Facebook Pixel: Everything Music Artists NEED To Know

Summary

The video teaches how to install and use the Facebook pixel to track events on websites and music platforms. It covers setting up the pixel in tools like Hypedit and Feature.fm, troubleshooting common issues, creating custom conversions to track non-standard events, and why the tracking code is called a 'pixel.' It also briefly mentions changes caused by iOS 14 that require using a custom domain and aggregated event measurement for conversion campaigns.

Takeaways

• 😀 The Facebook pixel allows you to track events on your website like page views, add to carts, purchases etc.
• 📝 You can use the Test Events tool in Events Manager to see what events are firing on a website by entering a URL
• 🔍 The Test Events tool can be glitchy so you may need to refresh, use Chrome or try on another device
• 📌 You need to create a Custom Conversion in Events Manager for any non-standard events you want to track like Hypedit clicks
• ☑️ Custom Conversions require a Rule - for Hypedit use 'URL contains .' to match all URLs
• 🎯 For Feature FM use the 'Event Parameters' rule to track specific event parameter values
• ⏱ It can take 30-60 mins for custom events to show up after you create a Custom Conversion
• 🖼 It's called a pixel because tracking pixels used to literally be 1x1 pixel images on sites
• 📱 For conversion campaigns on iOS 14 you need Aggregated Event Measurement with a connected domain
• 🧩 Check the linked videos for more info on domain verification and running Facebook ads

Q & A

What is the Events Manager in Facebook Ads Manager used for?

The Events Manager is where everything related to your Facebook pixel lives. It allows you to view pixel events firing on your website, create custom conversions to track specific actions, and more.

Why is the Test Events feature useful when setting up the Facebook pixel?

The Test Events feature allows you to see your Facebook pixel firing in real time as you browse a website. This helps debug any tracking issues and understand what data is being collected.

How do you create a custom conversion in Facebook Ads Manager?

To create a custom conversion, go to the Custom Conversions page in Events Manager. Choose your pixel, select the event you want to track, give the conversion a name, and set a filtering rule if needed.

What should you do if custom conversion events don't show up right away?

It can take 30-60 minutes for new custom conversion events to show up after creation. Check back after some time has passed if they don't appear instantly.

Why is the Facebook pixel called a pixel?

The Facebook pixel used to literally be a 1x1 pixel image embedded on sites. When loaded, this pixel would enable tracking and get saved to the browser.

How does iOS 14 impact conversion campaigns?

Due to iOS 14 privacy changes, conversion campaigns now require a custom domain setup to target most iPhone users. This involves domain verification and aggregated event measurement.

What should you do if test events don't fire properly?

Try using Google Chrome with ad blockers disabled. If that fails, use another computer or device. Or install the Facebook Pixel Helper extension as an alternative debugging method.

How do you install pixels on platforms like HypeAuditor and Feature.fm?

Installing pixels on these platforms is very simple - just paste your pixel ID into the designated tracking pixels area in your account settings.

What parameters can you use to differentiate Feature.fm custom events?

Feature.fm uses an 'action' parameter to differentiate events - 'action: page view' or 'action: music service'.

Where can I learn more about running Facebook ads campaigns?

Check out the linked playlist in the video script for more information on setting up conversion campaigns in Facebook Ads Manager.

Outlines

00:00

😊 Introducing Facebook Pixel and how it works on websites

The paragraph introduces Facebook's Pixel tool and demonstrates how to use the 'Test Events' feature to understand what events are fired when browsing a website. It shows events like page views, product views, add to cart, and checkout being tracked when navigating an online store, as well as events from tools like HypeAuditor and Feature.fm. There is also discussion around troubleshooting issues with Test Events.

05:01

👨‍💻 Setting up Facebook Pixel with HypeAuditor and Feature.fm

The paragraph explains how to easily install the Facebook Pixel on HypeAuditor and Feature.fm by pasting it in their platforms. It then covers how to create Custom Conversions for the unique events fired by these tools, like 'hype_smartlink_click' for HypeAuditor and 'feature_fm_custom_event' for Feature.fm. Guidelines are provided for properly naming and configuring the Custom Conversions using parameters like 'action' and 'service_name'.

10:02

⚠️ Troubleshooting Facebook Pixel issues

The paragraph provides troubleshooting tips for getting the Facebook Pixel working properly. It suggests using Chrome with ad blockers disabled, trying different computers in case of company security policies blocking the pixel, and using the Facebook Pixel Helper extension. It also notes that custom conversion events can take 30-60 minutes to show up after creating them. Finally, it links to other videos covering iOS 14 changes that require additional domain verification and configuration.

Keywords

💡Facebook Pixel

The Facebook Pixel is a piece of code that you place on your website to track user actions and collect data. As explained in the video, it allows you to see events like page views, add to carts, purchases etc. on your website. This data can then be used to create custom audiences and optimize Facebook ads. For example, the video demonstrates how the Facebook Pixel fires on a Shopify store when users view products or initiate checkout.

💡Custom Conversions

Custom conversions are non-standard events that you want to track with the Facebook Pixel, like clicks on custom buttons. As the video explains, services like Hypedit and Feature FM require creating custom conversions to track events like users streaming songs or saving playlists. This involves naming the custom conversion and setting up rules to identify the event parameters.

💡Test Events

Test events allow you to debug your Facebook Pixel implementation by seeing exactly what events are being fired on a website. As demonstrated in the video, you can enter any website URL into the test events tool and interact with the site to trigger pixel events which then show up for inspection.

💡Aggregated Event Measurement

Due to iOS 14 privacy changes, conversion campaigns now need aggregated event measurement set up to target iPhone users. As the video explains, this involves verifying your domain and enabling event aggregation in Events Manager. Without it, Facebook limits tracking on iPhones to preserve user privacy.

💡Event Parameters

Event parameters refer to the data attributes that provide context and details about a particular event fired by the Facebook Pixel. As shown in the video for Feature FM, the 'action' parameter denotes whether an event is a page view or music service click. Rules can then target specific parameter values.

💡Debugging Tips

The video provides several debugging tips for troubleshooting Facebook Pixel issues - use Chrome with ad blockers disabled, try different devices/networks, install the Facebook Pixel Helper extension etc. As the presenter notes, Pixels often fail to fire due to browser privacy settings, ad blockers, or network restrictions.

💡Custom Audiences

The events and parameters tracked by the Facebook Pixel can be used to build targeted custom audiences. As noted in the video, the pixel essentially enables you to identify and retarget website visitors with Facebook ads by capturing data about their on-site behavior.

💡A/B Testing

Though not explicitly mentioned, the Facebook Pixel events could also be leveraged to set up A/B tests by comparing the performance of different website versions. For example - seeing which landing page design results in more add-to-cart events.

💡Attribution

A key benefit of the Facebook Pixel is attribution, i.e. understanding how your Facebook campaigns influence conversions on your website, store or other platforms. The video demonstrates tracking clicks from social platforms like Spotify all the way to signups.

💡Retargeting

As noted earlier, the Facebook Pixel enables retargeting website visitors with ads on Facebook. The video explains how custom audiences are created from on-site behavior and pixel data to drive further conversions via retargeting.

Highlights

Learn how the Facebook pixel works by using the Test Events tool to see it fire on your website

The Facebook pixel is called a pixel because it used to be a 1x1 pixel image that enabled tracking when loaded on a page

Use custom conversions to track non-standard events like clicks on landing pages or music streaming conversions

Name custom conversions something simple like the platform name or action taken for easy reporting

Set up aggregated event measurement with a custom domain to run conversion campaigns targeted at iOS 14 users

The Facebook pixel helper Chrome extension can help troubleshoot if your pixel isn't firing properly

Turn off ad blockers in Chrome when testing as they can block the Facebook pixel

Custom conversions can take 30-60 minutes to show up in Events Manager after you create them

Use a period in the conversion rule to make sure it always fires when the event happens

Parameters like action for FeatureFM tell Facebook how to differentiate between event types

Test standard events like PageView and InitiateCheckout to understand what data gets captured on your site

Events Manager in Ads Manager is where the Facebook pixel and all its data lives

Simply paste in your Facebook pixel ID to platforms like HypeEdit to install it

Use the platform's custom parameters in rules to isolate event types like Spotify conversions

Troubleshooting tips include using Chrome with no ad blockers or trying different devices to test

Transcripts

in this room I'm going to show you the

music artist everything that you need to

know about the Facebook pixel or the

megapixel everything from installing it

on a landing page to an ad smart your

Spotify Apple music and also how it

works setting up custom conversion

events for those platforms but also how

to kind of see how it's working on your

website or your online store and we're

going to get a fundamental understanding

of how this works so I'm just going to

Dive Right In This is events manager so

to get here if you're already in ads

manager or somewhere else in the meta

business world I click this all tools

thing and look for events manager this

is where everything with your pixel

lives now it's very easy for me to say

like okay this number here that's your

pixel right but it doesn't really teach

you what your pixel is or how it how it

works so to illustrate this what I like

to do is use this thing called test

events and this is a fantastic tool that

you should use anytime you're trying out

a new website that you can put your

pixel on you want to be able to see how

it actually works so all we have to do

here is go into this test browser

and I can paste in I'm just going to use

my website or my store as an example

it's going to open it up then I go back

here and now this tool not gonna lie

super glitchy if nothing happened right

and some people get concerned

um but this tool one it doesn't work in

Safari two if you're ideally you would

use Google Chrome but if you're using

Chrome make sure you turn off all

extensions that block ads it will block

your pixel and then three even still it

can have issues and then four if you're

in the EU sometimes like the other

problems so this tool is kind of glitchy

so I apologize I have no control over

that but in my case I just have to

refresh the page

sometimes this works fine and events pop

in but sometimes I have to refresh the

page when they pop up so we see we get a

page view here so I can flip back over

to my website and let's say we wanted to

look at a product so we're going to go

look at this t-shirt

now if I go back to events manager I'll

refresh because Facebook's super

annoying and we can't just get the

events live sometimes

we got another page view right and so I

click on this one we see we're at just

shop.andersoffice.com if I click on this

one we're actually looking at the life

is short t-shirt but this view content

thing this is something that my Shopify

store uses as an event to identify when

people look in a product and so that

actually passes over like you know the

URL of the product but it also passes

over the value the currency the specific

item in my catalog because I sync my

catalog with

with um Facebook so you can see these

events firing and even cooler I can go

over here and add this to the cart

and I can click checkout and now if I go

back over here and refresh we're gonna

have uh at least one more event

we're going to have add to cart

and we don't have that to cart for some

reason but we do have initiate checkout

so as I said this tool can be a little

glitchy

um there should have been an add to cart

so but this is how you kind of figure

out what's happening on your website so

if you wanted to have a store like

that's how you do it you paste it in now

it works the same if you're trying to

figure out how something like feature FM

works or how hyped it works so for

example if I grab this hypedit link here

and I go back and close one of these

tabs I go back over to events manager

and test events I can put that hyped at

Link in there I think I have a pixel on

this one I'm not 100 positive and so our

page just loaded and if I go back here

refresh

and we're going to see a hypedit smart

link visit so I click on this

hyped.smartlink visit that's the event

that shows up we have the link we have

some information about my Artistry and

um if I go over here and I click on

Spotify and I'm just going to cancel it

because I don't mind actually go to

Spotify

and refresh the page we're going to get

a hyped it smart link click so just by

doing that we can see

that when we visit the page on hypedit

we get hyped to Smart link visit hyped

at smartlink click

and the same deal for feature FM if I

were to get this link copy the base link

go come over here clear activity

paste this in open website and I'll just

click on Spotify to speed this process

along it'll cancel because I don't want

to actually go to Spotify right now

refresh the page we're gonna see two

feature FM events

and we see a bunch of other stuff but we

see a feature FM custom event and a page

view you're not going to have these two

things because I'm going to talk about

these custom conversions in a moment but

then we have so we have this feature FM

custom event and this feature from

Custom event this one here action page

view I'll zoom in a little bit

apparently I can't zoom in that far but

it says action page view there we go you

can kind of see it this one it says

action music service

so you know they're both just feature FM

but we need to have a way for Facebook

to be able to tell the difference

between these two feature FM events

so that brings me to the whole custom

conversion thing that we're going to

cover for both hypedit and feature

effect now the active actually

installing your pixel on both of these

platforms is stupidly simple like on

hypedit I just click edit on here

and I go down to tracking pixels and I

just paste the pixel in there and it's

the exact same for feature FM super easy

you just paste it in there and that's

that's all there is now however for both

hyped and feature FM

we have to make what's called a custom

conversion and so the way a custom

conversion works if I go into this thing

over here that says custom conversions

this is for making specific events that

we want to track that aren't what are

known as standard events so as you saw

with our Shopify store

it was firing view content initiate

checkout add to cart page view those are

all standard events Facebook knows what

they are they're assign them to common

things like looking at a website or lead

for giving email address purchase for

buying something but if you have

something that's more unique like

clicking a button on a landing page like

so that someone can go stream their song

um and same Z's for for feature FM

you you you have to make a custom

conversion with that but how do you do

it so I'll click create custom

conversion

and we choose our pixel

and this is where we choose our event so

in here let's say we're working with

hypedit so you're going to see custom

events

we see hyped at smartlink visit and

hyped smart link click

once again I cannot zoom in Far Enough

um hyped to smartlink click right so the

visit fire when we visited the page we

don't really care when people visit the

page we only really care when people

convert to the page so we really want

hype that smart link click so if that's

what we want to track we add it to this

event

we name this typed it click or whatever

you want

um now this is a relatively new thing

and not everyone has this most people do

by this point but you have to enter a

rule

for every custom conversion so the

easiest way like in this case I don't

really want to rule I want this every

time hyped at smartly click fires I

wanted to trigger this custom conversion

so what I can do is just URL contains

period

and the reason is every URL in the world

is going to contain a period right

because it's going to be.com dot net

whatever it's always going to have a

period in it so that will make it make

sure that every time this customer gets

fired this custom conversion will be

triggered

and this whatever this hype to click

doing this is actually what we'll be

using in your ad campaign

to run ads to promote the type of Link

now let me show you how to do it with

feature FM if you remember

feature FM did a little differently

where everything is fired through this

feature FM custom event so to do that in

here it's very similar we pick our pixel

we pick the feature FM custom event but

we we can't do our URL filter here we

actually do want a rule so if I click

this drop down we want this thing called

event parameters and if you remember the

parameter that

feature FM uses to tell if it's a page

view or a conversion is they use this

thing called action so if action

contains page view it's a page view if

action contains music service or we type

it in it's all one word

click enter

we can name this FFM all that's usually

what I call it because this will fire

for every music service right

and then you just create this and we saw

that in test events if you run the video

you can see when we tested it it was

action contains music service now

additionally technically if you just

wanted this to Fire and people click on

Spotify we could look at service name

contains Spotify enter and now this

would be FFM Spotify and so if you go to

your test events and you just test

clicking you know Spotify Apple Amazon

you technically you can make custom

conversion for everything I usually just

use the all one where action contains

music service and with hype that you can

do a very very similar thing as well I

don't remember off the top of my head

where I could smartly click

event parameters and here they have

music service and so you just go

throw your hyped at Link in test events

see what happens when you click on

Spotify versus Apple it's probably just

going to be contained Spotify but it

might be something different and then

you type in this Rule and you name it

and then you know whatever events you

want to use you just use that in your

activate right super easy now what I

recommend doing is you see how we say

active and inactive sometimes these

custom conversions don't show up in test

events as you saw when I did if you we

wanted to check it out they did they

showed up for me in test events but

sometimes for some people they don't so

what you can do is after you make this

customer version just go to your landing

page and just trigger it and then if it

goes active you know that it works

now one important thing to keep in mind

if you get to this page and you don't

see feature FM or you don't see hyped

smart link click or hyped smart link

visit and you know you saw it in test

events

go back

30 minutes an hour later and check again

sometimes these events take a little

while to show up and most people don't

realize it it's not instantaneous

despite the fact you saw it in test

events they takes 30 to 60 Minutes to

show up here most of the time

now

or I mentioned that like if you're

having Pro like you might have to use

Google Chrome you probably you know you

have to ideally use Google Chrome make

sure all ad blockers are turned off

um if you're test event still isn't

working you could try using a different

computer

and it's different for different people

but I've seen people if they're using

Like A Company Computer like their work

computer the whatever security settings

are on that computer will not allow any

pixel events to fire probably some

company security policy whatever and

certain people in the EU or the UK

um I think there's like this various

data privacy laws gdpr and all that that

will prevent things from firing there's

some browser default somewhere that by

default turns off all tracking so if you

need a second option there is this tool

called the if I go to this hyped up page

the Facebook pixel helper so it's just a

Chrome extension if you go to the Chrome

extensions page type in Facebook pixel

helper you'll find this free Chrome

extension and you won't be able to like

see everything you could see in test

events in that but it'll at least let

you know that like okay my pixel's on

the site and it's working

and then you can proceed from there but

aside from that you know try a different

computer Google Chrome no ad blockers

and stuff like that first but maybe just

get pixel helper anyways because it is a

helpful tool now this video wouldn't be

complete with a few things one why is it

called a pixel and two what about the

whole iOS 14 thing so I'm going to cover

those two things right now one why is it

a pixel I didn't actually know this

until like in the last few days but it's

called a pixel because it and I don't

know if it's still like this now but at

least in the past maybe now a pixel

would actually be a one by one pixel so

it'd be like a one pixel by one pixel

pixel that would be embedded on a

website and then when a person loaded

the page it would have to download that

image and that image would be saved to

their browser and it could enable

tracking so it's called a pixel because

it would literally be a single pixel

image on that website or in an email

that's why it's called a pixel and then

Facebook has a pixel Snapchat has a

pixel Tick Tock is a pixel but that's

why they're all pixels it's not like a

Facebook specific thing now for the iOS

14 thing

I have other videos that cover this more

extensively but I I feel like I need to

discuss in this video so it's at least

here

um if you're trying to do conversion

campaigns where like let's say you're

trying to optimize for a purchase on

your store or a lead where someone gives

you the email address on your website or

a feature FM or hypedit conversion or

toned end conversion you need to be

using a custom domain

and so there's a few steps that are

involved in that one you have to verify

your domain on Facebook and I'll link to

a video here that shows how to do this

with at least one platform but then

you're going to have to do this

aggregated event measurement

and I have like a million of these but

if I go to stream andrew.com

so this is what I use for my feature FM

inside of here

um I have FFM pre-save FFM all from

Spotify these are all custom conversions

that I added and so essentially if you

don't do the iOS 14 setup where you have

a custom domain you hook up your domain

to your hypedit or your feature FM or

your tone them or your website or

whatever you can't Target that

conversion campaign to most iPhone users

like pretty much all iPhone users at

this point you can't run your ads to

them unless you do the iOS 14 setup so

for more extensive information on that

check out this video and actually I'll

just link it right here because we're

getting near the end of this video

anyways so I have a bunch of videos on

that it's kind of a complicated topic

but it's something you can totally

understand and if you want to learn more

about how to actually run these ad

campaigns using Facebook ads check out

this playlist I have right here and

learn a ton more on that topic anyways

thanks for watching and I'll see you

next video bye