How To Start Dropshipping in 2024 (High-Ticket)

Summary

This video script offers a streamlined guide to starting a dropshipping business in 2024. It suggests using YouTube recommendations to identify potential niches, then validates them through Google searches, focusing on high-priced items and low competition. The script emphasizes the importance of meeting certain criteria for profitability and consistency, and introduces niche research software for demand and evergreen tests. It also covers finding suppliers, setting up a Shopify store, and leveraging Google Shopping ads for traffic, ultimately providing a clear path for beginners to establish a sustainable dropshipping business.

Takeaways

• 🛍️ To start dropshipping in 2024, you need to identify a niche, secure suppliers, create a website, and generate traffic.
• 🔍 The video offers a free two-hour training for detailed guidance on starting a dropshipping business.
• 📈 A simple method to brainstorm niche ideas is by observing recommended YouTube videos and noting products over $200.
• 🏷️ When selecting a niche, ensure the products are priced above $200 to maintain profitability in the dropshipping model.
• 📉 Check for competition by ensuring that half or more of the Google Shopping first page results are listed by 10 or fewer stores.
• 📊 Use niche research software to verify search volume and consistency over time, aiming for a minimum of 10,000 monthly searches.
• 🌐 The 'evergreen test' assesses whether a niche maintains consistent interest over the past five years, avoiding seasonal fluctuations.
• 🔗 Ensure the niche is dropship-friendly by finding online stores that likely dropship and identifying at least 20 different brands.
• 🛒 Shopify is recommended as the e-commerce platform for building your online store, with a special offer for new users.
• 🏪 Initially, use 'demo products' on your store to become authorized by brands before listing real products.
• 🚀 To drive traffic, utilize Google Shopping ads and Google product listings, which are cost-effective and high-quality for buying traffic.

Q & A

What are the four essential elements needed to start dropshipping in 2024 according to the video?

The four essential elements are a niche, suppliers, a website, and traffic.

How does the video suggest finding potential dropshipping niches?

The video suggests using YouTube recommendations to find products that stand out and are above $200, then writing them down for further research.

What is the purpose of looking for products above $200 in the brainstorming process?

The purpose is to ensure that the products are expensive enough for the dropship lifestyle model, allowing for a profitable sale.

How can one determine if a niche meets the price point criteria during the research process?

By checking Google shopping results and ensuring that half or more of the first page results are products above $200.

What does the video mean by 'competition occurs at the product level' in the context of dropshipping?

It means that competition is assessed by how many stores list the same product on Google shopping, with a preference for products listed by 10 or fewer stores.

What is the 'demands test' mentioned in the video and why is it important?

The 'demands test' checks the search volume for a niche, ensuring there are at least 10,000 average monthly searches to guarantee enough potential customers.

What is the 'evergreen test' and how does it help in niche selection?

The 'evergreen test' examines the consistency of search interest over the past five years to avoid seasonal niches and ensure year-round profitability.

How does the video suggest finding suppliers for a dropshipping business?

By identifying online stores that appear to be dropshipping from Google shopping results, visiting their websites, and researching the brands they carry.

What platform does the video recommend for building an online store and why?

The video recommends Shopify as the best e-commerce platform available, offering a user-friendly interface and a special offer for new users.

What is the purpose of creating a demo store before contacting suppliers?

A demo store helps to become authorized to sell for the brands by showcasing a professional online presence, even if it's not yet live with actual products.

How does the video suggest generating traffic for a new dropshipping store?

By using Google shopping ads and Google product listings, which are cost-effective ways to drive traffic to product pages.

Outlines

00:00

🛍️ Dropshipping Essentials for 2024

The script introduces the fundamental aspects of starting a dropshipping business in 2024, which include selecting a niche, finding suppliers, setting up a website, and driving traffic. The speaker suggests a free two-hour training for more details and offers a simplified method for time-strapped viewers. The process of identifying a niche is explained through the use of YouTube recommendations, where viewers are encouraged to note down products priced above $200 that stand out. Examples are given, such as electric skateboards and home gym equipment, to illustrate the brainstorming technique. The first step in the process is to compile a list of potential products to research further.

05:02

🔍 Validating Niche Ideas with Google

This paragraph delves into the validation process of the niche ideas gathered from YouTube. The speaker instructs viewers to use Google's shopping feature to check if the products have a price point above $200 and to analyze the competition level by ensuring that the items are listed by 10 or fewer stores. The 'price point criteria' and 'competition test' are emphasized to ensure profitability and market opportunity. The process includes examining Google Shopping results and counting the number of stores listing each product. The script provides a live example using 'saltwater aquariums' and demonstrates how to assess the niche's viability based on the outlined criteria.

10:05

📈 Assessing Niche Demand and Longevity

The speaker discusses further tests to evaluate niche potential, namely the 'demands test' and the 'evergreen test', using the Dropship Lifestyle niche research software. The importance of search volume, with a minimum threshold of 10,000 monthly searches, is highlighted to ensure sufficient market interest. The evergreen test involves examining the consistency of search interest over the past five years to avoid seasonal niches. The script guides viewers on how to interpret the search volume data and the interest graph to confirm a niche's stability and demand. The process aims to find a niche that can sustain a business year-round.

🛒 Ensuring Dropship-Friendliness and Building an Online Store

The paragraph focuses on confirming whether a niche is suitable for dropshipping by finding online stores that likely dropship the products. It describes how to identify potential suppliers by examining Google shopping results and suggests looking for signs of direct shipping, such as 'direct' in a website's name. The script provides a step-by-step guide on how to investigate a supplier's legitimacy by checking for physical store information and using the address to infer dropshipping practices. The importance of having a website before contacting suppliers is stressed, with Shopify being recommended as the platform of choice for building the online store. The paragraph also touches on the process of listing demo products and eventually replacing them with real products once authorized by suppliers.

🌐 Driving Traffic and Monetizing the Dropshipping Store

The final paragraph addresses the crucial aspect of driving traffic to the dropshipping store. It introduces the concept of using Google shopping ads and Google product listings, which are free to list and known for generating high-quality buying traffic. The script explains that these ads will be used to direct potential customers to the product pages. The importance of having a professional-looking store, even during the demo phase, is highlighted using a demo store as an example. The paragraph concludes by emphasizing the simplicity of the process and invites viewers to engage with the content, subscribe for more insights, and consider a comprehensive training course for a deeper understanding of the dropshipping business model.

Keywords

💡Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using dropshipping, it purchases the item from a third party and has it shipped directly to the customer. In the context of the video, dropshipping is the core business model being discussed, with the video providing guidance on how to start a dropshipping business in 2024.

💡Niche

A niche refers to a targeted, specialized segment of the market that requires specific products or services. In the video, selecting a niche for dropshipping is emphasized as a critical first step, with the suggestion to find products that stand out and are priced ideally above $200 to ensure profitability.

💡Suppliers

Suppliers are companies or individuals that provide goods or services to be used in the production of other goods or services. In the video, finding suppliers is a key component of setting up a dropshipping business, and the script suggests identifying suppliers by researching online stores that may be dropshipping and reaching out to them for potential partnerships.

💡Website

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name and accessible via the Internet. In the context of the video, having a website is essential for any dropshipping business, as it serves as the online store where customers can view and purchase products.

💡Traffic

In digital marketing, traffic refers to the number of visitors a website receives. The video discusses the importance of driving traffic to a dropshipping website, suggesting the use of Google Shopping Ads and Google Product Listings as effective methods to attract potential customers.

💡YouTube Homepage

The YouTube homepage is the landing page for users when they access the YouTube platform. It is personalized based on the user's viewing history and preferences. The script uses the YouTube homepage as a method to brainstorm potential product niches by observing recommended videos and identifying products that stand out.

💡Google Shopping

Google Shopping is a service by Google that allows users to search for products on online shopping websites and compare prices across different vendors. In the video, Google Shopping is utilized to verify the price point and competition criteria for potential dropshipping niches by examining the number of stores listing products and their prices.

💡Price Point Criteria

The price point criteria is a threshold value used to determine the profitability of products in a dropshipping business model. The video emphasizes that products should ideally be priced above $200 to meet this criteria, ensuring that each sale generates a sufficient profit margin.

💡Competition Test

The competition test is a method to assess the level of competition within a niche by checking how many stores are listing products on Google Shopping. The video suggests that for a niche to be viable, half or more of the first page results should be listed by 10 or fewer stores, indicating less competition.

💡Demands Test

The demands test is a part of the niche research process used to determine the search volume and interest in a product niche. The video mentions using the Drop Ship Lifestyle niche research software to perform this test, looking for a minimum of 10,000 average monthly searches to ensure there is sufficient market demand.

💡Evergreen Test

The evergreen test is used to evaluate the consistency of interest in a niche over time, ensuring that it is not seasonal. The video describes using a graph to observe the search interest in a niche over the past five years, looking for a consistent level of interest rather than peaks and valleys that would indicate seasonality.

💡Dropship Lifestyle

Dropship Lifestyle appears to be the name of the course or program offering training and resources for individuals interested in starting a dropshipping business. The video mentions it as a source for niche research software and an award-winning e-commerce course, suggesting it provides comprehensive guidance and tools for dropshipping entrepreneurs.

Highlights

Starting dropshipping in 2024 requires a niche, suppliers, a website, and traffic.

A free two-hour training is available for detailed guidance on dropshipping.

The easiest way to start dropshipping is covered in a concise video.

Picking a niche involves brainstorming ideas and using YouTube recommendations.

Products with a price above $200 are ideal for the dropship model.

Example niches include electric skateboards, home gyms, and golf simulators.

Using Google to search for niches and check for profitability and competition.

The importance of ensuring more than half of the products on the first page are above $200.

Checking for competition by ensuring products are listed by 10 or fewer stores.

Utilizing dropship lifestyle niche research software for demand and evergreen tests.

A niche should have a search volume of at least 10,000 monthly searches.

The evergreen test checks for consistent interest in a niche over five years.

Identifying dropship-friendly suppliers by analyzing online stores.

Building a website on Shopify before contacting suppliers.

Using a demo store to become authorized to sell for desired brands.

Google shopping ads as a method for driving traffic to product pages.

Google product listings offer free and high-quality buying traffic.

Dropshipping is not complicated and does not require extensive planning.

A special offer on the award-winning dropship blueprint is available.

Transcripts

If you want to start dropshipping in 2024, you need a niche,

you need suppliers,

you need a website, and you need traffic.

Now I go into all of these things in detail in a free two hour training

that I will link to below this video.

But if you just want to know the easiest way to start dropshipping in

2024, and you're short on time, then check out this video because we're

going to cover all of these topics in the easiest way possible, starting.

Right now,

when it comes to picking a niche for dropshipping, there are a ton of different

ways that you can brainstorm ideas, but because you're on YouTube, I want to

give you the easiest way you can start to do this right now, simply by opening

up a new tab on YouTube right now.

Go into your homepage and seeing what videos are recommended to you.

Now, what I want you to do here is look for any products that stand out

in this section of YouTube that ideally are above $200, and write them down.

Add them to a list that we're going to use in the next step of this process.

But to show you how this works, I have my YouTube homepage pulled up right now.

And we can see here in the first row, there is a video with Tony Hawk.

So I don't know how much skateboards cost, but maybe I would put electric skateboards

as something I could potentially research.

Maybe I could put.

Different ramps you could buy to use at your home or different grind rails.

And those are things I can research in the next step of the process.

Coming down to the second row here, we have this guy.

He's in my feed every day.

I haven't watched his videos yet, but I can tell he's a bodybuilder.

So maybe I want to write down free weights or home gyms and

research that in the next step.

Let's keep coming down.

Here we have a golf simulator.

Certainly can add that to my list.

Definitely above 200.

Let's keep going and see what we have here.

Um, let's see, we have more golf.

You could tell I, uh, I like golf, but let's come down and see if

anything else stands out here.

We have a guitar now, not going to add guitars because I think that's a

niche that's dominated by a few big brands, but maybe microphone stands.

I could add that to research it in the future.

And if we keep coming down, we'll see if anything else stands out to us here.

We have here, uh, let's see, uh, Chad Smith.

Okay.

Drummer for the chili peppers.

Maybe we want to write down drum kits.

Not sure how many brands make them, but something that could be worth researching.

Again, at this point, we're just getting ideas.

Here we have this woman who builds basically these 3D prints of all

different types of really cool things.

Like she modifies all of her electronics.

So I do watch her videos, but maybe we want to add 3D printers to our niche

list to research in the next step.

Here we have this woman with a gigantic aquarium, so maybe we

add aquariums to our niche list.

And as you can tell this first step, as far as brainstorming

ideas goes is extremely simple.

And because you're already on YouTube, again, open a new tab, do exactly what

I did, but take the time to write.

These down, and then we can move into step two of this process.

So all we're going to do here is go to Google and we're going

to search through the niches.

We just brainstormed one by one.

The first one I'll use is saltwater aquarium.

And what I'm going to do is search for it on Google, and

then I'm going to click shopping.

When I do that, I'm going to look at the results on this page, specifically

everything under this product carousel.

So if we come down here, the first test that I'm going to do is look

to see if half the page or more, the first page results are above 200.

I want to make sure these are expensive enough for the dropship lifestyle model.

Now, this first one we see is 4, 000, 570, 100.

1, 957, so three out of the first four above 200.

Let's keep going.

1, 450, Keep going down.

700, 1, 200.

So, so far we are well above having over half the products be above 200.

And what I would encourage you to do is take your niches that you just

brainstormed through this step and make sure that they meet that criteria.

That is what I call our price point criteria.

And we want it again to be above 200 to make sure if we're going to sell

these things, we can actually make profit every time we get a sale.

Now, the second step of this process is on this same exact page with

the same exact results, and this is where we check for competition.

Now with the dropship lifestyle method of dropshipping competition

occurs at the product level.

And we want half or more of the first page results here on Google shopping to

be being listed by 10 or less stores.

So this first one, we have three stores, five stores, four stores, one store.

Let's keep going here.

Five stores, one, one, one.

Let's keep going down so far.

So good though.

Two stores, four stores, one store, one store.

Let's keep going.

See if anything else stands out three stores, three stores, five stores, two

stores, and just so you know, it says five plus doors, but if it was more

than 10, it would say 10 plus stores.

So, so far again, clearly passing this test.

If I was really going to build a store in this niche, I would continue going

with my research and check this entire first page of organic results on Google

product listings, but I encourage you to do this same thing with again.

All the niches you just brainstormed that way you can be sure it

passes the price point test and it passes the competition test.

The next two tests that we're going to put our niche through are what I call

the demands test and the evergreen test.

And to do these tests, I'm going to be using the dropship

lifestyle niche research software.

If you're a member of dropship lifestyle, you have access to this.

So just go ahead and use it.

If you're not a member yet, what are you waiting for?

Again, I'm going to link to our in depth free training below this video.

And at the end, I also have a special offer to get you enrolled.

So check that out.

If you want access to this plus a whole lot more, but here, all we're going to

do is change our search location for me.

That's United States.

Cause that's where I do business.

We're going to enter our niche keyword and we're going to click search.

Now the results here are going to give us.

Two pieces of information that are very important.

The first one up here is search volume, and this is showing average

monthly searches according to Google.

And you can see for saltwater aquariums, it's over 18, 000, which

is perfect because the minimum number we want to see here is 10, 000.

So if you're going through this test and it comes up below 10, 000, my advice

would be to continue through your niche list until you find something that meets

that criteria, because you want to make sure there's enough people searching for

the thing you want to sell every month so that you can get enough traffic to get

enough sales, to build a real business.

Now, the next thing we're going to get on this page is the data that

we use for our evergreen test.

And what this shows here is a graph showing interest in this keyword,

in this case, this niche over the past five years, month by month.

And if you hover over it, it'll show you what that month is.

And this goes on a scale from 100 being the most interest to zero being none.

And what we're trying to see here is for the past five years, is this consistent.

Of course, there will be some peaks, there will be some valleys.

But what we don't want to get ourselves into is a niche that is seasonal.

A niche that has a few good months every year.

And then falls off a cliff for the rest.

We want something that gets significant search volume consistently month

over month, so that if we take our time to build a store in this

niche, we can make money year round, not just during a busy season.

And from a quick glance at this graph, I can say this does not look seasonal.

And this is something that I would feel comfortable proceeding with.

So now that we know we have a niche that passes our main criteria, the next

step is to make sure it is drop ship.

Friendly, meaning there are other online stores that are dropshipping

the products that we want to sell.

And between them, we want to find at least 20 different brands to

sell for, and at least 100 products.

So an easy way to find suppliers is by simply just going back to the Google

shopping results that you were looking at earlier, and then pulling up different

websites that are listing products here.

So all I'm doing now is looking at the store names, and I'm just looking for

ones that stand out to me that I, you know, haven't seen before, or any that

sound like they might be dropshipping.

This one is 11, 000 and the website is called Fishtanks Direct.

I'll pull it up right now.

Usually when somebody has direct in their URL, that is a sign

that they're shipping direct from the supplier, AKA drop shipping.

So this one here on the site, again, it's an 11, 000 product.

And if we look at their website, I'm trying to see if there's an address

anywhere or anything about a store.

So let's go to their footer.

They do have an address here.

Um, let me copy that.

It says unit five.

So it very well may be a PO box or a UPS store address, but let me go to about us

and see if it says anything about a store.

Nothing about a store here.

Okay. Let's keep coming down.

Let's go to customer service and see if it mentions, no, same thing, nothing

about a store, so they have an address.

Let's take that address and just search for it on Google.

And then we can see at that address, there are three different

businesses at least listed.

So I'm assuming if there's three different businesses at this unit five there,

this is a virtual address, meaning it is not a storefront, it is just a business

address, which is great because to me, that means again, they are dropshipping.

So, how do you get suppliers then?

Well, you gotta do some certain things to get approved.

You need to call them, say the right things.

But in order to find the supplier list, you can go to, here, fish

tanks, fish tanks by brand, and we'll look for which brands they sell for.

And here is what?

1, 2, uh, 13, 14.

So here are 14 different brands that are drop ship friendly.

In the fish tank space that we can reach out to in the future.

Again, you need to know what to say.

You need to be able to get approved with them, but before you can even reach out

to them, you need to have a website built.

And I know that might sound tricky cause it's like a chicken and the egg

scenario, but just know before we contact.

Any suppliers, we build a store.

So to build our online stores, we use Shopify that is hands down the best e

commerce platform that is available.

And if you want to make an account, we have a special offer that we

partnered with them on where you can get three days for free and then

three months for only 1 a month.

So you pay 3 over 90 days, and that is plenty of time to

get a business off the ground.

If you're interested, I will link to this page below this lesson.

If you go there and create an account, no credit card even required.

That is a massive benefit to you.

We do get a credit for sending you there.

So I want to make that clear, but definitely a win win.

But now if you're wondering like, okay, if I do that, what do I even put up on

a store if I don't have products yet?

Well, I'll show you this.

This is shakasurfboards.

com.

This is a Drop Ship Lifestyle demo store built using the newest

Drop Ship Lifestyle Shopify theme.

And as you can see, this looks exactly like a site would look that is actually

live and selling surfboards, even though, again, this is a demo store.

Looks totally clean, looks totally professional, but the only goal of a

store like this is to become authorized to sell for the brands you want to sell for.

Now, when you first build it, you list what I call demo products, and

then you reach out to the suppliers, tell them where you're calling from.

Then when you become an authorized retailer, you put in your real products,

you delete the demo products, and after that you could turn on Shopify payments

to start accepting money when people buy.

But in the beginning, if you want people to find you and

actually buy, you need traffic.

So the question then becomes, how do I actually get traffic?

And in module six of the dropship blueprint, we share all the methods

that we use between different forms of Google ads, Microsoft ads, meta ads.

Search engine optimization, and really a whole lot more, but again, the point

of this video is to have things set up as easy as possible for those that

want a quick overview and the ads and listings that will get you the best

results out of the gate are actually things you've seen already because

these are known as Google shopping ads.

So if we simply go back here.

You'll see on the homepage results of Google search, all of the listings

up here in this carousel are ads.

So yes, we will be using this to drive traffic to our product pages.

And if we go back to shopping, remember that top carousel we talked about.

Again, these are all sponsored ads where we list.

Products and huge benefit.

Not many people know about everything that we used for our research below

listed down here are known as Google product listings, which all cost

a grand total of 0 to list on.

It is completely free and it is high quality buying traffic.

Hopefully this video provided some clarity and gave you some peace of mind

that this stuff isn't that complicated.

It's not rocket science.

And if you did get value, I'd appreciate it.

If you give the video a like and click subscribe, because we have new videos

like this every single Monday here.

But with that being said, there is obviously more that goes

into this, and I'd recommend spending more than 10 minutes on

planning out your whole business.

So if you do want to know more about how this process works, and if you

want to get a special offer on our award winning dropship blueprint that

was voted best e commerce course by Shopify, I will link to that free

in depth training below this video.