Use Klaviyo AI to generate email content

Klaviyo

13 Mar 202401:54

Summary

TLDRDiscover how Clavio's AI tool revolutionizes email design for businesses. By simply describing the desired content, the tool generates draft email sections complete with images, text, and buttons. Swap Cosmetics exemplifies this by using the drag-and-drop editor to create engaging email content for a spring sale. Although the AI assists, users are responsible for finalizing the content. This video offers a valuable insight into streamlining email creation, available exclusively for Clavio's paid accounts.

Takeaways

😀 The video introduces an AI tool for email design that helps users bring their ideas to life by creating complete section layouts.
🔒 The AI tool is only available for paid Clayo accounts, indicating it's a premium feature for subscribers.
📝 Users are still responsible for the final content, suggesting the AI tool generates drafts that require human editing and approval.
💄 The tool is demonstrated through an example of Swap Cosmetics using it with Clavio's drag and drop editor.
🖌️ Swap Cosmetics starts by adding a new section or selecting an existing one to edit, highlighting the flexibility of the tool.
📝 The AI tool allows users to describe what they want built, including specifying types of blocks and copy to be included.
🎨 For instance, Swap can request a sale reminder with alternating columns of images, text, and buttons, showcasing the tool's customization options.
🔄 After generating drafts, users can toggle between options or generate more drafts based on their initial description.
📐 Once the ideal content is found, users can insert and edit the draft as needed, such as adding images or links to buttons.
🛠️ The video emphasizes that Clavio AI simplifies the email content creation process, making it more efficient for users.
👍 The video encourages viewers to like and subscribe for future content and to check the description for next steps, promoting engagement and further learning.

Q & A

What does the email AI tool offered by Clavio do?
-The email AI tool by Clavio allows users to describe the content they want and creates complete section layouts that include images, text blocks, buttons, and compelling copy that is ready to be edited and finalized by the user.
Who can access Clavio's email AI tool?
-Clavio's email AI tool is available only for paid Clavio accounts.
What is the user responsible for when using Clavio's email AI tool?
-The user is still responsible for the final content of the email sections created by the AI tool.
How does Swap Cosmetics start using the AI tool in Clavio's drag and drop editor?
-Swap Cosmetics starts by adding a new section or selecting an existing section, then they click on the AI tool next to the selected section they wish to edit.
What can users describe in the 'Describe the section' text input?
-Users can add a description of what they want the tool to build and specify what types of drag and drop blocks they'd like included or what copy to add.
Can you give an example of a prompt Swap Cosmetics might use?
-An example prompt could be: 'Create a sale reminder for a spring sale beginning March 1st, include alternating columns of image, text, and buttons.'
What happens after generating drafts in Clavio's email AI tool?
-After generating drafts, three options will appear, and users can use the arrows to toggle between these options.
What can users do if they want more drafts or need to update their description?
-Users can generate more drafts of their existing prompt or update their description and generate additional options.
What steps does Swap Cosmetics take after finding the ideal content for their section?
-After finding the ideal content, Swap Cosmetics can insert their draft and edit their section as needed, such as adding images or links to buttons.
What is the purpose of the video according to the closing remarks?
-The purpose of the video is to help viewers understand how to use Clavio's AI tool to simplify the creation of email content, and it encourages viewers to like and subscribe for more videos, and check the description for additional steps to learn and grow with Clavio.

Outlines

00:00

🚀 Email AI Tool Introduction

The video script introduces an AI tool for email design that enables users to describe their desired content, which the tool then translates into complete email section layouts. These layouts include images, text blocks, buttons, and compelling copy. It is important to note that this tool is only available for paid Clavio accounts. Users are still responsible for finalizing the content, which includes editing and personalizing the AI-generated sections. The script also mentions an example of how Swap Cosmetics uses the AI tool in conjunction with Clavio's drag and drop editor to create email content more efficiently.

Mindmap

Keywords

💡Email Design Ideas

Email design ideas refer to the creative concepts that are used to structure and style emails to make them visually appealing and effective in communication. In the context of the video, these ideas are crucial for engaging the audience and are brought to life using an AI tool, which simplifies the process of creating visually compelling emails.

💡AI Tool

An AI tool, in this case, is a software application that uses artificial intelligence to assist in creating or editing content. The video describes how the AI tool allows users to describe the content they want, and it generates email layouts with various elements such as images, text, and buttons. This tool is integral to the theme of simplifying the email design process.

💡Clavio

Clavio appears to be the name of the platform or service offering the AI tool for email design. It is mentioned as the place where users can access the AI tool and edit their email sections. The script implies that Clavio is a key part of the email design workflow described in the video.

💡Drag and Drop Editor

A drag and drop editor is a user interface feature that allows users to create content by dragging and dropping elements into a layout without needing to write code. In the video, Swap Cosmetics uses Clavio's drag and drop editor to add new sections or select existing ones for editing, which is a fundamental part of the email design process.

💡Section Layouts

Section layouts refer to the structured arrangement of content within an email, including elements like images, text, and buttons. The AI tool mentioned in the video creates these layouts based on user input, which is essential for organizing the email content effectively.

💡Image Text Blocks

Image text blocks are a design element within email layouts that combine visual imagery with textual content. The video script mentions that the AI tool can include these blocks in the email design, emphasizing the importance of both visual and textual elements in creating engaging emails.

💡Buttons

Buttons in email design are interactive elements that can direct users to take specific actions, such as visiting a website or making a purchase. The AI tool is described as being capable of including buttons in the email layouts, which is crucial for facilitating user engagement and call-to-action strategies.

💡Compelling Copy

Compelling copy refers to persuasive and engaging written content that resonates with readers. The video mentions that the AI tool can generate compelling copy, which is a key aspect of effective email marketing, as it can influence the reader's emotions and actions.

💡Paid Clayo Accounts

Paid Clayo accounts are a type of subscription service mentioned in the video that grants access to the AI tool for email design. This indicates that there is a cost associated with using the advanced features of Clavio's service, which is an important consideration for potential users.

💡Swap Cosmetics

Swap Cosmetics is used as an example in the video to illustrate how the AI tool can be used in practice. They utilize Clavio's AI tool to design their emails, showcasing a real-world application of the technology discussed in the video.

💡Drafts

Drafts in the context of the video refer to the preliminary versions of email content generated by the AI tool. Swap Cosmetics can generate and toggle between different drafts to find the most suitable layout for their email, demonstrating the flexibility of the AI tool in creating various design options.

Highlights

Email AI tool allows users to describe content and generate complete email section layouts.

The AI tool includes images, text blocks, buttons, and compelling copy in its designs.

Tool is available exclusively for paid Clayo accounts.

Users remain responsible for finalizing the content created by the AI assistant.

Swap Cosmetics uses the AI tool to design their email marketing content.

Swap starts by adding a new section or selecting an existing one in the Clavio editor.

Users can describe what they want the tool to build and specify the types of blocks to include.

Swap can type a description for a sale reminder, including specific design elements.

After generating drafts, three options appear for users to choose from.

Users can toggle between options or generate more drafts based on their initial prompt.

Once the ideal content is found, users can insert and edit their draft as needed.

Swap Cosmetics simplifies email content creation with Clavio AI.

The video aims to be helpful and encourages viewers to like and subscribe for future content.

Viewers are prompted to check the description for the next steps in their learning journey with Clavio.

Clavio's AI tool streamlines the process of email design for businesses.

The tool's AI-generated drafts offer flexibility and customization options.

Clavio emphasizes the importance of user input in the finalization of email content.

The video showcases the practical application of AI in email marketing for businesses like Swap Cosmetics.