MY LINKEDIN CONTENT STRATEGY That Got Me 6,000 Followers! | How to Grow on LinkedIn

Summary

In this second video of the series, Shan Sharma teaches viewers how to effectively use LinkedIn for networking and personal branding. He emphasizes the importance of creating and sharing content to grow one's LinkedIn presence, get discovered, and attract opportunities. Sharma provides strategies for crafting engaging posts, using hashtags, and personalizing connection requests. He also encourages viewers to participate in a daily posting challenge to enhance their visibility and credibility on the platform.

Takeaways

• 😀 Networking effectively on LinkedIn involves creating an optimized profile and producing content to get discovered by recruiters, HR managers, and potential collaborators.
• 📈 Growing your LinkedIn presence requires more than just a great profile; it also involves engaging with others through personalized connection requests and messages.
• 🔍 The 'My Network' tab on LinkedIn is a useful tool for managing connection requests, but it's important to personalize your requests to stand out from the crowd.
• 💡 Personalizing connection requests with a message can help establish a reason for the connection and increase the likelihood of being accepted.
• 📝 Content creation is key to getting discovered on LinkedIn; sharing insights, experiences, and engaging posts can attract views and followers.
• 📈 Using cliffhangers and engaging headlines in your posts can pique interest and encourage users to read more of your content.
• 📚 Breaking content into consumable parts with proper spacing and visuals can improve readability and engagement on LinkedIn.
• 🌐 Including relevant hashtags in your posts can help reach a wider audience and connect with like-minded individuals.
• 📷 Adding pictures to posts can make them more interactive and visually appealing, potentially increasing engagement and visibility in the LinkedIn algorithm.
• 📹 Creating diverse types of content, such as text posts, videos, and polls, can cater to different audience preferences and increase your reach on LinkedIn.
• 🚀 Consistently posting high-quality content every day can lead to increased visibility and engagement over time, regardless of the number of connections you have.

Q & A

What is the main topic of the video series by Shan Sharma?

The main topic of the video series is about how to network with people and use LinkedIn effectively.

Why is it important to produce content on LinkedIn according to the video?

Producing content on LinkedIn is important to get discovered and to attract opportunities such as freelance gigs, internship offers, and job offers from HR managers and recruiters.

What feature did LinkedIn used to have that is not present in the video's current context?

LinkedIn used to have a feature that allowed users to accept all connection requests at once, but this feature is not present in the current context of the video.

What is the recommended approach when sending a connection request on LinkedIn?

The recommended approach is to send a connection request along with a personalized message explaining the reason for wanting to connect, which helps the recipient understand the purpose of the request.

How can you grow your LinkedIn network effectively as suggested in the video?

You can grow your LinkedIn network effectively by sending personalized connection requests to people you genuinely want to connect with, such as alumni from your college or people with similar interests.

What is the significance of creating consumable content on LinkedIn?

Creating consumable content is significant because it makes the content more engaging and easier to read, which can lead to higher views, shares, and engagement from the LinkedIn algorithm.

What type of content strategy does Shan Sharma suggest for increasing visibility on LinkedIn?

Shan Sharma suggests listening to business news, talking about current events in the startup ecosystem, and creating content in a consumable format with proper spacing and cliffhangers to increase visibility on LinkedIn.

How does including a picture in a LinkedIn post affect engagement?

Including a picture in a LinkedIn post makes the content more interactive and visually appealing, which can attract more viewers and promote the post in the LinkedIn algorithm.

What is the purpose of using hashtags in LinkedIn posts according to the video?

Using hashtags in LinkedIn posts helps to categorize the content and make it discoverable to users following those specific hashtags, increasing the post's reach and engagement.

What are some alternative content formats that can be used on LinkedIn as mentioned in the video?

Some alternative content formats mentioned in the video include video posts, picture posts, live sessions, articles, and polls.

What challenge does Shan Sharma propose to the viewers regarding LinkedIn content creation?

Shan Sharma proposes a challenge for viewers to create one post every single day on LinkedIn, tagging him, and sharing their own experiences consistently over time.

Outlines

00:00

📈 Growing Your LinkedIn Presence with Content

This paragraph introduces the video's focus on expanding one's LinkedIn presence through content creation. Shan Sharma emphasizes the importance of not just having an optimized profile but also producing content to get discovered by recruiters, HR managers, and potential collaborators. He promises to share personal strategies, examples, and ideas for creating engaging LinkedIn content. Additionally, he touches on the networking aspect, discussing the 'My Network' tab, connection requests, and the value of personalized messages when connecting with others.

05:01

🔍 Understanding LinkedIn Insights and Content Strategy

The second paragraph delves into the analytics of LinkedIn posts, showing insights such as viewer demographics and post shares. Shan Sharma uses examples of his own posts to illustrate the type of content that can garner views and engagement, such as sharing personal experiences, industry news, and educational information. He discusses the importance of post formatting, including short paragraphs, spacing, and the use of emojis and images to increase interactivity and visibility in the LinkedIn algorithm. The paragraph also covers various content types like text, video, and images, and the significance of consistent, daily posting.

10:02

🚀 Leveraging Content for Discovery and Engagement

In this paragraph, Shan Sharma continues to elaborate on content creation strategies, providing examples of different types of posts that can be made on LinkedIn, such as personal reflections, educational content, and industry insights. He discusses the use of hashtags to increase post visibility and the potential for emotional storytelling to resonate with viewers. Sharma also mentions the importance of daily posting and suggests starting a challenge for viewers to create and share content daily. He wraps up by inviting viewers to connect with him on LinkedIn and Instagram, highlighting the significance of a personalized connection message.

Keywords

💡Networking

Networking refers to the process of building and maintaining professional relationships. In the context of the video, it is about using LinkedIn to connect with people, which is crucial for personal branding and career advancement. The script emphasizes the importance of creating a strong LinkedIn presence to get discovered by recruiters, HR managers, and potential collaborators.

💡LinkedIn Presence

LinkedIn Presence is the visibility and impact a user has on the LinkedIn platform. The video discusses how to grow one's LinkedIn presence by creating an optimized profile and producing content to attract opportunities such as freelance gigs, internships, and job offers.

💡Content Creation

Content Creation is the process of producing material for online sharing, such as posts, videos, and articles. The script highlights the necessity of content creation on LinkedIn to get discovered and to showcase one's expertise or interests, which can lead to professional opportunities.

💡Optimized Profile

An Optimized Profile on LinkedIn is one that is well-crafted to attract attention and engagement. It includes a compelling headline, a strong summary, and relevant keywords. The video mentions the importance of having an optimized profile as a foundation for being discovered on LinkedIn.

💡Connection Requests

Connection Requests on LinkedIn are invitations to establish a professional relationship with another user. The script discusses the strategy of sending personalized connection requests to increase the chances of acceptance and to build a meaningful network.

💡Personal Message

A Personal Message in the context of LinkedIn is a customized note sent with a connection request to explain the reason for wanting to connect. The video script uses the personal message as an example of how to stand out from the numerous generic requests and to initiate meaningful professional relationships.

💡Engagement

Engagement on social platforms like LinkedIn refers to the interactions users have with content, such as likes, comments, shares, and views. The script emphasizes the importance of creating engaging content to increase visibility and attract a wider audience, which can lead to more professional opportunities.

💡Hashtags

Hashtags on LinkedIn are words or phrases preceded by the '#' symbol, used to categorize and make content discoverable by others interested in the same topics. The script mentions using relevant hashtags to increase the reach of posts and to connect with like-minded individuals or communities.

💡Insights

Insights on LinkedIn provide data on who is viewing, interacting with, and sharing a user's content. The video script refers to insights as a way to understand the audience demographics and their professional backgrounds, which can help tailor content more effectively.

💡Polls

Polls on LinkedIn are a feature that allows users to create questions with multiple-choice answers to gather opinions from their network. The script mentions creating polls as a way to increase engagement and interact with the audience on various topics, contributing to a more dynamic presence on the platform.

💡Article

An Article on LinkedIn is a longer-form content piece that allows users to share in-depth insights or information. The script discusses the use of articles for those who have more extensive content to share beyond the character limit of a standard post, although it notes that LinkedIn's algorithm may not promote articles as much as shorter posts.

Highlights

Shan Sharma discusses strategies for growing one's LinkedIn presence and getting discovered.

Emphasizing the importance of creating optimized profiles and producing content for discovery.

Sharing personal strategies and examples of content creation for LinkedIn.

Highlighting the significance of personal messages when sending connection requests on LinkedIn.

Demonstrating how to send a connection request with a personalized message to increase the chances of acceptance.

Discussing the benefits of connecting with people from the same educational institution or industry.

Suggesting the creation of a special message for connection requests to stand out from the crowd.

Explaining the importance of content in attracting a following and opportunities on LinkedIn.

Describing Shan's content creation process, including listening to business news and the startup ecosystem.

Providing tips on how to structure LinkedIn posts for maximum engagement and readability.

Showing how including images in posts can increase interactivity and promote visibility in the LinkedIn algorithm.

Presenting a case study of a post that received significant engagement by sharing personal experiences and using hashtags.

Encouraging the creation of diverse content types, such as text posts, videos, and polls, for LinkedIn.

Discussing the benefits of tagging and using hashtags to increase post visibility.

Suggesting the idea of resharing and commenting on other's posts to boost engagement and networking.

Proposing a challenge to create one post every day on LinkedIn to build a consistent presence.

Inviting viewers to connect with Shan on LinkedIn with a personalized message for better engagement.

Transcripts

this is the second video in a series of

videos where i talk about how to network

with people and use linkedin effectively

i'm shan sharma and today's video we'll

be taking a look at how can you grow

your own linkedin presence how can you

get discovered on linkedin it's not

enough for you to create a great

optimized profile

what you need is content you need to

produce content to get discovered

and that is how you will be getting all

the opportunities like freelance gigs or

even internship offers or even job

offers from the

hr managers over there and recruiters

that is how you will get it and let me

share with you exactly how to get

started i will be giving you a lot of

examples

a lot of the people that i look up to i

will be sharing some of my own

strategies of how i create content

and how they come up with ideas for

linkedin all of that i'll be discussing

but before that make sure that you share

this video with your friends subscribe

to this channel hit that like button and

now let's get started

so as you can see this is what my home

looks like on linkedin uh before talking

about content let me quickly just talk

about the network

so if you go to the my network tab you

will find a lot of people sending you

connection requests

now as you can see i have like 3 000

connection requests that i can accept

but it takes a lot of time linkedin used

to have this feature where you can just

accept all of them but it's not present

right now

but anyways uh basically what happens is

that you can very simply just send a

connection request to anyone that you

want to

so let's say i can just scroll down i

can send a connection request maybe

abhishek and it would say pending okay

now this is

this is what everyone does right this is

what every single person does

if you just take a look at all of the

invitations that i get

these are just very simple connection

requests but the problem is that i don't

know them

right i don't even know who they are and

like why do they want to connect with me

so what happens is that whenever you're

writing whenever you're connecting with

someone you can write a quick message to

them

and that way they will understand okay

this is why this person wants to connect

with me i'm just trying to find that

message right now

all right so as you can see this is uh

an example of what sort of message can

you write so this guy is saying hey

i watch your videos really like it and

want to remember want to be a member of

your

awesome linkedin network something like

that you can just send to the person

who you want to get connected with and

that would help you out a lot

so basically this is one out of 300

people that have sent me connection

requests right so there would be very

few people who take the effort to

actually send a collection request

and a message with that so let's say i

want to connect with someone right so

i can just go here to this uh profile

tanya pratap i want to connect with him

so i can just

go to the more i can either follow him

that you can

like this and if i want to connect i can

just press on the connect

and i can add a note over here right so

this is where i can just say

that hey you know something like that

you can just send it to someone and that

way you can have

a special connection like you can tell

them that this is why i want to connect

with you give them a reason so that they

can accept your request there are a lot

of people that send requests

but it takes a lot of time to just

filter them out and actually accept the

ones

that are useful to you but yeah should

you be sending requests when you're

starting out on linkedin

absolutely you should right you can just

search let's say you are

in uh let's say you're in iit hyderabad

for example okay

and here you will see all the people who

are from iit hyderabad if you are in

this college you can just click on their

profile you can try to connect with them

right you can just say that

hey yeah i'm also a first year student

or a second year student from iit

hyderabad

um i would be great to connect with you

i see that you're working into deep

learning and you're also a guitarist

i am also interested into it so we can

definitely collaborate or something like

that something you know like you can

create a special message for that person

that would

make it different than the other

hundreds or even thousands

of requests that people get every single

month on

linkedin so this is about connecting

with people you can create

a huge uh base of audience that you can

have as connections and after that you

can just create content people would

automatically follow

you because of the quality of content

that you're creating now with that said

now let's talk about the content that

you can create okay so content is really

really important

uh let me go ahead and share with you

some of my own strategies and like

how do i decide what to create what not

to create so i

basically like to just listen to a lot

of business news and like what is

happening in the startup ecosystem and i

just talk about that stuff

or i just talk about the creator economy

let me give you an example so this post

i created two days ago in which i'm just

talking about why i

watch all the ads i come across on

youtube and instagram

and what i did here is that i have

broken my content in two parts okay so i

have one line

that is sort of like the like the

cliffhanger is like it is to get people

interested into

reading the rest of the complete post

and then

i have left a line and then i say and

then i ask myself you know something

like that

just to get people's attention okay

that's what you need to do

you if you add paragraphs long

paragraphs no one is going to read that

right so it's important that you give

some spacing

it's important that you only have one or

two lines at once

and then you can have some spacing leave

a line and then just

make it look good and consumable

basically and

let's see as you can see this one was

seen by 13 000 people and as you can see

it gives you a quick glimpse into

who are the people that are seeing your

post right it shows you from what

location they are seeing the post

what are their designation like what is

their occupation

it also shows you what company do they

work for you can also see the shares

that you're getting right

so people that are resharing your own

content oh harish we shared my post

okay anyways uh so let's just see this

was also a quick

uh video that i just got from youtube i

put in this text i said 14 years ago

today this is what happened

right and i made this first line it's

like it's an ipod a phone an

internet communicator and this was just

really interesting

and recently we hit the 14-year

anniversary of the iphone being

announced so i just wanted to share

uh exactly what has happened what

happened on that day what steve jobs did

and that is why i just shared this video

and it got like 8 000

views and you can see who are the people

that are actually

watching the video and it shows you a

lot of

insights into it i also shared how i

found a capwing creator's fund basically

it's a fund created

by kepling which is an application and

it gives away 200 to creators

i just want to share this information to

people interested into getting this

opportunity you can share whatever you

are feeling whatever

uh let's say whatever you are doing

right let's say you are into graphic

design you can just share what's

happening in this community

and what you go through right you can

even crack jokes if you want to

right but basically the motive here is

to get discovered by people

okay that's what's more important as you

can see 7000 views then i was also

talking about bitcoin

and i was recently listening to a lot of

podcasts on bitcoin so i thought let me

share whatever i have learned

about bitcoin with everyone right so

i just shared that podcast i said that

this is what the podcast was all about

and as you can see i have divided the

content as much as possible this is

really important

that you have some spaces make sure that

everything is properly consumable you

can even have emojis as well

uh it's not too serious of a platform

anymore include a picture okay so what

happens when you include a picture is

that it

makes it more interactive okay so people

who are watching or who are just reading

this they might get bored

but if they were to take a look at this

picture they will immediately get

attracted to read the rest of the post

okay and it also promotes

this post in the linkedin algorithm by a

lot right so as you can see this one got

4000 views

and you can just scroll you can see what

sort of videos i was creating let me

give you a quick example of

what is a poster called crazy viral okay

now this post is really interesting

basically

what happened is that i just scrolled on

google chrome and i saw this news it

said that three students got

crazy packages from iit roorkee and i'm

just like

this is what i saw back when i was in

like 8th grade or 7th grade and i was

i want to get into these iits no matter

what so i just wanted to share

this this thought that i had on that day

i was like 14 year old me saw a similar

headline

and my family decided what i want to do

computer science in the iits

right and i just had this really

emotional post uh and it got a lot of

engagement i use these hashtags of

college iit student placement computer

science

let's say you click on the college you

know hashtag

you can follow this hashtag okay and

then after that whoever uses this

hashtag

you get to see their posts and as you

can see this post got like 1.31 lakh

views this is really crazy

a lot of people were able to see this

post and they were having similar

experiences

right now that was uh about me that was

the content that i like to create

you can also let's say you're a

developer okay so you can create

posts like these you can say day 355 of

coding

of daily coding and you can just share

what you did on that day right

this is what bhavesh pandey does he's a

friend of mine and he creates some great

posts just about technology about

software development and it looks really

really good right

he has been doing a lot of posts lately

now there is another example that you

can take a look at if you are into

business and just learning about

startups and how they work

you can talk about that right you can

talk about what is happening in this

community

and here is an example of how srianz

does it he is

a fellow batchmate in my same year in

college

and he just talks about startups he's

also in esel

entrepreneurship uh club that we have

here and he just talks about business

right

it is really interesting and he also

says follow shayan singh you can

tag yourself in your own post so that

people can just click on it and they can

start following you

this is great this is also a great idea

that you can do and

he's also using a few hashtags that is

what you should be using

it's not about making one great post

it's about doing it

for a long period of time every single

day just churning out great

posts on linkedin now you can you can

create normal text posts you can also

create these video posts you can also

have a picture in the post

uh or you can also do live on linkedin

that is a feature that is coming up soon

for everyone

it's currently i think invite only you

can also create an article on linkedin

let me show you how that looks like

now what happens in articles is that you

can write like a full-fledged

blog post over here now the capacity and

in the text update is just

around i think 1300 words uh if you have

a lot more than that to say then you

will definitely need to create an

article

what happens with this is that linkedin

doesn't promote it enough okay so

there's this problem with the algorithm

it only supports

it only promotes the posts that are

exposed for example you know like just

simple post you can just click over here

you can just write a simple post so

that's what you need to do you need to

create these posts every single day in

fact i want to start a challenge in

which i want you to create one post

every

single day tag me you know like add to

shan sharma

and i will definitely be engaging with

that post there is also this really

interesting thing that happens basically

let's say

i like some post what the lingual

algorithm does is that it now promotes

that post for my own audience for

all the connections that i have in my

circle so that's what it does uh you can

see it says

shivani mehta commented on this and i

can see what the comment was

and i can also you know just add my own

two cents

if you don't have anything to say on a

particular day you can just you know

share that post and you can just say

okay so something like that you can just

create very quickly and you can just

talk about what you think about this

post

um and that is also really great right

you don't need to create an original

content every single time you can just

share the post you can add your own two

cents on top of it

and that would also be welcomed so yeah

that's what you can do you can also

run these polls on linkedin those are

also really popular

what they do is that you can just click

over here you can click on create a poll

and then you can write so i can just

create a question which says startups

versus working in big tech and then i

can create these options

that people can prefer and i can see

there

i can see their own opinion okay so that

would be another thing that you can add

you can create polls

polls also get a lot of engagement on

linkedin right now

so yeah that's what i wanted to do it

doesn't matter how many connections do

you have currently i have like 6000

connections but i end up getting a lot

more

uh engagement just based upon how good

my my post is right now okay so that's

what you need to do i hope this video

was helpful for you let me know in the

comment section below if you have any

questions any doubts any suggestions

feedback

are definitely welcomed in the comments

down below also

you can take this challenge to create

one post every single day on linkedin

just sharing your own experiences

and doing that over and over again for

the complete year 2021

also don't forget to follow me on

instagram at ishaansharma7390

and if you want to connect with me on

linkedin don't forget to

have that special message you know like

hey i watched your video on

on youtube and i really loved it and i

would love to connect with you something

like that okay you have to create a

message if you want to get people's

attentions

that's just something that you need to

understand uh yeah thank you so much for

watching make sure that you share this

video with your friends subscribe to

this channel like this video

i'll see you all in the next one bye