Human Resource Management | Total Quality Management and HRM | AKTU Digital Education
Summary
TLDRThis session on human resources management, led by Rishim, delves into the integration of Total Quality Management (TQM) with HR practices. It emphasizes the importance of aligning employee training and motivation with business strategy to ensure customer satisfaction and productivity. The video outlines the principles of TQM, including customer focus, continuous improvement, and empowerment, and discusses their application in HR to foster a quality-oriented and motivated workforce.
Takeaways
- π Total Quality Management (TQM) is integral to HRM as both aim for profitability, productivity, and a customer-oriented, motivated workforce.
- π TQM focuses on continuous improvement and customer satisfaction, emphasizing the importance of quality in products and services to retain customers.
- πΌ The HR department plays a crucial role in training employees to maintain quality standards and align with the organization's competitive advantage.
- π There is a direct linkage between TQM and HRM, where HR practices need to be positively related to TQM principles for successful implementation.
- π Empowering employees is a key aspect of TQM, shifting from a control-based style to one that encourages autonomy and initiative for quality output.
- π Coaching and learning are vital; organizations must provide training to employees to adapt to new technologies and improve service and product quality.
- π TQM involves ongoing improvement and empowerment, requiring employees to be actively involved in enhancing and improving existing processes.
- π― TQM is customer-focused, with strategies aimed at not just meeting customer expectations but also aiming to delight them to ensure loyalty and retention.
- π° Cost-effectiveness is a significant goal of TQM, seeking to reduce waste and defects to lower production costs and potentially offer better pricing to customers.
- π Prevention of defects and aiming for zero defects is a critical part of TQM, utilizing quality control and monitoring from the raw material stage through to the final product.
- π TQM promotes methodological approaches in HRM, including job analysis, performance appraisal, and ensuring that every stage of HR practice is quality-focused.
Q & A
What is the primary focus of Total Quality Management (TQM)?
-The primary focus of TQM is on customer satisfaction, doing the right things right the first time, applying continuous improvement to processes, and maintaining a high level of quality in products and services.
How does TQM impact Human Resource Management (HRM)?
-TQM impacts HRM by emphasizing the importance of employee empowerment, training, and involvement in quality improvement processes, which in turn affects the organization's productivity, profitability, and customer orientation.
What is the significance of employee empowerment in the context of TQM?
-Employee empowerment in TQM is significant as it shifts the management style from control-based to empowering, allowing employees to take initiatives and make decisions that contribute to the quality of products and services, thus enhancing customer satisfaction.
How does coaching and learning contribute to TQM in an organization?
-Coaching and learning contribute to TQM by developing employees' skills and knowledge in areas that require training, keeping them updated with current technologies and improvements in services and products, thus ensuring the delivery of high-quality outputs.
What is the relationship between TQM and HR practices in terms of customer focus?
-The relationship between TQM and HR practices in terms of customer focus is that both aim to meet and exceed customer expectations by ensuring that employees are trained and motivated to deliver quality services and products consistently.
Why is it important for organizations to maintain a high standard of quality in their products and services?
-Maintaining a high standard of quality is important for organizations to retain customers, remain competitive in the market, and achieve sustainable growth and profitability.
What is the role of HR in ensuring that the organization's services are quality-oriented?
-The role of HR in ensuring quality orientation includes training employees according to organizational requirements, setting performance standards, and monitoring employee performance to maintain quality in services rendered to customers.
How does TQM contribute to cost-effectiveness in an organization?
-TQM contributes to cost-effectiveness by reducing defects and wastage, which in turn lowers the costs associated with producing or delivering substandard products or services, and allows for either higher profit margins or cost savings passed on to customers.
What is the concept of 'zero defects' in TQM, and how can it be achieved?
-The concept of 'zero defects' in TQM refers to the goal of reducing the number of defects in the production process to nil. It can be achieved through quality control and monitoring at every stage of production, from raw material procurement to the final product delivery.
How does TQM influence the approach to talent management in HR?
-TQM influences talent management by emphasizing the importance of placing the right people in the right jobs to reduce staff turnover rates and recruitment costs, ensuring that employees are in roles where they can perform to their full potential and contribute to organizational goals.
What is the connection between TQM and HR practices in terms of performance appraisal?
-The connection between TQM and HR practices in terms of performance appraisal is that both focus on setting clear criteria and parameters for evaluating employee performance, with TQM's emphasis on quality outcomes guiding the appraisal process to ensure employees are contributing to the organization's quality objectives.
Outlines
π Introduction to Total Quality Management (TQM) in HRM
The session introduces the concept of Total Quality Management (TQM) and its importance in Human Resource Management (HRM). It discusses how TQM focuses on doing things right the first time, continuous improvement, and customer satisfaction. The integration of HR practices with business strategy and TQM guidelines is highlighted to ensure quality delivery of products and services.
π₯ Empowering Employees for Quality Output
This section emphasizes the importance of empowering employees in the organization. It explains that empowerment leads to employees taking initiative and making quality decisions without constant supervision. The example of tailor-made garments is used to illustrate how employee empowerment can enhance customer satisfaction by allowing timely and customized services.
π οΈ Training and Continuous Improvement
This part discusses the role of continuous training and development in TQM. It stresses the need for organizations to keep employees updated with current technologies and practices. Training ensures that employees can contribute to quality improvement and adapt to changes, ultimately benefiting the organization.
π Customer Focus and Satisfaction
Customer satisfaction and delight are central to TQM. This section explains how exceeding customer expectations through special offers and personalized services can lead to customer loyalty and positive word-of-mouth referrals. Examples include promotional offers by companies like Amazon and Flipkart, and exemplary services by resorts.
π Quality Control and Zero Defects
The focus here is on achieving zero defects through quality control and monitoring at every stage of production. Starting from raw material procurement to the final product, maintaining quality ensures cost-effectiveness and reduces wastage. The methodological approach of TQM aligns with HRM practices, emphasizing standard procedures and performance measures.
π Linking TQM with HRM
This section establishes the strong linkage between TQM and HRM. It highlights how TQM impacts HR practices by emphasizing self-control, autonomy, creativity, and active cooperation among employees. Proper talent management and placing the right people in the right jobs reduce turnover and recruitment costs. Effective training and a positive work culture foster employee empowerment and leadership, essential for achieving organizational goals.
Mindmap
Keywords
π‘Total Quality Management (TQM)
π‘Human Resource Management (HRM)
π‘Customer Satisfaction
π‘Quality Orientation
π‘Employee Empowerment
π‘Coaching and Learning
π‘Continuous Improvement
π‘Profitability and Productivity
π‘Customer-Oriented Company
π‘Quality Control and Monitoring
π‘Zero Defects
π‘Cost Effectiveness
π‘Fundamental Changes
π‘Self-Control and Autonomy
π‘Talent Resourcing
π‘Job Analysis
π‘Teamwork and Training
π‘Leadership and Empowerment
Highlights
Total Quality Management (TQM) is integral to Human Resource Management (HRM), focusing on doing the right things right the first time and continuously improving processes.
TQM emphasizes customer focus, aiming to satisfy and retain customers by delivering quality-oriented products and services.
Quality is crucial for maintaining a competitive advantage in the industry, as customer satisfaction directly impacts product or service success.
HR practices are linked to TQM through the training and motivation of employees to maintain quality standards in services and products.
Both TQM and HRM pursue profitability, productivity, customer orientation, and a motivated workforce.
Employee empowerment is key in TQM, shifting from a control-based to an empowering management style.
Empowerment involves giving employees the autonomy to make decisions that contribute to quality-oriented outcomes.
Coaching and learning are central to TQM, with a focus on employee development and adapting to technological advancements.
TQM involves continuous improvement, with every employee encouraged to enhance and refine existing processes.
Customer delight is a goal of TQM, aiming to exceed customer expectations and create loyalty through exceptional service.
Cost-effective service delivery is a focus of TQM, reducing waste and defects to increase efficiency and profitability.
TQM requires fundamental changes in organizational practices to prevent monotony and promote continuous improvement.
Zero defects is a critical target in TQM, achieved through quality control and monitoring at every stage of production.
TQM is methodological, aligning with HRM practices that follow standard methods for staffing, recruitment, and performance appraisal.
TQM impacts HRM by emphasizing self-control, autonomy, and creativity among employees, fostering active cooperation.
Talent resourcing in HRM, supported by TQM, aims to reduce staff turnover and recruitment costs by placing the right people in the right jobs.
Job analysis in HRM benefits from TQM, ensuring job specifications and descriptions lead to hiring the right talent for the role.
Teamwork and training in HRM are enhanced by TQM, ensuring quality in training programs to improve organizational commitment and involvement.
Employee empowerment and leadership in HRM are strengthened by TQM, creating a positive work culture focused on quality and organizational goals.
Transcripts
[Music]
hello friends welcome back to the
session on human resources management i
am rishim faculty of mba from noida
institute of engineering technology
greater noida and in today's session we
are going to see about total quality
management and how it is going to be
helpful in hrm so
when we talk about human resource
management we are going to see how the
elements of tqm are going to affect it
and what are the guidelines of total
quality management and how is it that we
are going to link hr practices to
business strategy and other areas of tqm
so first and foremost let us understand
what is total quality management
when we talk about total quality we talk
think in terms of doing the right things
and the right things
for the first time itself and how
we do the right things every time and
how we apply
improvement in whatever process we are
doing and how we give importance to the
customer so total quality management
totally focuses on comp the customers
and the improvement in the existing
process so when we talk about the
competition that is prevailing in the
industry today we need to understand
that
unless the product that we deliver and
the services that we are going to
deliver to our customer are not quality
oriented
the customer is not going to get
satisfied and moreover if he is not
happy with the delivery of the product
or the services he or she may shift into
another product so it is very important
for any organization to keep
a tap of the quality and also make sure
that every time it is delivered with the
same competitive advantage and it is
always in the same level of quality that
is being
earmarked by the organization so the
standard practices that every
organization need to follow
is a very very crucial part in terms of
the human resources because it is the
human resource of the organization that
will render the services to the customer
so this becomes a very crucial part of
the hr department to train the employees
according to the requirement of the
organization and ensure that quality is
being maintained so let us quickly see
what is the linkage between tqm and hrm
first and foremost thing is tqm and hrm
both are in pursuit of the same goal
that is profitability productivity
customer oriented company and motivated
workforce so unless the employees are
not motivated they will not be
fulfilling the requirements
of the organization and neither they
will be in a position to satisfy their
customer so when we talk about today's
organization it is towards customer
oriented and the productivity and
profitability totally depends on how
good the organization is performing in
terms of its sales and revenue
generation so ultimately it is always
customer in focus and this is ensured by
the employees of the organization so
if we talk about how
to fully
how to be fully successful and self
sustaining tqm requires extensive
refunctioning of hrm practices and
successful implementation of various tqm
practices are positively related to hrm
function so there comes the relationship
between
hrm and dqm so every practice of tqm
need to be positively related with the
hrm function and this can be possible
through various stages which is to be
followed by hr
so the link between hrm and tqm is
identified in the areas of development
like empowering the people so the
employees in the organization need to be
empowered and there should be a shift
from control based style of management
to empowering management so we talk
about empowering management it means
that
not that every employee should be
feeling the pressure of
being monitored it should come naturally
for the employee to work towards quality
oriented product and services so
rather than the boss always
telling the employee to work in a
qualitative manner it should be on the
part of the employee that he should take
initiatives and the measures in order to
render a good quality output so it is
always important for the organization to
empower the employees how will they
empower the employees the employment
will come when the employee will be
satisfied
with the
product and the quality of environment
that he is receiving so if he or she has
got the leverage to
take certain decisions as per the need
of the hour that is when the employee
will feel more empowered so when we talk
about uh organization say if we walk
into ah outlet of a particular product
and if a customer is expecting some kind
of
you know customers
feedback or if the customer is expecting
some kind of tailor making to happen in
the product that is being offered to him
it is only possible if the employee is
aware of certain guidelines that is
possible to be taken there say for
example if we walk into a showroom for
ah
say for a tailor made
fashion garment and if a customer is
expecting there should be some
alteration to be made in the
fitment of the product the employee
should be aware whether he can make
certain charges ah and make certain
customization to the existing garment if
that is possible then it can be this
offer can be
given or extended to the customer and
hence the customer will feel happy about
it and he will be contented with the
services provided and the product
provided by the organization so this is
not possible if the employee is not
given the empowerment of taking
decisions at that moment and
moreover the management should be having
an approach or an attitude towards
employee that they will be in a position
to take right decisions whenever it is
required so unless that is not
present in the approach of the
management empowerment of the employee
will not happen and next important point
is attention is focused on coaching and
learning
of the employees so when we talk about
coaching and learning here we talk about
the
development of the employees
in the
areas which require some kind of a
training and
organizations focus on current
technology and
the improvement that is happening in the
various areas of the services and the
product so
every employee should be given the
required training whenever it is
ah important and whenever there is a
change happening in the organization so
unless that is not done the employee
will not be trained in the new areas and
if it is not done then tqm will not come
into play so when ah the employee is
given training related to enhancing the
quality of the services or the product
that is when tqm comes in play
and the next important thing that
the deming said about tqm that the
notion of improvement and empowerment is
always there in the dqm process so
every employee should involve themselves
in terms of how they can improve and
enhance the process in hand every
employee should give some kind of a
input
to improve the existing process and
every time he is making some changes or
improvement in it the entire
organization will get benefit out of it
so that are this is how tqm is connected
with hrm the guideline of total quality
management the first and foremost thing
is that
tqm is customer focused and
every organization which is
thinking about maintaining a
high standard and high business growth
they should focus on the need and
requirement of the customer and try to
render the services to the customer
towards retaining them and not for one
time
ah customer satisfaction so
if we talk about service based industry
customer focus is out more important
because
if the customer is not satisfied he may
switch over to another company
and
the strategy that is involved
towards a company wide
involvement in the organization the
first and foremost thing that
every employee within the organization
should think about
what is the strategy of the organization
and what is that we are focusing in the
next few years to come say if we take an
example of companies like infosys or tcs
they focus more towards
high quality customer satisfaction and
working in close
network with the customer and ensuring
that the
benefit that is given by the product
reaches to the end customer in the same
manner as they have planned it so it
involves a lot of ah
you know uh the there is a wide range of
improvement that can happen in the
organization if every employee in the
organization works towards attaining the
organizations goals and the strategy
that has been designed by the
organization
tqm also aims at satisfying or
delighting the customer when we talk
about customer delight the
focus is not just to render the service
or the product uh to the customer when
we talk about delight it is more than
what the customer is expecting so if we
take uh products today uh there are lots
of
online
contests that are happening or offers
that are coming to customers say for
example if we talk about ah the offers
during
festival season or during a particular
independence day or things like that
when the customer is waiting for certain
products to
come with a special kind of offer or a
discount and he gets it during that
particular period he or she
ends up in take making the purchases so
if we talk about companies like amazon
or flipkart there are lots of or offers
that gets floated during a particular
period of time and every ah time the
customer is waiting for such kind of
offers to come in and when the offers
are there the customer ends up
purchasing what he has planned earlier
apart from that
if we talk about a
service industry say for example we talk
about resorts and a customer walks into
the
resort and he makes a plan for a
three-day stay and if the customer finds
that the services given by the
particular resort is good enough and he
extends his stay for another day
it is that
it shows that he is delighted and he is
happy about the services that are given
to him during his day and he
now
feels like he can stay for another day
and he extends his stay with the
particular resort so this is a example
of how customer is delighted if he or
she is given extra care or if his needs
are being satisfied by the organization
and this will help him to be more
oriented towards a particular
organization
when a delightful customer is
completing his sales he or she is sure
about passing this benefit uh to the
organization by either making a purchase
again or
by spreading through word of mouth to
another customer about the services that
he has received from this particular
organization so
a delightful customer is one a retained
customer and two he or she will also be
helpful in expanding the sales of the
organization by referral so this are
some of the important aspects in
tqm as well and
tqm also focuses on cost effective ways
in which a service can be rendered so
total quality focuses on reducing the
damages or the losses happening through
loss of
quality
and also wastage so uh when a service or
a product has less defect that is when
cost effectiveness plays
comes in picture because the total cost
incurred for manufacturing those
defective products will now be saved and
this will become a
cost effective method of making more
production or sales so the organization
should
train the employee
in order to use the
products or even manufacture the
products in a much cost effective manner
if the
wastage is reduced the total cost of
producing the product also will reduce
and this will give either a higher
margin or pass on this benefit to the
customer by providing the product in
much
lesser price when compared to the
earlier price so this are certain ways
in which total quality management helps
the organization
apart from that there is a belief
of fundamental changes that should
happen in the practices of the
organization
when
people do the same process time and
again it creates a set of monotony
amongst the employees as well as the
customer so
change is inevitable and it is very very
important for employees to identify
various
areas where there can be certain changes
that can happen and this will also
give a reflection that the employee or
the the organization is striving to
improve themselves every time they come
up with a new product or new services so
whenever the organization brings new
changes to the product line it means
that they are ready to
make changes and they are ready to offer
a better quality product to their
customers so prevention of defect is
also very very crucial and zero defect
is the target of every organization when
we talk about zero defect we mean that
the
the organization plans to reduce on the
number of defects that are
there in the production process now what
are the ways in which zero defect can be
done
the various methods that can be used for
ensuring zero defect is quality control
and monitoring so when we talk about
quality control it is uh monitoring from
the production stage right from the raw
material and the uh product process
which we are going to use for
manufacturing
so when the raw materials are of a good
quality that is when we will ensure that
there is a good quality output apart
from that the entire process will have
various stages and in every stage if we
are able to
ah
curtail the number of defects
then the end product that we will
receive will also be in a good quality
so
it is not that at the end that we will
be monitoring whether there is a defect
right from the stage 1 or even stage 0
when the raw material is being procured
that is when we have to ensure the
quality and at every stage we should
ensure that quality is
being maintained and if there is any
scope for improvement then it should be
implemented so these are the various
methods in which zero defects can be
maintained and
total quality management is
methodologically ah is totally
methodological
approach and tqm
is
the same as in hrm it is very very
methodological how ah is that happening
because if we take about ah talk about
hrm here we follow a standard practice
of
in every aspect of it say for example we
talk about staffing or we talk about
hiring here we follow a standard method
where in
the entire recruitment process comes in
picture when the hr planning happens and
the staffing is done through a
particular method so every stage is
followed and that is when
the methodological approach in hrm
matches with the tqm approach and
provides meaningful measures for
performance and
guide the employees to put effort in
every stage and all the people who are
involved in the organization to take
meaningful measures for performance so
ah hrm also does the similar kind of
thing wherein performance appraisal is
done for every employee in a periodic
manner and this is based upon the
criteria that is set by the organization
or the parameters that are set in the
organization in which they are going to
get monitored and the skills and the
capabilities of the employees are
being monitored in
in every stage in order to ensure that
employees are effective in the
organization so here we can see that
there is a
complete
linkage between hrm and tqm
so tqm has a high impact on the human
resource management in it emphasizes on
self-control autonomy and creative
creativity amongst the employees and
calls for a great active cooperation
rather than just compliance so
when we
tell about
active cooperation of the employees here
we talk about
the ways in which an employee ensures
that the quality of service that he is
rendering to the
customer
he puts some personal effort in how he
is going to offer that
or how he is going to ah reach out to
the customer and how he is going to make
a difference to the customer
every time he meets them if we talk
about banking
nowadays
most of the process is online but
however
there are relationship managers
appointed for every customer
in the banking process and the role of
the relationship manager here is that he
or she ensures that the customer is
satisfied and whatever
problems he or she is
coming up with it is the role of the
relationship manager to
solve those problems by giving
whatever
possible outcomes are there
whatever possible measures he can take
in order to solve those problems so
when this mindset is not there in the
employee the customer may end up with
you know
having the problem continuously and if
the
issue is not resolved the customer will
feel
disheartened or he will not feel
contented and will start looking for
alternative
products in the market and may switch
over to another product so it is very
very crucial for every employee to put
some personal attention
and
actively cooperate towards the
achievement of the organization's goals
and also ah there is a emphasis on
self-control when we talk about
self-control
in hrm
be it a team or be it an individual
employee
if he or she is ah
allotted a particular task
their needs to have self-control ah in
terms of how they deliver the um the
task so
when a employee is not
being monitored or being monitored
whichever be the condition
even if they are doing the task
independently or in a group without any
monitoring or
being monitored it is very very crucial
that the employee showcase some
self-discipline and self-control
in rendering the task so it is
totally in the hands of the employees as
to how good they
complete their task and how they achieve
their targets
so the impact of total quality
management and talent resourcing placing
the right people in the right job
is going to reduce the staff turnover
rate and the cost involved in
constant recruitment now why is it that
talent
management
requires
uh total quality management
when organization talk about talent
we are very sure that ah it is very
difficult to identify or get right
talent for the organization and the
entire task of recruitment has got
various stages and it requires a lot of
involvement of both time and effort and
also money so it is very crucial that
when we identify the uh
employees or when we recruit the
employees we should find the right kind
of
talent and put them into the right kind
of work because
this will if a
placement of the employee is not done
in the right manner he or she if they
are a very potential employee and if
they have the right kind of talent then
they may end up
being
disheartened and if they do not get the
right kind of challenges they may not be
able to perform to their level of
expectation and
slowly they may
start getting dissatisfied and start
looking into other job opportunities so
when there is a vacancy arising out of
such kind of situation then it becomes
more
cost
i mean it becomes more expensive for the
organization to replace the existing
role and the vacancy that will arise
will also require lot of effort again
for the hr department to make a
replacement and the vacancy cost will
also
add up to the existing cost that is
there in recruitment so ultimately
talent resourcing should be done in the
right manner and
the tqm hr practices
is also there in every stage of
job analysis and also in
other hr practices like organizational
commitment job involvement of the
employee
and
every stage of job analysis also require
total quality management because ah the
various stages of job analysis like job
design job enrichment job enlargement
every
area has got quality involved in it and
the job specification and description
also gains immense benefit in terms of
quality results when compared to the
organization which do not practices tqm
in job analysis
when i say this i mean to say that
if the organization do not focus on
job description or job specification in
a qualitative manner the they may end up
getting the wrong
people for the task and ultimately the
purpose will not be solved and the
quality output will also not get
generated because we would have not
hired the right person for that
particular job so ultimate aim of the
organization should be towards quality
and emphasis should be given towards
every stage quality because
if at any one given stage quality is not
ensured then it will lead to a cost and
that will become burdensome to the
organization
so
hr practices also
requires
teamwork and training
so total quality management should be
followed in every training program that
is being given by the organization
if we do not ensure
quality in training we will not be able
to get the employees to do the task in
the right order because organizational
commitment and involvement again
requires lot of practice and
perseverance from the side of the
employees and this is only possible if
the employees are being trained in the
right manner and the effectiveness of
every employee will improve as he gets
trained and put efforts towards the
quality practices so in employee
empowerment
and
leadership
also requires load lot of
quality and the the entire leadership
activity
requires quality improvement and the
work culture of the organization should
have a positive attitude and leadership
should be in such a way that it creates
a positive environment and a positive
work culture so that the team members
feel contented and fa focus more towards
the achievement of the organizational
goals rather than ah
getting frustrated or not putting their
maximum effort so
empowering the employees is a task of
the leader and if and only the leader is
focused towards quality the team will
work towards achieving the quality if
that doesn't happen then the entire team
may not be functioning
so ah this is how the entire training
practices
requires total quality management and
hrm is linked with total quality
management thank you
you
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