How To Get a Digital Marketing Job with NO Experience | My Journey & Tips

Summary

This video offers a comprehensive guide for aspiring digital marketers, emphasizing the importance of learning the basics, identifying one's ideal job role within the vast field, and tailoring resumes to specific job descriptions. It highlights the value of internships and volunteering for gaining experience and building a network. The speaker also suggests creating a portfolio to showcase skills and advises on the significance of perseverance in the face of job rejections, encouraging viewers to keep striving for their dream roles in the industry.

Takeaways

• 😀 Digital marketing is a fun and in-demand industry with great career prospects and good pay.
• 📚 Start by learning the basics of digital marketing in your spare time through free or paid courses.
• 🎯 Have a clear idea of your ideal job in digital marketing, as it encompasses various areas like SEO, paid advertising, social marketing, and email marketing.
• 📈 Tailor your CV and cover letter to the specific job description to stand out, especially when you have no experience.
• 💼 Internships and volunteering are crucial for gaining experience and making industry connections, even if they're often unpaid.
• 🏆 Perform well in internships to receive recommendations that can be invaluable for future job applications.
• 💼 Create a portfolio showcasing your digital marketing skills, such as building a website, to demonstrate your abilities.
• 🆓 Consider working for free for small businesses to gain testimonials and experience if you lack referrals.
• 🤝 Network extensively as it's vital for learning about job opportunities and making industry connections.
• 📱 Utilize platforms like Instagram, LinkedIn, and Facebook groups to connect with professionals in the digital marketing field.
• 🚫 Don't give up despite facing rejections; they are part of the process and can lead to better-suited opportunities.

Q & A

Why is digital marketing currently an in-demand industry?

Digital marketing is in-demand due to its fun nature, great career prospects, and competitive pay.

What should one do to learn digital marketing basics?

One should take free or paid courses in digital marketing, such as those offered by Google Skill Shop or Social Marketing Mastery.

Why is it important to have a clear idea of your ideal job in digital marketing?

Having a clear idea helps you focus on learning specific skills relevant to that job and tailor your CV and cover letter to match the job description.

What is the role of internships and volunteering in breaking into the digital marketing field?

Internships and volunteering offer entry-level experience, knowledge, and the opportunity to make industry connections, which are vital for career growth.

How can an unsolicited recommendation from a CEO benefit your career prospects?

An unsolicited recommendation from a CEO can act as a strong referral letter, enhancing your credibility and increasing your chances of securing future internships or jobs.

What is the significance of creating a portfolio in digital marketing?

A portfolio showcases your digital marketing skills, design abilities, and achievements, providing tangible proof of your capabilities to potential employers.

Why should one not work for free without expecting something in return?

Working for free should be a strategic move to gain testimonials or experience, which can add value to your profile and increase your attractiveness to future employers.

How can networking on social media platforms like Instagram benefit a digital marketing career?

Networking on platforms like Instagram allows you to connect directly with industry professionals, offer value through volunteering, and potentially gain employment opportunities.

What is the importance of LinkedIn in the context of job hunting in digital marketing?

LinkedIn is an organic platform where you can connect with professionals, make industry connections, and discover job opportunities without the need for paid advertising.

How can joining Facebook groups related to digital marketing help in career development?

Facebook groups offer a platform to connect with like-minded individuals, industry leaders, and potential employers, providing access to opportunities and learning resources.

What is the key advice given for dealing with job rejections in the digital marketing industry?

The key advice is to not give up despite rejections, as they are part of the process and can be a blessing in disguise, guiding you towards the right job that aligns with your aspirations.

Outlines

00:00

🚀 Kickstarting a Digital Marketing Career

This paragraph introduces the allure of the digital marketing industry, highlighting its demand, fun nature, and lucrative career prospects. The speaker, an entrepreneur and digital marketer, addresses common questions from students and career changers about breaking into the field, emphasizing the importance of learning the basics of digital marketing, such as marketing funnels and metrics, through free or paid courses. The speaker also stresses the need to have a clear idea of one's ideal job within the vast digital marketing landscape and tailoring one's CV to specific job descriptions to stand out, especially when starting with no experience.

05:02

📚 Building Skills and Experience in Digital Marketing

The speaker continues by discussing the importance of internships and volunteering for gaining practical experience and building connections in the digital marketing field. They share a personal anecdote about receiving a commendation from a CEO, which served as a valuable referral. The paragraph also covers the strategy of creating a portfolio website to showcase one's digital marketing skills and the benefits of working for free to gain testimonials and experience. Networking is highlighted as crucial for discovering job opportunities, with recommendations to use platforms like Instagram, LinkedIn, and Facebook groups to connect with industry professionals.

10:03

🤝 The Power of Networking and Persistence

In the final paragraph, the speaker emphasizes the significance of networking for job opportunities and the importance of not giving up in the face of rejection. They provide tips on using social media platforms for professional connections and joining industry-specific groups to meet potential employers. The speaker also shares a bonus tip about the value of rejections in the job search process, viewing them as indicators that one is holding out for the right fit rather than settling for less. The paragraph concludes with words of encouragement and an invitation for viewers to share their success stories.

Keywords

💡Digital Marketing

Digital marketing refers to the use of digital channels to promote products or services. It is a broad term that encompasses various online marketing tactics including SEO, social media, email, and content marketing. In the video, the speaker emphasizes the importance of understanding digital marketing as a career choice, highlighting its in-demand nature and the opportunities it presents for those interested in the field.

💡Career Prospects

Career prospects refer to the potential for professional advancement and job opportunities in a particular field. The video discusses the great career prospects in digital marketing, indicating that it is a growing industry with many opportunities for those who wish to pursue a career in this area.

💡Marketing Funnel

A marketing funnel is a series of steps that a potential customer goes through from initial awareness of a product or service to the final purchase. In the script, the concept of a marketing funnel is mentioned as one of the basic elements that someone interested in digital marketing should learn, indicating its fundamental role in understanding customer behavior and sales processes.

💡Optimization

Optimization in the context of digital marketing refers to the process of improving website performance, ad campaigns, or other marketing efforts to increase their effectiveness. The video script suggests learning about optimization as part of the basics of digital marketing, showing its importance in enhancing marketing strategies.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In the video, SEO is listed as one of the many areas within digital marketing, indicating its significance in driving traffic and visibility online.

💡Paid Advertising

Paid advertising involves promoting products or services through paid channels, such as Google Ads or social media ads. The script mentions paid advertising as a subsection of digital marketing, suggesting that learning about it can be beneficial for those looking to specialize in this area.

💡Social Media Marketing

Social media marketing is the use of social media platforms to promote a product or service. The video script includes social media marketing as one of the key areas of digital marketing, emphasizing its role in reaching and engaging with audiences on platforms like Instagram and Facebook.

💡Email Marketing

Email marketing is the act of sending messages to a group of people using email with the purpose of promoting products or services. The video mentions email marketing as another important aspect of digital marketing, suggesting that it is a valuable skill for those in the industry.

💡Internships

Internships are temporary positions that provide on-the-job training for individuals in a particular field. The speaker in the video highlights the importance of internships in gaining experience and knowledge in digital marketing, especially for those with no prior experience.

💡Portfolio

A portfolio is a collection of an individual's work that showcases their skills and accomplishments. In the context of the video, creating a portfolio is suggested as a way to demonstrate digital marketing skills to potential employers, providing tangible evidence of one's abilities.

💡Networking

Networking refers to the cultivation of professional relationships to exchange information and access opportunities. The video emphasizes the importance of networking in the digital marketing industry, suggesting that building connections can lead to job opportunities and professional growth.

💡Rejection

Rejection in the job search context refers to not being selected for a job or internship. The video script advises viewers not to be discouraged by rejection, framing it as a natural part of the job search process and a sign that one should continue to persevere in finding the right fit.

Highlights

Digital marketing is an in-demand industry with great career prospects and good pay.

Learning digital marketing basics is crucial, with resources like Google Skill Shop and Social Marketing Mastery.

Having a clear idea of your ideal job within digital marketing is important due to its diverse areas.

Tailoring your CV to specific job descriptions is recommended, especially for those with no experience.

Experimenting with different areas of digital marketing can help determine your preferred career path.

Internships and volunteering are vital for gaining experience and making industry connections.

An unsolicited positive email from a CEO can act as a powerful referral for future opportunities.

Creating a portfolio website demonstrates digital marketing skills and can showcase past achievements.

Working for free for testimonials can provide value to future employers and show initiative.

Networking is essential for staying updated on job vacancies and making industry connections.

Instagram DMs can be an effective way to connect with professionals in the digital marketing field.

LinkedIn is a valuable platform for making professional connections and finding job opportunities.

Facebook groups are an underutilized resource for connecting with like-minded professionals.

Persistence is key in job hunting; rejection is inevitable but should not deter continued effort.

Rejections can be a blessing in disguise, ensuring you don't settle for a job that isn't right for you.

The importance of not giving up and continuing to network and apply for jobs is emphasized.

The speaker encourages viewers to share their success in securing a job in digital marketing.

Transcripts

getting a job in digital marketing is a

hot topic right now because it's an

in-demand industry and I mean rightly so

it's a really fun industry to be in

there's great career prospects and of

course it pays well ever since I shared

my day my life video as an entrepreneur

and digital marketer I've had so many

high school students uni and college

students and even people looking to

switch their careers reach out to me on

Instagram and YouTube ask me so many

different questions questions like how

do I get a job in digital marketing what

should I study during high school and

uni how well does it pay and I've even

had questions like should I drop out of

high school to pursue Dodger marketing

and the answer for that is no so in this

video I want to break it down for you

and share with you how to actually get a

job in digital marketing with absolutely

no experience at all how I did it and

what you should be doing right now if

you're currently thinking about getting

a job integer marketing let me know down

in the comments below I'd love to hear

from you so the first things first what

you need to be doing is learning digital

marketing I think that's completely fair

to say you should be learning digital

marketing in your spare time you should

be learning the absolute basics first if

you don't know that already things like

marketing funnels optimization basic

different marketing metrics and

equations there are a whole range of

free and paid courses that you can take

right now things like Google skill shop

or social marketing mastery which I'll

leave links down to in the description

below

number two is have your most ideal job

in mind and never ever compromise on

that job description or what that job

looks like to you I say this because

digital marketing is huge it's an

umbrella term for so many different

areas within digital marketing things

like SEO paid advertising social

marketing email marketing these are all

subsections of digital marketing so the

next two steps from there is you should

be learning certain aspects from that

most ideal job description that you just

read whether that be in email marketing

or whether that be as a paid ad

specialist whatever it might be start

learning skills from that sector and

then of course general broader digital

marketing and then the second

recommendation is to tailor your CV

specifically to that

position that you looked at do not make

the mistake of sending very generic you

know especially if you have no

experience at all you don't want to be

sending generic Seavey's to all the

companies that you're applying for you

want that CV and that cover letter to be

specific to that job description that

you're sending it to and then going back

to my original point you don't want to

make the mistake of going down the

rabbit hole of pursuing a path within

digital marketing that you won't even

enjoy because that's the last thing you

want and you end up hating your career

which is you know absolutely terrible

and I totally understand that you might

not absolutely grasp the feeling of that

career path just yet but the best thing

you can do is honestly experiment and

study it up and you know use your spare

time to take exams and learn up whatever

you decide to go to whether the email

marketing or pay-per-click advertising

wherever it might be and get a feel for

it step number three or I should say tip

number three is internships and

volunteering this is very important if

you have absolutely no experience at all

or even if you do have a bit of

experience internships is extremely

vital to you and what they are is you're

basically offering a company your time

to enter into an entry-level position

where they'll feed you ad and knowledge

and teach you the basics of digital

marketing or whatever you're doing that

certain position in exchange for you and

your time helping out the company they

are often unpaid though if you're lucky

you can get a paid internship though

they're quite rare and if you're able to

secure an internship you're going to be

learning loads and loads which is the

most important part and on top of that

you're going to be getting a feel for

how it is in the digital marketing

industry and of course you're going to

be making great connections which is

just as important as experience and one

of my first internships and this is

going to be a subtle brag but it's going

to make a good and useful case study for

you by the end of the internship I

received an email from the CEO of that

specific company and I'll put the email

up on the screen some

we're and essentially what this CEO said

what this person said was you were one

of the most talented interns that we had

in quite some time now that specific

email proved to be super useful for

future internships and even landing my

first job and basically acted as a

referral letter

so my recommendation here is to go into

the internship do the best possible job

that you can do even if that includes

coffee runs just do them and then ask

for a recommendation the email that I

received was unsolicited which was

amazing but you don't need to wait

around for a potential recommendation

you can go ahead and ask your senior to

write up a recommendation for you

whether that be on LinkedIn or through

email and then keep that specific

document number four and this is for

those ambitious ones out there is to

create a portfolio spend your spare time

creating for example a website with your

own portfolio rather than just a page of

a CV because this proves to them that

you do have digital marketing skills

from the out out set already you're able

to build a website you know you have

design skills you a skills UX skills and

mobile design skills SEO whatever it

might be if you've achieved results for

a past client or for an internship then

make sure that you put down that

campaign all those results into your

portfolio your website whatever it might

be even your CV that's super important

to and then of course work for free if

you don't have these testimonials in the

first place approach small businesses

with whatever knowledge you might have

and tell them that you're willing to

work for them for free for a little bit

in exchange for a testimonial if you do

a good job this is going to provide

immense value to your future employer

and and showcase that you have

initiative and that you do have an

experience without any experience in the

first place number five is network

network and network having a network

that is relevant to your industry is so

important because jobs constantly change

and vacancies constantly pop up so if

you make connections within your network

okay they might be able to approach you

or vice-versa you

approach them when the time is right and

therefore you can learn your first job

so here's my recommendations on how to

network Instagram is actually a great

place to network okay so you can

actually DM people directly to mort's

the people that you know are in the

digital marketing industry and then just

let them know that you're wanting to

connect up with them and you're looking

for future employment opportunities

you could even provide them value right

now by volunteering for them so this is

a great way okay to gain experience so

one example of this is I actually

constantly get a request to work for me

for free you know video editing SEO

wherever it might be through my

Instagram jams which is great but yeah

DMing on instagram is actually a great

great way to not only socialize and

slide it into the teams but also to

professionally connect up with people

talking about professional connections

of course you have LinkedIn as well if

you're not on LinkedIn you are missing

out massively it is a massively

organic platform what I mean by that is

that you don't need to pay to play

unlike Facebook ads or Google Ads or

whatever it might be you can hit up

connections right now and just DM people

through there as well and I find that

it's a great response rate on Instagram

harder response rate or lower response

rate I should say on LinkedIn though

they're more willing to set you up with

a job or wherever whatever might be an

opportunity through LinkedIn another

great way to connect up with people or

like-minded people in the digital

marketing industry is of course Facebook

groups this is underutilized and a lot

of people we just basically use it for

you know our business or like just

learning things but it's actually a

great great way to connect up with

people who might have opportunities for

you an easy way is just to go onto

Facebook and search up in groups

whatever the topic it is that you're

looking for SEO paid ads just different

marketing in general and then enter the

group and then just browse through the

list of people inside this group and see

if there's any founders CEO CEOs

marketing managers and just connect up

with them just message them

and see if they have any opportunities I

also run a small digital marketing

Facebook group if you're interested it's

called mastery and it's completely free

to join so I'll leave links down in the

description below if you're interested

in joining us and I'm going to share

with you a bonus tip that I think is

actually really important to underlay

all the advice I've given you which is

don't give up it's so easy to give up

when you're constantly rejected from

jobs and internships it is absolutely

inevitable that you're going to be

rejected from jobs and interviews over

and over and over again until you get

the job and unless you're extremely

lucky or extremely talented chances are

you're not going to get your job from

the first interview so you do need to

get used to the rejection it doesn't

mean that you're not capable

it doesn't mean you that you're done it

doesn't mean that you're not suited to

digital marketing it just means that

it's not the right time for you just yet

so you shouldn't give up you should

continue persevering continue networking

continue with all the advice that I've

given you in this in this video and I

have absolutely no doubt that you're

going to secure the job that you do want

and if you do please let me know I would

love to know because at the end of the

day it's not the rejections that will

appear on your CV it's the job that you

end up getting that will appear on your

CV so who cares about the rejections and

if anything rejections are actually good

because going back to my first point you

do not want to settle for a job that is

subpar that is not in line with your own

dreams and aspirations

so having being rejected from a job is

actually a blessing in disguise because

the employer knows that you're not right

for the job so how is it that you're

going to be right for the job that

they're potentially offering you so

don't worry about rejection continue

persevering is my point so I hope this

video has helped you and I wish you all

the best in your job hunting within the

digital marketing industry and if you

found this video useful or interesting

drop this video like and subscribe for

more in the future until then keep on

hustling