"Business Case Competition Overview" by Khairul Arifin

Summary

The webinar transcript features a detailed discussion on business competitions, focusing on the unique aspects of participating in Astra International's event. It outlines the importance of strategy development, problem identification, and teamwork, emphasizing the need for diverse team backgrounds including finance, marketing, and leadership. The speaker provides insights into the competition's stages, from preliminary to final rounds, and the importance of utilizing credible data sources and creating comprehensive, yet easily understandable, presentations. The summary also touches on the significance of a compelling proposal and the challenges of time management and team coordination in such competitive settings.

Takeaways

• 😀 The webinar is about business competitions, specifically the Astra International Business Case Competition.
• 📝 Participants are expected to develop strategic proposals for given business scenarios, using real company keys and addressing broken situations.
• 🏆 The competition has both national and international levels, with differences in focus and required strategies.
• 🔍 National competitions tend to focus on existing theoretical frameworks, while international ones may require developing new frameworks or selecting the most suitable one.
• 💼 Teams should have a well-defined composition including a leader, an analyst, and someone with a marketing background to handle various aspects of the competition.
• 📈 The importance of understanding the company's vision, mission, and strategic objectives to align the proposal with the company's goals.
• 📝 The proposal should include a clear problem identification, action drivers, challenges, root causes, and strategic solutions.
• 📊 Emphasizes the use of credible data sources like the World Bank for both domestic and international analyses to ensure the accuracy of the proposal.
• 📈 Implementation should be presented with a timeline, NPV, and profitability index, ensuring the feasibility and impact of the proposed strategies.
• 🛡 Risk assessment is crucial, including identifying potential risks, their probability, and impact, as well as post-treatment strategies.
• 🏅 The presentation and delivery of the proposal are as important as the content, requiring clarity and effectiveness to capture the judges' attention.

Q & A

What is the main topic of the webinar?

The main topic of the webinar is business competition, specifically discussing the nature of business case competitions and how to approach them.

What is the purpose of participating in a business competition according to the speaker?

The purpose is to develop strategic proposals for given business scenarios, understand corporate strategy, and potentially win the competition.

What does the speaker mean by 'keys' in the context of business competitions?

In the context of business competitions, 'keys' likely refers to the essential elements or aspects of the company's situation that participants need to address in their proposals.

What is the difference between a national and an international business competition as per the speaker?

National competitions tend to focus on existing theoretical frameworks and are more academic, while international competitions may require participants to develop their own frameworks or choose the most suitable one for the given scenario.

What is the importance of problem identification in business competitions?

Problem identification is crucial as it forms the basis of the proposal. Participants need to correctly identify the issues before they can provide appropriate recommendations or solutions.

What is the role of 'action drivers' in developing a proposal for a business competition?

Action drivers are the variables or factors that participants believe can help achieve the strategic objectives of the proposal, such as increasing profits or improving market share.

What are the 'root causes' in the context of a business competition?

Root causes refer to the fundamental underlying issues that need to be addressed in the proposal. They are derived from a detailed analysis of the problems identified.

What does the speaker suggest regarding the use of data sources in a business competition proposal?

The speaker suggests using reliable and authoritative data sources, such as the World Bank website, for both domestic and international analyses, instead of less credible sources like blogspot.com.

What is the significance of the implementation timeline in a business proposal?

The implementation timeline is important as it outlines the sequence of actions and ensures that the company's cash flow is sufficient to support the proposed initiatives without causing financial strain.

How should participants prepare for the preliminary round of a business competition?

Participants should start working on their proposals as soon as they receive the case to maximize the time for preparation, dividing the work among team members and focusing on understanding the case and developing a comprehensive strategy.

What advice does the speaker give for creating an effective presentation for a business competition?

The speaker advises using a clear and understandable format, avoiding overloading slides with text, and ensuring that the presentation can stand on its own without the need for a presenter to explain every detail.