Storytelling Science To Hook Viewer Till End | 4 Years in 10 Mins.

Summary

This video script narrates the creator's journey through content creation, emphasizing the importance of storytelling in engaging audiences. Initially focused on views and subscribers, the creator learned the power of editing and understanding the algorithm. The script introduces 'PARADOLIA', a phenomenon where the brain naturally forms stories, and encourages content creators to leverage this for relatability and emotional connection. The video outlines two storytelling formulas, ERCRT and WHW, to enhance viewer engagement and build a brand, concluding with the necessity of emotional and editing finesse for impactful storytelling.

Takeaways

• 😀 The importance of storytelling in content creation and its impact on audience engagement was emphasized.
• 🎯 The speaker's journey from focusing on views and subscribers to understanding the power of storytelling was outlined.
• 📈 The script describes a transition from a flat growth phase to a steep climb in success, highlighting the role of editing and understanding algorithms.
• 🤔 The realization that merely posting videos without a script or story led to problems and the need for a more strategic approach was shared.
• 📅 A pivotal moment on December 22, 2022, marked the adoption of a storytelling formula that significantly improved the speaker's content.
• 🚀 Storytelling is presented as a crucial skill not only for content creators but also for various career paths and business branding.
• 🧠 The concept of 'PARADOLIA' was introduced, illustrating how the human brain naturally forms stories and patterns from visual cues.
• 🔄 The script explains that good storytelling involves change, whether positive or negative, and how it drives the narrative of successful content.
• 🎭 The use of neural coupling in storytelling was discussed, describing how it can create a lasting impression on the audience.
• 💖 The role of emotions in storytelling was highlighted, with the release of oxytocin being a key factor in building a connection with viewers.
• 📊 Two storytelling formulas, ERCRT and WHW, were introduced, explaining their significance in creating engaging and relatable content.

Q & A

What was the main focus of the content creator in 2019?

In 2019, the content creator was primarily focused on views and subscribers, and they used to upload videos without much strategy or planning.

What change did the creator notice in their content growth during 2020?

In 2020, the creator noticed that their content growth became steeper, which they attributed to putting more effort into editing their videos.

What problem did the creator encounter in 2021?

In 2021, the creator faced problems because they believed they understood the algorithm but failed to write scripts or create stories for their videos, which led to a mistake in their content strategy.

What significant realization did the creator have on December 22, 2022?

On December 22, 2022, the creator realized the importance of storytelling in content creation and started using a specific formula in every video, which significantly improved their content's performance.

Why is storytelling considered crucial in the content industry according to the script?

Storytelling is considered crucial because it is a skill that can be used in every career option to earn money, and it helps in brand building. It also helps in engaging the audience by making content relatable and emotionally impactful.

What is the term used in the script to describe the phenomenon where the brain naturally makes stories?

The term used in the script to describe this phenomenon is PARADOLIA.

What are the two formulas mentioned in the script for effective storytelling?

The two formulas mentioned in the script for effective storytelling are ERCRT and WHW.

What does the acronym 'ERCRT' stand for in the context of the script?

In the context of the script, 'ERCRT' stands for Emotion Cycle, Relatability Factor, Climax at Start, Reason of Watching, and Twisting Patterns.

What does the acronym 'WHW' stand for and how is it used?

The acronym 'WHW' stands for Why, How, and What. It is used for brand building by companies and in storytelling to ensure the narrative includes a clear purpose, method, and outcome.

What role does 'neural coupling' play in storytelling according to the script?

Neural coupling is a process that occurs in the brain when watching content or listening to a story. It helps the viewer to sync with the narrative, making the content more memorable and impactful.

How does the script suggest using the emotional cycle (ERCRT) to enhance viewer engagement?

The script suggests using the emotional cycle to create fluctuations in the viewer's emotions throughout the content. This includes making people laugh, getting serious, and introducing temper to keep the viewer engaged and watching for a longer duration.

Outlines

00:00

📈 Content Growth and the Power of Storytelling

The speaker reflects on their content creation journey, starting from a focus on views and subscribers in 2019 to realizing the importance of storytelling in 2020. They admit to initially posting videos without a clear strategy or understanding of the algorithm. By 2021, they began to grasp the concept but still lacked a structured approach. The turning point came in December 2022 when they started applying a storytelling formula, leading to significant growth. The speaker emphasizes that storytelling is not just for content creators but a vital skill across industries, from business to personal branding. They introduce the concept of 'PARADOLIA', illustrating how the human brain naturally forms stories and patterns, which can be leveraged in content creation.

05:02

🧠 Neural Coupling and Emotional Storytelling

This paragraph delves into the neurological aspects of storytelling, particularly 'neural coupling', which is the brain's ability to synchronize with and remember narratives. The speaker uses examples from audio podcasts to illustrate how listeners can vividly imagine scenes, thus forming a deep connection with the story. The paragraph also discusses the release of oxytocin, known as the 'bonding hormone', during emotional storytelling, which fosters a strong viewer-creator bond. The speaker highlights the importance of emotional fluctuations in content, using the 'emotion cycle' concept to explain how varying emotional states can captivate the audience. They introduce two formulas, ERCRT and WHW, as tools for effective storytelling and brand building.

10:03

🎨 The Art of Editing and Thumbnail Science

In the final paragraph, the speaker discusses the critical role of editing in storytelling, noting that without it, storytelling cannot reach its full potential. They reference a previous video for a comprehensive guide on editing. The speaker also hints at the importance of understanding 'thumbnail science' to complete the content creation triangle, which includes storytelling and editing. They conclude by inviting the audience to stay engaged until the next video, where presumably, these concepts will be further explored and explained.

Keywords

💡Storytelling

Storytelling is the art of conveying events in a narrative form, often with the intent of engaging an audience. In the context of the video, storytelling is presented as a crucial skill not only for content creators but also for businesses and job seekers to connect with their audience or customers. The video emphasizes its importance by comparing it to the 'Sachin Tendulkar of the content industry,' highlighting its effectiveness in capturing attention and conveying messages.

💡Algorithm

In the video, the term 'algorithm' refers to the underlying rules or processes that drive content recommendations on platforms like YouTube. The speaker mentions a time when they believed they had figured out the algorithm, which led to a period of struggle due to a lack of script and story in their videos. This illustrates the video's theme of the importance of understanding and adapting to the mechanisms that govern content visibility and engagement.

💡PARADOLIA

PARADOLIA is a term introduced in the video to describe the phenomenon where the human brain creates stories or patterns from random or unrelated elements. It is used as an example to show how people naturally gravitate towards narratives, even when they are not explicitly presented. The video uses the concept of PARADOLIA to argue for the inclusion of storytelling in content creation to better engage audiences.

💡Neural Coupling

Neural coupling, as mentioned in the video, is a process that occurs in the brain when a person is deeply engaged with a story, leading to a strong emotional connection with the content. The video uses the example of an audio podcast to illustrate how listeners can vividly imagine scenarios and feel emotionally connected to the story, which is a key aspect of effective storytelling.

💡Oxytocin

Oxytocin, often referred to as the 'bonding hormone' in the video, is a chemical released in the brain that facilitates social bonding and emotional attachment. The speaker discusses how storytelling in content can trigger the release of oxytocin, creating a strong bond between the creator and the viewer, as exemplified by the emotional investment viewers develop in long-term series like '100 days challenge' videos.

💡Emotional Cycle

The emotional cycle is a concept in the video that refers to the fluctuation of emotions throughout a story, which is essential for maintaining viewer interest. The video suggests that an effective emotional cycle includes ups and downs that keep the audience engaged and invested in the content. It is used as a tool to explain how to create dynamic and compelling narratives.

💡Relatability Factor

The relatability factor is a key component of storytelling highlighted in the video. It refers to the ability of a story to resonate with the audience's own experiences or emotions. The video emphasizes the importance of using practical examples and making stories relatable to ensure that viewers can connect with the content on a personal level.

💡Climax at Start

Climax at start is a storytelling technique mentioned in the video where the creator provides a hint or a glimpse of the climax at the beginning of the content. This approach is used to pique the viewer's interest and encourage them to continue watching to discover how the story unfolds, as demonstrated by the speaker's mention of a formula they started using in their videos.

💡Reason of Watching

The 'reason of watching' in the video refers to the motivation or the value proposition that a creator offers to the viewer to keep them engaged with the content. The video suggests that providing a clear reason for viewers to watch, such as learning a new formula or following a compelling journey, is essential for successful storytelling.

💡Twisting Patterns

Twisting patterns, as discussed in the video, are elements of surprise or unexpected turns in a story that add intrigue and suspense. The video uses the phrase 'after this thing, I started using this formula' to illustrate a twist, which serves to keep the audience engaged and curious about the outcome of the narrative.

💡ERCRT and WHW

ERCRT and WHW are acronyms for two storytelling formulas introduced in the video. ERCRT stands for Emotion, Relatability, Climax at Start, Reason, and Twisting Patterns, which is a formula for creating engaging content. WHW stands for Why, How, and What, which is used for brand building and telling a complete story. Both formulas are presented as tools for content creators to structure their narratives effectively.

Highlights

In 2019, the focus was solely on views and subscribers, with videos uploaded without much strategy.

The climb to success was seen as a mistake, indicating a shift in perspective on growth.

Efforts in editing started to be recognized as crucial for content quality in 2020.

A realization in 2021 that understanding the algorithm was not enough without a structured approach to content creation.

The importance of storytelling in content creation was discovered, leading to significant growth.

Storytelling is likened to a vital skill in the content industry and beyond, with applications in business and career advancement.

The concept of PARADOLIA is introduced as a phenomenon where the brain naturally creates stories from patterns.

The audience's ability to relate to content is emphasized as a key factor in storytelling success.

The change in a character's situation is identified as the core of a good story.

The use of a graph to represent the journey and change in a character's life, illustrating the importance of narrative structure.

The emotional cycle (ERCRT) and the WHW formula are introduced as methods to enhance storytelling and viewer engagement.

The role of neural coupling in creating a memorable and impactful story is discussed.

Oxytocin, the bonding hormone, is highlighted as a byproduct of emotional storytelling.

The 100 days challenge as a content series is mentioned for its ability to create a strong emotional bond with viewers.

The necessity of balancing content creation with a consistent formula to achieve ongoing results is emphasized.

The importance of understanding the viewer's brain and its response to content for effective storytelling is stressed.

The integration of editing with storytelling to enhance the emotional impact of content is discussed.

The final call to understand thumbnail science to complete the content creation triangle is mentioned.

Transcripts

Hmm...

So the point you are seeing of my life,

That time is 2019...

At that time, I only cared about the views and subscribers.

I used to put videos blindly.

This little climb you are seeing, You can consider it as a mistake.

Year 2020.

This bridge became a little steeper.

So I remember that at this time we put some efforts in editing.

Year... 2021.

I just thought that I understood the algorithm.

So here I started having problems.

Where I didn't write any script before making the video nor did I make any story.

Just...

At this point in life, I got caught in a mistake.

December 22, 2022.

After this thing, I started using this formula in every video of mine.

From there, our car reached the airport from the mountains.

Took the flight and started flying.

Yes, it was a little bit of hiccups.

But that is also the proof of life.

That day I understood that storytelling is Sachin Tendulkar of the content industry.

And not just the content industry.

In 2024, storytelling is the only skill.

Which you can use in every career option to earn money.

Businesses do brand building with storytelling.

Ever wonder what this pocket is for?

Well now we know,

Because this,

Is the new

. Job seekers sell people things by making stories.

And take promotions from there.

15% increment is good.

Slow and steady wins the race.

Do you want to be a tortoise or a rabbit?

But you know, storytelling can hack the brain of today's generation.

Companies do this and...

Influencers too

Because people don't know that our brain makes a natural mistake.

Which is taking advantage of the whole world today, Why don't you take it?

And this brain mistake phenomenon is called PARADOLIA.

Human brain comes first in making stories.

You will get an example of this from the comment box of this video.

Now these are two triangles They are attached to each other.

But the circle is rotating around it.

Now imagine that you have to make a story from here.

And I have full understanding that many people have made two stories.

Two boys are fighting for a girl.

And it is possible that these two triangles are two brothers.

And the circle is their toy

So tell me what story will you make by watching this scene, Tell me by commenting.

This is what we call PARADOLIA.

You can see the face in the clouds.

Sometimes the headlights in front of the cars look like eyes.

And the face of the car matches the face of someone.

Our brain needs patterns to understand,.

and relate with something..

So this PARADOLIA is the first proof,

that you have to bring stories in your content.

Only then people will be able to relate with you.

Now it is very important for you to know these two points.

What is a good story?

And second, how do influencers use,

to change their own perspective?

See, the main essence of a good story is Change.

That is, how a character was and how he became

That is the story.

Now for example, you take Breaking Bad.

How did the world's most highly rated web series become?

Because the story is only that How did this innocent looking teacher.

become King Ping of the drug cartel?

So from here to here, what happened in the situation is the story.

Now when I started this video, I showed you a graph.

Now the flat line of this graph, From there you will signify.

that he is a beginner man.

Who has worked so hard but nothing is happening.

And how he reached here.

This journey between him makes the story.

And till now you are watching this video

Because I have not told you the climax of the story.

But I gave a hint of this earlier.

Now this graph shows a positive change.

Now it depends on your content.

That you want to show a positive change or negative.

The videos of horror, dark, failure stories, analysis.

They mainly show their change towards the negative trend.

How did this person go from being a millionaire to being poor?

So there you have to show a negative change So that people can learn.

If we talk about the content industry particularly.

Then here emotion change also comes.

So it also depends on that Whether your storytelling will be liked by people or not.

If you make people cry at the end very easily,

So the change that has happened here

. So people like you there

And let me tell you one thing All the things I have told you.

Everything is incomplete

I also felt a little pushed by this understanding That I worked so hard,

but still One day I am on the top The next day I am on the ground.

So how do I bring this in balance And how to get results with continuity.

I started working on it And there I used this formula.

But while making this formula I found out two things.

Which you should definitely know.

What works in a viewer's brain When he sees a content.

If you understand this thing.

Then you will not have to watch more videos on storytelling.

So whenever you first pick up someone's content.

Then your neural coupling engine starts.

And this is a process that runs in your brain.

When you watch a content or listen to a story.

It is believed that if you activate this thing in someone.

Then he can never forget you.

It has the ability to activate the old factory regions of your brain.

Now you can take its example from podcast.

Not video podcast but audio podcast.

When the author tells you that something is happening.

The character of the story is running fast.

And while running he remembers, That his heart's beat is about to stop.

And as soon as his heart stops, His death is written on the same road.

He remembers his home,

That the medicine is still left to be taken What is happening so emotionally?

It's just a story

So how many people have started imagining it for 2 seconds,

Comment and tell

.The narrative you are telling, How people sync with it.

That is neural coupling.

You must have heard that example.

Don't think about the elephant.

The man is riding a motorbike.

You have started to imagine.

Now we have just used this thing in this video

When we said this I just thought that the algorithm has understood.

So after coming here, I started making mistakes,

Here I targeted the beginner YouTubers.

Or those who have just entered the content industry.

They too will be a beginner like us.

So they will definitely relate to this thing.

Along with it, One more thing that releases in our brain, That is oxytocin.

It is also called bonding hormone.

Which keeps that connection with me.

And always remember one thing in content,

if content is king then emotion is its queen.

If you can express any emotion with your story,

then you will shine there..

And let me tell you the best example of this which leaves a lot of oxytocin,

in the heart of the viewer. 100 days challenge.

The videos of this series release the most oxytocin in the heart of a viewer.

Why? Because it sticks to that creator for 100 days.

and he has experienced his journey.

Like take our Ankit brother.

Today is the 100th day of the 75 Hard Challenge.

Or take Monkey Magic.

And even after completing these 100 days and saying bye to my father,

I don't go home.

The same way the chemistry teacher has...

The first one is Helena's Ruby friendship.

Anyway, we have understood what happens in our mind while watching a content.

So now let's know what to do with this formula.

There is good news for you. This formula is not one but two.

First is ERCRT and second is WHW.

What? Does it come in TV? That WWF.

This is WHW.

So the first one is the emotion cycle.

During your content, how much up and down is the emotional cycle,

that will decide how long your viewer will watch.

Now look at this graph and understand.

Have you ever made people laugh, got a little serious,

and then you put a temper.

So it is very important to have an emotional flow in your videos.

If it will be in the straight line, then it will be boring.

And if it will be in the steep line, then it will be boring.

By the way, The use of the steep line is only used in trailers.

And they are not only steep.

They are like this, this, this.

So it helps a lot to increase your watch time.

This is the same emotional cycle that you get to see in Game of Thrones.

When everything is going well, suddenly an emotional spike comes.

A main character in every season.

So there is an attempt to maintain emotional fluctuations.

The science behind this is that it will also release more oxytocin.

And R means relatability factor here.

Make your stories relatable.

Use practical examples and make them relatable.

This is a must.

Where today we gave our own example in the video.

Where I didn't write any script before making the video.

Nor did I make any story.

Just. It starts.

At this point in life, the mistake came in the catch.

And C means here is climax at start.

See, this is a very childish way.

But it does one thing sometimes.

So climax at start means that.

You give a hint first. What you are going to do next.

And what you want to stop them for in your video.

For example, we told you this formula in the hint earlier.

After this, I started using this formula in all my videos.

So that you feel that you have learned something from here to here.

Now the R after this means reason of watching.

What reason do you give your viewers to watch this video?

You can say that I gave you a reason. This formula.

But the real reason was this journey.

Which has happened between point A and point B.

This journey was the reason to watch this video.

And its bio-product was this formula.

And T means here twisting patterns.

Like there was a twist in this video.

After this thing, I started using this formula.

All I have told you about these things.

Everything is incomplete.

Now the second formula comes WHW.

This is used for brand building by companies.

It is used a little less in the content industry.

But what, how and why.

If you are successful in telling these three things in your story content.

Then you have made a good story.

Why am I making this story?

Because I want to tell you what is a good storytelling.

And I will tell you by relating you with my journey.

And what I learned in that journey.

I just told you that formula.

So all three conditions are complete.

Why, how and what.

But there is a problem in this.

Storytelling can't work,

until you put the temper of editing in it.

And I have already told you the full science of editing in my left video.

So that you can sync it with storytelling.

And in the right video,

after these two things happen.

Understand thumbnail science.

so that this triangle is complete.

I will meet you in the next video. Till then,

be busy.