How To Learn Copywriting Without Courses / Programs! (NO BS)

Summary

This video script offers a raw and practical guide to mastering copywriting without costly courses. The speaker shares personal struggles and insights, encouraging viewers to learn from successful entrepreneurs' emails and sales pages. The script outlines a three-stage process: gathering resources, analyzing persuasive language, and practicing writing with provided frameworks and examples. Bonuses include a free community for support and resources, and a mini-book on marketing and sales to enhance copywriting skills.

Takeaways

• 😀 The video aims to teach viewers how to learn copywriting without spending a lot of money on courses.
• 🔍 Copywriting is defined as persuasive language in the form of words, used to sell products, educate, and engage customers.
• 📈 The importance of copywriting is emphasized, as it is a crucial skill for businesses to sell their products or services effectively.
• 💡 The speaker shares personal experience, going from struggling with writing copy to mastering the skill and wanting to pass on the knowledge.
• 📝 The first step to learning copywriting is to gather a list of successful entrepreneurs and sign up for their emails to study their writing style.
• 📧 The second step involves reading and analyzing the emails received from these entrepreneurs to understand their copywriting techniques.
• ✍️ Stage three is about taking action by writing emails, not by copying but by learning from the strategies and techniques used by the successful entrepreneurs.
• 💪 Commitment to learning and understanding the target audience is key to becoming proficient in copywriting.
• 📚 The speaker provides frameworks such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead in, Body, Offer) to structure effective emails.
• 📈 The video offers three bonuses: a free community for learning, a recommended book on copywriting, and a mini-book on marketing and sales.
• 📢 The speaker encourages viewers to share the video with others who might benefit from the information on learning copywriting.

Q & A

What is the main topic of the video transcript?

The main topic of the video transcript is teaching viewers how to learn copywriting without spending a lot of money on courses.

Why does the speaker emphasize the importance of learning copywriting?

The speaker emphasizes the importance of learning copywriting because it is a crucial skill for sales and marketing in any business, and it can make the difference between making a sale and not making a sale.

What does the speaker suggest as the first step to learn copywriting?

The first step suggested by the speaker is to gather a list of three to five successful entrepreneurs and sign up to receive their emails, as a way to get access to their copywriting examples.

How does the speaker propose to analyze the emails from successful entrepreneurs?

The speaker proposes to read and analyze the emails by looking at their structure, word choice, leadings, call to actions, hooks, stories, and questioning techniques used by the entrepreneurs.

What is the significance of the 'H L B O' framework mentioned in the transcript?

The 'H L B O' framework stands for Hook, Lead In, Body, and Offer or Call to Action. It is a structure that helps in organizing the copy in an email effectively to engage the reader and prompt them to take the desired action.

What is the purpose of signing up to receive emails from successful entrepreneurs?

The purpose of signing up is to get these entrepreneurs on your email list so they can start sending you their copywriting examples, which can be studied and learned from.

What is the speaker's advice on the frequency of reading emails for learning copywriting?

The speaker advises reading three to five emails per day to allow the subconscious brain to pick up on the writing style and techniques of successful copywriters.

What is the final stage of learning copywriting as per the speaker's plan?

The final stage is taking action by writing an email of one's own, using the strategies and techniques learned from analyzing the emails of successful entrepreneurs.

What are the three bonuses mentioned by the speaker at the end of the transcript?

The three bonuses are: 1) Access to a free community for learning and networking, 2) A recommendation for the book 'Copywriting Secrets' by Jim Edwards, and 3) A mini-book on marketing and sales that the speaker is creating.

How does the speaker intend to support the viewers in their copywriting journey after the video?

The speaker intends to support the viewers by providing a free community for learning and networking, a recommended reading list, and a mini-book on marketing and sales to further enhance their copywriting skills.

Outlines

00:00

📝 Introduction to Copywriting Mastery

The speaker introduces the video with a candid admission of the struggles faced when learning copywriting. They empathize with the viewer's potential frustration and offer a solution to learn copywriting without spending a fortune on courses. The speaker promises to share their personal journey and strategies for mastering copywriting, emphasizing the importance of understanding the skill for effective sales and marketing.

05:04

🔍 Observing Successful Entrepreneurs' Copywriting

This paragraph delves into the first stage of learning copywriting, which involves studying successful entrepreneurs like Ben B Cardinal Mason Tyson and Dan Henry. The speaker suggests subscribing to their emails to receive daily examples of effective copywriting. The goal is to analyze these emails to understand the structure, word choice, and persuasive techniques used by these experts, highlighting the value of reading multiple emails to absorb their writing styles.

10:04

📚 Deep Dive into Analyzing Copywriting Techniques

The speaker continues by emphasizing the importance of not just reading, but deeply analyzing the emails received from entrepreneurs. They advise looking at the structure, leadings, call to actions, hooks, and storytelling techniques used in the emails. The paragraph also introduces the concept of using these techniques as a reference for one's own writing, akin to using an art reference to improve painting accuracy.

15:05

🚀 Taking Action: Writing Your Own Copy

The speaker moves on to the third stage of learning copywriting, which is taking action by writing one's own emails. They caution that initial attempts will likely be imperfect, but this is a natural part of the learning process. The speaker insists on the importance of understanding the target audience, the value being shared, and the call to action. They also provide frameworks such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead in, Body, Offer) to structure the emails effectively.

💪 Commitment to Daily Practice and Continuous Learning

In this paragraph, the speaker stresses the importance of daily practice and continuous learning in mastering copywriting. They compare the process to building muscle through consistent reps in the gym. The speaker provides a plan for improvement, which includes setting goals, reading emails or sales pages daily, and writing one email per day to refine one's skills.

🎁 Bonuses for Continued Learning and Support

The speaker concludes the video by offering three bonuses to aid the viewer's learning journey. These include access to a free community for support and resources, a recommendation for the book 'Copywriting Secrets' by Jim Edwards, and a teaser for an upcoming mini-book on marketing and sales. The speaker encourages viewers to comment to stay updated on these resources and to share the video with others who might benefit from the information.

Keywords

💡Copywriting

Copywriting is the art of writing persuasive content that sells products, educates, and engages customers. It is a vital skill in marketing and sales, as it can significantly influence a customer's decision-making process. In the video, the speaker emphasizes the importance of learning copywriting to improve one's ability to sell and communicate effectively with potential customers.

💡Gurus

In the context of the video, 'gurus' refers to experts or authorities in the field of copywriting who offer courses and advice. The speaker mentions that many people feel frustrated because they cannot afford the expensive courses offered by these gurus, which is why the speaker aims to provide a cost-free alternative to learn copywriting.

💡Persuasive Language

Persuasive language is a key component of copywriting. It involves using words strategically to influence the reader's emotions and actions. The video script highlights the importance of persuasive language by stating that copywriting is 'literally, persuasive language in the form of words' and is essential for selling products and services.

💡Struggling

The term 'struggling' in the video refers to the difficulties one might face when trying to learn a new skill like copywriting or when trying to write compelling content. The speaker uses this term to empathize with viewers who may have had a hard time learning copywriting, and it sets the stage for the speaker's offer to teach copywriting without expensive courses.

💡Email Marketing

Email marketing is a method of advertising and communication through email. The video script discusses the importance of reading and analyzing emails from successful entrepreneurs as a way to learn copywriting. It suggests that the structure, word choice, and call to action in these emails are valuable lessons for aspiring copywriters.

💡Sales Pages

Sales pages are web pages designed to sell products or services. They often contain persuasive copywriting to convince visitors to make a purchase. In the video, the speaker advises viewers to sign up for emails and save sales pages from successful entrepreneurs to study their copywriting techniques.

💡Action Steps

Action steps are specific tasks or activities that one should undertake to achieve a goal. In the context of the video, the speaker outlines action steps for learning copywriting, such as reading emails daily, analyzing them, and writing one's own email each day to practice the skill.

💡Frameworks

Frameworks in the video refer to structural templates or outlines that can be used to organize and write effective copy. The speaker introduces frameworks like 'Problem, Agitate, Solution' and 'Hook, Lead, Body, Offer' to help viewers understand the structure of successful copywriting.

💡Storytelling

Storytelling is a powerful copywriting technique used to engage readers and make a connection with them. The video emphasizes the importance of including a story in the 'body' of an email to intrigue the reader and lead them towards the call to action.

💡Call to Action (CTA)

A call to action is a statement designed to prompt a specific response from the audience, such as making a purchase or signing up for a newsletter. In the video, the speaker explains that the CTA is an essential part of an email, guiding the reader on what steps to take next.

💡Practice

Practice is the act of repeatedly performing an activity to improve one's skill. The video script stresses the importance of daily practice in writing emails as a means to improve copywriting abilities. The speaker suggests writing one email per day as a practice routine.

💡Community

In the video, the term 'community' refers to a group of like-minded individuals who come together to share knowledge, resources, and support each other's learning. The speaker announces the creation of a free community for those interested in learning copywriting and other related skills.

Highlights

Introduction to the concept of copywriting as persuasive language in the form of words.

The necessity of copywriting for every business to sell products and engage customers.

The importance of learning copywriting to effectively communicate marketing messages.

Personal experience sharing on the struggle with writing copy and the journey to improvement.

A step-by-step guide on transitioning from a beginner to a professional copywriter.

The strategy of gathering a list of successful entrepreneurs to learn from their copywriting.

The method of signing up for emails from successful entrepreneurs to study their copywriting techniques.

Daily practice of reading and analyzing 3-5 emails to understand the structure and word choice in copywriting.

The significance of understanding the target audience's age, gender, problems, and desires when writing copy.

Frameworks for writing effective emails, such as PAS (Problem, Agitate, Solution) and HLBO (Hook, Lead, Body, Offer).

The importance of committing to learning and accepting initial mistakes as part of the growth process.

Tips on writing emails in one line sentences to improve readability and engagement.

Examples of creating hooks and lead-ins to capture attention and create intrigue in emails.

The process of writing an email from understanding the audience to crafting a compelling call to action.

Phrases and sentences to include in copywriting to enhance engagement and persuasiveness.

A plan for daily practice and analysis to improve copywriting skills over time.

Bonus offerings, including a free community for learning and support, and a mini book on marketing and sales.

The value of continuous learning and the recommendation of 'Copywriting Secrets' by Jim Edwards.

A call to action for viewers to share the video with others who may benefit from the information on copywriting.

Transcripts

hey there everyone how's everyone doing

I'm guessing you want to learn

copyrighting right you haven't got a

Scooby-Dooby clue where to even start

even after you've watched all these

gurus you're still sitting in front of

your laptop staring at a blank screen

with a sad blinking cursor waiting for

your brain to magically conjure up the

words like some miracle you've probably

scanned the internet and all you're

finding is these gurus hiding all of

their secrets in their 997 courses which

you're probably never going to buy it's

frustrating right don't worry I feel

your pain in my opinion gold like that

should be shared with everybody but what

if I told you that there was a way to

learn copyrighting without having to pay

thousands for a course you can access

all the treasures you have been seeking

well don't worry because you have found

xmarks the spot because in this video

I'm going to show you exactly that

everything from step by step how you can

go from a noob to a pro imagine they

send you all of their work all of the

answers all of the copyrighting secrets

well I'm going to show you exactly how

you can access all of that in this video

I just wanted to say one thing before I

get into this video this is going to be

pretty raw if you are not serious about

learning something like this and you're

looking for some magic then don't watch

this video because I'm going to be

giving you the real deal here from

myself struggling to write copy and not

knowing how to put words on the screen I

figured out how to do this and I

basically just wanted to share it with

you guys so that you can go ahead and

learn copyrighting too just like I have

so you know what I'll stop talking let's

get into the video so how to learn

copyrighting without paying thousands

for a course so first of all what is

copyrighting copywriting is literally

persuasive language in the form of words

as Google says a copywriter creates

clear compelling copy to sell products

and educate and engage customers so why

do you need to learn copywriting because

every business in the world needs

copywriting yes you and I both need it

because all copywriting is is just

persuasive words you see copywriting is

everywhere it's everywhere this document

is copywriting the title of this video

is even copywriting so

pretty much everything as I said it's

persuasive

words this is important because your

entire business depends on your ability

to sell this is what Grant cordone

taught me learning learning how to sell

and effectively communicate your

marketing to potential customers is the

difference between people buying and

people not buying skill is essential to

sales and marketing okay being able to

promote your services is very important

if you cannot create compelling

marketing messages if you cannot

persuade you will struggle to sell and

that was me in the beginning my first

year of Entrepreneurship I had ads that

weren't getting clicked at all people

were just ignoring them but now I

finally have ads that get clicked so

that's awesome just because of learning

this skill so that's why in this video

I'm going to teach you how to copyright

but before we dive in I advise you to

grab some sort of notepad or note taking

app or you can just follow along and

Implement as we go but please do not

just watch this I want you to watch and

learn at the same time because I promise

you you will get the most out of this if

you do so so stage one I try try and

keep this short because I respect your

time so stage one firstly you're going

to need to gather a list of three to

five successful entrepreneurs whether

that's Ben B Cardinal Mason Tyson 40 Dan

Henry whatever pick the ones that you

like for example I really love Sab subie

Dan Henry and Frank Kern these dudes are

like the Shakespeare of communicating

through wordss right and I love um love

to see their work now you're going to

need to go into the you what the first

thing you need to do is you need to go

into their YouTube videos and sales

pages and sign up to their things via

email there are different ways of doing

this you can either save their sales

Pages or get them to send emails to you

and emails are probably the easiest way

to do this you're probably thinking why

the hell am I going to do this well I

learned a little something the goal is

to get these

entrepreneurs to get onto their lists so

they can start sending you emails these

emails are the gold these entrepreneurs

are literally sending you their

copywriting every single day or few days

they're literally sending you their work

we're sitting on gold this is the

gold but how do we read them and why do

we read them and what is this for where

are we leading onto this that brings me

on to step two stage two now what you're

going to do is you're going to get sent

lots of emails from the people you gave

your address email address to they're

basically sending you marketing emails

to get you to take some sort of action

but you're not going to buy from them so

don't worry what you're going to do

though is read the emails that they sent

to you and I don't want you to just read

the emails you can read their sales

Pages um by the way if you want to but

again emails are the easiest form of

copyrighting to learn from so I want you

to read their emails and learn from them

okay so for example Sab subie sends me

emails and I read three of them per day

and I analyze them and I read like okay

why why was his leading like this it was

very attention grabbing it was very it

was quite crazy and then he moves on to

the body and I noticed things like he he

does oneline sentences and you

know yeah so what you need to do is you

basically need to read between the lines

into why they have written the email in

this way it's all about the uh look at

the structure what they focus on

throughout the email their word choice

the structure the leadings they use the

call to actions the hooks the stories

how they keep you leading down are they

asking questions are they using the dot

dot dots n take note of this so action

step what I want you to do is read about

three to five emails per day now you

might not get loads today but I want you

to read them reading them will allow

your subconscious brain to not only pick

up what they have written in their

emails but you might even start writing

like them so you'll learn from them but

you might also start taking words from

them and I do this when I read um Sab

sub's emails it's like when you're

painting or doing art you can't paint

from imagination and if you tried it

wouldn't be as accurate but can we agree

with an art reference we can paint

better and more accurate copyrighting is

basically the same thing

so let's move on to stage two my fin the

final stage and this is my favorite

because this is where you're going to

learn the most so stage three real quick

before we get into the stage are you

finding this video helpful because if so

please feel free to leave a like I'm

giving you all this value share some

love I love you guys too right let's get

into it so you're now going to start

taking action nothing moves a needle

more than action you're going to start

writing an email and listen you aren't

going to copy and paste the email they

send to you and copy it like you're not

going to start filling in the blanks or

changing it in your own way you're not

doing that you are simply just learning

the the strategy and the techniques that

they use um how many words they use and

stuff like that so one thing is don't

worry I will guide you through this

entire step and I'm even going to show

you some examples of my own and how you

can actually get started right but

before we get started there are a couple

things that you need to know first and

if you don't know these you will find it

hard to write a copy

so when you start you're going to suck

you will not be very good at

copyrighting and that is okay

everything must be hard before it can

become easy and I want you to accept now

that you will make mistakes and you will

get it wrong to learn to do what's right

you have to know what's wrong but the

more you do this the more you will get

better at

it you need to commit to this to

learning this skill you cannot be good

at something if you do not commit to

getting good at it you have to be all in

on learning selling is an essential

skill to any business as you know and

you have to be committed to learning

you must understand who it is you're

writing and targeting to when writing

these emails if you don't understand who

it is reading you will find it hard to

write for them that's why I've created a

guide by the way showing you this but

for now the basics

so another thing that I did want to

share actually is when you're writing

emails please do not write in big chunks

of writing I haven't got this on the

document but I just remembered do not

write in big chunks of writing by the

love of God please just write in one Le

sentences one word sentences one line

sentences one sentence per line that's

it do not write in chunks because it's

hard to read no one wants to read chunky

emails so just remember that so what

you're going to need to know before I

actually started write is you need to

know the age of the person the gender of

the person the problems they're going

through the pains they're experiencing

the desires that they want what's the

action you want them to take what's the

email going to be about what's the story

what type of value are you sharing

what's the qu to action going to be

make a note of this every single time

you write any email and I promise you

it'll make it easier for yourself so I

don't want you to go in alone into the

bow into the trenches alone so I'm going

to give you some Frameworks for when

you're writing emails

so

pass problem agitate

solution HL boo is the next one oh by

the way Pas is more for like actually no

it doesn't matter you can write for any

email hlb hook lead in body offer or

call to action and by the way the body

is where you're going to put your story

or the value of your email so those are

two really good Frameworks please make

note of this by the way any SB listen

this isn't a framework but it's the

elements that you can include in your

copy when you're promoting a service or

talking about a specific service

or yeah so let's say you found this new

business model that worked for you you

would include this or let's say you're

selling some sort of AI you can do that

so nesba new easy safe and

big remember those next is Ada attention

interest desire and action that's

another framework that's very similar to

um HL boo but you need to remember these

elements just so you know the hook is

the job is to disrupt them grab their

attention and it's supposed to get them

to read the copy click the email and

then go and read the rest of the email

so the story or the value the body is to

Intrigue them make them feel something

it leads them down to the call to action

next you have the offer the CTA what

they simply need to do next to get

access to whatever it is you're talking

about or whatever you want them to do so

I'm going to show you examples of my own

copy um really quickly um and then I

have something else to show you right

it's finally

over I want you to analyze this by the

way but I'm just going to read it to you

it's finally over Alysia after five

brutal years of pointlessness today is

officially the day the day where I can

finally say see you later alligator or

should I say see you never and I

have a picture of a funny alligator

waving this is my lead in this is my

hook this is my leading it's very

attention grabbing and very weird makes

you wondering what are you talking about

this is the day where I'll never had to

set foot or even set my eyes on that

hell hole again and that very hell hole

I'm talking about is school I just

finished painfully battling through the

most brutal Physics Exam but as I was

entering exiting hell's Gates they were

stealing my Blazer and tie after I sat

through all those dreaded exams and not

even a simple well done or thank you how

nice of them but at least it's finally

over now I can fully lock in on the

grind go all in focusing on my business

trying to hit that 10K per month Mark no

distractions no pointless exam stress

over just pure rock hard grind but

speaking of the Beloved 10K you also

trying to get there if that's you I want

to personally invite you to my 0 to 10K

per month live documentary on my YouTube

channel the best bit you get to see all

the behind the scenes grind every action

I take every pain for mistake and lesson

I learn you so you can learn from me and

guess what it will only take a couple

minutes about an hour or two a day for

you to watch one in on the fun if you're

ready to look in like me on the grind to

the holy t cable month and one in on the

journey click to watch here spoiler all

that I have PS um this is this PS is

teasing what's going to be there they

will despise me for even sharing this

gold for free any who see you there and

then extra thing is on the live which

teases the live later on so yeah so I'm

going to analyze this real quick just so

to show you all right this is my hook

it's finally over when you're writing

emails I want you to imagine it comes

into their inbox it has to stand out

it's finally over it's short it's Snappy

it's weird and it makes some question

well what this lead in is personalized

and it's making you

wonder what do you mean on what happened

after the 5 years of brutal

pointlessness and who are you saying by

to and what is this day why is there an

alligator waving and it's really

weird Okay and then I start talking

about the story and I tease it quite a

bit so that's

like nearly halfway through the email

actually which is good and so now

they're going to read

this how nice of them dot dot so one

thing I love to include my emails is

questions I love to include dot dot dots

as you can probably see like everywhere

some somewhere there's dot dot dots

quite a lot but I also like to use and

but and so so if you want to pause the

video and listen back and try and

analyze it but that is an example of my

email I try to do I this is an example

of H lbo my hook my lead

in uh my

body and then my call to

action I have more like that but yes

okay so here are some phrases and

sentences to include you don't need to

use all of them it's just words to use

in case you get lost get ready to take

notes please screenshot or write them

down pause right now if you need to I'm

giving to you because I used to struggle

with finding words and you know this

might help you just get started so feel

free to just pause and have a look I'm

going to go through this quite quickly

so you're going to have to do

that right awesome so here's a plan I've

created for

you um so you can get good at this so I

want you to set yourself a goal remember

commit read emails Daily 3 to five

emails or read sales pages daily or

listen to ads daily analyze them and

then what I want you to do after that is

write one email per day and then just

repeat it every single day practice

makes perfect the more you try and fail

you will eventually get it right and

hell you might even write some awesome

emails which would be awesome so have

you ever wondered how the big guy in the

gym got such big muscles he put in the

Reps and you're going to have to do the

same thing if you want those big muscles

you got to do the same thing

okay

bonuses I just said in the beginning of

this video I'm going to have give you

some bonuses and here it is so just want

to say Well done for making it this far

in the video for making it this far into

the video I wanted to share something

awesome with you I want to give you the

best chances of of success going forward

so that's why I have three bonuses for

you so as a reward for thank you for

watching this video and yeah here we go

so bonus number one this is coming soon

my free community a lot of you have been

asking for this so I have finally

created a group free access you will get

free access and I'll tell you how later

but I want to build a community of

likeminded people those who want to

learn in this group you'll be able to

post any questions you have get help

from not only me but also people in the

group you get access to resources and

I'm also going to be doing live Q&A in

the group you're going to learn things

such as Marketing sales mindset

advertising copyrighting everything I

know basically and that I've learned

from th000 pound

courses probably thinking why am I giv

this way for free well I simply just

want to help you guys as you can tell

I'm not selling you anything I'm

literally giving stuff away for free but

this group has not been finished yet I

haven't finished setting it up I will be

teasing it though of just to get guys

excited but comment the word group and I

will let you know when it's ready number

two bonus to oh bonus two the best thing

to do is learn learn learn learn learn

even more okay growing your knowledge is

the key to growing and there's this

really one book that I wanted to share

with you guys it's how uh it will help

you to master copyrighting even more

it's called copyrighting Secrets by Jim

Edwards um it's an essential to tool for

you sorry this book is an essental

essential tool for you to learn and I

will leave the link in the description

for you to read the book and know it is

not

outdated it's a very good book everyone

needs to know this that's why I've added

it in here and bonus two I've been

teasing this a lot my mini book it's

nearly finished I am creating a mini

book on marketing and sales everything

you need to know to help you with

mastering this exact skill I've showed

you in this video this will go hand in

hand helping you to create some fire

copy so comment the word book and I'll

keep you updated when it's out by the

way it is nearly finished I need to add

in a few more bits because I I'm sorry

it's taking so long I really want to

make this valuable I don't want to just

you know like most people use chat GPT

and then just give it I'm trying to

create something revolutionary something

that will actually help people for free

so I'll let you know in the future how

to access it but with that being said I

really hope that you guys enjoyed this

video I have one quick small favor to

ask you other entrepreneurs like you

would die to have this information so

please make sure to share this video

with anyone who needs help that would

mean a lot other than that thanks for

watching that's it today and I'll see

you in my next video peace