

marketing reasons you introduce yourself

and there's a proper way to write emails

and stuff so you have to think what's in

it for them and I guess the fourth one

is you know people run through the

situation let's say they want to work

with me or meet me but they're thinking

okay I gotta get value but this guy has

everything what what does he need well

guys like me we always want publicity so

if you guys can like share something

like comment like something and comment

or something then if you do it on

Twitter or Instagram or Facebook over a

long time then of course I'm gonna know

who you are so if you ever asked for

some help you're not a stranger it's

like I see your picture I know who you

are

so one last quick question so how the

experience has affiliate validation

right now experience so far is really

good I think you know this is the very

first conference so I think I love how

it's very high-end is very premium I

hate going to conferences where you go

there and everything's like not very

high-class not very nice cheesy stuff

yeah there's design here is very nice

and also I love meeting people because I

am getting to meet people I would never

get to meet like I see there's a lot of

Indian affiliates here there's a last

thing aporia nor Chinese affiliates and

these are the ones they can't get the

visa to america or they don't want to

fly 24 hours so I'm going to move yeah

I'm getting to meet a lot of people I

want to have otherwise so you know the

venue is great I just finished a speech

that was great and I have another speech

in the morning so I think it's a great

conference and I'm gonna come back to

every single one so if you guys are

interested in doing it I highly

recommend it reiden and Johnson Nagoya

is famous area right now so everyone

wants to have a selfie with charged-up

oh he's very famous is very very famous

man he looks so cute so every girl wants

to have selfie with him

I hope only grows an old lady boys in

Thailand you you find so many needy boys

Thank You child for this interview and I

hope you enjoy this interview all right

thank you guys