Cómo Generar 10.000€/Mes Con Tu Conocimiento

Summary

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Takeaways

• 😀 Focus on creating a unique method name that appeals to people's desire for novelty rather than improvement (e.g., 'Body Method').
• 😀 Perfectionism can hinder progress—action and frequent iterations lead to excellence.
• 😀 Offer courses with a duration of 1-3 months initially to quickly pivot and improve your content based on feedback.
• 😀 The true value people seek is time savings, not just information. Structure your course to deliver results in a short time frame.
• 😀 Present your course content with clear benefits (e.g., 'How to Overcome Anxiety' rather than just 'Module 1: Anxiety').
• 😀 Course delivery should be modular, with each module representing a step toward achieving the student's desired transformation.
• 😀 Use platforms like Hotmart and Kayabi to host your course, and tools like Loom or Word to create content efficiently.
• 😀 Leverage AI tools, like ChatGPT, to structure your course and create detailed outlines for modules and lessons.
• 😀 High-ticket offers (e.g., coaching) can be more profitable than lower-priced courses, attracting more committed clients and resulting in fewer issues.
• 😀 The pricing of your course should reflect the transformation it offers. Adapt your offer to justify a higher price rather than lowering prices to fit the offer.
• 😀 Engage your audience regularly through content like reels, workshops, and masterclasses before launching your paid offer to build trust and interest.

Q & A

What is the significance of creating a unique method for selling your expertise?

Creating a unique method allows you to differentiate yourself from others in the market. Just like Apple introduces new products rather than simply improving old ones, having a distinct method helps you attract customers who seek something fresh and innovative.

Why is it important to not focus on perfection when creating a business or online course?

Perfection can hinder action. The more you focus on making everything perfect, the less you actually get done. Instead, frequent action and iterations bring you closer to excellence and progress in your business.

How does the concept of 'time' factor into the pricing of an online course?

In the context of online courses, you are selling the time it will take your clients to achieve transformation, rather than just the course content. The focus should be on the time saved or the speed of achieving results, which adds value to your offering.

What is the recommended duration for a first-time online course, and why?

For a first-time online course, it is recommended to keep it between one to three months. This shorter duration allows for quick pivots and adjustments based on feedback, enabling you to refine your offering without committing too much time upfront.

Why should you focus on selling the transformation rather than just the course modules?

Focusing on the transformation emphasizes the real value and outcome that your students will experience. People are more likely to buy a course if they can clearly see how it will help them solve a problem or achieve a desired result, rather than just offering content.

What are some course creation platforms recommended in the video?

The speaker recommends platforms like Kayabi and Hotmart for hosting online courses. Hotmart is particularly emphasized, and there is a video guide on how to create a course on this platform.

How can ChatGPT help in structuring an online course?

ChatGPT can assist in generating a course structure by providing a list of modules and lessons based on the course topic. You can even ask ChatGPT to provide specific class outlines and content, making it easier to develop a well-organized curriculum.

What is the ideal pricing strategy for online courses?

The ideal pricing strategy for online courses is to sell at a higher price point, as this allows you to have fewer, more committed customers, reducing competition and increasing profit margins. Higher prices also give you more room to invest in customer acquisition and support.

Why is it better to sell high-ticket courses with fewer clients?

Selling high-ticket courses with fewer clients is beneficial because it allows you to focus on providing more personalized service, ensuring a higher quality experience for your customers. Fewer clients lead to fewer problems and greater opportunities for success stories and testimonials.

How does the concept of 'business class' differ from cheaper course models?

The 'business class' model focuses on offering a premium, high-value experience for customers, akin to luxury service. This model positions you as a specialist or 'personal trainer' rather than offering general, low-cost solutions. It leads to higher customer satisfaction and results, as well as greater financial success.