I Taught a YouTuber How to Make $1 Billion

Summary

In this video transcript, a YouTuber with a decade-long career and a monthly viewership of 200 million discusses strategies to grow his brand to a billion-dollar business. He explores potential business ventures, including a toy brand, an energy drink, and a car shop with a marketplace for car parts and custom mods. The conversation delves into monetization vehicles, brand sustainability, and the importance of creating exceptional products. The YouTuber also considers his future role in content creation, aiming to transition from a central figure to a mentor and overseer, allowing for scalability and longevity in his media business.

Takeaways

• 😀 The YouTuber 'Unspeakable' has a significant following with 200 million views per month and is looking to expand his business to reach a billion-dollar valuation.
• 📈 The YouTuber is considering various monetization strategies, including launching a toy brand, energy drink, or other consumable products, to diversify from his current merchandise sales.
• 🚗 He is currently involved in a new business venture, '0 to 60', which is an automotive shop paired with content creation, and is attending SEMA in Vegas for this purpose.
• 🔄 The YouTuber aims to build a company similar to Red Bull, leveraging his knowledge of content and platforms to market a consumable product to his target audience.
• 👦 The primary audience of Unspeakable's channel is children aged 12 to 16, and he is considering creating a separate channel for new ventures to avoid diluting his brand.
• 🤔 There is concern about the longevity of the 'Unspeakable' brand as it is closely tied to the YouTuber's personal identity, and he questions how sustainable it will be as he ages.
• 🔄 The YouTuber is open to the idea of an energy drink but is unsure if it fits the Unspeakable audience, considering the age demographic and brand image.
• 💡 He is interested in expanding his audience beyond just kids who enjoy 'ball pit balls and Nerf guns' to include skateboarders, snowboarders, and a broader demographic.
• 📊 The discussion highlights the importance of identifying a product or service that aligns with the existing audience, content, and brand to ensure successful monetization.
• 💼 The YouTuber is considering various business models, including franchising the car shop, creating a marketplace for car parts and custom mods, and scaling content production with co-hosts.
• 💰 The potential for significant income from sponsorships and brand deals is noted, with a focus on leveraging the YouTuber's media presence and audience engagement for long-term profitability.

Q & A

What is the primary platform discussed in the script where the individual has been active for 10 years?

The primary platform discussed is YouTube, where the individual has been creating content for 10 years and has amassed a large following.

How many people does the script suggest watch the individual's videos on YouTube every month?

The script mentions that 200 million people watch his videos on YouTube every month.

What is the individual's aspiration for his business in terms of audience growth?

The individual aspires to grow his business to reach over a billion viewers, as suggested by the phrase 'how he's going to go to a billion plus'.

What is the idea proposed by 'air rack' for the channel's content?

The idea proposed by 'air rack' is to create a mini-series for the channel that involves talking with people with big audiences about how to think through opportunities for growth.

What is the challenge faced by many YouTubers and influencers as described in the script?

The challenge faced by many YouTubers and influencers is that they often try to replicate the success of others by selling similar products without fully considering the uniqueness of their own audience or the monetization potential of their opportunities.

What are the three main business vehicles mentioned in the script?

The three main business vehicles mentioned are the Unspeakable channel, the 0 to 60 automotive shop paired with content, and a third idea revolving around a consumable product that is not yet named.

What is the individual's goal in building a company similar to Red Bull?

The individual's goal is to leverage his knowledge of content and platforms to build a marketing company that sells a consumable product, targeting an audience primarily driven by the Unspeakable channel.

What is the individual's concern about the longevity of his 'Unspeakable' brand?

The individual is concerned about how long he can maintain the 'Unspeakable' brand, given that it revolves around his personal identity and he may not want to continue with it indefinitely as he ages.

What is the idea for a consumable product that the individual is considering but has not yet named?

The idea for the consumable product is not explicitly stated, but it is implied that it could be something similar to an energy drink, although the individual is unsure if it fits the Unspeakable audience.

What is the individual's view on the potential of an energy drink market?

The individual acknowledges that the energy drink market is saturated but believes that if the product is exceptional and receives the same attention to detail as his videos, it could still be successful.

What is the individual's strategy for scaling his content and audience?

The individual's strategy involves finding co-hosts to lead the content alongside him, allowing him to make fewer appearances and eventually phase out while maintaining the quality and frequency of the videos.