Facebook Pixel: Everything Music Artists NEED To Know

Andrew Southworth

2 Dec 202213:58

Summary

TLDRThe video teaches how to install and use the Facebook pixel to track events on websites and music platforms. It covers setting up the pixel in tools like Hypedit and Feature.fm, troubleshooting common issues, creating custom conversions to track non-standard events, and why the tracking code is called a 'pixel.' It also briefly mentions changes caused by iOS 14 that require using a custom domain and aggregated event measurement for conversion campaigns.

Takeaways

😀 The Facebook pixel allows you to track events on your website like page views, add to carts, purchases etc.
📝 You can use the Test Events tool in Events Manager to see what events are firing on a website by entering a URL
🔍 The Test Events tool can be glitchy so you may need to refresh, use Chrome or try on another device
📌 You need to create a Custom Conversion in Events Manager for any non-standard events you want to track like Hypedit clicks
☑️ Custom Conversions require a Rule - for Hypedit use 'URL contains .' to match all URLs
🎯 For Feature FM use the 'Event Parameters' rule to track specific event parameter values
⏱ It can take 30-60 mins for custom events to show up after you create a Custom Conversion
🖼 It's called a pixel because tracking pixels used to literally be 1x1 pixel images on sites
📱 For conversion campaigns on iOS 14 you need Aggregated Event Measurement with a connected domain
🧩 Check the linked videos for more info on domain verification and running Facebook ads

Q & A

What is the Events Manager in Facebook Ads Manager used for?
-The Events Manager is where everything related to your Facebook pixel lives. It allows you to view pixel events firing on your website, create custom conversions to track specific actions, and more.
Why is the Test Events feature useful when setting up the Facebook pixel?
-The Test Events feature allows you to see your Facebook pixel firing in real time as you browse a website. This helps debug any tracking issues and understand what data is being collected.
How do you create a custom conversion in Facebook Ads Manager?
-To create a custom conversion, go to the Custom Conversions page in Events Manager. Choose your pixel, select the event you want to track, give the conversion a name, and set a filtering rule if needed.
What should you do if custom conversion events don't show up right away?
-It can take 30-60 minutes for new custom conversion events to show up after creation. Check back after some time has passed if they don't appear instantly.
Why is the Facebook pixel called a pixel?
-The Facebook pixel used to literally be a 1x1 pixel image embedded on sites. When loaded, this pixel would enable tracking and get saved to the browser.
How does iOS 14 impact conversion campaigns?
-Due to iOS 14 privacy changes, conversion campaigns now require a custom domain setup to target most iPhone users. This involves domain verification and aggregated event measurement.
What should you do if test events don't fire properly?
-Try using Google Chrome with ad blockers disabled. If that fails, use another computer or device. Or install the Facebook Pixel Helper extension as an alternative debugging method.
How do you install pixels on platforms like HypeAuditor and Feature.fm?
-Installing pixels on these platforms is very simple - just paste your pixel ID into the designated tracking pixels area in your account settings.
What parameters can you use to differentiate Feature.fm custom events?
-Feature.fm uses an 'action' parameter to differentiate events - 'action: page view' or 'action: music service'.
Where can I learn more about running Facebook ads campaigns?
-Check out the linked playlist in the video script for more information on setting up conversion campaigns in Facebook Ads Manager.