Studio Dentistico in Calo, Incassa €80.000 nei Successivi Mesi e +50% di fatturato.

Summary

Dr. Sabrina Conte shares her transformative experience with Oral Pro, a dental network that helped her overcome stagnation in her practice. Initially facing difficulties with patient intake and marketing, she turned to Oral Pro for support. Through their collaborative approach, including adjusting pricing strategies and adopting effective marketing techniques, Sabrina saw significant growth. The interview highlights the importance of adapting to new marketing methods, being open to change, and following structured protocols to achieve measurable results in a competitive dental market.

Takeaways

• 😀 The primary challenge for the dental practice was attracting new patients, as the clinic had become reliant on word-of-mouth, which led to stagnation.
• 😀 The doctor initially struggled with self-promotion due to a shy personality and the challenge of making her practice visible to a wider audience.
• 😀 Previous marketing efforts, such as flyers and newspaper ads, proved ineffective, leading to dissatisfaction with traditional forms of advertising.
• 😀 The decision to work with the Oral Pro team was influenced by their fresh approach, enthusiasm, and clarity in their business plans, which stood out among other marketing options.
• 😀 A significant breakthrough occurred when the doctor transitioned from charging for consultations to offering them for free, leading to a substantial increase in patient flow.
• 😀 The introduction of structured commercial procedures, including better appointment scheduling and patient engagement, helped boost the practice’s performance.
• 😀 One of the core success factors was the personalized approach taken by the Oral Pro team, adapting the marketing efforts to the unique needs of the dental practice.
• 😀 Despite initial doubts, the doctor eventually saw the value in publicizing her face and connecting with patients through media, which helped build trust and visibility.
• 😀 The clinic's staff, including the secretary Maria, played a crucial role in ensuring smooth communication and patient management, which contributed to the success of the campaign.
• 😀 Through a combination of effective marketing strategies and personalized consultations, the clinic was able to significantly increase patient numbers, close high-value treatment plans, and boost revenue.
• 😀 The overall experience reinforced the importance of following protocols and being committed to the process for achieving long-term business growth.

Q & A

What was the main challenge that Dr. Sabrina Conte faced before collaborating with ORP Pro?

Dr. Sabrina Conte's main challenge was bringing in new patients. She had relied on word-of-mouth for years, but it had reached a point of stagnation where she was seeing the same patients repeatedly. She needed to increase her visibility, especially after moving her practice to Pompei.

Why did Dr. Sabrina initially feel hesitant about collaborating with ORP Pro?

Dr. Sabrina initially felt hesitant because she was not comfortable with self-promotion and marketing. She had always focused on clinical work and was not accustomed to promoting herself or her practice online. She was also unsure about paying for services upfront, fearing a lack of return on investment.

What made Dr. Sabrina choose ORP Pro over other marketing agencies or services?

Dr. Sabrina chose ORP Pro because she was impressed by their youthful energy, enthusiasm, and professionalism. Despite many other agencies offering similar services, ORP Pro stood out due to their clear approach and fast, organized work ethic. She felt confident that they understood her needs.

How did Dr. Sabrina's approach to patient visits change after collaborating with ORP Pro?

Initially, Dr. Sabrina required payment for initial consultations, believing it would help filter serious patients. However, after discussing with ORP Pro, she decided to offer free initial visits. This change resulted in an influx of new patients, demonstrating the value of this approach.

What role did Dr. Sabrina's staff play in the success of the collaboration?

Dr. Sabrina's staff played a crucial role in supporting the marketing and patient engagement process. Specifically, Maria, the receptionist, helped by efficiently scheduling appointments and providing detailed patient information, which allowed Dr. Sabrina to better prepare for each visit and offer a more personalized experience.

What was the impact of ORP Pro's campaign on Dr. Sabrina's practice?

The campaign had a significant positive impact on Dr. Sabrina's practice. While there was a slow start, especially during the holiday season, by January, the results were clearly improving. The practice saw a substantial increase in patient visits and overall revenue.

How did ORP Pro adjust their strategies to improve results for Dr. Sabrina's practice?

ORP Pro adjusted the marketing strategies by revising the patient engagement approach. They focused on optimizing the patient intake process and tailored campaigns to attract the right audience. Additionally, they worked with Dr. Sabrina’s team to implement better communication and follow-up protocols.

What was Dr. Sabrina’s perspective on putting a 'face' to the marketing?

Dr. Sabrina realized that marketing in the dental industry, especially in a competitive market like Italy, requires putting a personal 'face' to the brand. People need to see the person behind the business to build trust. She learned that showcasing her personality and expertise was key to standing out.

What kind of patients has Dr. Sabrina been attracting since the campaign began?

Since the campaign began, Dr. Sabrina has attracted more complex and borderline patients, many requiring significant dental work such as implant procedures. These patients often have higher treatment costs, reflecting the practice’s shift toward more advanced and higher-value cases.

What advice does Dr. Sabrina give to other dental professionals considering similar marketing strategies?

Dr. Sabrina advises other dental professionals to embrace modern marketing strategies, even if they feel out of their comfort zone. She emphasizes the importance of self-promotion, engaging with potential patients through online platforms, and being open to adjusting strategies based on feedback to achieve growth.