How to Master the Art of YouTube Storytelling

Summary

This video script delves into the art of storytelling on YouTube, emphasizing its importance in captivating audiences and fostering a strong viewer-creator relationship. It illustrates the concept of 'forward motion' and 'tension' as key elements in crafting engaging narratives, using examples like Mr. Beast's challenges to demonstrate storytelling mastery. The script also covers the significance of words, visuals, and sound in creating a cohesive story, and encourages creators to apply these principles to their content for increased viewer retention and impact.

Takeaways

• 📚 The importance of storytelling on YouTube cannot be overstated as it helps to build a strong relationship with viewers, making content more impactful and shareable.
• 🎨 Storytelling is not a rigid process but a dynamic flow of information that should make viewers feel or understand something, creating a sense of investment in the narrative.
• 🏗️ Storytelling mastery involves setting up a clear sequence of events that build upon each other, creating tension and a sense of urgency, as exemplified by Mr. Beast's videos.
• 💧 The concept of 'stepping stones' in storytelling helps viewers to follow a clear path through the content without getting lost, much like navigating a river with stepping stones.
• 🔊 The three key elements of storytelling are words, visuals, and sound, which when combined effectively, immerse the viewer in the creator's world.
• 🚀 Forward motion in storytelling is crucial for keeping the narrative engaging and moving towards a conclusion, similar to the progression of events in a compelling story.
• 🔑 Tension is a powerful tool in storytelling that creates uncertainty and stakes, making viewers want to stay until the resolution, which can be used to deliver important messages.
• 📉 High retention in videos is achieved by effectively using tension and forward motion to keep viewers hooked and invested in the outcome.
• 📈 The 'Iceberg Theory' by Ernest Hemingway, which involves showing only a part of the story while letting the audience infer the rest, is a technique used by successful YouTubers to convey impactful messages.
• ✂️ Effective storytelling on YouTube often involves cutting down extensive footage to the most engaging parts to maintain viewer attention and deliver the message concisely.
• 📚 A free YouTube course is offered that covers storytelling techniques and strategies for growing a YouTube channel, providing a comprehensive guide for aspiring creators.

Q & A

What is the key to creating a strong relationship with viewers on YouTube?

The key to creating a strong relationship with viewers on YouTube is understanding and effectively using storytelling. This helps to build a connection that is hard to break and is your most powerful tool on the platform.

Why is storytelling considered a lost art in YouTube videos?

Storytelling is considered a lost art because many creators neglect its power to engage and captivate audiences, focusing instead on other elements that may not create the same depth of viewer investment.

What is the significance of the 15-second sequence in Mr Beast's video as an example of storytelling mastery?

The 15-second sequence in Mr Beast's video demonstrates storytelling mastery by efficiently building a shelter within a time constraint and an impending storm, which increases viewer investment due to the urgency and stakes involved.

How does the concept of 'stepping stones' relate to storytelling in videos?

The concept of 'stepping stones' in storytelling refers to the elements of a video that help viewers follow the narrative without getting lost. These can include dialogue, b-roll, music, and other visual or auditory cues that provide a clear path for viewers to understand the story.

Why is it important to show, rather than just tell, in YouTube videos?

Showing, rather than just telling, is important because it allows viewers to experience the content firsthand, making it more engaging and memorable. This aligns with the YouTube principle of 'show, don't tell', which enhances viewer understanding and involvement.

What is the role of sound in storytelling for videos?

Sound plays a crucial role in storytelling by setting the mood, advancing the story through audio cues, and adding depth to the viewing experience. It can be used to create a more immersive environment and to keep viewers engaged.

How does 'forward motion' in storytelling contribute to viewer engagement?

Forward motion in storytelling contributes to viewer engagement by moving the narrative forward step by step, creating a sense of progression and anticipation. It keeps viewers interested and invested in the outcome of the story.

What is tension in the context of storytelling, and why is it important?

Tension in storytelling refers to the feeling of uncertainty and stakes that are created when the outcome is in doubt. It is important because it hooks viewers, making them want to continue watching to see how the situation resolves.

How can stakes be incorporated into educational videos to increase viewer engagement?

Stakes in educational videos can be incorporated by presenting a challenge or consequence for not understanding or applying the information correctly. This adds a layer of importance and urgency to the content, encouraging viewers to pay closer attention.

What is the 'Iceberg Theory' and how does it apply to YouTube storytelling?

The 'Iceberg Theory', attributed to Ernest Hemingway, suggests that a story should show only a small portion of its content while the majority remains beneath the surface, implied rather than explicitly stated. In YouTube storytelling, this means focusing on the most engaging parts and letting viewers infer deeper meanings or messages.

Why is it beneficial to cut down on content in a YouTube video, even if the content is good?

Cutting down on content in a YouTube video is beneficial because it helps maintain viewer attention spans by focusing on the most impactful parts of the story. It ensures that the video remains engaging and avoids losing viewers due to excessive or unnecessary information.

Outlines

00:00

📚 The Art of YouTube Storytelling

This paragraph emphasizes the importance of storytelling on YouTube, suggesting that it's a lost art that can deeply engage viewers. It explains that storytelling is not a formulaic process but a flow of information that can make viewers feel invested in the content. The paragraph uses Mr. Beast's video as an example of effective storytelling, highlighting how it builds tension and keeps viewers engaged. The concept of 'stepping stones' in storytelling is introduced, which refers to the elements in a video that guide viewers through the narrative without confusion. The goal is to create a clear path for viewers to follow, ensuring they remain interested and don't 'drown' or lose interest in the content.

05:02

🎬 Mastering the Elements of Storytelling

The second paragraph delves into the three essential elements of storytelling: words, visuals, and sound. It stresses the importance of using these elements in harmony to create a compelling narrative. The paragraph explains that words are the backbone of the video, visuals demonstrate concepts and actions, and sound adds depth and context. It also introduces the concept of 'Forward Motion,' which is the progression of information that pushes the story forward and keeps viewers engaged. An example of a personal story is given to illustrate how forward motion and tension can make a narrative captivating and how these elements can be applied to various video formats to enhance viewer interest and retention.

10:02

⚠️ Harnessing Tension for Viewer Engagement

This paragraph focuses on the concept of tension in storytelling, defining it as the feeling created by uncertainty and stakes. It explains that stakes are the potential negative outcomes if the objective is not achieved, and using them effectively can significantly increase viewer engagement. The paragraph provides examples from Mr. Beast's videos, where high stakes are used to create suspense and maintain viewer interest. It also discusses how tension can be resolved to deliver a message or lesson, using examples like 'Yes Theory' and the strategy of 'show, don't tell' to make a stronger impact. The importance of understanding and incorporating stakes and tension in educational and challenge-based videos is highlighted.

15:03

📉 Applying Hemingway's Iceberg Theory to YouTube Content

The final paragraph discusses Ernest Hemingway's Iceberg Theory and its application to YouTube content creation. It suggests that due to short viewer attention spans, only the most impactful parts of the story should be shown, leaving the deeper meaning for the viewer to infer. The paragraph gives examples of successful YouTubers who effectively use this technique, such as Marcus Brownley and David DO, who condense extensive footage into concise, impactful videos. It also mentions the importance of cutting unnecessary content to maintain viewer interest and ensure the video's message is clear and concise. The paragraph concludes by promoting a free YouTube course that offers in-depth knowledge on growing a YouTube channel and storytelling techniques.

Keywords

💡Storytelling

Storytelling refers to the art of crafting a narrative to engage and captivate the audience. In the video, storytelling is described as a flow of information that makes the viewer feel or understand something, thereby keeping them invested in the content. The concept is illustrated through examples like Mr. Beast's shelter-building sequence and the use of forward motion in narratives.

💡Forward Motion

Forward Motion is the progression of a story through a series of connected events or details that keep the viewer engaged. It involves providing a step-by-step narrative that advances the story. The video explains this by showing how even simple actions, like getting up in the morning or boarding a plane, contribute to a compelling story when presented with forward motion.

💡Tension

Tension in storytelling is the sense of anticipation or anxiety about what will happen next. It keeps viewers hooked by introducing stakes or potential conflicts. The video uses examples like Mr. Beast's challenges and an airplane story to demonstrate how creating tension can enhance viewer engagement and retention.

💡Stakes

Stakes refer to the potential consequences of the characters' actions within a story. High stakes create a sense of urgency and importance, making the narrative more compelling. In the video, stakes are illustrated by examples such as Mr. Beast's challenges where significant amounts of money are on the line, or personal challenges like losing weight or avoiding social media.

💡Show, Don't Tell

Show, Don't Tell is a principle in storytelling that emphasizes demonstrating events and emotions through actions and visuals rather than just describing them. The video highlights this concept by showing how Mr. Beast physically builds a shelter instead of merely talking about it, making the narrative more engaging.

💡Stepping Stones

Stepping Stones are the individual pieces of information or scenes that guide the viewer through the narrative. They ensure the story flows logically and cohesively. The video uses the metaphor of a person crossing a river with stepping stones to explain how each piece of content helps the viewer understand the story without getting lost.

💡Visuals

Visuals refer to the imagery used in a video to illustrate the narrative. They are crucial in engaging the viewer and conveying information. In the video, visuals are emphasized as a key element of storytelling, such as showing the process of building a shelter or illustrating the concept of forward motion with b-roll footage.

💡Sound

Sound encompasses both the audio recorded during filming and additional sound effects added in post-production. It enhances the storytelling by adding depth and context. The video discusses how sound, like the noise of a plane or background music, can advance the story and maintain viewer engagement.

💡Retention

Retention refers to keeping viewers engaged and watching the video until the end. High retention is crucial for successful YouTube videos. The video explains how using storytelling elements like tension, stakes, and forward motion can significantly improve retention rates by maintaining viewer interest.

💡Iceberg Theory

Iceberg Theory, also known as the theory of omission, is a storytelling technique where the deeper meaning of a story is not immediately obvious and is implied rather than stated. The video references this concept by Ernest Hemingway, explaining how showing less can sometimes be more powerful, as it allows viewers to engage more deeply by filling in the gaps themselves.

Highlights

The importance of storytelling on YouTube for viewer engagement and building a strong relationship.

Storytelling is not a rigid diagram but a fluid flow of information that elicits emotions and understanding.

Mr. Beast's 15-second sequence exemplifies storytelling mastery by building tension and viewer investment.

The concept of 'stepping stones' in storytelling to guide viewers seamlessly through a narrative.

The dangers of omitting essential video elements leading to viewer confusion and disengagement.

The necessity of a clear path in storytelling to prevent viewers from 'drowning' or getting lost.

The three essential storytelling elements: words, visuals, and sound, and their combined impact.

The principle of 'show, don't tell' in YouTube videos to effectively convey information.

The role of forward motion in storytelling to keep the narrative progressing and maintain viewer interest.

The use of tension in storytelling to create uncertainty and stakes, thus increasing viewer retention.

How high stakes in challenges, like losing a significant amount of money, can amplify tension.

Incorporating stakes in educational videos to make them more engaging and impactful.

The importance of resolving tension at the end of a video to leave a lasting impression on viewers.

Using tension to 'hide your vegetables' or convey key messages when viewers are most engaged.

Ernest Hemingway's Iceberg Theory applied to YouTube storytelling for impactful and concise content.

The necessity of cutting unnecessary content to maintain viewer attention and strengthen the narrative.

Marcus Brownley's example of showing rather than telling to let viewers draw their conclusions.

A free YouTube course offering in-depth knowledge on growing a YouTube channel and storytelling techniques.

Transcripts

kind of story applies

to never hard like important to surprise

your audience there is a lost art to

YouTube storytelling we all know that

feeling of being sucked into a video so

invested that nothing could take us away

well that feeling is not created by

accident it looks like this and whether

you make talking head videos challenges

or cinematic masterpieces you cannot

ignore it because when you understand

story it will allow you to make a real

impact on the viewer building a

relationship between you that is hard to

break and this relationship is your most

powerful tool on YouTube it's what will

allow you to start a channel so good

that your viewers will literally share

it with their friends and in today's

video I'm going to show you exactly how

story works so that you can make better

videos that not only go viral but make

people feel something now everyone props

up the word story on some pedestal like

it's some magic thing that you need to

put in your videos but story is not just

this diagram that they teach you in high

school English class it's not a

fill-in-the blank process and there are

a million ways to tell them check out

this 15-second sequence by Mr Beast the

video shows that they're on the first

hour of the challenge and then the story

starts they first need to build a

shelter then he reveals how he will

build the shelter then he sets the

stakes of the building because it will

be dark soon and therefore it makes you

so much more invested because they're on

a time crunch but it gets even more

intense because it's about to storm so

they quickly build a shelter and then

show you the entire process of doing it

this is extremely simple but it's

storytelling Mastery Jimmy understands

that story is a flow of information that

makes a viewer feel or understand

something he shows them both what is

happening in real time and makes them

feel unsure about the future teasing

that it will rain and I'm about to show

you how this key YouTube principle

actually works so you can copy it and

have viewers glued to your videos this

is a river and imagine there is someone

right here right now he is drowning but

if we add Stepping Stones then he'll be

able to walk down the river without a

problem now these stepping stones are

exact L what you say and what you show

in your videos for example this one

could be you talking about the concept

or what you're currently doing this

could be you showing a b-roll shot of

yourself going to another location this

one could be you at that location

sharing a piece about your life this

could be another shot of you going to

another location and then so on and so

on when this happens the viewer will be

able to seamlessly jump from stepping

stone to Stepping Stone without falling

in the river however if you forget a

piece of your video If You Forget to

show how you got to a certain location

if you forget to film at a certain

location that you said you were going to

the viewer is going to get lost and they

are going to fall in the river this is

your viewer drowning and that's exactly

what you don't want now these Stepping

Stones could be a lot of things they

could be b-roll they could be talking

head they could even be the music in

your videos text animations really any

element that you can add that helps the

view or understand what's going on

because the human brain processes things

like one one one one 1 one the human

brain does not go 1 to five you have to

take it step by step or else it's going

to get extremely lost and when a viewer

becomes lost they no longer want to stay

on the video because that feeling makes

them unsatisfied and anxious and no one

wants to feel like that especially while

watching a YouTube video so as the

viewer is jumping from Stone to Stone

your job as the Storyteller is to make

them not fall in give them a clear path

that they can follow to get to the end

of the river so if you don't keep this

in mind the viewer will get swept down

the river and get lost because all the

information wasn't in order but if you

can create your story in a way where the

fewer understands what's going on they

clearly know exactly what the feeling is

they know exactly what scene they're in

they know where the next scene could be

and they see the process of getting to

that next scene your viewer is going to

be way more satisfied and your retention

is going to go way up now everything is

working against your story think of it

like gravity pulling it down it's our

job as creators to push it back up and

keep it there by using the three

storytelling elements because once you

understand what they are and how they

work you'll be able to make your viewers

so much more invested in your videos

which will lead to you making a real

impact on them and then they'll turn

into a loyal subscriber for Life the

first of these storytelling elements is

just words I mean what you say is the

backbone of your video so just like Mr

Beast if you need to build a shelter

then say that or if you're teaching

someone about the latest iPhone then

talk about each new future the next

element of an engaging story is your

visuals Mr P doesn't say oh I'm going to

go build a shelter and then it cuts to

him being done with the shelter he shows

him actually building it and that comes

back to one of the most important

YouTube principles show don't tell you

shouldn't just talk about the new iPhone

future show it in use the third is sound

during and after you film if you're

making a travel film recording the train

audio saying next stop shabuya station

is a great way to advance the story

through audio not to mention adding

sound effects on your videos to make

them more engaging now none of these

elements on their own are special but

when you put them together you create a

mosaic of elements that bring the viewer

into your world creating a simple linear

path for your viewers to follow and not

get swept down the river but like I said

having words visuals and sounds alone

does not make a good story you need to

learn how to put them together to create

some sort of Journey and once you

understand how to take your viewer from

beginning to end or from seeking

information to understanding information

you will never have to worry about views

on YouTube again because your content

will be so good that people can't help

but watch and the way to do this is

called Forward Motion the information

that you present pushes the story to its

next step now I want you to listen to

the story I got up at 6:00 a.m. and I

did one last check in my bag to make

sure I hadn't forgotten anything for my

big Argentina trip I hopped in the car

arrived at the airport and then hugged

my parents goodbye I thought to myself

this is my first big trip outside of the

country I am so excited we boarded the

plane and took off without any problems

but all of a sudden I heard a gigantic

boom and the plane started shaking

everyone around me was dead silent

frantically looking around at each other

I raised up my window shade and looked

out in Terror as I saw an orange glow

coming from the plane engine if you're

anything like me you want to know what

happens next in that story The reason

why you feel that way is due to forward

motion so the first thing we did in that

story is just get up right that's the

first step that's initiating the Forward

Motion in the story so you got up you

packed your stuff you're giving them a

step-by-step explanation of what is

happening and again it doesn't just come

down to what you're doing like for

example when I said I'm so excited like

we went to the airport and I hugged my

parents goodbye and I thought oh my God

I'm so excited for my first Argentina

trip that is also a piece of Forward

Motion because you're helping the viewer

understand what thoughts are in that

person's head what they're feeling and

that's part of the entire experience

right next we do very textbook Forward

Motion where the plane takes off that's

the next step and then we hear that

everything's going good but suddenly

something happens right it's still

Forward Motion it's forward motion and

then we're introducing something called

tension which we'll talk about later but

again as I raise the window shade just

forward motion I'm just moving the story

forward one step at a time now let's

take a look at this story without any

Forward Motion I got up at 6:00 a.m. I

went in the car I went in the airport

and hugged my parents I'm excited the

plane took off the plane caught on fire

I was scared the story is so much more

boring there's no Forward Motion we're

not putting any and then this happened

but I was feeling this way and then I

did this thing you know it it's just

like I took off I went to the airport

the plane caught on fire right there's

there's no tension there's no Stakes

there's nothing in there the only thing

in there is just like what you're doing

and forward motion counteracts that

because you're basically laying out how

you got to that place like I hopped in

the car you know I was really excited

you're you're there's a lot of elements

to it it's not just oh I went to the

airport it's I hopped in the car I'm

feeling super excited my parents are

nervous I'm feeling anxious but excited

for my first ever international trip

right there's just a lot more detail in

there and once you understand this

concept it's going to help you so so

much because it'll allow you to make

your videos actually entertaining cuz a

lot of people when they're doing like

tech reviews or informational videos

they're just like the iPhone has this

future and then it has this future

whereas if you say you know the iPhone

has this future and I'm getting so

excited about it because this thing was

not around last year but now we can do

this thing because of this thing and

guess what it even has a crazier future

right so it just is it has more emotion

it has more excitement has more forward

motion has a bit of everything but let

me show you how this actually looks on a

YouTube video because it is one of the

most important parts of telling a story

when a story moves forward people become

interested and once you understand how

everyday people are using forward motion

to make their stories more engaging

it'll be much easier for you to

replicate it and blow up let's look at

one of the best storytellers on YouTube

life of Frieza her video all you have to

do is start is a master class on Forward

Motion butting my time away living like

a recluse I at least managed to document

a few

things I read a few books I turned

another year older made time for some

hobbies and went out into the world for

a bit this is all Forward Motion she is

progressing the story by showing what

she's been doing over the last few

months and she doesn't only say it but

she shows it this keeps the viewer

engaged as they are getting context for

the rest of the video Simply adding in

words shots b-roll and music showing a

forward progression is the basic

fundamental to any story but this alone

can get boring what you need is to catch

a plane engine on fire the reason why my

first story was engaging was because I

added tension and if you can properly

add this in your videos it will keep

your viewers hooked and your retention

graphs looking like this and now we are

going to look at one of the most

powerful Concepts on YouTube called

tension and without this your videos are

nothing I use this all the time in my

own stuff and on all my client stuff and

it essentially makes the viewers

addicted to your videos it keeps them

watching and it's just a Powerhouse for

retention so what is tension let's go

over it so tension is essentially the

feeling that you create when you create

uncertainty and add Stakes so what is a

stake a stake is the cost of not

achieving something so if I don't

achieve this then I'll have to do this

if I don't win the challenge then I have

to lose 100K so Mr Beast does this

extremely well for example in all of his

videos he'll be like you either have to

do this Challenge and if you don't do it

you're going to lose hundreds of

thousands if not millions of dollars for

example if you look at Mac in the most

recent series he lost

$800,000 two times and those were some

of Mr BEAST's best videos because the

tension was so high if he didn't

complete the challenge which he didn't

he was going to lose 800k and that

actually happened twice but it made for

the third video where he won the

$800,000 so much better because Mack had

been working for it the tension was high

because the stakes were so so high he

was on his last chance Mr Beast gave him

three chances if he didn't do it in

three he was not going to get to try

again so that is what a stake is that

could also be if you do a fitness video

losing 20 lbs in 100 days if I don't do

it I'll have to you know pay my sister

$10,000 another example is going without

social media for 30 days and every time

you go on social media you would have to

take an ice bath right so that's

creating stakes and it's super important

for you guys to think about how you can

add this into your videos because

without it the viewer has less of a

reason to stick around because whether

you win or lose especially in challenge

formats if there's no stake it doesn't

mean anything but how can you

incorporate this in educational videos

well when I tell you guys about certain

Concepts on YouTube for example tension

if you don't use it in your videos it's

going to be a lot harder for you to get

views that is a stake that is me adding

a stake into this video you know if you

guys don't use this it's true you're not

going to get as many views as if you do

what that does when I say that is it

puts it in your mind that okay I need to

pay attention and I need to listen to

this because there is a big stake at

hand you know when I talk about title

and thumbnails if you don't have a good

title and thumbnail you're not going to

get views you're not going to get the

views that you really deserve you put

all this hard work into a YouTube video

and then you don't really have anything

to show for it if your simple title and

thumbnail doesn't work right so that's a

stake that I create or if we were

talking about an investing Channel you

know if you don't understand this

concept about investing it's going to

literally lose you hundreds of thousands

of dollars right if a YouTuber said that

you would probably listen cuz $100,000

is a lot of money for example in that

airplane story it was just way more

interesting because there was a stake at

hand because there was tension we added

that the plane caught on fire and

obviously with that there's a big stake

of you dying right that's not good so

you want to know what happens you want

to know if that person survives because

naturally we want to resolve tension so

once you create tension it has to be

resolved down the line but what you do

is you resolve that tension at the end

of your video and that allows you to

keep the viewer watching throughout the

whole thing another really good example

tension is iPhone versus Android now

people have tied their identities to

these things so that means if the

Android is better than the iPhone then

iPhone people are going to lose it

they're going to be like damn that sucks

and Android people are going to be like

let's go that's what I want right and if

it's the other way around then the

iPhone people would be like dang that's

sick I knew I was right and the Android

people are going to be like dang and

that creates tension and that's why we

like to watch sports by the way for

example we have one team that we love

that we're like dang let's win it let's

do it and then when you win it's great

like you're super happy for your team

but when you lose you're like dang we

watch it either way though and the

reason for that is because it creates

tension we don't know the outcome and we

want to know the outcome and because

tension means that Stakes are high and

people are engaged what you can do is

when you resolve that tension you can

put in what you're really trying to say

for example this is exactly what yes

Theory does they have a really positive

message about saying yes to strangers

but what they do how they get that

message across is they go skydiving with

strangers now for one there's that

tension when they're asking the stranger

being like hey like you know do you want

to come skydiving that creates tension

because you know most people are not

confident enough to go out and ask a

stranger right it's just a weird thing

to do and they're like okay are these

guys going to be okay like is is going

to be like super cringe I don't know but

once they get that person and then the

stakes become on the stranger itself

he's like no he's scared they're

building up to this big jump and finally

at the climax when the tension is

resolved when they jump out of the plane

and they land on the ground they insert

that message of like if you didn't say

yes to this you would not have lived

this crazy and fulfilling experience and

that's where they hide their message

right after that tension right in the

maximum climax of that tension and

that's where you should put your message

as well that's a way to hide your

vegetables hide what you really want to

say to people and tell it to them when

they're most engaged an example with

that airplane story that we were talking

about if that person sprung into action

saved a lot of people you could insert

the lesson to be brave be a brave person

right and once they've saved everyone

that's the perfect time to slip that in

there because obviously we want more

brave people in this world right and

that's where you can essentially get

your message across and one of the most

famous YouTubers does this perfectly you

see Casey never directly talks about the

bike Lanes if it was a simple sit down

talking head video complaining about the

bike Lanes in New York City it probably

would have only gotten a couple hundred

views but because he showed the problem

by crashing into all these different

obstacles blocking his way the point was

made much stronger this is the whole

idea of of Ernest Hemingway's Iceberg

Theory and he used it to write some of

the best stories of the last 100 years

here's how it works this is your story

this is what you say and this is what

you don't say this is a concept by one

of the greatest writers of all time

Ernest Hemingway and all of the best

YouTubers use it the reason why they do

this is because viewer attention spans

are so low so to get a big message

across you only have a little bit of

time and a lot of the big YouTubers that

I am close with do this on every single

video for example Mr Beast he has

multiple terabytes of footage for every

single video that he makes he has

thousands of hours of content for each

video but you only see 20 minutes of it

why is that it's because viewer

attention spans are so low how much can

you cut out of your video and still have

it make sense that is exactly what you

need to focus on if you want people to

stay for example on a lot of my videos I

film for way longer than you actually

see all these whiteboard sections

obviously I script out my stuff too but

in my script I'll go through and I'll

cut out like 5 minutes before I even

start recording and then I'll tell my

editor I'll be like hey if you see any

points that need to be cut out just cut

them don't ask me if you think that it

needs to be cut just cut it and if the

video still works without that section

in there then that means that you have

made a positive change to the video now

obviously there's Nuance this you should

definitely add more stuff than just the

bare minimum but really be very picky

about what you add in your videos and

try to cut it down by a ton if you look

at Joe faser a fitness YouTuber his

videos he'll go to an entire country

he'll film hundreds of hours of content

where he you know tries like the world's

best gem cheapest gym all of that stuff

and then he'll cut that down to like 3

or 4 minutes if you look at David DOI

back in the day he would cut down all of

his Vlogs to 4 minutes even though he

was traveling with friends for like

weeks had so much good content that a

lot of people would have watched but he

cut so much of it out because he just

wanted the best of the best in there and

that's exactly why he did so well so if

you have any section in your video that

you can cut it and still have the video

make sense and still have the video get

your point across then do it but how

does this actually apply to your YouTube

scripts and how can you implement this

to get a ton more views Let's do an

example from an education Channel

talking about the newest Tech Marquez

brownley does this beautifully if you

look closely Marcus doesn't say that

everyday drivers are being careless by

taking videos of the Cyber truck he also

doesn't mention that if people are

recording with their phones they're much

more likely to crash he simply shows

that happening and then lets the viewer

make his own conclusion it all goes back

to the principal show don't tell and it

really helps him not repeat himself

which is one of the biggest mistakes

that I see beginners making he just

shows it and then moves on and this is

just one of the principles that you need

to make viral videos and tell amazing

stories but I can't fit all of them into

this 10 to 20 minute YouTube video so

that's why I made a free YouTube course

with over 12 hours of content showing

you everything that you need to know to

grow from 0 to 100,000 subscribers in

2024 we give away everything that you

need to know to grow a massive YouTube

channel for free and we even have a

whole module on storytelling where we

give you the stepbystep process to hook

retain and convert your viewers into

subscribers so watch this video right

here where I'll show you what you'll

learn how to get access and how you can

use it to blow up on YouTube in 2024

thanks and have a great day