My Logo & Brand Identity Design Process

Typefool

1 Mar 202407:52

Summary

TLDRIn this video, the designer, also known as Styo, shares their journey from chaos to order in the brand identity design process. They introduce 13 high-quality templates to streamline the process, from initial consultation to creating a comprehensive brand strategy and visual identity. The focus is on simplifying paperwork and maximizing creative time, ensuring a consistent and cohesive brand identity for clients. The ultimate goal is to make the design life easier and more enjoyable.

Takeaways

📝 The video discusses the importance of streamlining the brand identity design process to reduce the workload of project management and paperwork.
🌟 The speaker, known as styo, shares personal experiences and knowledge to help logo and brand identity designers simplify their design life.
📈 The speaker introduces 13 high-quality templates designed to streamline the brand identity design process, allowing for more creative time.
📞 Step One involves an initial consultation and brand discovery brief to scope the project and understand the client's business.
📑 The brand discovery brief includes questions about business information, deliverables, project scope, and deadlines.
📝 Step Two is about crafting a personalized proposal based on insights from the initial call, which can be presented in a one-page or extensive version.
📑 Step Three involves a Design Services contract to formalize collaboration, covering deliverables, project scope, and payment policy.
🔍 Step Four is a comprehensive brand discovery, where the company's operations, target audience, competitors, and brand core are explored.
🎯 Step Five focuses on creating a brand strategy presentation, defining goals, identifying the target audience, and conducting competitor research.
🎨 Step Six is about creating a stylescape, a visual mood board that sets the look and feel for the logo and overall visual identity.
✍️ Step Seven involves the logo and visual identity design process, where the designer sketches and conceptualizes logo ideas before presenting them to the client.
📚 Step Eight is about setting up brand guidelines and a stylesheet to maintain consistency and coherence of the brand identity.
📁 Step Nine is the delivery phase, where the final logo and visual identity are delivered to the client along with a file format sheet.
📋 The final step, Step Ten, is about updating the design portfolio with the completed project to attract potential new clients.

Q & A

What is the main purpose of the video?
-The video aims to share the journey of streamlining the brand identity design process, offering insights and templates to simplify the workflow and allow designers to focus more on the creative aspects.
What is the first step in the brand identity design process mentioned in the video?
-The first step is the initial consultation and brand discovery brief, where the designer and client discuss the project scope, objectives, and other essential business information.
What is the purpose of the brand Discovery brief?
-The brand Discovery brief is a template that helps to understand the client's business, including what, who, why, and how aspects, and it includes questions about the business information, deliverables, project scope, and deadlines.
How does the designer create a personalized quote for the client?
-The designer creates a personalized quote based on the insights gathered from the initial call, which can be presented as a one-page proposal or a more extensive version, depending on the client's needs and project complexity.
What does the Design Services contract cover?
-The Design Services contract covers deliverables, project scope, payment policy, and other essential terms to formalize the collaboration between the designer and the client.
Is the Design Services contract available for free download?
-Yes, the Design Services contract is available for free download on the designer's Google Drive account, with a link provided in the video description.
What is the purpose of the brand strategy presentation?
-The brand strategy presentation is used to define brand goals, identify the target audience, conduct competitor research, and create a positioning statement, mission, vision, and proposition that form the foundation of the brand's appearance and identity.
What is a stylescape and how is it used in the design process?
-A stylescape is a visual mood board that sets the look and feel for the logo and overall visual identity. It is created based on the most important keywords from the research and is used to guide the creative direction of the brand.
How long does the designer typically invest in the logo design process?
-The designer invests one to two weeks in the logo design process, during which they sketch, conceptualize, and refine logo concepts until the best options are found.
What is included in the final delivery to the client after the design phase?
-The final delivery includes a comprehensive package of the logo and brand assets, a file format sheet, and a presentation of the logo and visual identity design.
Why are brand guidelines important in the design process?
-Brand guidelines are crucial for maintaining consistency and coherence in brand identity. They provide clear instructions on how to use the brand elements across various platforms, helping to build brand recognition, trust, and a strong, memorable identity.
What is the role of the one-page stylesheet in the design process?
-The one-page stylesheet serves as a quick reference for fundamental identity elements, making it easier for in-house teams or external collaborators to maintain the integrity of the brand in every interaction.
How does the designer showcase completed projects?
-Completed projects are showcased in the designer's portfolio, serving as a testament to their work and attracting potential new clients.

Outlines

00:00

🚀 Streamlining Brand Identity Design Process

This paragraph introduces the speaker, Styo, who shares their journey of simplifying the brand identity design process. They discuss the challenges of project management and document creation that can overwhelm designers. Styo offers a solution to these issues by sharing 13 high-quality templates designed to streamline the design process, allowing for more time on creative work. The paragraph outlines the initial steps of the process, including the initial consultation, brand discovery brief, and crafting a personalized proposal for clients.

05:03

📝 Formalizing Collaboration and Design Strategy

This paragraph delves into the formalization of the design collaboration with clients through a Design Services contract, which includes details about deliverables, project scope, and payment policies. The speaker also mentions a free Design Services contract available for download. Once the contract is signed, the project officially begins with the first payment. The paragraph continues with the research phase, comprehensive brand discovery, and the creation of a brand strategy presentation that sets the foundation for the brand's visual identity. The speaker also introduces the concept of a 'stylescape' to visually represent the brand's creative direction before moving on to the actual design phase.

🎨 Design Execution and Brand Identity Delivery

This paragraph focuses on the design phase, where the speaker spends one to two weeks conceptualizing logo designs and presenting three options to the client. After the client selects their preferred option, the design is expanded into a full visual identity, including typography, color palette, iconography, and more. The paragraph highlights the importance of brand guidelines for maintaining brand consistency and recognition. It also mentions the creation of a one-page stylesheet for quick reference. The design process concludes with project delivery, which includes a file format sheet and the final assets. The paragraph ends with the inclusion of completed projects in the speaker's design portfolio, serving as a showcase and attractant for new clients.

Mindmap

Keywords

💡Branding Project

A branding project refers to the process of creating and developing a unique identity for a brand, which includes visual elements like logos, color schemes, and typography, as well as the brand's values and messaging. In the video, the creator discusses how they streamlined the branding process to focus more on the creative aspects and less on administrative tasks.

💡Project Management

Project management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals. In the context of the video, the speaker mentions the overwhelming nature of project management in branding projects, emphasizing the importance of finding ways to simplify this process.

💡Brand Identity

Brand identity is the visual and textual information that forms the public image of a company or product. It includes elements like logos, colors, typography, and taglines. The video's theme revolves around the process of creating and refining a brand identity, from initial consultations to final delivery.

💡Templates

Templates in this video refer to pre-designed documents or outlines that can be used to streamline various stages of the brand identity design process. The creator shares their journey of using templates to manage paperwork and improve efficiency in their work.

💡Initial Consultation

An initial consultation is the first meeting or conversation between a service provider and a potential client to discuss the project's requirements and scope. In the script, the initial consultation is the starting point of the brand identity design process, where the brand Discovery brief is introduced.

💡Brand Discovery Brief

The brand Discovery brief is a document used to gather and understand the client's business information, project scope, and objectives. It is a critical tool in the video's described process, helping to establish the foundation for the brand identity design.

💡Design Proposal

A design proposal is a document that outlines the services to be provided, the project's timeline, and the cost. In the video, the creator discusses how they craft personalized quotes for clients based on insights from the initial consultation, which can be presented in a one-page proposal or a more extensive version.

💡Design Services Contract

A design services contract is a formal agreement between the designer and the client that outlines the terms of the project, including deliverables, scope, payment policy, and other essential details. The video mentions that this contract is a template that can be customized for each new client.

💡Brand Strategy

Brand strategy involves defining the brand's goals, target audience, and positioning in the market. In the video, the creator explains how they use the insights from the brand Discovery brief to craft a brand strategy presentation, which sets the direction for the visual identity design.

💡Stylescape

A stylescape is a visual mood board that helps to set the look and feel for a brand's logo and overall visual identity. The video describes the creation of a stylescape as a key step in determining the creative direction of the brand before the actual design phase begins.

💡Brand Guidelines

Brand guidelines are documents that provide clear instructions on how to use the brand's logo, colors, typography, and other elements consistently across various platforms. In the video, the creator emphasizes the importance of brand guidelines for maintaining brand coherence and recognition.

💡Portfolio

A portfolio is a collection of an artist's or designer's work, showcasing their skills and accomplishments. In the context of the video, the creator discusses how completed branding projects are added to their portfolio, serving as a testament to their work and attracting potential new clients.

Highlights

Designers often feel overwhelmed by the paperwork involved in branding projects, which can detract from the creative process.

The video shares a personal journey of streamlining the brand identity design process to regain joy in design work.

The presenter, known as styo, helps logo and brand identity designers simplify their design life with experiences and knowledge.

13 high-quality templates are introduced to streamline the brand identity design process, allowing more time for creativity.

The onboarding phase begins with an initial consultation and brand discovery brief to understand the client's business.

A personalized quote is created based on insights from the initial call, presented in a one-page proposal or an extensive version.

Upon quote approval, a Design Services contract is provided to formalize collaboration, covering project scope and payment policy.

A free Design Services contract template is available for download, as mentioned with a link in the video description.

The research phase involves a comprehensive brand discovery, including the company's operations, target audience, and competitors.

The brand strategy presentation defines brand goals, target audience, and creates a positioning statement based on research.

A stylescape, a visual mood board, is created to set the look and feel for the logo and overall visual identity.

The logo and visual identity design phase involves sketching, conceptualizing, and presenting three logo concepts to the client.

Brand guidelines are crucial for maintaining brand consistency and serve as a rule book for using brand elements.

A one-page stylesheet is crafted for quick reference of fundamental identity elements.

The project delivery includes a logo and brand assets bundle along with a file format sheet for various usage scenarios.

Completed projects are added to the presenter's design portfolio, showcasing work and attracting potential clients.

The ultimate brand identity design bundle is available for those interested in the templates used in the process.

The video encourages viewers to subscribe for more design insights and stay updated with notifications.