A Startup Head Learns Digital Marketing To Speed Up Fast Food Deliveries & Increase Business Reach

Summary

In this interview, we meet Gaurav Prajapati, a young digital entrepreneur from Baghpat, Uttar Pradesh, who hasn't yet turned 20. A college dropout, Gaurav started learning digital marketing to grow his startup and reach a wider audience. Through this journey, he realized that digital marketing not only enhanced his knowledge but also contributed to his personal development. Now, he's planning to resume his education. Gaurav shares his inspiring story of overcoming challenges, staying motivated, and emphasizes the importance of consistent effort to achieve success. His journey offers inspiration to those facing similar struggles.

Takeaways

• 🎓 Gaurav Prajapati, a college dropout from Baghpat, Uttar Pradesh, became a 'Rachayita' (creator) at a young age, even before turning 20.
• 📈 Gaurav's initial interest in business and startups led him to explore digital marketing, which not only enhanced his business but also contributed to his personal development.
• 💻 He realized the potential of digital marketing for expanding his customer base, which was previously limited to local areas. Inspired by platforms like Zomato and Swiggy, he sought to reach a wider audience.
• 📚 Gaurav has decided to resume his education and complete his degree to enhance his skills and further his career aspirations.
• 👨‍💻 While starting his own business, Gaurav initially struggled with finding ways to scale his operations and reach more customers efficiently.
• 💡 After taking a course on digital marketing, Gaurav experienced a shift in mindset and gained the tools to think more strategically about growing his business.
• 🎯 His belief in the power of positive thinking helped him overcome obstacles, and he now encourages others to focus on solutions rather than problems.
• 🔑 Gaurav emphasizes that action is essential for success—merely thinking or wishing is not enough. Hard work and persistence are key.
• 🤝 He acknowledges the importance of mentors and guidance, which he found valuable in his journey, and credits them with helping him take his startup to the next level.
• 🏆 Gaurav's story serves as an inspiration to others, showcasing how determination and the right knowledge can lead to success even in challenging situations.

Q & A

Who is the main subject of this interview and what is their background?

The main subject is Gaurav Prajapati, a young entrepreneur from Baghpat, Uttar Pradesh, who hasn't yet turned 20. He dropped out of college to pursue digital marketing and entrepreneurship.

Why did Gaurav Prajapati initially drop out of college?

Gaurav dropped out of college to focus on learning digital marketing and building his startup, as he believed it would help him grow both professionally and personally.

What inspired Gaurav to start learning digital marketing?

Gaurav was inspired to learn digital marketing because he wanted to expand his local business and reach more customers, similar to companies like Zomato and Swiggy.

How did Gaurav feel after becoming a 'Rachayita'?

Gaurav felt very happy and excited when he became a 'Rachayita' (creator), although initially, he couldn't believe that he had achieved it.

What challenges did Gaurav face while pursuing his journey as a creator?

Gaurav faced numerous challenges, such as ignoring opportunities in the beginning and taking several months to finally achieve his goal of becoming a creator.

What advice does Gaurav give about overcoming problems?

Gaurav advises focusing less on problems and more on solutions. He believes that what you focus on expands, so focusing on problems will only show more problems, while focusing on solutions will help you move forward.

How did Gaurav plan to scale his business beyond the local market?

Gaurav initially struggled with reaching customers beyond his local market, but after enrolling in a digital marketing course, he learned how to use online platforms to scale his business effectively.

What role did mindset play in Gaurav’s success?

Gaurav emphasized the importance of a positive mindset, stating that good things happen when you think positively and take action, while negative thinking leads to setbacks.

What are Gaurav’s future plans regarding his education and business?

Gaurav plans to resume his studies and complete his degree while continuing to expand his business and digital marketing skills.

What does Gaurav believe is essential for achieving success?

Gaurav believes that hard work is essential for success. He mentioned that simply thinking about success is not enough; one has to take consistent action and keep working towards their goals.

Outlines

00:00

🎓 Gaurav Prajapati's Journey: From College Dropout to Digital Marketing Creator

In this interview, we are introduced to Gaurav Prajapati, a young individual from Baghpat, Uttar Pradesh, who hasn't yet celebrated his 20th birthday. Despite being a college dropout, Gaurav ventured into the world of digital marketing to elevate his startup. What initially started as a business venture soon became a path of personal development for him. Now, having gained knowledge and confidence, Gaurav plans to return to his studies to earn a degree and further build his capabilities. Gaurav shares his emotional journey, reflecting on how he achieved the status of 'creator' and the growth he has experienced. He humbly expresses his surprise and joy at being recognized, as he initially did not believe he would succeed in this competitive field. Gaurav acknowledges that it took persistence and time to become a creator, and his story is one of both struggle and perseverance.

05:01

🚀 Overcoming Struggles: Gaurav's Path to Success in Digital Marketing

Gaurav shares his struggles and aspirations, describing how his business journey began with a small startup and local customer base. He wanted to expand his reach, much like companies such as Zomato and Swiggy. However, managing products and customer relations over the phone seemed difficult. This led him to pursue digital marketing, which proved to be a game-changer. Through the course, Gaurav discovered not only solutions for his business problems but also personal growth. He reflects on how his mindset shifted as he learned to think bigger and believe in the power of online platforms. Gaurav emphasizes the importance of patience and continuous effort in achieving success. His story serves as an inspiration for many who are struggling, as he shows that determination and the right guidance can turn dreams into reality.

Keywords

💡Digital Aazadi

Digital Aazadi refers to the concept of achieving freedom through digital platforms, particularly in the context of business and entrepreneurship. In the video, it is linked to the ability to expand a business using digital marketing and online tools, allowing people like Gaurav to grow beyond their local limitations. Gaurav's story reflects how digital platforms provide independence and growth opportunities.

💡Startup

A startup is a newly established business, often in its early stages, that aims to solve a problem or meet a demand in a novel way. In the video, Gaurav talks about starting his own business by setting up a small stall and later realizing that he needed to reach a larger audience, which led him to explore digital marketing. His journey exemplifies the entrepreneurial mindset that drives innovation and personal growth.

💡Digital Marketing

Digital marketing refers to the use of online channels, such as social media, websites, and apps, to promote products or services. Gaurav initially pursued digital marketing to expand his business beyond his local customer base. He discovered that it not only helped in business but also contributed to his personal development by building new skills and perspectives.

💡Personal Development

Personal development involves activities that improve self-awareness, skills, and overall potential. In the video, Gaurav notes that learning digital marketing helped him grow personally, beyond just acquiring business knowledge. His experience highlights how pursuing new opportunities can lead to both professional success and self-improvement.

💡Struggle

Struggle refers to the challenges and obstacles individuals face while trying to achieve their goals. Gaurav faced multiple struggles, including being a college dropout and figuring out how to grow his business. However, his persistence and decision to keep learning, especially in digital marketing, helped him overcome these struggles. This theme underscores the importance of resilience in success.

💡Inspiration

Inspiration is the process of being mentally stimulated to do or feel something, particularly to do something creative or innovative. Gaurav’s journey from a small startup owner to becoming a successful digital entrepreneur serves as an inspiration to others facing similar challenges. His story encourages others to pursue their dreams and overcome obstacles through dedication and effort.

💡Knowledge

Knowledge is the understanding, awareness, or familiarity gained through experience or education. In the video, Gaurav emphasizes how gaining knowledge in digital marketing not only helped him expand his business but also contributed to his personal growth. The theme of acquiring knowledge is central to his success story.

💡Belief

Belief refers to confidence in the truth or existence of something, even without proof. Gaurav frequently mentions how his belief in his abilities and in the power of thinking positively led to his success. His faith in the potential of digital platforms and the idea that 'what you think will happen' underscores the motivational message of the video.

💡Support

Support refers to the assistance and encouragement that helps someone achieve their goals. In the video, Gaurav acknowledges the role of mentors and courses that guided him in his journey. The idea of receiving guidance and help from others plays a key role in his narrative, emphasizing that collaboration and learning from others are essential to success.

💡Persistence

Persistence is the quality of continuing steadfastly in a course of action despite difficulties or opposition. Gaurav's journey highlights his persistence as he continued working towards becoming a 'rachayita' (creator) even after initial setbacks. His determination to succeed after months of effort reinforces the idea that perseverance is crucial to achieving long-term goals.

Highlights

Introduction to Gaurav Prajapati, a digital marketing innovator under 20 who dropped out of college but later rejoined to enhance his skills.

Gaurav started learning digital marketing not just for knowledge but also for personal development.

His interest in business led him to start a small stall, but he struggled to expand beyond local customers.

Gaurav was inspired by companies like Zomato and Swiggy, which could deliver products over long distances, prompting him to think about scaling his own business.

He realized that relying on phone calls to reach customers was inefficient and decided to learn digital marketing to grow his business.

Upon taking a digital marketing course, Gaurav felt a boost in his belief system and personal growth, which helped him visualize the success he sought.

His digital marketing journey gave him the platform he needed to expand his business beyond local boundaries.

Gaurav emphasizes the importance of patience and consistent effort, saying that success comes with continuous hard work.

He shares an inspiring story about his desire to find good teachers for NEET preparation, reflecting his belief that what one thinks will manifest in reality.

Gaurav initially considered going to Delhi to learn from IIT students but decided against it, realizing that attitude matters more than connections.

He underscores the power of positive thinking, explaining that focusing on problems will only bring more problems, while focusing on solutions will lead to progress.

Gaurav advocates for consistent action, believing that while positive thinking is important, it must be coupled with effort.

He talks about the value of seeking knowledge and guidance and encourages people to stay motivated despite struggles.

The host praises Gaurav's story as inspiring, noting that many people are currently going through similar struggles.

Gaurav is congratulated for becoming a creator ('rachayita') and is told that no one can stop him from succeeding now.

The conversation ends with congratulations and best wishes for Gaurav's future, emphasizing that hard work and positive thinking will lead to continued success.

Transcripts

आज के इस इंटरव्यू में इस वीडियो में मैं

आपको डिजिटल आजादी के एक ऐसे रचियता से

मिलाना चाहता हूं जिन्होंने अभी तक 20 साल

की उम्र भी नहीं पाई है यानी 20th बर्थडे

भी अभी तक सेलिब्रेट नहीं किया है कॉलेज

से ड्रॉप आउट है बागपत उत्तर प्रदेश को

बिलोंग करते हैं और स्टार्टअप को एक नए

लेवल पर ले जाने के लिए डिजिटल मार्केटिंग

सीखना शुरू किया लेकिन इस दौरान उन्हें

समझ में आया कि डिजिटल मार्केटिंग सीखकर

सिर्फ नॉलेज ही नहीं उनकी पर्सनल

डेवलपमेंट भी हो रही है और अब दोबारा

पढ़ाई जॉइन करके अपनी डिग्री हासिल करकर

अपनी काबिलियत को बढ़ाने की सोच इन्होंने

बना ली है आइए जानते हैं इनकी बाकी की

कहानी इन्हीं की जुबानी मैं आज आपको

मिलाना चाहता हूं गौरव प्रजापति से नमस्ते

गौरव स्वागत है

आपका कांग्रेचुलेशन रचता बन गए आखिर आप

नमस्ते सर कैसा फील करते हैं रचता बनने के

बाद गौरव सर काफी अच्छा फील करते

हैं

और मैं बहुत खुश था जब रचता बना था मुझे

विश्वास नहीं था कि मेरा भी नाम आएगा

लेकिन मैंने फॉर्म फिल कर दिया था फिर भी

कि मैं रचयिता बन जाऊं और भी अच्छी बात है

फर्स्ट टाइम तो नहीं बन पाया लेकिन काफी

समय लगा इसमें भी क्योंकि मैं इग्नोर करता

जा रहा था बारबार बार बार तो काफी

दो-तीन महीने के बाद में रचयिता बन पाया

सर होता है होता है गौरव मुझे बताइए आपकी

कहानी क्या है कहां से हैं बैकग्राउंड

क्या है फैमिली क्या करती है और डिजिटल

मार्केटिंग के बारे में क्यों

सोचा मैं बिजनेस में बहुत ज्यादा इंटरेस्ट

था तो मैं घूमता रहा घूमता रहा इधर-उधर

फिर मैंने छोटा सा एक अपना स्टार्टअप किया

एक स्टॉल लगाया तो सर मैं चाहता था कि जो

मेरे लोकल कस्टमर थे तो मैं उन्हीं तक ही

सीमित था लेकिन मैं चाहता था कि यह जोमेटो

या स्विगी जैसी कंपनिया है यह तो दूर दूर

तक अपना प्रोडक्ट पहुचा देती है तो मैं

कैसे पहुचा मेरे समझ में नहीं आ रहा था तो

मैं दूर तक जाना चाहता था लेकिन कॉल से

बात करके इतने ज्यादा प्रोडक्ट्स मैं नहीं

पहुंचा सकता क्योंकि फोन उठाना फिर उनके

पास पहुंचाना यह सब डिफिकल्ट लग रहा था तब

मैं सोचता रहा सोचता रहा तब मैंने आपका यह

कोर्स लिया और मुझे बहुत अच्छा लगा और मैं

जैसे ही कोर्स देखना स्टार्ट किया तो मेरा

जो अंदर का जो बिलीव था जो सोचने की शक्ति

थी जो मैं सोच रहा था वह सब चीज उसमें

मिलने लगी तब जाकर मेरा मन एकदम खुश हो

गया कि हां जो मैं चाहता था वह मेरे साथ

होने लग रहा है और मैंने बिजनेस के लिए

जैसा मैं सोचता था कि यार मुझे कोई ऐसा

प्लेटफार्म मिले कि ऑनलाइन ऑनलाइन ऑनलाइन

तो जो मैं सोच रहा था वो मुझे मिल गया तो

तब आपसे मुलाकात हुई तब से मैं सोचने ल

लगा कि यार हां जो चीज सोची जा सकती है वह

मिल सकती है लेकिन उसके लिए प्रयास करना

पड़ेगा और धैर्य तो रखना ही

पड़ेगा मेकस

सेंस बहुत ही इंटरेस्टिंग स्टोरी है आपकी

गौरव मुझे पता नहीं था हम मतलब पहले भी

मैं आपसे कई बार बात कर चुका हूं लेकिन

ओके फैंटास्टिक इट्स अ स्ट्रगल मैं आपका

स्ट्रगल फील कर पा रहा

हूं बहुत सारे लोग इस समय उसी स्ट्रगल से

गुजर रहे हैं गौरव जिसमें से आप गुजर चुके

हैं और आप आज उनके सामने एक आदर्श बनकर

खड़े

हो वह आपसे प्रोत्साहन ले रहे हैं

इंस्पिरेशन ले रहे हैं और कहीं ना कहीं

जाने अनजाने में ही सही लेकिन आप उन्हें

गाइड कर रहे

हैं सभी लोगों को

बताइए रचता बनते समय दिक्कतें तो आती है

लेकिन उन्हें ओवरकम कैसे करते थे थोड़ा

बताओ

सर अगर इंसान प्रॉब्लम पर ध्यान लगाएगा ना

तो उसे प्रॉब्लम ही दिखेगी

परफेक्ट अगर आप अपने पास अभी देखना शुरू

करो कि मुझे रेड रेड रंग की जितनी भी चीज

वो देखनी है तो आपको रेड रंग की जितनी भी

चीज वो दिखनी शुरू हो जाएगी रेड रंग की आप

पास में देखो कि रेड कहा है रेड कहां है

तो रेड चीज ही आपको दिखनी शुरू हो जाएगी

लेकिन अगर इन प्रॉब्लम से न धन हटागे ना

तो आप आगे बढ़ते चले जाओगे जितना प्रॉब्लम

को देखोगे उतना वह दिखेगी वही मैं अभी बोल

रहा था कि जो आप मन में सोचोगे वह आपके

साथ होगा मैं सोचता था कि मुझे एक अच्छे

टीचर मिले जो कि डॉक्टरी मुझे सिखा सके

प्लस नीट की तैयारी करवा सके तो लेकिन वो

मुझे मिले क्योंकि मैं सोच रहा था उस बारे

में और फिर उसके बाद मैंने स्टार्ट अप

स्टार्ट किया सब कुछ छोड़ के फिर उसके बाद

जब स्टार्टअप स्टार्ट किया तो मैं सोचा था

कि यार मैं लोगों तक कैसे मुझे तो यह पता

ही नहीं और मैं कहां से लेक आऊ यह वाली

नॉलेज तो मैं सोच रहा था कि यार मैं वहां

पर दिल्ली में चला जाऊं आईआईटी कॉलेज के

बाहर तो वहां कुछ लोगों से मुलाकात करूं

क्योंकि वो लोग जानते हैं कि ऐ कैसे

डेवलपमेंट किया जाता है और वह सब जानते

हैं तो मैं सोचने लगा नहीं आईआईटी के बंदे

जो होते हैं जो वहां के लड़के होते हैं जो

पढ़ाई कर रहे होते हैं वो तो शायद किसी से

बात ही नहीं करते क्योंकि उनमें एटीट्यूड

इतना होता है वो जानते हैं कि हम आ आईआईटी

कर रहे हैं तो हमें किसी से बात करने की

क्या जरूरत पड़ेगी तो सोचा था कि मुझसे

क्या बात करेंगे वो तो फिर मैंने ध्यान

लगाया नहीं यार वहां भी काम नहीं चलेगा तब

आपसे मुलाकात हुई सर तो जैसा आप सोचोगे मन

में ऐसा आपके साथ होगा अच्छा सोचोगे अच्छा

होगा बुरा सोचोगे बुरा होगा अगर यह सोचोगे

कि हां मुझे रचता बनना है तो बन जाओगे

लेकिन उसके लिए काम भी करना पड़ेगा ऐसा

नहीं है कि काम नहीं करना और सोचने से ही

सब कुछ हो जाएगा सोचने से कुछ नहीं होगा

उसके लिए काम बहुत जरूरी है और करना

पड़ेगा काम तो करना ही पड़ेगा बिना काम

किए कुछ नहीं होता कर्म तो करते ही रहना

पड़ेगा फैंटास्टिक गौरव आपकी स्टोरी

इंस्पायरिंग है इंस्पायरिंग

फैंटास्टिक यह मेरा और डिजिटल आजादी का

सौभाग्य है कि हमारे पास आप जैसे

स्टूडेंट्स है

गौरव और आप लोगों की जिंदगी में हम कुछ

वैल्यू ऐड कर पा रहे हैं आज भी और आगे कभी

भी कहीं पर भी हमारे सपोर्ट की नॉलेज की

एक्सपीरियंस की गाइडेंस की पॉजिटिविटी की

कुछ भी जरूरत हो प्लीज हमें मौका जरूर दें

एक बार दोबारा कांग्रेचुलेशन

गौरव दिल से मुबारकबाद

रचता बनकर आपने यह साबित कर दिया है कि अब

आपको कोई नहीं रोक सकता थैंक यू सर फ्यूचर

के लिए बेस्ट ऑफ लक कांग्रेचुलेशन थक थैंक

यू

[संगीत]

ब