How We Edit Videos Using Psychology to Hook Viewer Till Last.

Summary

This video script delves into the science of video editing, emphasizing the psychological aspects that enhance viewer engagement. It discusses the importance of emotion, cognitive load, and subconscious hacks like blinking patterns and background music to captivate audiences. The speaker shares insights on color grading, editing tools, and the significance of scriptwriting in storytelling. The script offers practical editing tips and encourages learning specific techniques rather than full software courses for quick mastery.

Takeaways

• 🎨 Editing is a science, not just an art, with psychological and technical aspects influencing viewer engagement.
• 📊 The speaker started with basic PowerPoint editing and has evolved to understand the nuances of video editing.
• 👥 Positive audience feedback, like calling the speaker a 'God of editing,' has been a motivator but also a pressure to create editing content.
• ⏱ The first second of a video is crucial as it can instantly attract or lose a viewer, emphasizing the importance of impactful editing.
• 💖 Emotion is vital in video editing; it drives the narrative and keeps viewers invested in the story.
• 🎬 Video editing psychology involves manipulating emotion, subconscious hacks, and storytelling to captivate the audience.
• 🔄 Cognitive load in editing involves changing frames every 1-4 seconds to keep viewers engaged and processing the content.
• 👁 The 'blinking pattern' subconscious hack uses the natural rhythm of blinking to sync with video cuts for a seamless viewing experience.
• 🎵 Background music and sound effects are powerful subconscious tools to evoke emotions and maintain viewer interest.
• 🖌 Color grading and font choices can significantly impact the emotional tone and engagement of a video.
• 🛠 Learning specific editing techniques as needed for particular projects, rather than entire software courses, can be a more efficient approach for beginners.

Q & A

What is the speaker's initial view on video editing?

The speaker initially viewed video editing as a science rather than an art, which they discovered while making videos with PowerPoint.

What is the significance of the first video mentioned in the script?

The first video mentioned is significant as it is the speaker's first video on the channel, marking the beginning of their journey in video editing.

How does the speaker describe the progression from a noob to a beginner in video editing?

The speaker describes the progression as a learning process, moving from being a noob to becoming a beginner, indicating an increase in skill and understanding.

What role do viewers' comments play in the speaker's video creation?

Viewers' comments, such as referring to the speaker as the 'God of editing,' have influenced the speaker to consider creating a video on editing, despite never having made one before.

Why does the speaker believe that psychology is involved in video editing?

The speaker believes that psychology is involved in video editing because it includes understanding how to make cuts and engage viewers, which is not just about technical skills but also about emotional and psychological impact.

What are the three categories of editing psychology mentioned in the script?

The three categories of editing psychology mentioned are emotion, subconscious hack, and storytelling.

How does the concept of 'cognitive load' relate to video editing?

Cognitive load in video editing refers to the technique of changing frames every 1 to 4 seconds to compel viewers to work harder to process the content, creating tension and excitement.

What is the purpose of using color grading in video editing?

Color grading is used to increase emotions in a video, as it can set the mood and tone, making the video more engaging and relatable to the viewer.

How does the speaker describe the use of background music in video editing?

The speaker describes the use of background music as a subconscious hack that matches the emotions of the video, helping to keep the viewer engaged and immersed in the content.

What is the importance of script writing and storytelling in video editing according to the speaker?

Script writing and storytelling are important in video editing because they provide a framework for the video's narrative and emotional impact, which should be synced with the editing process for maximum effect.

What advice does the speaker give for learning video editing quickly?

The speaker advises to learn specific parts of the editing software that are needed for particular projects, rather than trying to learn the entire software at once, which can be overwhelming and less efficient.

What tools does the speaker mention for video editing and what are they used for?

The speaker mentions Filmora 13 and DaVinci Resolve, with the latter being used primarily for color grading. They also mention Canva for micro animations and keyframing for animations.

How does the speaker suggest using text in video editing to generate emotions?

The speaker suggests using handwritten fonts as they appear engaging and can generate emotions. They also advise using big titles for cinematic effects and limiting the number of fonts used in a video for clarity and simplicity.

Outlines

00:00

🎬 The Science of Video Editing

This paragraph introduces the concept of video editing as a science rather than an art, reflecting on the speaker's initial foray into video creation using PowerPoint. It emphasizes the importance of learning from past experiences and the role of psychology in video editing, particularly highlighting the significance of emotion, subconscious hacks, and storytelling in engaging viewers. The speaker also touches on the concept of cognitive load in maintaining viewer interest and the use of editing to evoke emotional responses.

05:02

👀 The Power of Blinking and Color Grading

The speaker explores the subconscious hacks in video editing, such as aligning cuts with the natural blinking pattern of the viewer's eyes to enhance engagement. It delves into the role of color grading in setting the mood and evoking emotions, as well as the importance of background music and sound effects in manipulating the viewer's subconscious. The paragraph also discusses the impact of camera movements and lighting on the overall video editing process, and the importance of syncing these elements with script writing and storytelling for a cohesive viewer experience.

10:03

🛠️ Editing Tools, Setup, and Text Elements

This paragraph discusses the tools and setup used for video editing, mentioning the use of Filmora 13 and DaVinci Resolve, with a focus on keyframing for animations. It also touches on the practice of exporting videos in 4K quality for better presentation. The speaker shares tips on using text and graphics effectively, such as using handwritten fonts to create a unique style and engaging viewers. The paragraph concludes with advice on learning specific editing techniques rather than entire courses, and a teaser for future content on thumbnail science and additional editing hacks.

Keywords

💡Video Editing

Video editing is the process of assembling and altering video shots to create a coherent and engaging narrative. In the video's context, it is presented as a scientific discipline rather than an art form, emphasizing the technical aspects and psychological impact on viewers. The script mentions the speaker's journey from using PowerPoint to more advanced editing, highlighting the learning curve and the importance of emotional storytelling.

💡Cognitive Load

Cognitive load refers to the amount of mental effort being used in working memory. In video editing, it is the concept of making viewers work harder to process the content, thereby creating tension and excitement. The script explains that changing frames every 1 to 4 seconds can increase cognitive load, keeping viewers engaged without overwhelming them with information.

💡Emotion

Emotion is a significant aspect of video editing that adds depth and connection to the audience. The script discusses how emotions are the essence of a video, driving the narrative and making the content meaningful. Examples from the script include evoking emotions through frame changes and using color grading to hit viewers' nostalgia.

💡Subconscious Hack

A subconscious hack in video editing is a technique that subtly influences the viewer's perception without them being consciously aware of it. The script mentions the blinking pattern, where cuts are made around the time a viewer is likely to blink, and the use of background music to match and enhance the emotional tone of the video.

💡Storytelling

Storytelling is the art of narrating a story in an engaging way. While the script mentions it as a large topic that requires a dedicated video, it is implied that effective storytelling is integral to video editing, helping to structure the narrative and evoke the desired emotional responses from the audience.

💡Color Grading

Color grading is the process of altering and enhancing the color of a video to create a specific mood or atmosphere. The script emphasizes its importance in video editing for increasing emotions and making the content more relatable and nostalgic for the viewers, as illustrated with the example of the 'Gullak' web series intro.

💡Editing Tools

Editing tools refer to the software and hardware used to edit video content. The script mentions Filmora 13 and DaVinci Resolve as the primary tools used by the speaker, with the latter being used specifically for color grading. These tools are essential for the technical execution of the editor's vision.

💡Keyframing

Keyframing is an animation technique used in video editing to define the start and end points of a transition or motion. The script refers to it in the context of animations, where it is crucial for creating smooth and dynamic visual effects within a video.

💡Text and Graphics

Text and graphics are visual elements used in video editing to convey information, evoke emotions, or enhance the narrative. The script discusses the use of fonts to generate emotions, such as using a handwritten font to make the content more engaging, and the strategic use of big titles for cinematic effects.

💡Learning Hacks

Learning hacks refer to efficient methods or shortcuts to acquire new skills or knowledge. The script suggests learning specific aspects of video editing relevant to a particular project rather than undertaking a full course, allowing for a more focused and less overwhelming learning experience.

💡Script Writing

Script writing is the process of creating a written plan for a video, including dialogue, narration, and scene descriptions. The script highlights the importance of script writing in syncing with video editing, ensuring that the narrative is coherent and the emotional impact is maximized.

Highlights

Video editing is considered a science, not an art, emphasizing the technical aspects over creative intuition.

The speaker's journey from using PowerPoint for video creation to understanding the nuances of video editing.

The importance of learning and self-improvement in the field of video editing, from being a noob to a beginner.

The psychological aspect of video editing, including the use of emotion, subconscious hacks, and storytelling.

The critical first second in video editing that can make or break viewer engagement.

Editing techniques that evoke emotions, such as creating hype and using cognitive load to maintain viewer interest.

The concept of cognitive load in video editing and how it compels viewers to process content, creating tension and excitement.

The use of edit speed to control the mood and excitement in a video, with fast pacing generating more energy.

The natural blinking pattern as a subconscious hack to synchronize video cuts with viewer's blinks for better engagement.

The role of color grading in video editing to enhance emotions and create a nostalgic connection with the viewer.

The impact of background music on subconsciously influencing viewer emotions and maintaining engagement.

The use of sound effects as a tool for subconscious hacks to keep viewers interested and invested in the content.

The significance of motion in video editing, as the human brain is naturally drawn to and affected by movement.

The importance of script writing and storytelling in conjunction with editing to create a cohesive and impactful narrative.

Practical editing tools and setups used by the speaker, including Filmora 13 and DaVinci Resolve for color grading.

The use of Canva for micro animations and the importance of font choice in generating emotions through text.

Learning to use editing software effectively by focusing on specific techniques needed for particular projects rather than full courses.

The speaker's approach to learning editing by mastering small techniques incrementally rather than overwhelming oneself with comprehensive tutorials.

Transcripts

Ahem!

Video editing is not an art, it's a science.

Yes, I came to know about this when I used to make videos using PowerPoint.

And the funny thing is that I used to publish them too.

This video is the first video of mine, yours and this channel.

By the way, I myself think why I uploaded it but I need to learn more.

If I was a noob before, then I am a beginner now.

But you guys comment like this that I am God of editing.

And that's why I have never made any video on editing.

What will I tell?

But then I thought that we have made PPTs and have come this far.

So the things we have learnt in the journey between them were not just video editing.

There was also psychology in it.

And we learnt to make some cuts,

so that the viewer can watch your video one after the other.

So I thought to tell you that.

Only one second.

Only one second takes to leave someone for your video.

Now it depends on you that in that one second moment,

how much emotion and how much romance you can fill on one's face.

That is editing.

Now see how editing psychology works.

There are three categories in editing psychology.

Emotion, subconscious hack and third one is storytelling.

Now storytelling is such a big topic in itself

that a dedicated video is needed.

But if we talk about the psychology of video editing,

then it can work with these two categories.

So today we will talk about these two.

So if we talk about the first category, then it is emotion.

It is a matter of heart.

So one thing is that tie that knot.

That emotion is the essence of your video.

There is nothing without it.

If you are not valuing any emotion in front of you, then it has no meaning.

Your story moves ahead with emotion.

Otherwise, why is this podcast now putting only one intro?

What is the difference between the first and today's education?

1500 years ago, Nalanda was at its peak and there were 10k students at that time.

What is the most expensive thing you have bought?

So I bought a phone.

I bought a yacht.

I think all expensive purchases are for the boy inside and not the man.

What is the difference between the first and today's education?

1500 years ago, Nalanda was at its peak.

You understood, right?

He is creating hype.

So he wants to awaken the emotion inside you from the beginning.

Now take an example.

If I am telling a man in a frame that he is very sad and with him in the next frame,

I show his empty pocket or show an empty soup bowl,

then you will be very smart and you will understand.

His condition is bad.

He is gone.

I have only shown you the frames.

I have not written anything and you understood.

So this is very basic.

Now take a real life example.

You must have seen Gullak web series.

So its intro, color grading, all things hit your nostalgia.

So that you are forced to relate to it and go to IMDB and rate it.

Now there are two ways to put emotions in video editing.

The first is cognitive load.

Yes, don't worry, I will tell you easily.

Have you ever noticed that after 1 to 3 or maximum 4 seconds, we change our frame.

Did you know?

Watch the video again, then you will know.

Cognitive load compels viewers,

to work a little harder to process the content they are watching.

The one that creates tension and excitement in your brain is cognitive load.

Yes, I agree that it should not be done too much otherwise the concepts are not clear,

but all clear.

So you should keep a balance in cognitive load.

So see its working.

Now viewer listens to you.

Things are going on in front of him and he tries to understand.

It takes him 2 to 4 seconds to process.

And in the meantime, the next frame comes with a new concept.

Now the brain starts processing that new information.

Which takes him a little more than a second to understand.

And in the same time, the next information comes.

Then he processes for 1 to 2 seconds,

and then a new information comes in the next frame.

So this is a technique of editing that is used to increase cognitive load.

This technique is mostly used in case studies, video or documentaries.

So that your viewer is not bored and is engaged.

Now the question is how to do this cognitive load in editing.

So there are two major ways of it.

First is edit speed.

You always remember a simple thumb rule,

that slow editing pace sets your mood

and fast editing pace generates excitement.

And you noticed that we also did something like this.

Video started.

Video editing is not an art. It is a science.

Yes, I came to know about this when I used to make videos using powerpoint.

And when we came to the intro,

It only takes a second for someone to log out of your video.

Now it depends on you how much emotion and romance you can fill in that one second.

in one's face.

That is editing.

Now, the podcast you listen to these days, they first generate excitement.

What is the difference in education?

1500 years ago, Nalanda was at its peak and there were 10,000 students at that time.

After that, they set up your mood, provide you information, etc.

Now the second way is blinking pattern.

Now this is a very interesting thing.

Listen, I'll give you an example.

When we start our video to watch,

have you ever noticed that a creator changes the frame

at that time when your eyes are about to blink

or have blinked,

or exactly at the point, where he is taking a cut.

Now, first of all, I am telling you that there is no thumb rule.

or any editor would not think of doing this.

But this is one such thing that happens naturally.

See, everyone has their own habits,

If I talk normally, then on an average,

The human eye can blink between 1 to 10 seconds, 2 to 3 times.

So, the professionals touched these idea of doing something.

We cut the scene or video when someone is naturally blinking.

Or make a cut around it.

What happens is that the rhythm of your brain matches with that video.

The video is going on,

there is a cut,

you blinked,

the next scene came.

Then blinked,

the scene was cut,

the next scene came.

Then you blinked,

then the editor made a cut,

made a transition,

and the next scene came. You didn't even know,

the next scene came with the blink.

So the editors want you to blink in a rhythm.

And that's why you see that after 2 to 4 or 5 seconds,

you should take a cut or transition.

Because with a natural blink,

you get the next frame.

And if you don't know, let me tell you this.

Why do we blink? One of the big reasons is that

our brain is doing visual processing during the blink.

As we blink,

the light patterns change.

And visual signals are transmitted in our brain.

When the eyes are open and focused.

And as we blink,

it sends its brain to process the image.

Scientific explanation, but it's a little too much.

But it's okay.

And the second way to increase emotions is color grading.

And I don't need to tell you how important it is.

By the way, camera movements,

lighting setups,

these things also matter a lot in video editing.

But today we won't talk about them.

Now the second way of editing psychology is subconscious hack.

The first subconscious hack is the one I told you

that blinking pattern becomes very important.

And the second is background music.

You have come to know that through this video,

we have changed 3 to 4 background music.

Because it matches with the emotions.

That's why you didn't know.

So the audio of your video frame,

if it is synced,

then the viewer likes to watch it for a long time.

The atmosphere of tension,

the atmosphere of fear,

and in the background music,

thak thak thak thak thak thak

So, brother, we'll have to see what happens next.

Now there is one more thing in it,

which is to use sound effects.

You must have seen that so far.

We have used our sound effects in even the smallest places.

And to give one more example,

Dhruv Rathee versus Elvish Yadav.

Whose fan base will I get more abuses from?

So you know that Dhruv Rathee has been taunting and poking Elvish Yadav for the last half year.

So, finally, Elvish Yadav has put a video

on which it has got 9.5 million views in a day.

On which it has more than 1 million likes and more than 4.5 lakh dislikes.

One minute, did you notice something?

There was one more subconscious hack in this video.

Frame panning.

See, the human brain is affected by motion.

That means the frames should keep moving.

Up and down, zoom, pan.

By the way, this has been proved in our previous video.

You have been affected by a disease, you don't know,

you are watching the video that is running below you, leaving me.

This video has understood the algorithm of the internet in itself.

That if you put this video under someone's video,

it will take more than 80% of the watch time.

Creators know that this will increase your viewership.

But have you ever thought why this happens?

The human brain relates with motion.

It sees motions every second.

And the motions that are going on below, they always increase your curiosity.

That what the next motion is. So you keep watching it continuously.

And if a creator is saying something,

you keep listening to it.

That's it, bro.

Hold on a little.

See, there is one thing. No matter how much psychology you learn,

it is very important for you to know script writing and storytelling.

So that you can sync it with editing.

Now what I am saying so far is the part of script writing.

And if I do editing according to my script,

then what would I do?

So script writing and storytelling becomes very important.

And let me tell you something interesting. While you were watching this video,

we also uploaded a video.

On storytelling.

Check the description. You will get it.

Now let's move on to our second part.

That is editing tools and setup.

See, we mostly use Filmora 13 and DaVinci Resolve.

DaVinci Resolve we use only for color grading.

That too sometimes.

But if it comes to animations,

then it is a game of keyframing.

And I had told about keyframing in my last video.

And if I talk about setup, then we don't shoot our every video in 4K.

But then how do we get this 4K symbol?

You can edit your video in full HD, no problem.

Edit according to your system. But when you export,

then do it in 4K quality.

So that your editing logo looks good.

But for now, let's go to our part 3.

How to best use elements in video editing?

Elements like your text, graphics,

and etc.

Let me tell you something.

Sometimes we use Canva for micro animations.

In Canva, you get stickers, which are also animated.

So for some such animations, we use Canva.

Because I am a beginner, so I need of Makeshift.

If I talk about text, then you can generate emotions from it,

through your fonts.

Like we have fixed one thing, that our font is handwritten.

Which is gradually becoming our USP.

And you come to learn something here,

so the handwriting work looks very engaging.

You can use big titles only,

when you want to show something cinematic.

So try to use only one or two fonts in the whole video.

And whatever you want to explain, is clearly visible in that font.

So from there, editing becomes simple and relatable.

See, I don't want to teach you each step like a kid,

that this will come in this line,

if you put this over the timeline.

then the text will come like this.

Because you will get thousands of videos of it on YouTube.

That how to edit.

But no one tells you the process behind.

Which cut to put, which transition to put,

you learn all this.

But where to use it, how to use it,

and what impact it will have, no one tells that.

So this video's part is only on that.

Now the next part comes, that tell us some hacks, that we can learn editing quickly.

So the first is, that instead of learning the full tutorial,

you learn one particular thing.

One minute,

did you tell this before also?

Sometimes what happens is,

that to learn the courses, you have to work very hard,

and it gets very boring too.

And this was happening with me too. That go to learn any course,

they will teach from the beginning. And in the middle, where is it, I don't know.

So what I did, instead of learning the full software,

I learned that part,

which I need to put in that particular video.

For example, if I have to bring the text in a video,

then how will I bring that?

So I used to watch his tutorial, not the crash course of the whole video.

How to use motion track?

How to do the gradient of the text?

How to use different fonts in different ways in the video?

How to blur?

How to do zoom, pan, all that?

So how to do that particular step? Just learn that.

You don't need to learn the whole course.

And slowly, the small things that you are learning,

will be taught to you by the full software.

Now on this topic,

understand the science of thumbnail too,

And in the right video, to make unique content, 6 more hacks.

I will meet you in the next video. Till then,

be busy.

Not here, listen more now.

Look, I am its editor.

This scoundrel will not tell the above two videos.

So that you don't get ahead of it. So I put it.