I Made $800,000 In One Year Writing 2 Hours A Day

Dan Koe
5 May 202312:37

Summary

TLDRThis video script offers nine actionable steps for aspiring writers to become profitable, emphasizing the importance of writing as a foundational skill in media. The speaker, a successful writer, shares insights on choosing topics, brainstorming unique perspectives, and repurposing content across platforms. They stress the significance of direct response marketing and building an audience through actionable advice and personal storytelling. The script also covers networking, developing a writing system, and growing on social media, ultimately encouraging consistency and action for long-term success.

Takeaways

  • πŸ“ The average writer's annual income is $69,510, but with dedication, one can significantly surpass this average.
  • πŸ’° The speaker made $800,000 last year by writing for just 2 hours a day, emphasizing the potential of writing as a profession.
  • 🌐 The future is digital, and mastering media, which includes writing as its foundation, is crucial for success in the internet age.
  • πŸ“š Writing is a transferable skill that can be transformed into various forms of media like video scripts, tweets, and newsletters.
  • πŸ”‘ The first step to becoming a profitable writer is choosing a topic you're passionate about and can write about endlessly.
  • πŸ€” Good writing is about energy transfer and doesn't require formal education in English; it's accessible to everyone.
  • πŸ’‘ Brainstorming a unique perspective is key to catching attention, which is essential for drawing readers to your work.
  • ✍️ Writing 1000 words on a topic, structured around a problem and offering actionable advice, is a solid practice for content creation.
  • πŸ“§ Utilizing a content ecosystem, such as a blog and newsletter, can streamline the process of content creation and distribution.
  • πŸ”„ Repurposing content across different platforms is an effective strategy for growing an audience and maximizing reach.
  • πŸ’Ό Learning to network and understand the mechanics of social media platforms is vital for growing a following and increasing visibility.
  • πŸ“Š Developing a writing system and refining it over time can significantly improve efficiency and the quality of the content produced.
  • 🌟 Persistence and consistency in writing and content creation are crucial for long-term success, akin to earning a degree.

Q & A

  • What is the average annual income of a writer according to the transcript?

    -The average writer makes $69,510 a year.

  • How many hours a day does the speaker claim to write for their base business?

    -The speaker writes for around 2 hours every single day.

  • What is the speaker's perspective on the importance of mastering media in the future?

    -The speaker believes that the future belongs to those who master the internet, media, or code, with media being the front end of the internet that catches attention and drives sales.

  • Why does the speaker emphasize the importance of writing as the foundation of media?

    -Writing is foundational because it can be transformed into various forms of media such as video scripts, tweets, Instagram posts, and newsletters.

  • What is the first step suggested by the speaker to becoming a profitable writer?

    -The first step is to choose a topic that you are passionate about and can't stop talking about.

  • What does the speaker mean by 'good writing is about energy transfer'?

    -Good writing, according to the speaker, is about conveying energy and passion rather than being overly professional or grammatically correct.

  • What is the unique perspective the speaker suggests brainstorming in the second step?

    -The unique perspective should be novel and attention-grabbing to differentiate oneself and stand out from others.

  • How many words does the speaker recommend writing on the chosen topic?

    -The speaker recommends writing 1000 words on the topic.

  • What is the speaker's approach to structuring the 1000-word piece?

    -The structure involves painting a picture of the problem, sharing personal experiences, and providing actionable advice on how to solve the problem.

  • What is the significance of repurposing the newsletter content according to the speaker?

    -Repurposing the newsletter content helps in building authority and growing on social media by providing actionable and in-depth advice.

  • Why is networking important for growing on social media platforms as per the speaker?

    -Networking is crucial for getting eyes on your content manually at the start, as it helps in sharing the content and growing the audience without solely relying on the algorithm.

  • What is the speaker's advice on turning ideas into impactful tweets?

    -The speaker suggests creating lists from the newsletter content and turning each item on the list into its own tweet.

  • How does the speaker propose developing a writing system?

    -The speaker advises taking a notebook and studying writing and social media frameworks to create a step-by-step process for writing newsletters, tweets, etc., and refining it over time.

  • What is the final step the speaker suggests for growing as a writer?

    -The final step is to branch out to different platforms by repurposing the writing and using successful ideas from one platform to grow faster on others.

  • What timeframe does the speaker mention for seeing significant growth as a writer?

    -The speaker mentions a timeframe of 3 to 5 years for significant growth, with the first couple of years being about learning and gradually increasing income.

Outlines

00:00

πŸ“š Becoming a Profitable Writer: Steps and Strategies

The speaker shares their journey of making $800,000 a year by writing just 2 hours a day, emphasizing the importance of writing as the foundation of media. They outline nine steps to become a profitable writer, starting with choosing a passionate topic and focusing on energy transfer rather than formal education. The speaker stresses the need for a unique perspective to stand out and suggests writing 1000 words to address a problem, providing actionable advice. They also advocate for a content ecosystem, utilizing a newsletter and blog to build an audience and promote products or services effectively.

05:01

πŸ“ˆ Content Repurposing and Social Media Growth

This paragraph delves into the strategy of repurposing content across various platforms to maximize reach and sales. The speaker explains the importance of linking blog posts in social media to direct traffic to trustworthy sources where products or services can be promoted. They discuss the potency of actionable advice for social media growth and the necessity of networking to understand and navigate the social media landscape. The speaker also highlights the process of turning ideas into impactful tweets and developing a writing system to streamline content creation, refine it over time, and decrease mental energy expenditure.

10:02

πŸš€ Scaling Writing Success Across Multiple Platforms

The final paragraph discusses the speaker's personal experience of growing their audience across different social media platforms by repurposing their writing. They emphasize the impact of writing as a universally accessible medium and share their journey of increasing engagement and following on platforms like Twitter and Instagram. The speaker provides insights on identifying successful ideas and leveraging them across multiple platforms for faster growth. They conclude by acknowledging the time investment required for such a journey, comparing it to obtaining a degree, and encourage consistency and action, mentioning a related course and offering a writing system for those interested.

Mindmap

Keywords

πŸ’‘Writing

Writing is the fundamental skill discussed in the video, essential for content creation and communication on the internet. Defined as the act of inscribing letters, words, and sentences on a medium to convey information or ideas, it is the base of media production. In the script, writing is portrayed as the starting point for various forms of content, including video scripts, tweets, and newsletters, which are then transformed into different media formats to attract attention and drive sales.

πŸ’‘Profitable Writer

A 'profitable writer' is an individual who earns a significant income through their writing skills. The video outlines steps to become one, emphasizing the importance of writing as a foundational media skill. The term is used in the context of achieving financial success by mastering the art of writing and leveraging it across various platforms, as exemplified by the speaker's personal journey of earning $800,000 in a year.

πŸ’‘Mastery

Mastery, in this video, refers to the high-level proficiency in a particular skill or field, specifically writing and media presence. It is tied to the future's success, as those who master the internet, media, or code are positioned to thrive. Mastery is portrayed as a combination of technical skill and the ability to create compelling content that captures attention and drives engagement.

πŸ’‘No-code Tools

No-code tools are software applications that allow users to build and manage websites or applications without the need for traditional coding skills. The script mentions these tools in the context of making it easier for writers to establish an online presence and create content without needing to learn programming, thus focusing on their writing skills.

πŸ’‘Artificial Intelligence

Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is presented as an emerging factor in content creation, suggesting that as it becomes more integrated into technology, mastering media skills like writing will be increasingly important for those who do not wish to specialize in coding or AI development.

πŸ’‘Media

Media, in the context of this video, refers to the various channels and platforms used to communicate information or ideas to an audience. It includes traditional forms like newspapers and television, as well as digital forms such as social media, blogs, and video platforms. The script emphasizes writing as the foundation of media, as written content is often the precursor to other forms of media production.

πŸ’‘Personal Experience

Personal experience is the wealth of knowledge and insights gained through an individual's own life events and actions. The video encourages writers to draw from their personal experiences to create unique and relatable content. It is used as an example of how to add authenticity and depth to writing, making it more engaging for readers.

πŸ’‘Actionable Advice

Actionable advice refers to recommendations or guidance that readers can directly apply or act upon. In the script, it is presented as a method for building an audience and proving one's value as a writer. The speaker suggests structuring content around a problem, sharing personal experiences, and offering step-by-step solutions as a way to provide actionable advice.

πŸ’‘Content Ecosystem

A content ecosystem, as described in the video, is a system where different forms of content are interconnected and support each other. The speaker uses the term to describe their strategy of creating a newsletter, blog post, social media threads, and tweets, all derived from a single piece of writing. This approach maximizes the reach and impact of the original content.

πŸ’‘Networking

Networking in the context of the video refers to the process of building relationships and connections within a particular field or community, especially on social media platforms. The script discusses the importance of networking for growing one's audience and getting eyes on the content, emphasizing that it's not just about creating good content but also about understanding and leveraging the social media game.

πŸ’‘Repurposing Content

Repurposing content involves taking an original piece of content and adapting it for use in different formats or platforms to maximize its reach and impact. The video script discusses repurposing a newsletter into various forms of media like blog posts, social media threads, tweets, and video scripts, illustrating how this strategy can help grow an audience and increase engagement across multiple channels.

πŸ’‘Writing System

A writing system in this video refers to a set of processes, frameworks, and routines that a writer uses to create content efficiently and effectively. The speaker talks about developing a personal writing system to streamline the creation of newsletters, tweets, and other content, highlighting how such a system can improve productivity and content quality over time.

πŸ’‘Branching Out

Branching out, as used in the script, refers to the strategy of expanding one's presence and content across multiple platforms to increase visibility and reach. The speaker describes how they have taken their writing and repurposed it for platforms like Twitter, Instagram, and YouTube, demonstrating how this approach can lead to growth and engagement on various social media channels.

Highlights

The average writer earns $69,510 annually, but the speaker made $800,000 last year by writing for only 2 hours a day.

The speaker emphasizes that their entire business revolves around writing, which they do for around 2 hours every day.

Nine steps are outlined for becoming a profitable writer, even with no initial capital.

Writing is foundational for mastering the internet, as it forms the basis of media and is transformed into various content forms.

Good writing is about energy transfer rather than strict professionalism.

The importance of choosing a topic that one is passionate about for effective writing is highlighted.

Brainstorming a unique perspective is key to catching attention and standing out.

The speaker shares a personal quote about the importance of reminding people with something new.

Writing 1000 words on a topic is recommended, structured around a personal or professional problem.

Using a blog or newsletter software is suggested for direct response marketing.

The speaker discusses the effectiveness of a content ecosystem for various types of media.

Repurposing the actionable part of the newsletter for social media growth is advised.

Networking and understanding the platform mechanics are crucial for social media growth.

Turning ideas into impactful tweets from newsletters is a strategy for content creation.

Developing a writing system using frameworks and refining it over time is essential for efficiency.

Branching out to different platforms with repurposed content is a strategy for broader growth.

Consistency and taking action over time is compared to getting a four-year degree in terms of effort and growth.

The speaker mentions their own growth trajectory from making their first $10K to $800K and the importance of persistence.

Transcripts

play00:00

The average writer makes $69,510 a year.

play00:05

Last year I made $800,000 writing for 2 hours a day

play00:09

and just a few days a week.

play00:11

And of course I did work more than this,

play00:13

but I'm talking about writing, right?

play00:15

Like the base of my business.

play00:17

Everything I do revolves around writing,

play00:19

and I do that for around 2 hours every single day.

play00:22

So here are nine steps to becoming a profitable writer,

play00:25

even if you have $0 in your bank account.

play00:29

First, why? Writing?

play00:30

Because the future belongs to those that master the internet.

play00:33

They master media or code.

play00:36

And with an abundance of no code, website builders

play00:39

and just other like organizational tools like notion

play00:42

and other things, and even just social media in general

play00:45

allows you to not have to learn how to code, write.

play00:49

Leave that to the passionate coders out in the world.

play00:51

If you are a passionate coder, you're doing great things.

play00:53

Thank you.

play00:54

Artificial intelligence is also coming into play, so it's best

play00:58

for most people to master media, right?

play01:01

Which is the front end of the internet where people see

play01:03

what catches attention, what leads into products or services.

play01:07

That's what drives sales.

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That's what puts money in your pockets as media

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and the foundation of media

play01:13

is writing right,

play01:14

Because writing then gets turned into a video script

play01:17

or like a real script or something that you see online, right?

play01:20

Writing out any form of script or video.

play01:23

First comes first, right?

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It makes the video better.

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So writing is foundational because you think about it.

play01:29

That's all you see, right?

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You see writing transformed into other things.

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You see tweets that's writing.

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You see Instagram posts as writing, you see reels.

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It's a written script, you see a newsletter that's writing.

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You see a YouTube video. It's also a written script.

play01:41

So I'll set up about writing it's importance.

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It's very important, the best skill you can learn.

play01:45

Here's the nine steps.

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First is to choose a topic that you can't shut up about.

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Write down your favorite books, your YouTube watch history,

play01:52

your favorite social media accounts,

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and what you would write about if money wasn't an issue.

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Good writing is about energy transfer, not being professional.

play02:00

We aren't English degrees here. Right.

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Everyone can write.

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Everyone can write with impact.

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You don't need to be super grammatically correct.

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The second step is to brainstorm a unique perspective.

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Novelty catches

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attention, and attention is necessary

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for people to read what you write.

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A lot of people always talk about like, Oh.

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Catching attention is dirty.

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You're just contributing.

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You're doing the same thing as all the other people

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with the cheap dopamine and catching it.

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And you have to catch your attention, right?

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That's what you're doing at any given second of the day

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when you put on Cologne to go out,

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you're wanting to attract a person.

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When you slick your hair in the morning,

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you're not doing it for yourself

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if you're only

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if you're the only person on this earth,

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you wouldn't be going through all these grooming habits.

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You're trying to catch attention on a daily day to day basis.

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You might as well make that conscious

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and do something good with it.

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And so novel perspectives

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are how you differentiate yourself through experience

play02:50

with the things that you write about, right?

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So when it comes to novelty catching attention,

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I love this quote.

play02:57

I say this all the time

play02:57

where people need to be reminded

play02:59

more than they need something new.

play03:00

But I've changed that now.

play03:02

I see it

play03:03

as people need to be reminded with something new, right?

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They need to be reminded of the fundamentals,

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the base lessons that are going to actually bring progress

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to their life.

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But from a new perspective.

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And the best way to do

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that is through your personal experience, right?

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So tell a story about the things that you're learning

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and then you can never run out of angles to see things.

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Talk about your own story,

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your own perspective,

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your own thoughts,

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other people's stories, stories that you curate

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and find online, things like that.

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So step number three is to write 1000 words on the topic.

play03:32

Every piece of content is based

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around a personal or professional problem.

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So how do you structure it?

play03:37

You paint a picture of the problem.

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This is to start off writing your 1000 words.

play03:42

You talk about your personal experience

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and you give step by step advice on how to solve the problem.

play03:46

Actionable advice

play03:47

is how you build an audience

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at the start to prove your worth and value.

play03:51

And so step number four

play03:52

is to sign up for a blog or newsletter software.

play03:55

I rarely use fancy sales funnels anymore,

play03:58

and that's when my income took off, right?

play04:00

Direct response marketing is important.

play04:02

It's good to learn.

play04:02

It's good to understand the fundamentals.

play04:04

It's good to understand how you facilitate

play04:08

the transfer of money and persuade people

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to see the value in your services.

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But at the same time it gets a bit too crazy.

play04:14

And so when I strip down everything made it super simple.

play04:17

My revenue shot up to 800 K last year and potentially

play04:22

projecting 2.5 million this year.

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So instead I use a content ecosystem.

play04:28

So I write one newsletter a week.

play04:29

That's why we're writing 1000 words right now.

play04:32

You upload

play04:32

the newsletter as a blog

play04:34

and then you write one thread condensed from the newsletter

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and you write three tweets a day from ideas in the newsletter.

play04:41

And then those get turned into YouTube

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video scripts,

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LinkedIn posts, Instagram carousels, reels, tiktoks,

play04:47

and a podcast.

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Okay, so we're picking

play04:49

we have a topic that we can't shut up about.

play04:51

We write 1000 words,

play04:52

just a practice just to get it out of the way.

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We use a basic structure

play04:55

problem, personal experience,

play04:57

actionable steps to overcome the problem.

play04:59

That's how you write the 1000 words.

play05:01

You post that to a newsletter, you upload it to a blog,

play05:04

you turn that into a thread or a medium form

play05:07

like Instagram carousel.

play05:08

You turn those into three tweets a day,

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you cross

play05:10

post the tweet since cramlington everywhere,

play05:12

and then under those things you link your blog post.

play05:16

Now, why is that important?

play05:17

Because in the newsletter

play05:18

or in the blog post,

play05:19

that's the best place to promote

play05:21

your products or services, right?

play05:22

It's the most trustworthy

play05:24

an authoritative place to promote them

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rather than writing like a one liner tweet,

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Oh, go live your best life.

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And then under it, it's like,

play05:30

Oh, by my course on how to live your best life.

play05:33

Like, you're not going to make too many sales doing that.

play05:35

You might as well write

play05:36

a longer piece of newsletter, upload it to a blog,

play05:38

have a good call to action to your product or service, Link

play05:42

the blog under your tweets related tweets on a weekly basis.

play05:45

And then that's how you make more sales.

play05:47

That's how my revenue shot up.

play05:49

So step number

play05:51

five is to repurpose the actionable part of the newsletter

play05:54

because actionable

play05:55

and in-depth

play05:56

advice is the most potent and beginner friendly way

play05:59

to start growing on social media.

play06:00

That's how you build authority at the start.

play06:02

Don't try to be too clever when nobody knows who you are.

play06:06

Your favorite YouTubers didn't start as lifestyle bloggers.

play06:09

They gave actionable advice

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in an internal market health, wealth, relationships.

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You go and look at anyone's YouTube channel.

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They usually started by establishing authority in one domain

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or a few domains like self-improvement, because that involves

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like lifting weights,

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getting dates, more place, more dates

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and other things like that. Right. You get the point.

play06:27

So step number

play06:28

six is to learn how to network

play06:29

and grow on the platform itself.

play06:31

So I previously made a video, it's called the Non Needy

play06:33

Networking Process.

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Again, one of those videos that doesn't get enough views

play06:37

because it's I don't know why it's one of the

play06:40

most like actionable and beneficial things you can do.

play06:44

It will get you the most progress

play06:45

because you're not going to win a game, the social media game,

play06:48

if you don't understand the rules and mechanics, right?

play06:50

You can.

play06:51

I see this way too often, especially in modern mastery,

play06:54

where people come in, they say like,

play06:56

Hey, I've been writing content

play06:57

and I'm not getting any followers.

play06:58

And it's like, that's not how it works.

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If everyone

play07:00

if you just wrote content got followers,

play07:02

then everyone would be a content creator.

play07:03

You have to understand the game of social media.

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You have to understand

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how to get eyes on your content

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and that is done manually at the start.

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You do not rely on the algorithm.

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You network with people and get them to share your content.

play07:17

So in general,

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you need both good content and eyes on that content.

play07:21

You need readers sharing your writing

play07:23

because hopefully it's good writing.

play07:25

You need to network with similar

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follower accounts and grow together,

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need to comment on larger accounts

play07:30

so people can see your comment and click to your profile

play07:33

and you make your newsletter so good

play07:35

that people can't help but talk about it

play07:37

and you join a community and meet people doing the same thing

play07:39

as you like modern mastery.

play07:41

And of course you still need good content

play07:43

and a compelling brand to make this work, right?

play07:45

It's not one or the other.

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It's not,

play07:46

Oh, I only write good content

play07:48

and just hope I grow in social media not going to work or

play07:51

I'm just going to network all day

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and get people to share my content

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and hope that I grow in social media.

play07:55

But the content is shit and I'm not putting effort in.

play07:57

They're not going to work

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if there's a hole or a problem in your brand, fix it.

play08:01

Step number seven

play08:02

is to turn ideas into impactful tweets from your newsletters.

play08:06

So the 1000 words

play08:07

you wrote earlier that you're going to do on a weekly basis,

play08:10

maybe something like that,

play08:11

you have a plethora of ideas

play08:12

that you can pull from that

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you can read one sentence and be like, okay,

play08:14

how do I turn this into a tweet?

play08:16

If you want to learn how to write better tweets,

play08:17

watch my how to generate infinite ideas

play08:20

or unlimited content ideas video.

play08:22

And my best advice with this is to just create

play08:24

lists, create like 2 to 3 lists.

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And what I mean by lists is like,

play08:28

if you wrote about bodybuilding,

play08:30

then write five Reasons to Become a Bodybuilder,

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something like that.

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List off the five reasons,

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and then you turn each of those five reasons

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into their own tweet or list, and you just keep going.

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And then that's

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how you start to create like infinite content ideas.

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But you're only going to be doing it once a week

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because you're going to be rotating topics

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based on your newsletter.

play08:47

Now step number eight is to develop a writing system,

play08:50

so take out a notebook, study

play08:51

writing and social media frameworks.

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So like peace, which is problem amplified solution, either

play08:57

attention, interests, desire, action past or problem, amplify

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story testimony, offer resolution,

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and then social media frameworks like How to grow.

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And so like the one we talked about where it's like

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DM people to network with them, grow

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comment on larger accounts.

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Just take a basic

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social media course in your phone

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and write down a process

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you can test to write newsletters, tweets, etc.

play09:20

test a daily and refine it when you hit a roadblock. Right?

play09:22

What you're doing here is you're just creating system.

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You're creating step by step things

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that you are going to do on a daily basis

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to do things better, right?

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So if you learn, okay,

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I need to write my newsletter with this framework,

play09:34

then write down the steps to do that

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and then use the steps that you gave yourself.

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And then when something comes up, when a problem comes up,

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then you actually have something you can change and test.

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And so if that doesn't work for you,

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then you go and look up, okay, how do I get better ideas?

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You find a technique,

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you implement it, you change the steps a bit,

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and then eventually you develop a system

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that becomes so profitable that you can sell,

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not so profitable

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that you can sell, but

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so impactful and gets you so much results

play10:00

that you can sell it if you want to,

play10:01

or you can just milk it and get a ton of results.

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That's what every single person does.

play10:05

It's how you get results with anything.

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If you want to go on social media,

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create steps, refine them over time, boom, you win.

play10:10

And this is also how you decrease your mental energy

play10:13

expenditure on the actual system is by refining it over time.

play10:17

So what used to take me 4 hours of writing

play10:20

now takes me one or 2 hours

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just because it's second nature to me

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and I have my own system.

play10:24

And so the last step, number nine

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is to branch out to different platforms.

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I've repurposed my writing from Twitter and my newsletter,

play10:31

and I've grown to 300,000 on Twitter, 1.5

play10:35

million on Instagram, 275

play10:40

on YouTube, which is newsletter as the script for the videos.

play10:44

And then I create the reels by writing a script for them.

play10:47

And that's what helps me grow on like tech talk

play10:49

and other things.

play10:49

But overall,

play10:50

I get more engagement than most people

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like most fitness models or writing write

play10:55

is the most impactful thing.

play10:57

That's what everyone can read.

play10:58

Everyone can take a lesson from the screen and engage with it

play11:02

and share it with other people.

play11:03

Once you start doing this

play11:04

and once you start

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stacking your own content, then you start to see

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which of your ideas do the best.

play11:09

And you can start on one platform like Twitter.

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And then once you have like ten ideas that do well,

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then you can take those to other platforms

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and use them to grow faster, right? That's what I did.

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And so the last thing, as always,

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this takes a lot of time, right?

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This has been like a

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3 to 5 year thing for me, being a creator, where like

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when I say 3 to 5 years, those first those that two year

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gap is like me

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not really

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taking it seriously where I made like my first ten K

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and then started slowly increasing

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and it was like 100 K, 150 K, and then 800 K

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when I finally figure this shit out

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and now it's going even higher than that.

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So all in all, just stick it out.

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There's a way to do it.

play11:49

As a writer,

play11:49

you just have to do like

play11:51

take action

play11:51

and be consistent for

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what would be getting a four year degree.

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But it's not like you're not getting paid along the way.

play11:57

If you offer a product or service along the way.

play12:00

By watching my other videos and lasting

play12:03

solopreneur sprints starts on the 15th, right?

play12:06

So that's where you build

play12:07

the base of your one person business.

play12:09

We write content together, we create a brand together,

play12:11

and there's just a bunch of other bonus

play12:13

things that help with what we talked about in this video.

play12:16

So I encourage you check that out.

play12:18

Link in the description.

play12:19

Digital economics along with that doubles in price

play12:22

on that date just because people keep telling me to do it.

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So I'm going to try it out.

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And then lastly, if you want my writing system,

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check out to our writer all that stuff in the description.

play12:31

Aside from that, like Common subscribe

play12:33

if you don't want to buy anything.

play12:34

All good.

play12:35

I appreciate you either way piece.

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