How to Get Digital Marketing Clients [AS A BEGINNER]

Summary

In this tutorial, Maggie shares a proven method for beginners to secure their first digital marketing client by offering value before seeking business. She explains how to find warm leads through Facebook groups, perform a quick audit of potential clients' online presence, and pitch actionable feedback. The approach focuses on introducing yourself, providing useful advice, complimenting the business, and offering a clear next step. Maggie emphasizes that even beginners can succeed by demonstrating knowledge and starting a conversation, without needing past client stats or extensive experience.

Takeaways

• 😀 Focus on building relationships and offering value, rather than just pitching your services.
• 😀 Warm leads from Facebook groups are a great way to find potential clients who are actively seeking help.
• 😀 Do a mini audit on a potential client's online presence before reaching out to give actionable, valuable advice.
• 😀 Personalize your message by highlighting the prospect's strengths and areas where they can improve.
• 😀 Provide constructive feedback and actionable tips to showcase your expertise, even as a beginner.
• 😀 Mentioning a competitor's successful strategies can offer valuable insights and prompt further interest.
• 😀 Give a clear and simple call-to-action, like scheduling a call, to guide the prospect to the next step.
• 😀 Don't be afraid to follow up and remind prospects to check their messages, increasing the chances of a response.
• 😀 As a beginner, you don’t need a portfolio of clients—your knowledge and willingness to help speak volumes.
• 😀 It’s okay to be wrong or not have all the answers—starting a conversation is more important than being perfect.
• 😀 Keep conversations friendly and non-pushy, always positioning yourself as someone genuinely interested in helping the prospect grow.

Q & A

How can beginners get started with finding clients in digital marketing?

Beginners can start by looking for leads in Facebook groups where people actively seek digital marketing services. Searching for phrases like 'looking for' can help identify potential clients who are already interested in help. Responding to these leads in a timely manner can help build relationships.

What should you do after identifying a potential client in a Facebook group?

Once you find a potential client, research their business and current marketing efforts. Look for gaps or missed opportunities that you can offer advice on. This helps you craft a pitch that’s specific to their needs and shows that you’ve done your homework.

How do you pitch yourself if you’re a beginner without client experience?

As a beginner, focus on the knowledge you have and the value you can offer. Instead of emphasizing your lack of client experience, demonstrate your expertise by offering actionable advice. This can be in the form of tips to improve their business, showing that you understand their needs.

Why is it important to offer constructive feedback to potential clients?

Offering constructive feedback helps build credibility and shows that you’re capable of analyzing their business. It also demonstrates that you’re invested in helping them improve, which can increase their trust in you. This feedback is more valuable than simply pitching your services.

How can beginners feel more confident pitching digital marketing services without extensive experience?

Instead of focusing on a lack of experience, focus on providing actionable advice. Your knowledge of digital marketing can be valuable even if you don’t have a history of client results. Position yourself as a consultant who helps solve problems rather than just a service provider.

What is the best way to make your pitch stand out in a crowded marketplace?

To make your pitch stand out, personalize it by mentioning specific aspects of the potential client’s business that you’ve researched. Highlight what they’re doing well and suggest ways to improve. This shows that you’re not just sending a generic message, but are genuinely interested in their success.

How can you follow up with a potential client without being pushy?

After sending your initial pitch, follow up by reminding the client that you’ve sent a video or message. You can also comment on their post to let them know you’ve reached out. Keep it friendly and conversational, without pressuring them for a response.

What is the role of a clear call-to-action (CTA) in your pitch?

A clear call-to-action (CTA) guides the potential client on what to do next, whether it’s scheduling a call, booking a meeting, or simply replying. By providing a clear next step, you make it easier for them to engage with you and continue the conversation.

How do you balance being helpful with not coming across as overly critical?

To avoid being too critical, frame your feedback as suggestions or opportunities for improvement, rather than stating things are wrong. The goal is to offer helpful insights that can benefit their business, while being respectful of what they’ve already built.

Why is it important to not be afraid of being wrong in your initial pitch?

Being open to the possibility of being wrong shows humility and a willingness to learn. The objective of your pitch is to spark a conversation, not to be perfect. By being authentic and open, you’ll build trust and demonstrate that you're focused on their needs.