Criando Design Gráfico NÍVEL DE AGÊNCIA

Summary

In this video, a professional designer shares their in-depth creative process, offering a behind-the-scenes look at how they approach each project. The designer walks viewers through stages like product analysis, ideation, sourcing references, and structuring a design. Emphasizing attention to detail, the designer explains how they refine images, balance colors, and ensure a cohesive, impactful design that aligns with the client's identity. The video also highlights the importance of delivering designs that are not only visually appealing but also strategically effective, with insights on creating multiple layouts for diverse platforms. The project cost ranges from $3,000 to $5,000, depending on various factors.

Takeaways

• 😀 A clear reason is given for not showing real work on the channel: each project can take up to 3-5 hours or more to complete.
• 😀 The creator emphasizes the importance of thoroughly analyzing the product, service, and client before starting the design process.
• 😀 Researching references and gathering images in the same style as the designer's vision is an essential step to ensure a cohesive project.
• 😀 Creating quick sketches and rough drafts helps the designer stay focused and retain their ideas during the creative process.
• 😀 Design isn't just about creating; it requires strategic use of techniques, theories, and an understanding of the target audience.
• 😀 Attention to detail, such as carefully selecting fonts and icons, is crucial to maintaining a professional and cohesive design.
• 😀 During the design process, new ideas often emerge, and these should be explored and tested to enhance the project.
• 😀 The designer explains how adjusting elements like color and imagery can significantly improve the overall message and aesthetic of the design.
• 😀 The importance of high-quality, well-executed work is highlighted, with an emphasis on providing value and justifying the price charged.
• 😀 The final steps involve refining the design, reviewing and adjusting details, and ensuring the design works in all required formats (e.g., website banner, mobile app).

Q & A

Why does the speaker not show their real projects on the channel?

The speaker typically doesn't show real projects because each project takes an average of three to four hours, sometimes even more, to complete. The time required to create detailed work prevents them from sharing everything in a typical video format.

What is the first step the speaker takes in their creative process?

The first step in the speaker's process is analyzing the product, service, and client. If the speaker is already familiar with the client, they focus on analyzing the product or service.

What role do references play in the speaker's design process?

References are crucial for the speaker. They help generate ideas and serve as inspiration. The speaker searches for images that match the ideas they have in mind to ensure their concepts can be applied practically.

Why does the speaker make a rough sketch before starting a design?

The rough sketch helps the speaker visualize the design and stay focused on their original idea. It also prevents them from forgetting important details during the design process.

How does the speaker decide which images to use in their design?

The speaker searches for images that match the style they envision and ensures that the colors and visual elements align with the overall design concept.

What is the importance of font and icon selection in the design process?

Font and icon selection is essential to maintain consistency with the client's visual identity. The speaker chose fonts and icons that fit the client's branding, ensuring that the design remains cohesive.

Why does the speaker focus on details such as image cuts and color correction?

Attention to detail is key to creating high-quality designs. Proper image cuts and color corrections ensure that the final product is polished and professional, reflecting the speaker's skill and justifying the price charged for the work.

How does the speaker adjust the design to meet the client's expectations?

The speaker continually revises the design, incorporating feedback and making adjustments to better match the client's vision, while keeping the overall design professional and aligned with the project's goals.

What is the significance of maintaining a unified design identity across various formats?

Maintaining a consistent design identity across different formats ensures that the client's message remains clear and recognizable, regardless of where it appears. It reinforces brand recognition and helps the client communicate effectively with their audience.

How does the speaker determine the pricing for a project?

The speaker's pricing varies based on factors such as the complexity of the project, the client's needs, and the type of materials being created. However, the general price range for such a project is between $3,000 and $5,000.