How to Get Your First PAYING Client WITHOUT Case Studies or Experience

Summary

The video script offers a masterclass for beginners on securing their first client for a digital marketing agency without any case studies. The host, known as the Wiz of Ecom, shares a three-pronged approach: leveraging personal success as a case study, utilizing one's sphere of influence, and engaging in cold outreach. The script emphasizes building trust and showcasing expertise to break through the barrier of inexperience and start generating consistent revenue.

Takeaways

• 😀 The speaker is the 'Wiz of Ecom' and has helped many beginners close their first client and scale to thousands of dollars monthly.
• 🚀 The speaker has broken down a successful method into a three-step process to close deals for a digital marketing agency without prior case studies.
• 🔄 The importance of overcoming the 'experience paradox' in the corporate world, where one needs experience to get hired but can't get experience without being hired.
• 📈 Route one involves leveraging oneself by becoming one's own test subject and showcasing personal success to attract clients.
• 📊 Route two emphasizes the use of one's sphere of influence, building trust and relationships to gain clients through referrals and personal networks.
• 📝 Route three is about cold outreach, which is a numbers game requiring a high volume of outreach to potential clients who are initially unaware of the service provider.
• 🦁 The speaker stresses the importance of becoming a case study by practicing what one preaches, which builds trust and attracts clients.
• 📱 The platforms to focus on for building an online presence are Twitter, YouTube, LinkedIn, Instagram, and TikTok, with a focus on targeted growth rather than large follower counts.
• 🤝 Authentic networking and building friendships within one's sphere of influence can lead to high-profile collaborations and client referrals.
• 💬 Engaging in genuine conversations and offering free services or performance-based agreements can help establish credibility and trust with potential clients.
• 📈 The speaker offers a platform called 'Utopia' for beginners to learn how to build an online presence and generate consistent leads without high costs.
• ❓ The speaker invites viewers to ask questions in the comments and promises to answer them, indicating an open line of communication for further assistance.

Q & A

Why is the speaker considering shutting down their digital marketing agency?

The speaker is considering shutting down their digital marketing agency because they have not been able to close their first deal, despite sending out cold outreach messages and creating content that feels like it's not reaching anyone.

What is the main challenge the speaker is facing in their digital marketing agency?

The main challenge is the lack of experience and results to show, which makes it difficult to gain trust and close deals, similar to the corporate world where experience is often a prerequisite.

What is the speaker's claim to expertise in the field of digital marketing?

The speaker claims to be the 'Wiz of Ecom,' having helped hundreds of beginners close their first client and scale to thousands of dollars on a monthly basis.

What is the three-step process the speaker promises to share in the video?

The speaker promises to share a three-step process that they have broken down to help beginners close their first digital marketing client for thousands of dollars without any case studies.

What does the speaker suggest as the first route to close deals for beginners in digital marketing?

The first route suggested is leveraging oneself by becoming one's own test subject, getting results for oneself, and using personal success as a case study to gain trust and credibility.

Which platforms does the speaker recommend focusing on for building an online presence?

The speaker recommends focusing on Twitter, YouTube, LinkedIn, Instagram, and TikTok to build an online presence and reach potential clients.

What is the concept of 'sphere of influence' as mentioned by the speaker?

The 'sphere of influence' refers to leveraging one's personal and professional networks, including friends and acquaintances, to access other groups of people and build trust and credibility.

How does the speaker suggest using the 'sphere of influence' to gain clients?

The speaker suggests making use of one's network by offering services for free or on a performance basis to build trust and gain case studies, which can then be used to attract more clients.

What is the third route mentioned by the speaker for closing deals?

The third route is cold outreach, which involves reaching out to potential clients who are unaware of the service provider, with the aim of solving a problem they have.

What is the speaker's advice on how to approach cold outreach effectively?

The speaker advises using software to send out emails to a pre-existing list of potential clients and to write specific scripts for the outreach, emphasizing that cold outreach is a numbers game.

What resource does the speaker offer for beginners to learn more about building an online presence and generating leads?

The speaker offers a platform called 'Utopia,' which provides resources and assets for beginners to scale their business to $10,000 a month and beyond.

Outlines

00:00

🚀 Overcoming New Agency Challenges

The speaker addresses the struggles of launching a digital marketing agency, particularly the difficulty of securing the first client without a portfolio of case studies. They introduce themselves as the 'Wiz of Ecom' and share their experience in helping beginners scale their businesses. The main focus is on a three-step blueprint for closing deals, which the speaker promises to detail in the video. The speaker emphasizes the importance of trust and personal branding in attracting clients and mentions their recent success in closing seven deals within a month, suggesting a monthly recurring revenue model as the ultimate goal.

05:01

📈 Becoming Your Own Case Study

The speaker discusses the first route to success, which involves leveraging oneself as a test subject to achieve results that can be showcased as a case study. By building a personal brand and demonstrating expertise in one's field, the speaker suggests that clients will naturally be attracted. They highlight the importance of building an online presence on platforms like Twitter, YouTube, LinkedIn, Instagram, and TikTok, and emphasize the need to choose the right platforms to focus on. The speaker also mentions the strategy of analyzing and teaching others about successful marketing strategies, even without direct experience, as a way to establish credibility.

10:03

🤝 Leveraging Your Sphere of Influence

The second route involves utilizing one's sphere of influence, a concept borrowed from the real estate industry. The speaker advises beginners to build trust and credibility by compiling case studies and leveraging personal connections to gain access to new client networks. They share personal anecdotes of building relationships with industry influencers and suggest that beginners should start by offering their services for free or on a performance basis to establish trust and deliver results. The speaker also introduces the concept of a 'third place' for networking outside of home and work, such as a local coffee shop, where one can offer services to build a reputation.

💡 The Cold Outreach Strategy

The final paragraph introduces the third route, cold outreach, which involves contacting potential clients who are unaware of the agency. The speaker acknowledges that this method is a numbers game and may require sending a high volume of emails to secure a client. They recommend using software to manage outreach and suggest that direct messages and calls can also be effective. The speaker invites viewers to ask questions in the comments and promotes a platform called 'Utopia,' which offers resources for beginners to scale their businesses without incurring high costs.

Keywords

💡Digital Marketing Agency

A digital marketing agency is a business that provides online marketing services to clients. It focuses on promoting brands, products, or services through various digital channels, such as social media, email, and search engines. In the video, the speaker discusses the challenges of starting such an agency and offers strategies to secure the first client, which is central to the video's theme of overcoming initial business hurdles.

💡Cold Outreach

Cold Outreach refers to the process of initiating contact with potential clients or customers who have not previously been solicited or engaged with. It is a common strategy in sales and marketing to generate new leads. In the script, the speaker mentions cold outreach as one of the methods to attract clients, emphasizing the importance of crafting effective messages despite the lack of prior relationship.

💡Content Creation

Content creation is the process of producing material such as text, videos, podcasts, or graphics intended for marketing or entertainment purposes. It is a key component of digital marketing. The speaker in the video talks about content creation as a way to demonstrate expertise and attract clients, but also expresses frustration with the lack of response when the content doesn't seem to reach its intended audience.

💡Case Studies

A case study is a detailed report or analysis of a specific situation, often used in business to demonstrate the effectiveness of a product, service, or strategy. In the context of the video, the lack of case studies is presented as a barrier to gaining client trust, as they serve as evidence of past successes and capabilities.

💡Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a metric that calculates the total revenue a business can expect to receive every month from its subscription-based services. The speaker expresses a desire to establish MRR by securing clients who will pay for ongoing services, illustrating the importance of building long-term, sustainable business relationships.

💡Personal Brand

A personal brand is the image or identity that an individual projects, often used to distinguish themselves in a professional context. The script mentions building a personal brand as a strategy to gain trust and attract clients, by demonstrating success in one's own digital marketing endeavors.

💡Sphere of Influence

The term 'sphere of influence' refers to the extent of one's influence or the group of people one can affect or control. In the video, the speaker suggests leveraging one's sphere of influence to gain clients, by building relationships and trust within one's existing network and the networks of friends and acquaintances.

💡Third Place

A 'third place' is a social environment that stands between the primary places of home and work. Examples include coffee shops, community centers, or other gathering places. The speaker uses the concept of a third place to suggest building a local presence and using it as a platform to offer services and build trust with potential clients.

💡Performance-Based

Performance-based refers to a compensation structure where payment is contingent upon achieving certain results or outcomes. In the script, the speaker recommends offering services on a performance-based model as a way to prove value to clients, by taking a percentage of revenue generated as a result of the services provided.

💡Utopia

Utopia, as mentioned in the script, is a platform created by the speaker that offers resources and assets for beginners to scale their businesses. It is used as an example of a service that can help individuals learn how to build their online presence and generate leads, thus supporting the video's theme of providing solutions for new digital marketing agencies.

Highlights

Starting a digital marketing agency and facing challenges in closing the first deal.

The struggle of sending out cold outreach messages with no response.

Creating content without seeing any engagement or results.

Lack of experience and case studies as a barrier to getting clients to pay.

The presenter, known as the Wiz of Ecom, claims to help beginners close their first client.

A three-step process to close deals without prior case studies.

The importance of being able to demonstrate results to gain trust.

Using personal success as a case study to attract clients.

The strategy of building an online presence to make outreach easier.

Focusing on specific platforms like Twitter, YouTube, LinkedIn, Instagram, and TikTok for building a personal brand.

The concept of becoming a 'guinea pig' to test and showcase the effectiveness of one's own marketing strategies.

Making use of one's sphere of influence to gain trust and referrals.

The idea of offering services for free initially to build a reputation and trust.

The concept of a 'third place' for networking and identifying potential clients.

The presenter's personal experiences and success in closing deals through genuine relationships.

The presenter's offer of a platform called Utopia for beginners to learn and scale their businesses.

Differentiating between the effectiveness of cold outreach versus leveraging personal networks and platforms.

Encouragement for viewers to ask questions and engage with the content for further assistance.

Transcripts

so you decided to start a digital

marketing agency but now you're ready to

shut it down because you can't close

your first bloody deal you're sending

out all of these cold Outreach messages

but it feels like you're sending them

out to the void then you're creating

content but it feels like you're

shooting your content out to a brick

wall and now you're clawing away month

over month irritated because no one

wants to pay you they don't want to pay

you because you don't have the

experiences you don't have the results

and you have no case studies and this

feels like the same loop as the

corporate world where someone says I'm

only hiring people that have 10 years of

experience how are you supposed to get

that experience that's what I'm going to

be showing you in today's video I'm

going to show you exactly how to close

your first digital marketing agency

client for thousands of dollars with

zero bloody case studies this entire

video is going to be a master class for

all of you beginners so why should you

trust me I'm the Wiz of Ecom I've helped

hundreds of beginners conscious human

beings individually close their first

client and scale2 thousands of dollars

on a monthly basis I've been able to do

this on a month-to-month basis because I

broke down the blueprint into a threep

process that I'll be sharing with you

all in today's video you're probably

wondering why the hell is it so easy for

some people for example like me to be

able to close consistent deals while

there's people like you gnawing away so

irritated because you can't close a deal

that's what I have to break down for you

all in the past 30 days I've been able

to close seven deals on my digital

marketing agency of individuals who are

going to be paying me month over month

for us to do a specific service for them

which you're trying to do you want that

monthly recurring Revenue you want the

subscription Revenue but you're stuck on

phase two which is okay you know the

skill but now you need someone to

actually pay you for this amount I even

have two more clients in the pipeline

and this is all because I mastered one

of these three routes this video is for

complete beginners there are three main

routes that I'm going to recommend to

you all three of them work however all

three of them also have a caveat

everything when it comes to business is

all about problem solving and working

around whatever the caveat may be it's

the same thing as life and we're going

to go over each route we're going to go

over with route number one first it's

all about leveraging yourselves so you

got to become your own test monkey by

getting the results for yourself so for

example if you're going to scale your

own social medias you're going to scale

your own Facebook ads you're going to

scale your own econ brand Etc you're

going to be able to become your own case

study this is what I did I own a digital

marketing agency I help people build

their personal Brands online because I

was able to do it myself that here's the

kicker I didn't go out start looking for

the clients primarily clients started

coming to me because I was already able

to build my following Bas off people

understood that they can trust me once

they started trusting me and saying hey

he was the guinea pig here he tested it

out and it clearly freaking work for him

let me ask him if I can pay him to do it

for me now imagine if I did it with more

intention and I started the entire

presence up and my personal brand up

with the intention to close people for

this offer I would have been closing

people for years before I actually

launched my offer right the objective

here is to show people that you are an

expert within your specific field you're

showing people that you practice what

you preach you become your own case

study that you can leverage and you'll

be able to outreach people in the future

by showing people that you are your own

case study and I am someone that's

reputable building your online presence

will make every Outreach source and

acquisition Source you have a thousand

times easier the platforms you need to

obsess over are X AKA Twitter Youtube

LinkedIn Instagram and Tik Tok this does

not mean that you need to grow on every

single one of these it means you have to

pick your battles I always prioritize

Twitter AKA X you only need a few

hundred and a few thousand followers I'm

not talking about 10,000 50,000 100,000

I'm talking about less than 1K or 1K to

5K followers where you're going to be

able to close consistent deals by show

sh your work on a day byday basis next

up is going to be YouTube YouTube is one

of the simplest platforms to grow on if

I show you my YouTube analytics right

now I'm not getting a 100,000 views a

video but I'm getting consistent lead

flow with a few hundred to a few

thousand views a video because if you're

watching this right now you're watching

this because you're a targeted perfect

Prospect for whatever the offer may be

I'm not going to get someone who enjoys

Mr Beast videos watching this video I

have a very qualified list of

individuals where I can teach something

to you all after that is going to be

LinkedIn LinkedIn is another great

platform you can literally duplicate

your content from Twitter onto LinkedIn

then there's Instagram and Tik Tok you

can be posting one real on a daily basis

these are the platforms I generally

avoid because the purchase intent is not

as good so for example if I owned a

landing page agency I could make my

entire account about breaking down other

people's landing pages even if I have no

experience making it myself or I haven't

done it for a specific client I can

break down the logic of someone else's

pages I can learn from and I can teach

individuals and now they're going to see

that hey you understand the psychology

of landing pages you understand what

makes something convert and now people

are going to reach out to you to make

their landing pages for them if I was

doing a Twitter agency I could show

examples of great Twitter accounts and

use them to grow my following for

example Shane hamus he's a client of

ours on my agency right he scaled his

YouTube channel to $300,000 a month

himself for his own offer so he decided

to create an offer around how he built

his presence to 800,000 subscribers and

now he's saying hey I can help you do

the same because I was the guinea pig it

worked for me another one is Jordan

bazuzi another client of mine he skilled

his marketing agencies do

$220,000 a month before teaching other

people how to do it and saying hey I can

teach you how to do the exact same and

now the beauty about these is these guys

have practiced what they preach and now

they're going to be able to use their

own social accounts or their own

businesses to be able to get other

individuals to trust them they're the

guinea pig that's their case study

everything we're obsessed with as a

beginner isting getting case studies

because people have no idea who you are

people have no reason to trust you and

all you need to be doing as a beginner

is compile as many case studies as

bloody possible route number two now is

going to be about making use of your

sphere of influence this is a concept

that people in the real estate industry

use that you guys should be applying

here a sphere of influence is you have a

friend group that friend group has a

friend group and that friend group has a

friend group that first initial sphere

is going to give you access to other

groups and other spheres of individuals

that you can leverage see as a beginner

all that matters for you is to gather as

many case studies like I just said as

possible and most people aren't going to

trust you if you're going to do some

cold Outreach if you're going to run

paid ads if you have no results to show

people are going to say okay well he's

just talking out of his bum and that's

not going to convert for you for you to

actually close a deal you should be

leveraging the people around you

everyone's always like ah but like I

don't know anybody and and no one's

going to want to pay me that's BS and

let me explain why you guys all know

these names you probably heard of Dan Co

you probably heard of C My Wizard

Cardinal Mason and fit founder I've got

all four of these guys hopping on my

podcast next week and how is that

possible I I reached out to them but I'm

not paying them I'm not doing I'm not

doing some crazy freaking favor for any

of them I'm not selling my soul but Dan

Co has 300,000 followers he across

everything has 350,000 followers he has

over 1 million followers he has over two

million followers all of these in

individuals are high profile individuals

why would I be able to get them onto my

podcast when I've never hosted a podcast

before well it's because I didn't

network with them I'm not idiotic I'm

not inauthentic I'm not opportunistic I

made friends with them years ago I

started my Twitter account at the same

time that these guys all started Dan Co

and I were in group chats with each

other for at like 2,000 followers each

Mason was a student of mine he paid me

for an 8we Consulting program CA Wizard

and were scaling our businesses side by

side and Dan go I've been to his bloody

house because I've worked on friendships

I have friends that I've made that I can

now ask for help with and that's what

you need to be able to do look at your

sphere of influence and work on a high

IQ genuine authentic conversations to

make friends with people you want to

find people you already know who might

be running a business or ask if they

know anyone who is running a business

alternatively you can go to something

called a third place so a third place is

if you have your primary place which is

your home your secondary place is your

your work your third place might be a

coffee shop and you're constantly going

there you made yourself known you built

your presence up there and you start

speaking to the employees and managers

and you can pitch to them you tell them

you want to do something for free and I

know this is going to piss so many of

you off why free because people don't

trust you people have no idea who the

hell you are people don't know why they

should pay you and you got to ask

yourself this if I was if you were a

business owner and I came to you and I

said I have zero experience but I want

to help you with Instagram but I want

you to pay me 3K a month you would laugh

at my face of course you would that's

the only logical thing you have to

understand that people are only going to

trust you after you deliver the results

I keep repeating this point because it's

so freaking vital you're going to work

for free for someone or you can take

performance which is after you make them

a specific amount of money you'll take a

percentage of that Revenue so if you

know 10 people who knows 10 people

that's a 100 potential Pro Prospects and

you're not trying to pitch anyone right

away you're going to go in you're going

to start a conversation you're going to

ask questions about what they're

building you're going to identify

problems through their questions and

then offer a great solution or service

for example you're going to go to your

coffee shop and then you're going to

talk to the owner start a conversation

out people love talking about themselves

ask how business is going ask how

they're trying to scale ask what they're

struggling with and identify those

problems when you identify them you're

going to be able to pit your service the

final route it's not something I'm going

to touch up on crazy but before I do if

you want to learn how to actually build

your online presence if you want to

learn anything about the third route if

you want to learn how to start

generating leads consistently without

being charged an arm and a leg then

click the link in the description I

created this platform called the Utopia

it's every resource and asset you will

ever need as a beginner to scale to

$10,000 a month and Beyond I've done

this with countless people if you want

to be the next individual without paying

an arm and a leg you can join the Utopia

and get access to everything you'll ever

need for a buck 50 a day with that being

said let's go into route number three

route number three is the cold Outreach

route cold Outreach is literally what it

says in the name you are reaching people

who have no idea who you are the lead

the Potential Prospect is so freaking

cold they don't know you they don't

trust you but they do have a problem

that they're trying to solve that you

can go and solve for them so cold

Outreach is just a numbers game if you

send a thousand emails a day you might

get a 100 opens 10 responses in one book

call and you're going to use softwares

that already has the list of people that

you can Outreach and then a software

that's automatically going to help you

send out those emails you just have to

write out specific scripts right you're

going to C out you're going to send cold

DMS and cold calls are okay but it's not

really the best route to go in these two

are going to be the best route now if

you guys have any questions about any of

these just comment it down below and I'm

going to go ahead and answer anything

that you need otherwise guys I think

that is it for today's video if you guys

want to help closing your first freaking

paying client then check out the Utopia

and I'll see you guys inside